Download or read book Advertising in Modern and Postmodern Times written by Pamela Odih and published by SAGE. This book was released on 2007-04-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.
Download or read book The Consumerist Manifesto written by Martin P. Davidson and published by Routledge. This book was released on 2013-09-27 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s. The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself, and from the wider perspective of advertising's dual relationship as both consumer and object, with contemporary cultural theory. Martin Davidson follows the creation of successful campaigns and explores how advertising has succeeded in setting the tone for even larger aspects of our material and personal lives. With the impact of postmodernism and popular culture, and the subsequent collapse of the old anti-advertising critique, the books reveals how advertising came to be embraced as the idiom of the enterprise culture, and how it became central to the decades assault on traditional notions of political and cultural value. Martin Davidson explores the wider implications of advertising's dominance for cultural theory, art, anthropology and language. Finally, Martin Davidson asks how this new critique will have to develop if the industry's new credibility is to be maintained.
Download or read book Advertising in Society written by Roxanne Hovland and published by N T C Business Books. This book was released on 1989 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Lifestyle advertising in postmodernism the accepted popular psychology written by Alexandra Riepe and published by GRIN Verlag. This book was released on 2012-04-04 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Tourism - Miscellaneous, grade: 70% (First), University of Lincoln, language: English, abstract: ‘The real world of postmodern culture ... has entertainment as its ideology, the spectacle as the emblematic sign of the commodity form [and] lifestyle advertising as its popular psychology’ (Kroker and Cook cited by Liu, 1998). This quote should demonstrate which changes postmodernism evokes. One of these changes is the emergence of lifestyle advertising explained here as a popular psychology which stands for its marketing character as being a persuasive and convincing form of advertising. Its aims are to fill the consumers with emotions of a specific lifestyle they should strive for to live. Therefore, lifestyle advertising can be seen as an important appearance out of the postmodern age, which will be defined and explained in this paper. Moreover, adverts will be presented in order to show how semiotic analysis can reveal the workings of lifestyle advertisements. With the aim of illustrating how this will work, three lifestyle adverts from the destination Australia were selected and analyzed by using semiotic terms and explanations. Nevertheless, the paper is also focusing on demonstrating how the emergence of lifestyle advertising is a reflection of cultural changes in the postmodern age. Those cultural changes will be illustrated and a connection between postmodernism and tourism will be drawn. However, this paper starts with explaining postmodernism from different points of views of scholars and authors, such as Featherstone, Lyotard or Singh, who defined and explained the term postmodernism in their way of experience and understanding.
Download or read book Advertising written by Dean M. Krugman and published by . This book was released on 1994 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Postmodern Advertising and Its Reception written by Ayse Ozlem Sandikci and published by . This book was released on 1999 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, studies conducted within the humanities have reported the emergence of a new form of advertising that employs many of the features of postmodern aesthetics. Despite the postmodern turn in the marketing discipline, and the resultant interest in examining advertisements as cultural texts, there exist only a few studies investigating postmodern advertising. Motivated by the lack of a systematic investigation of postmodern advertising, despite its currency, within the marketing field, and by the attention given to postmodernism in high and popular culture, this dissertation has as its goal the identification of the structural features of postmodern advertisements and of the reading strategies employed by viewers when reading such advertisements.
Download or read book Outlines and Highlights for Advertising in Modern and Postmodern Times by Pamela Odih written by Cram101 Textbook Reviews and published by Academic Internet Pub Incorporated. This book was released on 2011-08 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780761941903 .
Download or read book Advertising in Everyday Life written by Neil M. Alperstein and published by . This book was released on 2003 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a result of the 1500 or so advertisements that are paraded in front of our eyes each day, consumers develop tactics to deal with the overwhelming nature of the big sell. Such tactics of engagement and avoidance with advertising are the centrepiece of this book, as it aims to further our understanding of the work advertising does in American culture and the work we do in it. culture with chapters that explore the political positions that have led to the critique of advertising and an examination of advertising's roots in the religious carnival and market fairs of the early modern period. Part Two provides a series of empirical studies of the uses of advertising in everyday life, with media figures appearing in advertisements. Part Three develops a theoretical understanding of the paradoxical nature of advertising and its place within the chaos of modern life.
Download or read book Contemporary Advertising written by William F. Arens and published by Irwin Professional Publishing. This book was released on 1996 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written for the undergraduate student in liberal arts, journalism, and business schools. ... A resource guide to the best work in the field for students in art and graphic design courses and for professionals in the field."--Preface, p. vx.
Download or read book Studyguide for Advertising in Modern and Postmodern Times by Odih Pamela written by Cram101 Textbook Reviews and published by Cram101. This book was released on 2013-05 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never HIGHLIGHT a Book Again Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are Textbook Specific. Cram101 is NOT the Textbook. Accompanys: 9780521673761
Download or read book Advertising written by Samuel Watson Dunn and published by . This book was released on 1966 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Postmodern Advertising and Its Reception written by Lin Ma and published by . This book was released on 2010 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the empirical study, I investigate how postmodern advertising is actually received by international consumers. Following the interpretive advertising research paradigm, I used projective techniques and collected data from ten informants with high levels of cultural capital from the U.S. and China respectively for three postmodern advertisements. I identified the reading strategies they used and the brand image connotations they formed when reading the advertisements in relation to the four structural features of postmodern advertising and the cultural traditions of the two countries. The results show that international consumers from both countries are generally receptive to postmodern advertising. There are similarities in their readings of post modern advertisements which reflect their shared characteristics and consumer culture under globalization. There are also major differences in their readings which reflect persisting cultural differences between the two consumer groups.
Download or read book A New Series of Modern Advertising Talks written by George Wallace Bauerlein and published by . This book was released on 1919 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Postmodern Traits in Contemporary Advertising written by Anthi Economou and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Its Role in Modern Marketing written by S. W. Dunn and published by . This book was released on 1974 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising its role in modern marketing written by Samuel Watson Dunn and published by . This book was released on 1982 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A History of Modern Advertising from the Earliest Times written by Henry Sampson and published by . This book was released on 1874 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
