Download or read book All Marketers are Liars written by Seth Godin and published by Penguin. This book was released on 2012-04-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

Download or read book Big Red Tequila written by Rick Riordan and published by Bantam. This book was released on 2013-01-08 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the #1 New York Times bestselling author of the Percy Jackson and the Olympians series Everything in Texas is bigger . . . even murder. Meet Tres Navarre—tequila drinker, Tai Chi master, and unlicensed P.I., with a penchant for Texas-size trouble. Jackson “Tres” Navarre and his enchilada-eating cat, Robert Johnson, pull into San Antonio and find nothing waiting but trouble. Ten years ago Navarre left town and the memory of his father’s murder behind him. Now he’s back, looking for answers. Yet the more Tres digs, trying to put his suspicions to rest, the fresher the decade-old crime looks: Mafia connections, construction site payoffs, and slick politicians’ games all conspire to ruin his homecoming. It’s obvious Tres has stirred up a hornet’s nest of trouble. He gets attacked, shot at, run over by a big blue Thunderbird—and his old girlfriend, the one he wants back, is missing. Tres has to rescue the woman, nail his father’s murderer, and get the hell out of Dodge before mob-style Texas justice catches up to him. The chances of staying alive looked better for the defenders of the Alamo. “Riordan writes so well about the people and topography of his Texas hometown that he quickly marks the territory as his own.”—Chicago Tribune Don’t miss any of these hotter-than-Texas-chili Tres Navarre novels: BIG RED TEQUILA • THE WIDOWER’S TWO-STEP • THE LAST KING OF TEXAS • THE DEVIL WENT DOWN TO AUSTIN • SOUTHTOWN • MISSION ROAD • REBEL ISLAND

Download or read book From Dissertation to Book written by William Germano and published by University of Chicago Press. This book was released on 2014-02-27 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to transform a thesis into a publishable work that can engage audiences beyond the academic committee. When a dissertation crosses my desk, I usually want to grab it by its metaphorical lapels and give it a good shake. “You know something!” I would say if it could hear me. “Now tell it to us in language we can understand!” Since its publication in 2005, From Dissertation to Book has helped thousands of young academic authors get their books beyond the thesis committee and into the hands of interested publishers and general readers. Now revised and updated to reflect the evolution of scholarly publishing, this edition includes a new chapter arguing that the future of academic writing is in the hands of young scholars who must create work that meets the broader expectations of readers rather than the narrow requirements of academic committees. At the heart of From Dissertation to Book is the idea that revising the dissertation is fundamentally a process of shifting its focus from the concerns of a narrow audience—a committee or advisors—to those of a broader scholarly audience that wants writing to be both informative and engaging. William Germano offers clear guidance on how to do this, with advice on such topics as rethinking the table of contents, taming runaway footnotes, shaping chapter length, and confronting the limitations of jargon, alongside helpful timetables for light or heavy revision. Germano draws on his years of experience in both academia and publishing to show writers how to turn a dissertation into a book that an audience will actually enjoy, whether reading on a page or a screen. He also acknowledges that not all dissertations can or even should become books and explores other, often overlooked, options, such as turning them into journal articles or chapters in an edited work. With clear directions, engaging examples, and an eye for the idiosyncrasies of academic writing, he reveals to recent PhDs the secrets of careful and thoughtful revision—a skill that will be truly invaluable as they add “author” to their curriculum vitae.

Download or read book Every Day I Write the Book written by Amitava Kumar and published by Duke University Press. This book was released on 2020-03-27 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amitava Kumar's Every Day I Write the Book is for academic writers what Annie Dillard's The Writing Life and Stephen King's On Writing are for creative writers. Alongside Kumar's interviews with an array of scholars whose distinct writing offers inspiring examples for students and academics alike, the book's pages are full of practical advice about everything from how to write criticism to making use of a kitchen timer. Communication, engagement, honesty: these are the aims and sources of good writing. Storytelling, attention to organization, solid work habits: these are its tools. Kumar's own voice is present in his essays about the writing process and in his perceptive and witty observations on the academic world. A writing manual as well as a manifesto, Every Day I Write the Book will interest and guide aspiring writers everywhere.

Download or read book Immigrant Montana written by Amitava Kumar and published by Vintage. This book was released on 2018-07-31 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES NOTABLE BOOK ONE OF THE NEW YORKER’S BEST BOOKS OF THE YEAR Carrying a single suitcase, Kailash arrives in post-Reagan America from India to attend graduate school. As he begins to settle into American existence, Kailash comes under the indelible influence of a charismatic professor, and also finds his life reshaped by a series of very different women with whom he recklessly falls in and out of love. Looking back on the formative period of his youth, Kailash’s wry, vivid perception of the world he is in, but never quite of, unfurls in a brilliant melding of anecdote and annotation, picture and text. Building a case for himself, both as a good man in spite of his flaws and as an American in defiance of his place of birth, Kailash weaves a story that is at its core an incandescent investigation of love—despite, beyond, and across dividing lines.

Download or read book The Matchstick Castle written by Keir Graff and published by Penguin. This book was released on 2017 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Eleven-year-old Brian's summer turns out a lot less boring than expected when he encounters a huge, wacky house in the forest and befriends the eccentric family that lives there"--

Download or read book The Tiny Mansion written by Keir Graff and published by Penguin. This book was released on 2020-09-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this pitch-perfect middle grade adventure, twelve-year-old Dagmar must endure a summer living off-the-grid with her family in a tiny home. The last thing Dagmar wants is to spend her summer vacation squished into a tiny house with her dad, her stepmom, and her annoying five-year-old half brother. But after a sudden financial setback, her family is evicted from their Oakland apartment, and that's just where they end up, parked among the towering redwoods of Northern California. As Dagmar explores the forest around their new and (hopefully) temporary home, she discovers they are living next door to an eccentric tech billionaire and his very unusual extended family. There's his brother, a woodsman who sets dangerous booby traps all over the place, and his sister, a New Age animal lover who meditates to whale songs in an isolation tank. And then there's the billionaire's son, Blake, who has everything he could ever wish for--except maybe a friend. But when a wildfire engulfs the forest, everyone--rich and poor, kid and adult--will have to work together to escape. And with both families at risk of losing everything, it turns out it's not the size of the home but the people you share it with that matters.

Download or read book Sunny written by Jason Reynolds and published by Simon and Schuster. This book was released on 2018-04-10 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sunny tries to shine despite his troubled past in this third novel in the critically acclaimed Track series from National Book Award finalist Jason Reynolds. Ghost. Patina. Sunny. Lu. Four kids from wildly different backgrounds, with personalities that are explosive when they clash. But they are also four kids chosen for an elite middle school track team—a team that could take them to the state championships. They all have a lot to lose, but they all have a lot to prove, not only to each other, but to themselves. Sunny is the main character in this novel, the third of four books in Jason Reynold’s electrifying middle grade series. Sunny is just that—sunny. Always ready with a goofy smile and something nice to say, Sunny is the chillest dude on the Defenders team. But his life hasn’t always been sun beamy-bright. You see, Sunny is a murderer. Or at least he thinks of himself that way. His mother died giving birth to him, and based on how Sunny’s dad treats him—ignoring him, making Sunny call him Darryl, never “Dad”—it’s no wonder Sunny thinks he’s to blame. It seems the only thing Sunny can do right in his dad’s eyes is win first place ribbons running the mile, just like his mom did. But Sunny doesn’t like running, never has. So he stops. Right in the middle of a race. With his relationship with his dad now worse than ever, the last thing Sunny wants to do is leave the other newbies—his only friends—behind. But you can’t be on a track team and not run. So Coach asks Sunny what he wants to do. Sunny’s answer? Dance. Yes, dance. But you also can’t be on a track team and dance. Then, in a stroke of genius only Jason Reynolds can conceive, Sunny discovers a track event that encompasses the hard beats of hip-hop, the precision of ballet, and the showmanship of dance as a whole: the discus throw. But as he practices for this new event, can he let go of everything that’s been eating him up inside?

Download or read book The Phantom Tower written by Keir Graff and published by Penguin. This book was released on 2018-08-21 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twin brothers discover their new home is also a portal--for an hour a day--to a parallel dimension in this spine-chilling middle-grade adventure, perfect for fans of The Mysterious Benedict Society Twelve-year-old twins Colm and Mal might look identical, but they’re different in just about every other way. The one thing they can agree on is that neither brother wants to move to Chicago for a fresh start with their mom two years after their dad’s death. The boys soon discover that their new apartment building, Brunhild Tower, is full of strange quirks: a mysterious Princess who warns them not to wander the building at midday, eerie sounds coming from the walls, and an elevator that’s missing a button for the thirteenth floor. Then one afternoon, that button appears, catapulting the brothers and their inquisitive new neighbor, Tamika, into a parallel dimension and a twin building stuck in time, where the spirits of all the former residents of Brunhild Tower live on, trapped by an ancient curse. Now, Colm, Mal, and Tamika must race against time to solve the mystery of the phantom tower—or risk spending an eternity as ghosts themselves.

Download or read book On Writing written by Stephen King and published by . This book was released on 2014-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Author s Checklist written by Elizabeth K. Kracht and published by New World Library. This book was released on 2020-02-04 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Indispensable Guide for All Writers in All Genres The bad news: even really good manuscripts have weak spots that are enough to garner rejections from agents and publishers. The good news: most of these problems are easy to fix — once the writer sees and understands them. After several years of evaluating manuscripts, literary agent Elizabeth Kracht noticed that many submissions had similar problems, so she began to make a list of the pitfalls. The Author’s Checklist offers her short, easy-to-implement bites of advice, illustrated by inspiring — and cautionary — real-world examples. Most aspiring authors yearn for a friend in book publishing. The Author’s Checklist is just that.

Download or read book Brightly Burning written by Alexa Donne and published by HarperCollins. This book was released on 2018-05-01 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: “One of the most anticipated YA debuts of 2018, Brightly Burning is a gothic, romantic mystery with hints of Jane Eyre, Marissa Meyer, and Kiera Cass.” —Entertainment Weekly “Brightly Burning delivers a brooding gothic mystery and a swoony romance, all set in space. Donne’s atmospheric, twisty update of a cherished classic will keep you up late into the night!” —Elly Blake, NYT bestselling author of the Frostblood Saga Stella Ainsley leaves poverty behind when she quits her engineering job aboard the Stalwart to become a governess on a private ship. On the Rochester, there’s no water ration, more books than one person could devour in a lifetime, and an AI who seems more friend than robot. But no one warned Stella that the ship seems to be haunted, nor that it may be involved in a conspiracy that could topple the entire interstellar fleet. Surrounded by mysteries, Stella finds her equal in the brooding but kind nineteen-year-old Captain Hugo. When several attempts on his life spark more questions than answers, and the beautiful Bianca Ingram appears at Hugo’s request, his unpredictable behavior causes Stella’s suspicions to mount. Without knowing who to trust, Stella must decide whether to follow her head or her heart. Alexa Donne’s lush and enthralling reimagining of the classic Jane Eyre, set among the stars, will seduce and beguile you.

Download or read book Creating Characters written by Writer's Digest Books and published by National Geographic Books. This book was released on 2014-11-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create characters that leap off the page--and into readers' hearts! Populating your fiction with authentic, vivid characters is a surefire way to captivate your readers from the first sentence to the last. Whether you're writing a series, novel, short story, or flash fiction, Creating Characters is an invaluable guide to bringing your fictional cast to life. This book is a comprehensive reference to every stage of character development. You'll find timely advice and helpful instruction from best-selling authors like Nancy Kress, Elizabeth Sims, Orson Scott Card, Chuck Wendig, Hallie Ephron, Donald Maass, and James Scott Bell. They'll show you how to: • Effectively introduce your characters • Build a believable protagonist • Develop strong anti-heroes and compelling villains • Juggle multiple points of view without missing a beat • Craft authentic dialogue that propels the story forward • Motivate your characters with powerful objectives and a believable conflict • Show dynamic character development over the course of a story No matter what your genre, Creating Characters gives you the tools necessary to create realistic, fascinating characters that your readers will root for and remember long after they've finished the story.

Download or read book The Scribe Method written by Tucker Max and published by Lioncrest Publishing. This book was released on 2021-04-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.

Download or read book The Knife of Never Letting Go written by Patrick Ness and published by Candlewick Press. This book was released on 2010-10-18 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: A dystopian thriller follows a boy and girl on the run from a town where all thoughts can be heard – and the passage to manhood embodies a horrible secret. Todd Hewitt is the only boy in a town of men. Ever since the settlers were infected with the Noise germ, Todd can hear everything the men think, and they hear everything he thinks. Todd is just a month away from becoming a man, but in the midst of the cacophony, he knows that the town is hiding something from him -- something so awful Todd is forced to flee with only his dog, whose simple, loyal voice he hears too. With hostile men from the town in pursuit, the two stumble upon a strange and eerily silent creature: a girl. Who is she? Why wasn't she killed by the germ like all the females on New World? Propelled by Todd's gritty narration, readers are in for a white-knuckle journey in which a boy on the cusp of manhood must unlearn everything he knows in order to figure out who he truly is.

Download or read book The Faygo Book written by Joe Grimm and published by Wayne State University Press. This book was released on 2018-10-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story behind Faygo, a Detroit soft drink company since 1907. The Faygo Book is the social history of a company that has forged a bond with a city and its residents for more than a century. The story of Faygo, Detroit's beloved soda pop, begins over a hundred years ago with two Russian immigrant brothers who were looking to get out of the baking business. Starting with little more than pots, pails, hoses, and a one-horse wagon, Ben and Perry Feigenson reformulated cake frosting recipes into carbonated beverage recipes and launched their business in the middle of the 1907 global financial meltdown. It was an improbable idea. Through recessions and the Great Depression, wartime politics, the rise and fall of Detroit's population, and the neverending challenges to the industry, the Feigensons persisted. Out of more than forty bottlers in Detroit's "pop alley," Faygo remained the last one standing. Within the pages of The Faygo Book, author Joe Grimm carefully measures out the ingredients of a successful beverage company in spite of dicey economic times in a boom-and-bust town. Take a large cup of family—when the second generation of Feigensons gambled with the chance at national distribution while the odds were stacked against them—and add a pinch of innovation—not just with their rambunctious rainbow of flavors but with packaging and television advertising that infused Faygo with nostalgia. Mix in a quality product—award-winning classics (and some flops) that they insisted on calling "pop," despite the industry's plea for a more grown-up name. Stir in a splash of loyalty to its locally hired employees, many of whom would stay with Faygo for decades. These are the values on which Faygo has hung its hat for generations, making it an integral part of communities across the country. The Faygo Book is the story of a pop, a people, and a place. These stories and facts will tickle the taste buds and memories of Detroiters and Faygo lovers everywhere.

Download or read book Tiny Beautiful Things written by Cheryl Strayed and published by Vintage. This book was released on 2012-07-10 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • Soon to be a Hulu Original series • The internationally acclaimed author of Wild collects the best of The Rumpus's Dear Sugar advice columns plus never-before-published pieces. Rich with humor and insight—and absolute honesty—this "wise and compassionate" (New York Times Book Review) book is a balm for everything life throws our way. Life can be hard: your lover cheats on you; you lose a family member; you can’t pay the bills—and it can be great: you’ve had the hottest sex of your life; you get that plum job; you muster the courage to write your novel. Sugar—the once-anonymous online columnist at The Rumpus, now revealed as Cheryl Strayed, author of the bestselling memoir Wild—is the person thousands turn to for advice.