Download or read book Aggregate Advertising Expenditure in the U S Economy written by Alvin J. Silk and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two components of the advertising industry - the creative sector that develops and produces messages, and the communications sector that transmits messages via various media - have each been greatly affected by advances in creative design and communications technologies. As the media composition of advertising has changed in the last century for both local and national advertising - from newspapers, outdoor and radio advertising to network and cable television, and most recently to internet and digital media - so too has been transformed the very concept of advertising, its functionality and its measurement.We compare four sources of annual nominal U.S. aggregate advertising expenditure data - from the public sector Internal Revenue Service and the U.S. Census Bureau Survey of Service Industries, and the private sector McCann Erickson and Magna Global advertising agencies- that are available over various time periods. In nominal terms, we estimate the elasticity of advertising expenditures with respect to Gross Domestic Product, and find that this elasticity appears to have increased substantially beginning in the late 1990s - from about 1.4 to 1.9. The timing of this structural break coincides roughly with the decline of print, radio and network and cable television, and the dramatic increase in digital and internet-based advertising. To understand the forces underlying this structural break in nominal advertising expenditures, data on media-specific advertising prices are needed, thereby converting nominal to real advertising. However, currently annual U.S. Bureau of Labor Statistics Producer Price Index data on digital and many other advertising media prices are only available beginning in 2010. The availability of media-specific quality-constant price indexes would not only enable researchers to trace more completely the recent impact of digital and internet advertising, but would also facilitate contemporary and longstanding issues to be addressed surrounding the measurement of advertising effects, including how variations in the durability of response to advertising across media are related to inter-media price differentials, and why heterogeneity among firms and industries may arise with respect to the procyclicality of advertising policies.
Download or read book British Car Advertising of the 1960s written by Heon Stevenson and published by McFarland. This book was released on 2015-03-27 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
Download or read book Advertising and the Community written by Alexander Wilson and published by Manchester University Press. This book was released on 1968 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Economic Implications of Advertising RLE Advertising written by Otto John Firestone and published by Routledge. This book was released on 2013-05-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.
Download or read book 100 Years of U S Consumer Spending written by and published by . This book was released on 2006 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hard sell written by Sean Nixon and published by Manchester University Press. This book was released on 2016-05-16 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is an impressive piece of sustained research that brings much to the field. It offers real depth in rethinking the post-war boom and there can be little doubt that this will have a real impact across modern British history, consumer history and cultural studies.' Jeremy Black, Professor of History, University of Exeter Focusing on advertising’s relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the ‘modern housewife’ across the new medium of television. Nixon shows how the practices through which advertising understood and represented the ‘modern housewife’ and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising practice were not only a source of inspiration, but were also adapted and reworked to speak more effectively to the British consumer. Hard sell offers a major new analysis of the techniques of advertising in the decades of post-war affluence and advertising’s relationship to the social changes associated with growing prosperity.
Download or read book Statistical Reference Index written by and published by . This book was released on 1994 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Food Industries written by J. Mark and published by CRC Press. This book was released on 2020-11-25 with total page 817 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume deals with the diverse range of industries concerned with the supply and processing of food in the UK. It covers sources relating to food production and processing, including foodstuffs supplied from abroad, and also fish supply and processing.
Download or read book The Challenge of Affluence written by Avner Offer and published by Oxford University Press. This book was released on 2006-03-09 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1940s Americans and Britons have experienced rising material abundance, but also a range of social and personal disorders, including family breakdown, obesity and addiction. Drawing on the latest cognitive research, Avner Offer presents a detailed and reasoned critique of the modern consumer society.
Download or read book AMS written by and published by . This book was released on 1954 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and socialism The nature and extent of consumer advertising in the Soviet Union Poland written by Philip Hanson and published by Routledge. This book was released on 2017-07-28 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study looks at the tiny but growing volume of consumer advertising even in countries such as the Soviet Union, which had detailed central planning, and substantially more in the recently decentralised Hungarian economy and pre-invasion Czechoslovakia. And of course, outside the Soviet orbit there was the relatively market-oriented and Westernised Yugoslav economy. This suggested that there were after all some interesting questions to answer: Why did an administrative economy like the Soviet one have any domestic consumer advertising at all, and why was it, apparently, growing? What did evidence from Hungary and Yugoslavia suggest about the scale and functions of advertising in more decentralised socialist economies? This title was first published in 1974.
Download or read book The Mexican Press and Civil Society 1940 1976 written by Benjamin T. Smith and published by UNC Press Books. This book was released on 2018-08-07 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mexico today is one of the most dangerous places in the world to report the news, and Mexicans have taken to the street to defend freedom of expression. As Benjamin T. Smith demonstrates in this history of the press and civil society, the cycle of violent repression and protest over journalism is nothing new. He traces it back to the growth in newspaper production and reading publics between 1940 and 1976, when a national thirst for tabloids, crime sheets, and magazines reached far beyond the middle class. As Mexicans began to view local and national events through the prism of journalism, everyday politics changed radically. Even while lauding the liberty of the press, the state developed an arsenal of methods to control what was printed, including sophisticated spin and misdirection techniques, covert financial payments, and campaigns of threats, imprisonment, beatings, and even murder. The press was also pressured by media monopolists tacking between government demands and public expectations to maximize profits, and by coalitions of ordinary citizens demanding that local newspapers publicize stories of corruption, incompetence, and state violence. Since the Cold War, both in Mexico City and in the provinces, a robust radical journalism has posed challenges to government forces.
Download or read book Adding Value RLE Marketing written by Geoffrey Jones and published by Routledge. This book was released on 2014-09-19 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
Download or read book A Bibliography of British History 1914 1989 written by Keith Robbins and published by Oxford University Press. This book was released on 1996 with total page 962 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing over 25,000 entries, this unique volume will be absolutely indispensable for all those with an interest in Britain in the twentieth century. Accessibly arranged by theme, with helpful introductions to each chapter, a huge range of topics is covered. There is a comprehensiveindex.
Download or read book Women in Greek Advertisements in the 1960s written by Johannis Tsoumas and published by Cambridge Scholars Publishing. This book was released on 2019-05-22 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the poles of the Cold War era’s sales promotion standards, print advertising thrived in Greece in the 1960s, particularly as it related to female consumption. What are the similarities between American women as protagonists in the world of advertising and women as consumers in 1960s Greece? Are the women portrayed in print advertisements nothing but “hybrids” of the American consumption model and the Greek consumerism boom of the era? What were the technical and esthetic, but also social and cultural connotations of female advertising in Greece at that time? How do they reflect women’s position in society? Through a detailed, historical case study with a wealth of illustrations and a concise analysis of advertising communication, this book investigates hitherto unknown data, and shows the importance of the role of Greek women, not only as consumers, but primarily as protagonists in the formation of a new consumption model which had been imported from the United States.
Download or read book Federal Trade Commission Decisions written by United States. Federal Trade Commission and published by . This book was released on 1982 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Budget for 1963 written by United States. Congress. Senate. Committee on Appropriations and published by . This book was released on 1962 with total page 1514 pages. Available in PDF, EPUB and Kindle. Book excerpt:
