Download or read book Advances in Advertising Research Vol IV written by Sara Rosengren and published by Springer Science & Business Media. This book was released on 2013-05-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Download or read book Advances in Advertising Research Vol XI written by Martin K.J. Waiguny and published by Springer Nature. This book was released on 2021-09-01 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.
Download or read book Building Models for Marketing Decisions written by Peter S.H. Leeflang and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Download or read book Global Advertising Rhyme or Reason written by Nükhet Vardar and published by El İzi İletişim Danışmanlık Ltd. Şti.. This book was released on 2022-11-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Global Business written by Erdener Kaynak and published by Taylor & Francis. This book was released on 2022-10-10 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world market, they will be faced with increased competition. To ensure greater success against this competition, this timely book provides concepts, techniques, and strategies for professionals guiding these firms into the world market. The Global Business is need- and action-oriented. It shows the steps in the globalization process, complete with ample company and industry examples from a variety of regions and countries of the world. An ideal book for marketers, managers, and professors alike, these frequently asked questions are just a few that are answered in The Global Business: What are the best methods of operating in global markets? Is there such a thing as global consumer? If so, what are his/her characteristics? What are the decisionmaking rules in global markets? Does global marketing strategy differ in any way from domestic marketing strategy? What is a global firm and how does it act and behave? What are the emerging patterns and developments in global marketing theory and practice today? What does the future hold for global firms? The Global Business offers practical, managerial guidelines for business and marketing managers, public policymakers, and researchers and scholars of marketing on a global scale. It helps firms develop and maintain distinct competitive advantages in the foreign markets in which they wish to or do already operate. Among the topics discussed are global location strategy; global sourcing; the Euroconsumer; marketing in Socialist countries of Eastern Europe and the People’s Republic of China; joint venture formation, Third World marketing; and cross-cultural and cross-national consumer behavior.
Download or read book Brooklyn Vintage Ads written by Robert Henriksen and published by Createspace Independent Publishing Platform. This book was released on 2018-10-12 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brooklyn vintage Ads is a 17-volume set of ads from the 20th century(late 1800's to 1950), Great for the Brooklyn history buff or advertiser in your life, get a glimpse back on a lot of new inventions and products, and check out the food and cloths prices.. This set features advertising from some of the most prestigious companies of the day. See if you can spot a few who still produce products 100 years later. OVER 300 ADS IN EACH BOOK, no two books are the same, ads are randomly selected.. Here are just a few categories, Super Market Ads, Airlines & Aircraft, Alcohol, Beauty & Hygiene, Books & Magazines, Candy, Cars, Celebrities, Clothes, Coke, Phone & Communication, Drinks, TV & Electronics, Movies & Entertainment, Food, Furniture, Household, Jewelry & Watches, Kids & Babies, Medicine, Music, Oil& Gas, Perfume, Restaurants, Shaving, Sports, Cigarettes & Tobacco, Tools & Gadgets, Toys, Transportation, Travel, Want ads, For Sale, Apts to Let cars for sale and many more!! And for a car buff in your life check out our 4 v
Download or read book Printers Ink written by and published by . This book was released on 1913 with total page 2274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The American Postal Network 1792 1914 Vol 4 written by Richard R John and published by Taylor & Francis. This book was released on 2024-10-28 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: By covering both administrative and non-administrative aspects of the postal network, this four-volume reset edition shows how this system was part of a larger network which included different modes of transport and communication (steamboats, railroads, telegraphs) as well as political parties (the Democrats, Whigs and Republicans).
Download or read book Persuasive Signs written by Ron Beasley and published by Walter de Gruyter. This book was released on 2010-12-14 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Download or read book Marketing Information Guide written by and published by . This book was released on 1966 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Technical Abstract Bulletin written by and published by . This book was released on 1981 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Perspectives in Hospitality Management written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-10-30 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Perspectives in Hospitality Management is a unique collection of articles that represent the very highest level of scholarship in the sphere of hospitality research. The articles published in this collection identify some emergent themes that have subsequently established themselves as key trends among academics in the field.
Download or read book Internet Marketing and Big Data Exploitation written by I. Chaston and published by Springer. This book was released on 2015-02-11 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
Download or read book Qualitative Research in Marketing and Management written by Chris Hackley and published by Routledge. This book was released on 2019-12-09 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.
Download or read book Service Industries Marketing written by Mark Gabbott and published by Routledge. This book was released on 2014-02-25 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.
Download or read book Marketing Engineering written by Gary L. Lilien and published by DecisionPro. This book was released on 2004 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanying CD-ROM contains ... "26 software programs, help files and tutorials."--Page 4 of cover.
Download or read book Television Network Program Procurement written by United States. Federal Communications Commission and published by . This book was released on 1965 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt:
