Download or read book Madison Avenue Goes to War written by Frank W. Fox and published by Provo, Utah : Brigham Young University Press. This book was released on 1975 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Download or read book Radio Goes to War written by Gerd Horten and published by Univ of California Press. This book was released on 2003-10 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: "By focusing on the medium of radio during World War II, Horten has provided us with a window into an important change in radio broadcasting that has previously been ignored by historians. The depth of research, the book's contribution to our understanding of radio and the war make Radio Goes to War an outstanding work."—Lary May, author of The Big Tomorrow: Hollywood and the Politics of the American Way "Radio broadcasting, and its impact on American life, still remains a neglected area of our national history. Radio Goes to War demonstrates conclusively how short-sighted that omission is. As we enter what is sure to be another era of contested claims of government control over freedom of speech, the controversies and compromises of wartime broadcasting sixty years ago provide an ominous example of difficult decisions to be made in the future. The alliance of big business, advertising, and wartime propaganda that Horten so convincingly illuminates takes on a heightened significance, especially as this relationship has tightened in the last several decades. When radio and television go to war again, will they follow the same course? This is cautionary reading for our new century."—Michele Hilmes, author of Radio Voices: American Broadcasting 1922-1952
Download or read book When Media Goes to War written by Anthony DiMaggio and published by NYU Press. This book was released on 2010-02-01 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fresh and provocative book, Anthony DiMaggio uses the war in Iraq and the United States confrontations with Iran as his touchstones to probe the sometimes fine line between news and propaganda. Using Antonio Gramsci’s concept of hegemony and drawing upon the seminal works of Noam Chomsky, Edward Herman, and Robert McChesney, DiMaggio combines a rigorousempirical analysis and clear, lucid prose to enlighten readers about issues essential to the struggle for a critical media and a functioning democracy. If, as DiMaggio shows, our newspapers and television news programs play a decisive role in determining what we think, and if, as he demonstrates convincingly, what the media give us is largely propaganda that supports an oppressive and undemocratic status quo, then it is incumbent upon us to make sure that they are responsive to the majority and not just the powerful and privileged few.
Download or read book When Books Went to War written by Molly Guptill Manning and published by Houghton Mifflin Harcourt. This book was released on 2014-12-02 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This New York Times bestselling account of books parachuted to soldiers during WWII is a “cultural history that does much to explain modern America” (USA Today). When America entered World War II in 1941, we faced an enemy that had banned and burned 100 million books. Outraged librarians launched a campaign to send free books to American troops, gathering 20 million hardcover donations. Two years later, the War Department and the publishing industry stepped in with an extraordinary program: 120 million specially printed paperbacks designed for troops to carry in their pockets and rucksacks in every theater of war. These small, lightweight Armed Services Editions were beloved by the troops and are still fondly remembered today. Soldiers read them while waiting to land at Normandy, in hellish trenches in the midst of battles in the Pacific, in field hospitals, and on long bombing flights. This pioneering project not only listed soldiers’ spirits, but also helped rescue The Great Gatsby from obscurity and made Betty Smith, author of A Tree Grows in Brooklyn, into a national icon. “A thoroughly engaging, enlightening, and often uplifting account . . . I was enthralled and moved.” — Tim O’Brien, author of The Things They Carried “Whether or not you’re a book lover, you’ll be moved.” — Entertainment Weekly
Download or read book My War Gone By I Miss It So written by Anthony Loyd and published by September Publishing. This book was released on 2015-11-03 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Undoubtedly the most powerful and immediate book to emerge from the Balkan horror of ethnic civil war' Antony Beevor, Daily Telegraph In 1993, Anthony Loyd hitchhiked to the Balkans hoping to become a journalist. Leaving behind him the legends of a distinguished military family, he wanted to see 'a real war' for himself. In Bosnia he found one. The cruelty and chaos of the conflict both appalled and embraced him; the adrenalin lure of the action perhaps the loudest siren call of all. In the midst of the daily life-and-death struggle among Bosnia's Serbs, Croats and Muslims, Loyd was inspired by the extraordinary human fortitude he discovered. But returning home he found the void of peacetime too painful to bear, and so began a longstanding personal battle with drug abuse. This harrowing account shows humanity at its worst and best. It is a breathtaking feat of reportage; an uncompromising look at the terrifyingly seductive power of war. 'As good as reporting gets. I have nowhere read a more vivid account of frontline fear and survival. Forget the strategic overview. All war is local' Martin Bell, The Times
Download or read book Coke Goes to War written by V. Dennis Wrynn and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subjects portrayed in Coca-Cola ads during World War II paralleled the war effort and included soldiers and civilians around the world serving their country and occasionally introducing the joys of the popular soft drink to their native hosts. Coke Goes to War presents a wonderfully nostalgic, all-color chronicle of Coca-Cola's wartime magazine advertisements.
Download or read book Washington Goes to War written by David Brinkley and published by Knopf. This book was released on 2020-09-30 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Brinkley, one of America's most respected and celebrated news commentators, turns his journalistic skills to a personal account of the tumultuous days of World War II in the sleepy little Southern town that was Washington, D.C. Carrying us from the first days of the war through Roosevelt's death and the celebration of VJ Day, Brinkley surrounds us with fascinating people. Here are the charismatic President Roosevelt and the woman spy, code name "Cynthia." Here, too, are the diplomatic set, new Pentagon officials, and old-line society members--aka "Cave Dwellers." We meet the brashest and the brightest who actually ran the government, and the countless men and women who came to support the war effort in any way they could--all seeking to share in the adventure of their generation.
Download or read book Advertising at War written by Inger L Stole and published by University of Illinois Press. This book was released on 2012-11-16 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.
Download or read book Hollywood Goes to War written by Clayton R. Koppes and published by Univ of California Press. This book was released on 1990-08-16 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The little-explored story of how politics, propaganda, and profits were combined to create the drama, imagery and fantasy that was American film during World War II. 32 black-and-white photographs.
Download or read book Marketing the Blue and Gray written by Lawrence A. Kreiser, Jr. and published by LSU Press. This book was released on 2019-06-12 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.
Download or read book Advertising and Its Role in War and Peace written by and published by . This book was released on 1943 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book What It Is Like to Go to War written by Karl Marlantes and published by Open Road + Grove/Atlantic. This book was released on 2011-08-30 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A precisely crafted and bracingly honest” memoir of war and its aftershocks from the New York Times–bestselling author of Matterhorn (The Atlantic). In 1968, at the age of twenty-three, Karl Marlantes was dropped into the highland jungle of Vietnam, an inexperienced lieutenant in command of forty Marines who would live or die by his decisions. In his thirteen-month tour he saw intense combat, killing the enemy and watching friends die. Marlantes survived, but like many of his brothers in arms, he has spent the last forty years dealing with his experiences. In What It Is Like to Go to War, Marlantes takes a candid look at these experiences and critically examines how we might better prepare young soldiers for war. In the past, warriors were prepared for battle by ritual, religion, and literature—which also helped bring them home. While contemplating ancient works from Homer to the Mahabharata, Marlantes writes of the daily contradictions modern warriors are subject to, of being haunted by the face of a young North Vietnamese soldier he killed at close quarters, and of how he finally found a way to make peace with his past. Through it all, he demonstrates just how poorly prepared our nineteen-year-old warriors are for the psychological and spiritual aspects of the journey. In this memoir, the New York Times–bestselling author of Matterhorn offers “a well-crafted and forcefully argued work that contains fresh and important insights into what it’s like to be in a war and what it does to the human psyche” (The Washington Post).
Download or read book Manipulating Images written by Tawnya J. Adkins Covert and published by Lexington Books. This book was released on 2011-03-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.
Download or read book Pop Culture Goes to War written by Geoff Martin and published by Lexington Books. This book was released on 2010-07-24 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pop Culture Goes to War, by Geoff Martin and Erin Steuter, explores the persistence of and opposition to militarism in American life. It provides a comprehensive overview of the role of toys, video games, music, television and movies in supporting contemporary militarism. Resistance to militarism is highlighted through the traditional mediums of music and movies, and increasingly through the arts, 'culture jamming,' and the satire of The Daily Show, The Onion, The Simpsons, The Colbert Report, and South Park.
Download or read book Advertising and Propaganda in World War II written by David Clampin and published by Bloomsbury Publishing. This book was released on 2014-03-21 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Blitz- the period of Nazi bombing campaigns on civilian Britain during World War II- was a formative period for British national identity. In this groundbreaking book, David Clampin looks at the images, campaigns and slogans which helped to form the fabled 'Blitz spirit'- powerfully echoed in Winston Churchill's speeches. Because advertisers attempted to capitalise on war-time patriotism, Clampin's unique focus on advertising provides a visually rich seam of new information on the everyday war, and makes an enormous contribution to the debate on people's experiences of war and nationalism. Using a remarkable and hitherto unseen range of primary source material-advertisements in the press, slogans and posters-this work will reshape the contested meanings of the 'Home Front', opening up cultural history discourses on gender and nationalism. Advertising and Propaganda in World War II is essential reading for historians of World War II as well as students and scholars of Media Studies and Communication Studies.
Download or read book Visions of War written by M. Paul Holsinger and published by Popular Press. This book was released on 1992 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Americans World War II was "a good war," a war that was worth fighting. Even as the conflict was underway, a myriad of both fictional and nonfictional books began to appear examining one or another of the raging battles. These essays examine some of the best literature and popular culture of World War II. Many of the studies focus on women, several are about children, and all concern themselves with the ways that the war changed lives. While many of the contributors concern themselves with the United States, there are essays about Great Britain, Canada, France, Germany, Poland, Russia, and Japan.
