Download or read book The Power of Point of Purchase Advertising written by Robert Liljenwall and published by Point-of-Purchase Advertising Intl. This book was released on 2004-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising at the Point of Purchase written by Association of National Advertisers and published by . This book was released on 1957 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Shopper Marketing written by Markus Ståhlberg and published by Kogan Page Publishers. This book was released on 2012-02-03 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.
Download or read book Advertising Exposure at the Point of Purchase written by Point of Purchase Advertising Institute and published by . This book was released on 1961 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Role of Point of purchase Advertising in Today s Advertising Agency written by Point of Purchase Advertising Institute and published by . This book was released on 1959 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Power of Point of purchase Advertising written by Ben Menin and published by AMACOM/American Management Association. This book was released on 1992-01-01 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an apple grower's sign at the Farmer's Market to an interactive television monitor at the cosmetics counter, point of purchase is one of advertising's most powerful, yet undervalued, selling tools. With 66 percent of all buying decisions made in-store, P.O.P. has the ability to influence consumer purchasing like no other media vehicle available today. The Power of Point-of-Purchase Advertising can help put this dynamic advertising vehicle to work for you. Written by three industry experts, it is the first A-to-Z review, completely illustrated with outstanding P.O.P. examples and designed to help you plan and implement a cost-effective program--no matter what you have to sell. The book discusses every type of P.O.P advertising vehicle in detail, from store signage and packaging to the latest in electronics, laser technology, and holography. You'll get expert advice on handling the marketing, creative, and operational aspects of introducing a P.O.P. program, including: determining budgets, and establishing long-range goals and strategies; coordinating P.O.P. with other advertising vehicles; selecting the right P.O.P. vehicles and materials; understanding design and production options; choosing vendors; managing P.O.P in the field; and evaluating program results. The authors provide numerous examples of successful and award-winning uses of P.O.P by corporations like Richardson-Vicks, Alpo, Ford, McDonald's, Bacardi, and others. These advertisers experienced real sales increases--some as high as 200 percent--by allocating advertising dollars to P.O.P. And because P.O.P. is less expensive than traditional media like print and television, they were able to do so at a fraction of the cost. Even if your company is small, or just starting up, The Power of Point-of-Purchase Advertising can help you experience the same kind of success. This ground-breaking book gives serious marketers a competitive advantage: the ability to influence consumers at the point when they are most ready to buy.
Download or read book Consumer Reaction to Point of purchase Advertising in Seven Major Types of Retail Outlets written by Point of Purchase Advertising Institute and published by . This book was released on 1967 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising at the Point of Purchase written by Association Of National Advertisers and published by . This book was released on 2013-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Power of Marketing At Retail written by Point of Purchase Advertising International and published by . This book was released on 2008-01-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Study to Determine the Effect of Point of Purchase Advertising on Sales at Retail Level written by Fact-finders associates, inc., New York and published by . This book was released on 1949 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising at the Point of Purchase written by and published by . This book was released on 1957 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising at the Point of Purchase Edited and compiled by the Association of National Advertisers Inc with the cooperation of the Point of Purchase Advertising Institute written by and published by . This book was released on 1957 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Point of purchase Advertising and Factors Influencing Use in Supermarkets written by Robert Edward Frye and published by . This book was released on 1965 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Promotion and Supplemental Aspects of Integrated Marketing Communications written by Terence A. Shimp and published by South Western Educational Publishing. This book was released on 1997 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.
Download or read book Advertising written by Dorothy Cohen and published by John Wiley & Sons. This book was released on 1972 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Effect of Advertising and Display written by Robert East and published by Springer. This book was released on 2010-11-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with additional ad exposures, or do the gains get less and less after the first exposure? New evidence on this issue is assessed. The focus then moves to a model of ad response that covers the evidence on repeated ad exposure and explains how advertising may work over both short-term and long-term periods. The processes that could produce the long-term effect are discussed and new evidence is presented on the function of word of mouth. There is a chapter on the psychological processes that are used to explain ad effect and brief sections on the point of purchase and online advertising.
Download or read book Advertising written by John Sherman Wright and published by . This book was released on 1971 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt:
