Download or read book Advertising and Commodity Culture in Joyce written by Garry Martin Leonard and published by Florida James Joyce (Hardcover. This book was released on 1998 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The first comprehensive study of Joyce and the advertising/commodity nexus. . . . Provides the next step in understanding Joyce--for which Joyceans worldwide are ready and waiting. And it does so eloquently and persuasively and in enormously careful detail and depth of vision. . . . I love this book; I learned from this book. . . . An up-to-date and dramatically useful inquiry into Joycean modernism."--Cheryl Herr, University of Iowa "The best book on Joyce I have read in years. . . . [Leonard] offers new insights, novel readings, and creative interpretations on every page, and all in a brilliantly funny, irreverent prose which captures the moment or the character like a Joycean epiphany."--Zack Bowen Garry Leonard looks in detail at Joyce's representation of a phenomenon that dominates the contemporary landscape: advertising. Taking readers back to its beginnings, Leonard shows that advertising was a central preoccupation of Joyce, one that helps us unravel his often difficult style. Building on the work of cultural theorists like Lacan, Foucault, Baudrillard, Irigiray, and others, Leonard examines commodity culture in Joyce's work and demonstrates the ways in which characters use (or are used by) modern advertising techniques to make their own identities more intelligible and to fill the Lacanian "permanent lack" of modern identity. The commonality of religion and advertising, the use of "kitsch" as a rhetorical device, the commodity market's exploitation of the proletariat, the role of pornography, the impact of advertising's "normative" modes of dress and behavior, and the role of the modern city as a modernist trope are all explored as aspects of Joyce's work or as pressures faced by his characters. As Leonard demonstrates, "culture" in Joyce is the product of a complex response to psychological, sociological, political, economic, and aesthetic pressures. In Joyce, advertising, as a product of that culture, serves both to reinforce the hegemonic discourse of the day and to subvert it. Excellent work has been done on aspects of commodity culture in Joyce by writers as diverse as Bonnie Kime Scott, Jennifer Wicke, and Brandon Kershner (Joyce and Popular Culture, UPF, 1996), but Leonard's is the first comprehensive study of Joyce and the advertising/commodity nexus, certain to be of equal interest to students and scholars of Joyce, modernism, and cultural studies. Garry Leonard is associate professor of English at the University of Toronto and author of Reading Dubliners Again: A Lacanian Perspective (1993).

Download or read book Publishing in Joyce s Ulysses written by and published by BRILL. This book was released on 2018-01-16 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Appearing in an era of rapid change in the printing and publishing industries, James Joyce’s Ulysses exploited and exemplified those industries to the degree that the book can be seen as a virtual museum of 1904 media. Publishing in Joyce's “Ulysses”: Newspapers, Advertising and Printing, edited by William S. Brockman, Tekla Mecsnóber and Sabrina Alonso, gathers twelve essays by Joyce scholars exploring facets of those trades that pervade the substance of the book. Essays explore the book’s incorporation of mass-market weekly magazines, contemporary advertising slogans, newspaper clippings, the “Aeolus” episode’s printing office and the varied typographic styles of successive editions of Ulysses. Placing Joyce’s work in its historical milieu, the collection offers a fresh perspective on modern print culture. Contributors are: Sabrina Alonso, Harald Beck, William S. Brockman, Elisabetta d'Erme, Judith Harrington, Matthew Hayward, Sangam MacDuff, Tekla Mecsnóber, Tamara Radak, Fritz Senn, David Spurr, Jolanta Wawrzycka.

Download or read book The Culture of Joyce s Ulysses written by R. Kershner and published by Springer. This book was released on 2011-01-11 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading Ulysses with an eye to the cultural references embedded within it, Kershner interrogates modernism's relationship to contemporary popular culture and literature. Examples underscore Kershner's corrective to formal approaches to genre as he broadens the methodologies that are used to study it to include social and political approaches.

Download or read book Advertising and Dublin s Consumer Culture in James Joyce s Ulysses written by Matthew Christopher Hayward and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis reconsiders James Joyce's representation of advertising and Dublin's consumer culture in Ulysses. Against earlier, generalising accounts, it applies a carefully historicising methodology to demonstrate the cultural specificity of Joyce's engagement. It does so in three ways. To begin with, it establishes that Irish consumerism did not simply follow British advances, but developed in a distinct and inflected fashion. Chapters 2 and 3 show that while Joyce incorporates all of the material characteristics of Dublin's relatively advanced consumer culture, he downplays its advertising industry, making it appear less developed in 1904 than was historically the case. Secondly, it analyses the distortions introduced by Joyce's own historical remove from the consumer culture he depicts. Chapter 4 identifies for the first time the sources of Joyce's "Advertising" notes from his so-called "Notes on Business and Commerce," and establishes that his representation of Bloom's advertising consciousness reflects advances in advertising theory that only got seriously underway in the decade between 1904, when the novel is set, and 1914, when Joyce began to write it. Finally, having analysed the material and compositional background to Joyce's portrayal of early-twentieth-century consumerism, this thesis analyses Joyce's engagement with two of its dominant ideologies. Chapter 5 concentrates on the 'Lestrygonians' and 'Ithaca' episodes to argue that Joyce lays bare the overdetermined nature of colonial consumption, depicting the naturalisation of British commodities on the Irish market, and contesting the spurious claim to disinterestedness presented by imperial consumerist discourses. Chapter 6 develops intertextual readings of the 'Nausicaa' chapter to show that Joyce's narrative is even more fully comprised of the language of female-oriented advertising than has been recognised. It argues that the chapter responds to a particular ideological complex, in which consumerist imperatives struggled with more conservative patriarchal interests. Overall, this thesis brings together historical, genetic and intertextual critical approaches to uncover the stylistic and chronological manipulations involved in Joyce's fictionalisation of early-twentieth-century Irish consumerism. It argues that Ulysses stands as both a reflection of this crucial period of socio-economic change, and a politicised response to its dominant ideological coercions.

Download or read book Advertising Literature and Print Culture in Ireland 1891 1922 written by J. Strachan and published by Springer. This book was released on 2012-08-07 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first study of the cultural meanings of advertising in the Irish Revival period. John Strachan and Claire Nally shed new light on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the manner in which some of the key authors of the Revival, notably Oscar Wilde and W. B. Yeats, reacted to advertising and to the consumer culture around them. Illustrated with over 60 fascinating contemporary advertising images, this book addresses a diverse and intriguing range of Irish advertising: the pages of An Claidheamh Soluis under Patrick Pearse's editorship, the selling of the Ulster Volunteer Force, the advertising columns of The Lady of the House, the marketing of the sports of the Gaelic Athletic Association, the use of Irish Party politicians in First World War recruitment campaigns, the commemorative paraphernalia surrounding the centenary of the 1798 United Irishmen uprising, and the relationship of Murphy's stout with the British military, Sinn Féin and the Irish Free State.

Download or read book Cultural Studies of James Joyce written by and published by BRILL. This book was released on 2016-08-09 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first volume to collect essays from the emergent field of cultural studies that specifically address the work of James Joyce, Cultural Studies of James Joyce includes work from both well-established Joyce scholars such as Margot Norris and Cheryl Herr and by such younger writers as Tracey Teets Schwarze and Paul Saint-Amour. Topics range over the whole field of culture, from “Nipper” the Victrola dog to the statuary of Praxitiles, from the Tank Girl comics to studies of Irish schizophrenia, from the history of University College Dublin to the political ferment over choral singing at the turn of the century. The volume should be of interest to Joyceans, to students of literature and culture in the twentieth century, and especially to those interested in the interactions of different cultural levels between the nineteenth century and our own time. An introductory survey by R. Brandon Kershner discusses the rise of cultural studies and places the issue within modern debates in literary theory.

Download or read book James Joyce in the Nineteenth Century written by John Nash and published by Cambridge University Press. This book was released on 2013-09-16 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to explore the depth and range of Joyce's relationship with nineteenth-century figures and cultural movements.

Download or read book The Commodity Culture of Victorian England written by Thomas Richards and published by Stanford University Press. This book was released on 1990 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This provocative and theoretically sophisticated book reveals how capitalism produced and sustained a culture of its own in the nineteenth and early twentieth centuries. "Richards provides a valuable account of the interaction between cultural and business development in Victorian England by focusing on the evolution of advertising. Through an examination of five case studies, ranging from how advertisers employed images of the Crystal Palace Exhibition of 1851 to their use of images of women just before WWI, he argues that the British developed a new type of culture in the mid and late-19th century--a new way of thinking and living increasingly based upon the possession of material goods, commodities. Revising the findings of some earlier scholars, Richards shows that 'cultural forms of consumerism . . . came into being well before the consumer economy did.' The 50 well-reproduced advertising images greatly enhance the value of this study." --M. Blackford, "Choice"

Download or read book Joyce A Guide for the Perplexed written by Peter Mahon and published by A&C Black. This book was released on 2009-11-02 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the most commonly studied texts, it guides the reader through Joyce's stylistic and thematic complexity and through differing theoretical interpretations of his work.

Download or read book The New Joyce Studies written by Catherine Flynn and published by Cambridge University Press. This book was released on 2022-09-08 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Post)colonial modernity in Ulysses and Accra / Ato Quayson -- Joyce and race in the twenty-first century / Malcolm Sen -- Dubliners and French naturalism / Catherine Flynn -- Joyce and Latin American literature : transperipherality and modernist form / José Luis Venegas -- The multiplication of translation / Sam Slote -- Copyright, freedom, and the fragmented public domain / Robert Spoo -- Ulysses in the world / Sean Latham -- The intertextual condition / Dirk Van Hulle -- The macrogenesis of Ulysses and Finnegans wake / Ronan Crowley -- After the Little review : Joyce in transition / Scarlett Baron -- Popular Joyce, for better or worse / David Earle -- Joyce's nonhuman ecologies / Katherine Ebury -- Medical humanities / Vike Plock -- Joyce's queer possessions / Patrick Mullen -- The wake, ideology and literary institutions / Finn Fordham -- Joyce as a generator of new critical history / Jean-Michel Rabaté.

Download or read book Joyce s Allmaziful Plurabilities written by Kimberly J. Devlin and published by University Press of Florida. This book was released on 2018-07-02 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A brilliantly collaged snapshot of the variety and wealth of literary criticism, and Joyce studies, today.”—Tony Thwaites, author of Joycean Temporalities “Celebrates the multiplicity and sheer rampant excess of Joyce’s prodigally polysemous text with seventeen different scholars employing a likewise prodigal range of critical methodologies.”—Patrick O’Neill, author of Impossible Joyce: Finnegans Wakes “Each of the scholars involved is at the top of his and her game. Their commitment and excitement about the task at hand is evident on virtually every page. This book makes the Wake relevant and accessible to a whole new generation of readers.”—Garry Leonard, author of Advertising and Commodity Culture in Joyce This is the first Finnegans Wake guide to focus exclusively on the multiple meanings and voices in Joyce’s notoriously intricate diction. Rather than leveling the text it illuminates many layers of puns, wordplay, and portmanteaus, celebrating the Wake’s central experimental technique. Renowned Joyce scholars explore the polyvocality of individual chapters using game theory, ecocriticism, psychoanalysis, historicism, myth, philosophy, genetic studies, feminism, and other critical frameworks. They set in motion cross-currents and radiating structures of meaning that permeate the entire text and open up satisfying readings of the Wake for novices and seasoned readers alike. A volume in the Florida James Joyce Series, edited by Sebastian D. G. Knowles

Download or read book James Joyce in Context written by John McCourt and published by Cambridge University Press. This book was released on 2009-02-12 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection charts the vital contextual backgrounds to James Joyce's life and writing. The essays collectively show how Joyce was rooted in his times, how he is both a product and a critic of his multiple contexts, and how important he remains to the world of literature, criticism and culture.

Download or read book The Cambridge Companion to James Joyce written by Derek Attridge and published by Cambridge University Press. This book was released on 2004-06-17 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of The Cambridge Companion to Joyce contains several revised essays, reflecting increasing emphasis on Joyce's politics, a fresh sense of the importance of his engagement with Ireland, and the changes wrought by gender studies on criticism of his work. This Companion gathers an international team of leading scholars who shed light on Joyce's work and life. The contributions are informative, stimulating and full of rich and accessible insights which will provoke thought and discussion in and out of the classroom. The Companion's reading lists and extended bibliography offer readers the necessary tools for further informed exploration of Joyce studies. This volume is designed primarily as a students' reference work (although it is organised so that it can also be read from cover to cover), and will deepen and extend the enjoyment and understanding of Joyce for the new reader.

Download or read book Modernism and Market Fantasy written by C. Mickalites and published by Springer. This book was released on 2012-10-16 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining work from Ford and Conrad's pre-war impressionism through Rhys's fiction of the late 1930s, the author shows how modernist innovation engages with transformations in early twentieth-century capitalism and tracks the ways in which modernist fiction reconfigures capitalist mythologies along the fault lines of their internal contradictions.

Download or read book Time and Identity in Ulysses and the Odyssey written by Stephanie Nelson and published by University Press of Florida. This book was released on 2022-07-05 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comparative study of two classic literary works, from a specialist in Joyce and Homer Time and Identity in “Ulysses” and the “Odyssey” offers a unique in-depth comparative study of two classic literary works, examining essential themes such as change, the self, and humans’ dependence on and isolation from others. Stephanie Nelson shows that in these texts, both Joyce and Homer address identity by looking at the paradox of time—that people are constantly changing yet remain the same across the years. In Nelson’s analysis, both Ulysses and the Odyssey explore dichotomies including the permanence of names and shifting of stories, independence and connection, and linear and cyclical narrative. Nelson discusses Homer’s contrast of ordinary to mythic time alongside Joyce’s contrast of “clocktime” to experienced time. She analyzes the characters Odysseus and Leopold Bloom, alienated from their previous selves; Telemachus and Stephen Dedalus, trapped by the past; and Penelope and Molly Bloom, able to recast time through weaving, storytelling, and memory. These concepts are also explored through Joyce’s radically different narrative styles and Homer’s timeless world of the gods. Nelson’s thorough knowledge of ancient Greece, Joyce, narratology, oral tradition, and translation results in a volume that speaks across literary specializations. This book makes the case that Ulysses and the Odyssey should be read together and that each work highlights and clarifies aspects of the other. As Joyce’s characters are portrayed as both flux and fixity, readers will see Homer’s hero fight his way out of myth and back into the constant changes of human existence. A volume in the Florida James Joyce Series, edited by Sebastian D. G. Knowles

Download or read book Joyce and the Subject of History written by Mark A. Wollaeger and published by University of Michigan Press. This book was released on 1996 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eleven essays that open tantalizing questions about Joyce and history

Download or read book Irish Divorce Joyce s Ulysses written by Peter Kuch and published by Springer. This book was released on 2017-06-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engrossing, ground-breaking book challenges the long-held conviction that prior to the second divorce referendum of 1995 Irish people could not obtain a divorce that gave them the right to remarry. Joyce knew otherwise, as Peter Kuch reveals—obtaining a decree absolute in Edwardian Ireland, rather than separation from bed and board, was possible. Bloom’s “Divorce, not now” and Molly’s “suppose I divorced him”—whether whim, wish, fantasy, or conviction—reflects an Irish practice of petitioning the English court, a ruse that, even though it was known to lawyers, judges, and politicians at the time, has long been forgotten. By drawing attention to divorce as one response to adultery, Joyce created a domestic and legal space in which to interrogate the sometimes rival and sometimes collusive Imperial and Ecclesiastical hegemonies that sought to control the Irish mind. This compelling, original book provides a refreshingly new frame for enjoying Ulysses even as it prompts the general reader to think about relationships and about the politics of concealment that operate in forging national identity