Download or read book Pioneering African American Women in the Advertising Business written by Judy Davis and published by Taylor & Francis. This book was released on 2016-12-08 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
Download or read book A History of Advertising written by Jef I Richards and published by Rowman & Littlefield. This book was released on 2022-05-15 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Download or read book The History of an Advertising Agency written by Ralph Merle Hower and published by . This book was released on 1978-01-01 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book A written by Library of Congress. Catalog Division and published by . This book was released on 1919 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Quarterly literary advertiser written by and published by . This book was released on 1886 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The bookseller s advertiser and monthly register of new publications written by and published by . This book was released on 1834 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A History of Advertising Volume 4 Part 1 written by Graham Thomas and published by SAGUS. This book was released on 2024-06-24 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Week called Allen Brady & Marsh ‘one of the UK’s greatest and most famous advertising agencies.’ This was no exaggeration. It was an agency that ploughed its own furrow, and produced advertising that still remains remembered and famous today. It was also an agency that others in the industry feared or even disliked. Not just muttering their distaste behind closed doors but publicly. At the root of this was the co-founders flamboyance, and that the agency was a believer in the power of jingles - even when they became deeply unfashionable. None the less, there is much to learn from the ABM story. And much to be amused by - to the extent that there are two volumes devoted to it.
Download or read book The Monthly Literary Advertiser written by and published by . This book was released on 1815 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Booksellers Advertiser written by and published by . This book was released on 1834 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Popular Culture in American History written by Jim Cullen and published by John Wiley & Sons. This book was released on 2013-04-01 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Popular Culture in American History updates the text for a contemporary readership and explores academic developments in this area of study over the last decade. Fully revised second edition with over 50 percent new material Compact and classroom-friendly format Includes the best writing on popular culture from the 1970s onwards Essays examine pivotal moments, issues, and genres in American popular culture, from the ‘penny press’ to the Internet
Download or read book Artists Advertising and the Borders of Art written by Michele H. Bogart and published by University of Chicago Press. This book was released on 1995-12-18 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc.
Download or read book Computational Vision and Bio Inspired Computing written by S. Smys and published by Springer Nature. This book was released on 2022-03-30 with total page 877 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers from the 5th International Conference on Computational Vision and Bio Inspired Computing (ICCVBIC 2021), held in Coimbatore, India, during November 25–26, 2021. This book presents state-of-the-art research innovations in computational vision and bio-inspired techniques. The book reveals the theoretical and practical aspects of bio-inspired computing techniques, like machine learning, sensor-based models, evolutionary optimization and big data modeling and management that make use of effectual computing processes in the bio-inspired systems. It also contributes to the novel research that focuses on developing bio-inspired computing solutions for various domains, such as human–computer interaction, image processing, sensor-based single processing, recommender systems and facial recognition, which play an indispensable part in smart agriculture, smart city, biomedical and business intelligence applications.
Download or read book The Rise of Advertising in the United States written by Edd Applegate and published by Scarecrow Press. This book was released on 2012-08-17 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication included P. T. Barnum, master of the advertising “gimmick” Lydia Pinkham, queen of the patent medicine cure John Wanamaker, progenitor of modern retail advertising Albert Lasker, the formulator of “reason why” advertising Stanley Resor, the consummate market researcher Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.
Download or read book History of the Mass Media in the United States written by Margaret A. Blanchard and published by Routledge. This book was released on 2013-12-19 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.
Download or read book Advertising in America written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2024-06-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.
