Download or read book Advertising Press Annual of Africa written by and published by . This book was released on 1974 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Advertising Press Annual of All Africa written by and published by . This book was released on 1979 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book When to Buy what written by and published by . This book was released on 1972 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book African Press and Advertising Annual written by and published by . This book was released on 1973 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Affairs Information Service Bulletin written by and published by . This book was released on 1972 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Overseas Business Reports written by and published by . This book was released on with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book United States Foreign Trade Annual written by and published by . This book was released on 1972 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Press Annual of Southern Africa written by and published by . This book was released on 1977 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Bibliographia Aethiopica II written by Hans Wilhelm Lockot and published by Otto Harrassowitz Verlag. This book was released on 1998 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt: Erstmals wird hier die Fulle der englischsprachigen Athiopienliteratur geordnet dargeboten. In 100 Sections fuhrt der Autor alle fur die wissenschaftliche Beschaftigung mit Athiopien wichtigen Buch- und Zeitschriftenbeitrage zum Beispiel zur "Historyof Research", "Archaeology", "Religion", aber auch Fragen der "Sociology", "Agriculture", "Zoology" und "Medical Sciences" auf. Wie im Falle der deutschsprachigen Literatur ("Bibliographia Aethiopica: Die athiopienkundliche Literatur des deutschsprachigenRaumes" = Aethiopistische Forschungen 9 [1982]) berucksichtigt der Autor auch alle ihm zuganglichen Besprechungen, womit bei einer Aufnahme von mehr als 24.000 Titeln eine Art "Bibliographic Enzyclopedia" entstanden ist.

Download or read book Cumulated Index to the Books written by and published by . This book was released on 1972 with total page 2600 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising in Developing and Emerging Countries written by Professor Emmanuel C Alozie and published by Gower Publishing, Ltd.. This book was released on 2012-08-28 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.

Download or read book Forgotten African American Firsts written by Hans Ostrom and published by Bloomsbury Publishing USA. This book was released on 2023-03-16 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces students to African-American innovators and their contributions to art, entertainment, sports, politics, religion, business, and popular culture. While the achievements of such individuals as Barack Obama, Toni Morrison, and Thurgood Marshall are well known, many accomplished African Americans have been largely forgotten or deliberately erased from the historical record in America. This volume introduces students to those African Americans whose successes in entertainment, business, sports, politics, and other fields remain poorly understood. Dr. Charles Drew, whose pioneering research on blood transfusions saved thousands of lives during World War II; Mae Jemison, an engineer who in 1992 became the first African American woman to travel in outer space; and Ethel Waters, the first African American to star in her own television show, are among those chronicled in Forgotten African American Firsts. With nearly 150 entries across 17 categories, this book has been carefully curated to showcase the inspiring stories of African Americans whose hard work, courage, and talent have led the course of history in the United States and around the world.

Download or read book Encyclopedia of African American Business 2 volumes written by Jessie Smith and published by Bloomsbury Publishing USA. This book was released on 2017-11-27 with total page 1089 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set showcases the achievements of African American entrepreneurs and the various businesses that they founded, developed, or promote as well as the accomplishments of many African American leaders—both those whose work is well-known and other achievers who have been neglected in history. Nearly everyone is familiar with New York City's Wall Street, a financial center of the world, but much fewer individuals know about the black Wall Streets in Durham and Tulsa, where prominent examples of successful African American leaders emerged. Encyclopedia of African American Business: Updated and Revised Edition tells the fascinating story that is the history of African American business, providing readers with an inspiring image of the economic power of black people throughout their existence in the United States. It continues the historical account of developments in the African American business community and its leaders, describing the period from 18th-century America to the present day. The book describes current business leaders, opens a fuller and deeper insight into the topics chosen, and includes numerous statistical tables within the text and in a separate section at the back of the book. The encyclopedia is arranged under three broad headings: Entry List, Topical Entry List, and Africa American Business Leaders by Occupation. This arrangement introduces readers to the contents of the work and enables them to easily find information about specific individuals, topics, or occupations. The book will appeal to students from high school through graduate school as well as researchers, library directors, business enterprises, and anyone interested in biographical information on African Americas who are business leaders will benefit from the work.

Download or read book Agricultural Marketing in Tropical Africa written by H. Laurens van der Laan and published by Routledge. This book was released on 2018-08-09 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1999, this volume explores how African agriculture has always had a strong appeal for the people of the Netherlands. This is due to (1) a long-established interest in tropical agriculture going back to the days when Indonesia was a Duth colony; (2) a broad-based desire to help the Third World; and (3) the view that Tropical Africa is highly dependent on agriculture. As practical expertise in Africa and systematic research on African agriculture grew, specialization became both possible and necessary. This volume reflects the specialization in marketing which has been welcomed by economists, geographers and scholars of agricultural marketing. In addition to a general introductory chapter, this book includes five contributions on staple food grains, two on export crops, two on cattle and one on horticulture. Nine of the chapters are country-specific, covering Benin, Burkina Faso, Cameroon, Cȏte d’Ivoire, Ghana, Kenya, Sierra Leone, Tanzania and Zambia.

Download or read book Statistical Reference Index written by and published by . This book was released on 1980 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Contemporary Marketing and Consumer Behavior written by John F. Sherry and published by SAGE Publications. This book was released on 1995-05-02 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly and extensively footnoted, the book is meant to be used as a sourcebook for anthropological research. . . . The book′s primary audience should be marketing and anthropology researchers, and graduate students, faculty, and researchers. --P. G. Kishel in Choice "As a business person responsible for the development of advertising strategies and advertising campaigns, I was impressed with the contributors′ willingness and desire to apply anthropological principles to real world problems. John Sherry Jr.′s comment sums it up nicely, ′Anthropology is a practical discipline, anchoring the blue sky thinking it encourages firmly to the local ground it inhabits.′ We need to encourage blue sky thinking so we don′t repeatedly get the same answers to our inquiries. Anthropologists can help us with these issues. . . "This book gives me enormous hope that applied anthropology will help restore the tremendous value that can be gained through qualitative research techniques. Today in marketing and advertising, focus groups are grossly overused, misused, and underanalyzed. I was encouraged and excited about the authors′ discussions of good ethnographies and focus groups that, for example, instead of simply asking respondents whether or not EMF causes cancer, a far more creative and insightful exercise was performed with consumers, and then was intensely analyzed by anthropologists. All too often today, qualitative research is carelessly and quickly administered and the analysis consists of a 30-minute debriefing at the end of the last focus group. . . "In the last few years, the need for cross-cultural consumer understanding has grown rapidly. This phenomenon makes it imperative that not only must we fully understand the meanings of brands and products to our domestic consumers, but we must know which meanings are ′transportable′ to consumers in other cultures. John Sherry Jr.′s book suggests that anthropologists could and should have a major role in cross-cultural consumer understanding." --Patricia A. Cafferata, President and Chief Executive Officer, Young & Rubicam Chicago "John Sherry Jr. and his contributors bring ′marketplace anthropology′ out of the shadows and into the dazzling piazza of contemporary social thought. Wide-ranging, lively, and often witty, the sourcebook raises many intriguing questions about the trajectory of anthropology and social science in general for the 21st century. Though readers might not always agree with the approaches used, these chapters are pointed reminders of vast fields of anthropological neglect on subjects of huge importance for today′s world, yet inspirations for the work reach back to the foundations of modern anthropology, from Malinowski to W. Lloyd Warner. . . "This book makes a convincing case for the role of marketplace anthropology in basic research on humankind. While many anthropologists might approach this collection with some apprehensiveness, the editor does not shrink from the ethical issues of business anthropology. Applied anthropologists in many fields can benefit from the insights and ideas presented here. This book goes a long way toward replacing the pop-anthropology so rampant in corporate circles these days with substantive anthropological materials and sets of ideas on advertising, organizational behavior, buying and selling, profit-making, consumer relations, and much more." --J. Anthony Paredes, Florida State University "Anyone concerned with understanding the consumer will find John F. Sherry Jr.′s new book invaluable. In the past decade, the most important contributions to the meaning of products, brands, and advertising in consumers′ lives have come from anthropology. Sherry and the contributors to this volume have been in the forefront of that movement. The chapters in this volume, whether on shampoo, electric utilities, or life histories of brand behavior, capture the excitement and illumination of looking at marketing and advertising through the lens of anthropology." --Myra Stark, Saatchi & Saatchi Advertising "This book is long overdue; anthropologists as consumer researchers have been a powerful underground force for the past 15 years of innovative marketing. Major companies, as well as government and private institutions, have looked to anthropologists to help when other research has failed. John Sherry Jr. has collected outstanding anthropological practitioners in this volume, and they have written cutting-edge chapters on product symbolism, consumer culture, advertising efficacy, and international marketing. The power of this collection lies in the fresh insights to each of these themes and the ability to reframe old problems to reperceive what it means to live the life of a consumer as we approach the next century." --Steve Barnett, Managing Director, Global Business Network Containing original articles and empirical substance, Contemporary Marketing and Consumer Behavior responds to a growing demand for scholarship more tuned to the empirical and practical realities of consumer culture. Written by leading anthropologists who specialize in marketing and consumer research, it is intended as a sourcebook for readers interested in consumption and its managerial consequences. The topics and their treatments run a gamut of concerns including elements of the marketing mix (such as goods and services), advertising and promotion, relationship management, managerial intervention and development, class-and-gender-linked consumer behaviors, and the production of consumption. Anthropological perspectives and methods employed by the authors range from materialistic to semiotic and both qualitative and quantitative methods are employed. Contributors range across time, space, and topics in pursuit of understanding. The result is a multifaceted perspective of marketing and consumer behavior. Also, the remarks of eminent senior Fellows of the Association for Consumer Research, who have drawn upon anthropology to make their own seminal contributions to a number of disciplines, punctuate this exceptional volume. A remarkable and extraordinary text, Contemporary Marketing and Consumer Behavior is ideal for scholars, students and professionals in marketing, cultural studies, gender studies, psychology, sociology, anthropology, and communication.

Download or read book Writers Directory written by NA NA and published by Springer. This book was released on 2016-03-05 with total page 1555 pages. Available in PDF, EPUB and Kindle. Book excerpt: