Download or read book Adventures of an Advertising Woman written by Jane Maas and published by Fawcett Books. This book was released on 1987-03-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first woman to head a major advertising agency she herself did not found recounts her eventful career in advertising, recalling her trials with accounts that ranged from Dove dishwashing liquid to the "I Love New York" campaign and a state wedding
Download or read book The Art of Client Service written by Robert Solomon and published by John Wiley & Sons. This book was released on 2016-03-17 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Download or read book My Adventures in Marketing written by Philip Kotler and published by . This book was released on 2017-06-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing The Professional Service Firm written by David H. Maister and published by Simon and Schuster. This book was released on 2012-12-11 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'
Download or read book Revolutionize Teamwork written by Eric Coryell and published by Sourcebooks, Inc.. This book was released on 2019-03-01 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth exploration of what makes a team successful along with actionable strategies for building and leading accountable teams. The book discusses the critical elements of teamwork, including communication, collaboration, trust, and, most importantly, accountability. The book's unique approach to team development focuses on building accountable teams—groups where each member takes responsibility for their part while working together toward a common goal. It provides practical strategies and tips, including methods for enhancing communication, strategies for building trust, and systems for ensuring accountability. Key Features: Comprehensive Guide: Covers all critical aspects of effective teamwork, including communication, collaboration, trust, and accountability. Expert Insights: Taps into the author's extensive experience in organizational development. Wide Application: Suitable for leaders, HR professionals, and team members across all levels and industries. Emphasizes Accountability: Focuses on the importance of individual responsibility within a team context for successful collaboration. Whether you are a leader aiming to cultivate a high-performance team, an HR professional looking to enhance team dynamics, or a team member wanting to contribute more effectively, Revolutionize Teamwork offers invaluable guidance.
Download or read book Adventures in Misplaced Marketing written by Herbert Rotfeld and published by Bloomsbury Publishing USA. This book was released on 2001-09-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, Rotfeld focuses on the uses, and frequent abuses, of marketing analysis. His book--a collection of clearly observed and forceful case studies drawn from his personal research and study--deals with the pragmatic realities of marketing and its limitations. He argues that marketing can only serve consumer predispositions. It cannot guarantee satisfaction. When marketers lose sight of this, they actually ignore their market. Rotfeld takes the unusual approach of providing a fundamental view of the relationship between marketing and its customers. He shows what can happen when that relationship is misperceived or its implications are mistaken. Marketing gets misplaced. For marketing practitioners and academics, his book is a unique study of how marketing and consumers interact. As Rotfeld explains: Misplaced Marketing is a term I coined, using `marketing' to refer to the marketing analysis of consumers and `misplaced' to mean either `lost' or `ignored.' Many firms `misplace' marketing in the sense of losing track of what it is and what it can do; many not-for-profit organizations do not use marketing in a way that could improve the results of their efforts. Just because marketing is satisfying consumers does not mean it is above reproach, since Al Capone satisfied many consumers too. Moreover, there are critics who fear marketing power and feel that any service to consumers is a problem for society. This is misplaced marketing in the sense that it is misused, abused, or tied to products that do not serve society's interests. Just because marketing perspectives are misplaced does not mean a product or service will fail, nor does it mean it should be banned. My book gives a perspective to understand the view of business critics and ways to improve business decision-making. The book also provides an unusual examination of the entire relationship of business to its customers.
Download or read book Daring Adventures in Paint written by Mati Rose McDonough and published by Quarry Books. This book was released on 2012-07-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daring Adventures in Paint is a colorful, whimsical adventure of a book that explores inspirational paint and mixed-media techniques. Written by the well-loved artist/illustrator/blogger Mati Rose McDonough, this book's approach to making art is a bit like uncovering a hidden treasure, a treasure that resides within each aspiring artist. Through a myriad of both practical applications and creative exercises, Mati shows artists how to "find their magic"—the place of confidence from which they can access the vision of what they want to share with the world.
Download or read book Where Did It All Go Wrong written by Eaon Pritchard and published by Createspace Independent Publishing Platform. This book was released on 2017-12-12 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proto-meme is beginning to 'go critical'. If you're looking at this book you might even be a part of that meme. Somewhere the advertising business kinda lost the plot, we're not sure exactly sure where. So many incompetents, who can't know we are incompetent because the skills we need to produce the right answers are exactly the skills we lack in order to know what a right answer is. What happens now? Who knows? But let's tackle it head-on with punk rock, cheap philosophy and evolutionary psychology and take a hair-raising ride to the Dunning-Kruger peak of advertising...
Download or read book Diversity in Advertising written by Jerome D. Williams and published by Psychology Press. This book was released on 2004-04-13 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different. This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.
Download or read book Catalog of Copyright Entries Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1978 with total page 1696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Higgins written by Donald-Brian Johnson and published by Schiffer Book for Collectors. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneers in fused studio and production glass since the 1940s, Michael and Frances Higgins continue to create some of today's most collectible glass objects. Higgins: Adventures in Glass chronicles their careers and accomplishments in the studio, at Dearborn Glass Company and at Haeger Potteries. A must-have for glass collectors and 1950s/1960s fans alike, this new book features 645 full-color photos, company catalog, vintage advertising, interviews with the artists and price guide. The Higgins' "modern miracles with everyday glass" will appeal to all with an interest in mid-20th century design and collectibles.
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 4291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book Dust Grooves written by Eilon Paz and published by Ten Speed Press. This book was released on 2015-09-15 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: A photographic look into the world of vinyl record collectors—including Questlove—in the most intimate of environments—their record rooms. Compelling photographic essays from photographer Eilon Paz are paired with in-depth and insightful interviews to illustrate what motivates these collectors to keep digging for more records. The reader gets an up close and personal look at a variety of well-known vinyl champions, including Gilles Peterson and King Britt, as well as a glimpse into the collections of known and unknown DJs, producers, record dealers, and everyday enthusiasts. Driven by his love for vinyl records, Paz takes us on a five-year journey unearthing the very soul of the vinyl community.
Download or read book What It s Like to Be a Dog written by Gregory Berns and published by Basic Books. This book was released on 2017-09-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Dog lovers and neuroscientists should both read this important book." -- Dr. Temple Grandin What is it like to be a dog? A bat? Or a dolphin? To find out, neuroscientist and bestselling author Gregory Berns and his team did something nobody had ever attempted: they trained dogs to go into an MRI scanner -- completely awake -- so they could figure out what they think and feel. And dogs were just the beginning. In What It's Like to Be a Dog, Berns takes us into the minds of wild animals: sea lions who can learn to dance, dolphins who can see with sound, and even the now extinct Tasmanian tiger. Berns's latest scientific breakthroughs prove definitively that animals have feelings very much like we do -- a revelation that forces us to reconsider how we think about and treat animals. Written with insight, empathy, and humor, What It's Like to Be a Dog is the new manifesto for animal liberation of the twenty-first century.
Download or read book Advertiser s Weekly written by and published by . This book was released on 1927 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Art of Advertising written by Julie Anne Lambert and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the developing practice of advertising in the nineteenth and early twentieth centuries, The Art of Advertising presents illuminating essays alongside striking illustrations from the John Johnson Collection of Printed Ephemera. Featuring rarely-seen images from the 1700s to the 1900s by a wide range of artists, including influential illustrators such as John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past. During this period, advertisers pushed the boundaries of a new medium by exploring innovative printing techniques, manipulating language, inspiring new art forms, and introducing advertising to unexpected formats such as calendars, bookmarks, and games. This collection of essays examines the extent to which these standalone advertisements--which have survived by chance and are now divorced from their original purpose--provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion, and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics, and local history. With contributions from Michael Twyman, Lynda Mugglestone, Helen Clifford, Ashley Jackson, and David Tomkins, The Art of Advertising is a richly informative assessment of the role advertising plays in our culture.
