Download or read book Advanced Introduction to Advertising written by Patrick De Pelsmacker and published by Edward Elgar Publishing. This book was released on 2021-12-28 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organisations? And what are the implications of the offline-online shift?
Download or read book Advanced Introduction to Digital Marketing written by Dholakia, Utpal and published by Edward Elgar Publishing. This book was released on 2022-10-13 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.
Download or read book Advanced Introduction to Advertising written by De Pelsmacker, Patrick and published by Edward Elgar Publishing. This book was released on 2022-01-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
Download or read book Advanced Introduction to the Experience Economy written by Sundbo, Jon and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.
Download or read book Advanced Introduction to Public Management and Administration written by Christopher Pollitt and published by Edward Elgar Publishing. This book was released on 2016-03-25 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. In this Advanced Introduction, Christopher Pollitt starts a penetrating account of the theories, methods and possible trajectories of the study of public management, also examining the academic community itself, and its relationship to the world of practice. There is no more authoritative – or lively – text of such scope and focus. This is a stimulating analysis by a leading international scholar. It includes: · a global overview · a critical and authoritative analysis of the current state of the field · the location of academic research firmly in the real world context of austerity, climate and demographic change, and technological transformation · an examination of the relationship between academic study and the practice of public management · a look inside the ‘ivory tower’, at the forces changing the way the subject is studied and practised This truly unique work will be of particular interest to graduate students, advanced scholars, lecturers and trainers in public administration, public management, government, public policy, political science and development administration. Middle level and senior practitioners in public administration and public management will also find this an invaluable and sophisticated introduction.
Download or read book Advanced Introduction to Business Ethics written by Hooker, John and published by Edward Elgar Publishing. This book was released on 2021-08-27 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise and engaging Advanced Introduction provides the conceptual tools necessary to make ethical decisions in today’s business world. John Hooker provides an objective and closely-reasoned analysis of ethical issues based on a unified conceptual framework that distils the best of ethical thought into three clearly articulated principles: the generalization, utilitarian, and autonomy principles.
Download or read book Advanced Introduction to Entrepreneurship written by Robert D Hisrich and published by Edward Elgar Publishing. This book was released on 2014-09-26 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: øElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by some of the world�s leading scholars. Designed to be accessible yet rigorous, they offer concise an
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Download or read book Advanced Introduction to Governance written by Pierre, Jon and published by Edward Elgar Publishing. This book was released on 2021-09-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jon Pierre and Guy Peters expertly guide the reader through governance – one of the most widely used terms in political science – and its differing interpretations, with comprehensive discussion of the key issues covering global as well as local level governance. A detailed look into what constitutes ‘good governance’, whether produced by a government or by more informal means, is also explored.
Download or read book Advanced Introduction to Public Choice written by Randall G. Holcombe and published by Edward Elgar Publishing. This book was released on 2016-10-27 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using public choice economic methods, this Advanced Introduction presents a focused narrative about political decision-making based on the work that has defined the discipline. Each chapter ends with a Notes section to discuss the research on which the chapter is based, with an emphasis on the pioneering work that has shaped the development of public choice. Randall G. Holcombe emphasizes the theoretical foundations of public choice, with the idea that it offers a context within which empirical research can be understood. This book successfully explores the political decision-making process for readers and ensures that they understand how preferences of citizens are aggregated to produce public policies.
Download or read book Advanced Introduction to Social Innovation written by Frank Moulaert and published by Edward Elgar Publishing. This book was released on 2019 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social innovation (SI) has, in the last decade or so, become an important idea and concept in policy, practice and scholarship surrounding human development. It is often seen as an antidote to narrowly defined technological and market-oriented modes of innovation. Its historical significance and development, tied to centuries of struggles for social change, remain under-appreciated and unacknowledged. This Advanced Introduction explores the historical and contemporary meanings of social innovation and its relationship with political and social movements. It develops an understanding of SI as a form of ethical practice for meeting needs, transforming social relations, and collectively empowering communities to shape the future. Additionally, it proposes that ethical research should aim to be socially innovative in this sense and provides concrete suggestions of how this concern can be embodied in action-research and community development methodologies.
Download or read book Introduction to Advertising written by Arthur Judson Brewster and published by The Minerva Group, Inc.. This book was released on 2001-09 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1924, as one of the first advertising textbooks, it holds much of use to the advertising industry today. The illustrations and examples of advertisements of the time also make it a fascinating historical collection. Arthur Judson Brewster was Head of the Department of Advertising and Selling, College of Business Administration, Syracuse University, and formerly Advertising Manager of The L. C. Smith & Bros. Typewriter Company. Herbert Hall Palmer was Associate Professor of Business English and Advertising, College of Business Administration, Syracuse University.
Download or read book Advanced Introduction to Law and Psychology written by Tyler, Tom R. and published by Edward Elgar Publishing. This book was released on 2022-01-14 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading scholar Tom R. Tyler provides a timely and engaging introduction to the field of law and psychology. This Advanced Introduction outlines the main areas of research, their relevance to law and the way that psychological findings have shaped – or failed to shape – the corresponding areas of law. Key features include focus on the relevance of psychological theories to topics in law, emphasis on the institutional realities within which law functions and discussion of the problems of bringing research findings into the legal system.
Download or read book Advanced Introduction to Public Policy written by B. G. Peters and published by Edward Elgar Publishing. This book was released on 2021-02-26 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated second edition, internationally renowned scholar B. Guy Peters provides a succinct introduction to public policy and illustrates the design approach to policy problems. Peters demonstrates how decision-makers can make more effective choices and why a design approach to public intervention can improve policy formulation.
Download or read book Advanced Introduction to Global Production Networks written by Neil M. Coe and published by Edward Elgar Publishing. This book was released on 2021-01-29 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by Neil M. Coe, this Advanced Introduction provides a comprehensive guide to the vibrant and expanding global production network (GPN) approach, through deftly exploring its antecedents, theoretical underpinnings, and debates and controversies in the field. The author argues overall that, during a time of profound on-going challenges within the global economic system, the need for a GPN framework has never been more pressing.
Download or read book Advanced Introduction to Platform Economics written by Robin Mansell and published by Edward Elgar Publishing. This book was released on 2020-08-28 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence-enabled digital platforms collect and process data from and about users. These companies are largely self-regulating in Western countries. How do economic theories explain the rise of a very few dominant platforms? Mansell and Steinmueller compare and contrast neoclassical, institutional and critical political economy explanations. They show how these perspectives can lead to contrasting claims about platform benefits and harms. Uneven power relationships between platform operators and their users are treated differently in these economic traditions. Sometimes leading to advocacy for regulation or for public provision of digital services. Sometimes indicating restraint and precaution. The authors challenge the reader to think beyond the inevitability of platform dominance to create new visions of how platforms might operate in the future.
Download or read book Advanced Introduction to Global Administrative Law written by Sabino Cassese and published by Edward Elgar Publishing. This book was released on 2021-02-26 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sabino Cassese presents an incisive introduction to the essential principles of global law, exploring the central theories of globalization through an analysis of the main developments in this area. The Advanced Introduction concludes that despite the ongoing dialectic between national governments and international institutions, globalization and states are progressing in parallel, while civil societies are increasingly involved in the machinery of globalization.
