Download or read book Advertising Myths written by Anne Cronin and published by Routledge. This book was released on 2012-11-12 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.
Download or read book Advertising Myths written by Anne M. Cronin and published by . This book was released on 2004 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Myths of Marketing written by Grant Leboff and published by Kogan Page Publishers. This book was released on 2020-01-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'. Using a combination of academic research, amusing examples and industry case studies, Myths of Marketing effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.
Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Download or read book Marketing Myths that are Killing Business written by Kevin J. Clancy and published by McGraw Hill Professional. This book was released on 1995 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.
Download or read book International Advertising written by John Philip Jones and published by SAGE. This book was released on 2000 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook of the theory and practice of international advertising linked to overall trends in business globalization.
Download or read book Fables Fashions and Facts About Advertising written by John Philip Jones and published by SAGE Publications. This book was released on 2003-11-20 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describe one aspect of how advertising really works. Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a "how to" text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.
Download or read book Myth in Modern Media Management and Marketing written by Kreft, Jan and published by IGI Global. This book was released on 2019-06-14 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.
Download or read book Hidden Myth written by Varda Langholz Leymore and published by Heinemann Educational Publishers. This book was released on 1975 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Kids Market written by James U. McNeal and published by Paramount Market Publishing. This book was released on 1999 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging." -Preface.
Download or read book The Myths that Make it Hard to Create Advertising that Creates Customers written by Draper Daniels and published by . This book was released on 1978 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fashion Myths written by Roman Meinhold and published by transcript Verlag. This book was released on 2014-04-30 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.
Download or read book Myths of PR written by Rich Leigh and published by Kogan Page Publishers. This book was released on 2017-04-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.
Download or read book High Performing Ads written by Tim Burt and published by Tim Burt. This book was released on 2018-06-01 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tired of your ads not working? When buying advertising and marketing, do you hold your breath as you click the "buy now" button to place your order? You shouldn't have to. What if you have a tiny ad budget or none at all? Do you feel like you're wasting your time, energy, and money on commercials that get no response? You will learn how to fix your advertising - FAST. If your ads aren't getting traction, odds are there are very simple - yet easily fixed - common mistakes that business owners and marketers like you are making because you just haven't been told the truth about advertising. This book will tell you what the ad agencies don't want you to know. Chapters include: - Send The Wrong Message and You're Dead: What's the one thing your business is known for? It may not be what you think. Poll your customers, and you'll be shocked at the results. In your advertising, telling the world about your latest product is not always the best strategy. - Destroying Advertising Myths And Stereotypes: Do your commercials contain both a phone number or address AND your website? This is a common (and KILLER) mistake. You'll discover why this is actually driving people away from your business. - 10 Time-Tested Strategies to Achieve Exponential Growth: The brutal truth is nobody cares about awards and how many years you've been in business - except you. Don't brag to your audience, help them. You'll learn exact phrasing and methods to accomplish this. Topics covered include: "1+1+1=1": Learn how you can use Tim's go-to formula for your advertising, and implement it TODAY. "The Counter-Punch": What do you do when your ads become wildly successful, and your competition notices? How will you react? This book tells you exactly what to do no matter your niche. "The $20 Audience Test": Tim spent $20 on a social media campaign to double-check the target audience for a specific product he is helping promote. The results were not what he thought. Learn this powerful secret - and the surprising test findings. He'll show you exactly how to do this easy test for your social media advertising. "Why Radio & Television Station Sales Reps Shouldn't Write Your Commercial": One reason...their main job is to make money for their employers - not you. You'll see how costly this can be - and how to avoid it.
Download or read book Classic Fairy Tales And Myths Retold written by GEW Humanities Group and published by Global East-West. This book was released on 2024-06-16 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Classic Fairy Tales and Myths Retold" reimagines global myths and legends with modern twists, exploring universal themes, cultural identities, and the interplay between ancient and contemporary storytelling. The book offers a mesmerizing journey through the verdant landscapes of our shared human heritage, reimagining the timeless tales that have been the bedrock of cultures around the globe. This unique collection breathes new life into the ancient stories, weaving contemporary themes, settings, and sensibilities into the fabric of myth and folklore. From the shadowy forests of Europe to the sun-soaked tales of the Middle East, from the mysterious legends of Asia to the vibrant narratives of the Americas and Africa, this book traverses the world to gather an unparalleled compilation of stories that have captivated humanity for centuries. Each tale has been meticulously selected and thoughtfully reinterpreted to resonate with modern readers, offering fresh perspectives on classic themes of love, courage, betrayal, and justice. This collection not only preserves the essence of the original narratives but also challenges readers to contemplate how these ancient wisdoms align with today's world. Through this exploration, "Classic Fairy Tales and Myths Retold" highlights the enduring relevance of these stories, proving that the lessons they hold and the escapades they describe are as impactful now as they were hundreds or even thousands of years ago. Key Takeaways The book reinterprets classic fairy tales and myths from diverse cultures, blending traditional motifs with contemporary art styles. Universal themes such as the hero's journey, creation, love, and cosmic order are prevalent across global mythologies. The adaptation of ancient myths in modern contexts bridges the gap between tradition and contemporary societal dynamics. Cultural identity and storytelling are deeply intertwined, preserving heritage while fostering cross-cultural understanding. The book highlights the impact of myths on shaping societal values and promoting multiculturalism. Modern storytelling techniques, including digital platforms, are essential for the preservation and evolution of these narratives. The work emphasizes the importance of empathy, respect, and inclusivity in the retelling and reinterpretation of mythological tales.
Download or read book Social Communication in Advertising written by William Leiss and published by Routledge. This book was released on 2013-05-13 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
Download or read book Privacy Is Hard and Seven Other Myths written by Jaap-Henk Hoepman and published by MIT Press. This book was released on 2023-10-03 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert on computer privacy and security shows how we can build privacy into the design of systems from the start. We are tethered to our devices all day, every day, leaving data trails of our searches, posts, clicks, and communications. Meanwhile, governments and businesses collect our data and use it to monitor us without our knowledge. So we have resigned ourselves to the belief that privacy is hard--choosing to believe that websites do not share our information, for example, and declaring that we have nothing to hide anyway. In this informative and illuminating book, a computer privacy and security expert argues that privacy is not that hard if we build it into the design of systems from the start. Along the way, Jaap-Henk Hoepman debunks eight persistent myths surrounding computer privacy. The website that claims it doesn't collect personal data, for example; Hoepman explains that most data is personal, capturing location, preferences, and other information. You don't have anything to hide? There's nothing wrong with wanting to keep personal information--even if it's not incriminating or embarrassing--private. Hoepman shows that just as technology can be used to invade our privacy, it can be used to protect it, when we apply privacy by design. Hoepman suggests technical fixes, discussing pseudonyms, leaky design, encryption, metadata, and the benefits of keeping your data local (on your own device only), and outlines privacy design strategies that system designers can apply now.
