Download or read book Advertising Management by Jay Bansal SBPD Publications written by Jay Bansal and published by SBPD Publications. This book was released on 2021-07-09 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.
Download or read book Advertising Management by Sanjay Gupta Pooja Nasa SBPD Publications written by Sanjay Gupta and published by SBPD Publications. This book was released on 2021-07-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.
Download or read book Management Concepts SBPD Publications written by Sanjay Gupta, and published by SBPD Publications. This book was released on 2022-05-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.Management : Meaning, Characteristics, Concept and Scope, 2. Management : Nature, Principles, Levels and Limitations , 3. Functions of Management and Managerial Roles, 4. Authority and Delegation of Authority, 5. Departmentation, 6. Management by Objectives (M.B.O.), 7. Evolution of Management Thought, 8. Planning , 9. Types of Plans and Strategic Planning, 10 .Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation , 12 .Staffing, 13. Direction : Concept and Techniques , 14. Leading and Leadership, 15. Co-ordination : Meaning and Nature, 16. Communication, 17. Managerial Control, 18. Techniques of Control, 19. Functional Areas of Management : Production, 20 .Functional Area—Financial Management , 21. Functional Area : Human Resource Management (HRD), 22. Functional Area : Marketing, Nature, Scope and Importance, 23. Management Information System (MIS), 24.Concept of Decision-Making and Role of Functional Information System,
Download or read book Advertising Management SBPD Publications written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2021-12-22 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.
Download or read book Advertising Management by Dr F C Sharma eBook written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-12-12 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.
Download or read book Advertising Management SBPD Publications written by Jay Bansal and published by RAJEEV BANSAL. This book was released on 2021-05-31 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.
Download or read book Entrepreneurship written by Dr. S. K. Singh and published by SBPD Publications. This book was released on 2016-12-17 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: The E-Books is authored by proficient Teachers and professors. The Text of the E-Books is simple and lucid. The contents of the book have been organised carefully and to the point Strictly according to the latest syllabus prescribed byBihar School Examination Board (BSEB) Patna,Jharkhand Academic Council (JAC), Ranchi and other State Boardsfollowing CBSE curriculum based on NCERT guidelines.
Download or read book Entrepreneurship written by Sanjay Gupta, and published by SBPD Publications. This book was released on 2022-12-21 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unit-I 1.Entrepreneurship : Meaning, Elements, Determinants and Importance, Unit-II 2.Entrepreneur : Micro, Small and Medium Enterprises, 3 .Concept of Business Groups and Role of Business Houses and Family Business in India , Unit-III 4.Public and Private System of Stimulation, Support and Sustainability of Entrepreneurship, 5. Requirement, Availability and Access to Finance,Marketing Assistance, Technology and Industrial Accommodation, Unit-IV 6.Sources of Business Ideas, Tests of Feasibility and Significance of Writing Business Plan/Project Proposal, 7. Project : Presentation and Appraisal, Unit-V 8. Mobilizing Resources for Start-up Accommodation and Utilities, Preliminary Contracts, Contract Management, Basic Start-up Problems,
Download or read book Economics Class XII by Dr Anupam Agarwal Mrs Sharad Agarwal SBPD Publications written by Dr. Anupam Agarwal and published by SBPD Publications. This book was released on 2021-07-06 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strictly according to the latest syllabus prescribed by Central Board of Secondary Education (CBSE), Delhi and State Boards of Bihar, Jharkhand, Uttarakhand, Rajasthan, Haryana, H.P. etc. & Navodaya, Kasturba, Kendriya Vidyalayas etc. following CBSE curriculum based on NCERT guidelines. Part A : Introductory Micro Economics 1.Micro Economics : An Introduction, 2. Central Problems of an Economy, 3. Consumer’s Equilibrium, 4. Demand and Law of Demand, 5. Price Elasticity of Demand, 6. Production Function : Returns to a Factor and Returns to Scale, 7. Production Costs, 8. Concepts of Revenue, 9. Producer’s Equilibrium : Meaning and Conditions, 10. Supply and Law of Supply, 11. Elasticity of Supply, 12. Different Forms of Market : Meaning and Features, 13. Market Equilibrium Under Perfect Competition and Effects of Shifts in Demand & Supply, 14. Simple Applications of Tools of Demand and Supply, Part B : Introductory Macro Economics 15. Macro Economics : Meaning, 16. Circular Flow of Income, 17. Concepts and Aggregates related to National Income, 18. Measurement of National Income, 19. Money : Meaning, Evolution and Functions, 20. Commercial Banks and Credit Creation, 21. Central Bank : Meaning and Functions, 22. Recent Significant Reforms and Issues in Indian Banking System : Privatisation and Modernisation, 23. Aggregate Demand, Aggregate Supply and Related Concepts (Propensity to Consume, Propensity to Save and Investment), 24. Short Run Equilibrium Output, 25. Investment Multiplier and its Mechanism, 26. Problems of Deficient and Excess Demand, 27. Measures to Correct Deficient Demand and Excess Demand, 28. Government Budget and Economy, 29. Foreign Exchange Rate, 30. Balance of Payment Accounts : Meaning and Components. Model Paper Board Examination Papers
Download or read book Entrepreneurship With Practical Class XII SBPD Publications written by Dr. S. K. Singh, and published by SBPD Publications. This book was released on 2021-10-25 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unit I-Entrepreneurial Opportunities and Enterprise Creation 1. Sensing and Identification of Entrepreneurial Opportunities, 2. Environment Scanning, 3. Market Assessment, 4. Identification of Entrepreneurial Opportunities and Feasibility Study, 5. Selection of an Enterprise, 6. Setting up of an Enterprise, Unit II-Enterprise Planning and Resourcing 7. Business Planning, 8. Concept of Project and Planning, 9. Formulation of Project Report and Project Appraisal, 10. Resource Assessment : Financial and Non-Financial, 11. Fixed and Working Capital Requirements, 12. Fund Flow Statement, 13. Accounting Ratios, 14. Break-Even Analysis, 15. Venture Capital : Sources and Means of Funds, 16. Selection of Technology, Unit III-Enterprise Management 17. Fundamentals of Management, 18. Production Management and Quality Control, 19 . Marketing Management, 20. Financial Management and Sources of Business Finance, 21. Determination of Cost and Profit, 22. Possibilities and Strategies for Growth and Development in Business, 23. Entrepreneurial Discipline and Social Responsibility, Practical 24. Project Work, 25. Examples of Project Work, 26. Project Planning, 27. Case Study, 28. Project Analysis, 29. Project Report, Sample Project Report I–III Value Based Questions (VBQ) Model Paper] I & II Latest Model Paper Examination Papers.
Download or read book Oswaal NCERT Exemplar Problems solutions Class 12 Chemistry Book written by Oswaal Editorial Board and published by Oswaal Books. This book was released on 2023-10-04 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Description of the product: • 100% Updated with Latest NCERT Exemplar • Crisp Revision with Quick Review • Concept Clarity with Mind Maps & Concept wise videos • Latest Typologies of Questions with MCQs,VSA,SA & LA • 100% Exam Readiness with Commonly made Errors & Expert Advice
Download or read book Business Finance SBPD Publications written by Dr.F. C. Sharma, and published by SBPD Publications. This book was released on 2022-05-10 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.The Nature and Role of Financial System, 2. Nature and Scope of Business Finance, 3. Financial Management : Nature and Scope, 4. Financial Planning, 5. Working Capital Management, 6. Cost of Capital,m 7. Capitalization, 8. Sources of Business Finance : Long-Term and Short-Term, 9. Financial Institutions, 10. Capital Market and Financial Instruments, 11. Indian Money Market, 12. Mutual Funds , 13. Sources and Forms of External Financing , 14. Underwriting of Capital Issues.
Download or read book GST And Custom Law 2021 22 written by CA Anoop Modi, and published by SBPD Publications. This book was released on 2021-12-02 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: UNIT - GST 1. Overview of GST, 2. Important Definitions, 3. Supply under GST, 4. Levy and Collection of Tax, 5. Exemption from GST, 6. Composition Levy, 7. Nature and Place of Supply, 8. Time of Supply, 9. Value of Supply, 10. Input Tax Credit, 11. Registration, 12. Tax Invoice, Credit and Debit Notes, 13. E-Way Bill, 14. Payment of Tax, 15. Return, 16. Job Work, 17. Tax Deduction and Tax Collection at Source, 18. Account, Assessment and Audit, 19. Inspection,Search,Seizure And Arrest, 20. The Integrated Goods and Service Tax Act, 21. Refunds, 22. Anti-Profiteering Measure, 23 Avoidance of Dual Control, 24. Demand and Recovery, 25. Miscellaneous Provisions and Transitional Provisions, 26. Penalties. UNIT - II Custom Law 1.Introduction To Custom Duty, 2 .Types of Duties, 3. Valution, 4. Imprt and Export Procedure, 5.Baggage, postal Artical And Stores, 6.Export Promotion Schemes, 7. Custom Duty Authorities, 8. Apeal And Revision, 9. Penalties and Prosecution
Download or read book CHEMISTRY INORGANIC ORGANIC PHYSICAL written by R.C. SARASWAT and published by Ram Prasad Publications(R.P.H.). This book was released on with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt: B.SC, RPP UNIFIED, RP UNIFIED, RAM PRASAD, RASAYAN, SARASWAT
Download or read book Taxation law Accounts SBPD Publications written by Dr. R.K. Jain, and published by SBPD Publications. This book was released on 2021-10-14 with total page 725 pages. Available in PDF, EPUB and Kindle. Book excerpt: Main Highlights of Finance Act, 2021 1.Income Tax- An Introduction, 2. Improtant Definition, 3. Assessment on Agricultural Income, 4. Expemted Incomes, 5. Residence and Tax Liability, 6. Income From Salaries, 7. Income From Salaries (Retirement and Retrenchment), 8. Income From House Property, 9. Depreciation, 10. Profits and Gains of Business or profession, 11. Capital Gains, 12. Income From Other Sources, 13. Income Tax Authorities, 14. Clubbing of Income and Aggregation of Income, 15. Set-Off And Carry Forward of Losses, 16. Deductions From Gross Total Income, 17. Assessment of Individuals (Computation of Total Income), 18. Computation of Tax Liability of Individuals, 19. Deduction of Tax at Source, 20. Procedure of Assessment, 21. Penalties, Offences and Prosecution, 22. Appeal and Revision, 23. Tax - Planning, 24. Recovery and Refund of Tax, 25. Advance Payment of Tax, 26. Assessment of Hindu Undivided Family And Computation of tax Liability, 27. Assessment of Firm and Association of Persons and Computation of Tax Liability Capital and Revenue Expenditure and Receipts Rebate and Relief in Tax Provision and Procedure of Filings the Return of Income and e-Filing of Income Tax and TDS Returns. .
Download or read book Problems and Solutions in Accountancy Class XII by Dr S K Singh Dr Sanjay Kumar Singh Shailesh Chauhan SBPD Publications written by Dr. S. K. Singh and published by SBPD Publications. This book was released on 2021-06-30 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strictly according to the latest syllabus prescribed by Central Board of Secondary Education (CBSE), Delhi and State Boards of Bihar, Jharkhand, Uttarakhand, Rajasthan, Haryana, H.P. etc. & Navodaya, Kasturba, Kendriya Vidyalayas etc. following CBSE curriculum based on NCERT guidelines Problems and Solutions in Accountancy Class XII Part : A - Accounting for Not-for-Profit Organisations and Partnership Firms 1. Accounting for Not-for-Profit Organisations, 2. Accounting for Partnership Firms—Fundamentals, 3. Goodwill : Meaning, Nature, Factors Affecting and Methods of Valuation, 4. Reconstitution of Partnership–change in Profit-Sharing Ratio among the Existing Partners, 5. Admission of a Partner, 6. Retirement of a Partner, 7. Death of a Partner, 8. Dissolution of Partnership Firm. Part : B - Company Accounts and Analysis of Financial Accounting 1. Accounting for Share Capital : Share and Share Capital, 2. Accounting for Share Capital : Issue of Shares, 3. Forfeiture and Re-Issue of Share, 4. ssue of Debentures, 5. Redemption of Debentures, 6. Financial Statements of a Company : Balance Sheet and Statement of Profit and Loss, 7. Tools for Financial Statement Analysis : Comparative Statements, 8. Common-Size Statements, 9. Accounting Ratios, 10. Cash Flow Statement.
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