Download or read book Adman Vs Chomsky written by Ahmad Abu Zannad and published by . This book was released on 2021-08 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It is certainly interesting to draw up recommendations as to how the advertising industry should abandon its current role in favor of a socially useful one." Dr. Noam Chomsky "A thoroughly captivating look into marketing, the history, the tools, strategic frameworks and the changes that are happening to the industry, along with insightful recommendations on how to move forward. Peppered with delightful anecdotes, psychological insight and case studies, this is a MUST-READ book to anyone interested in Marketing. It is the art of how 60 seconds can still transform a business and society." Muna AbuSulayman, International development expert and a prominent media personality "We are in an industry that lost its way. An industry that is exchanging the power of affecting culture, for short-term profits. Ahmad, in his book, reminds us of the intellectual prowess the ad industry once enjoyed. In the process, he's debating the most intellectual human alive!" George Maktabi, Group CEO, Webedia Arabia "At a time when the advertising industry is questioning its own meaning, role, and purpose, "Adman" calls for authentic, constructive self-reflection instead of fruitless navel-gazing. In simple, personal yet powerful terms, Ahmad Abu Zannad takes a stand, deconstructing clichés and confronting harsh truths to proudly reclaim advertising's unique place in the world." Nathalie Bontems, Former GM and head of editorial publishing, MediaQuest "Yes, the average person is being exposed to 6,000-10,000 ads per day... Now, imagine living in world full of ads made by individuals with less talent and less integrity, well, this is where the industry is heading, unless the advice in this book is pursued ... What an insightful read and what an inspiring effort!" Samer Shoueiry, Chief digital officer, Publicis Communications

Download or read book The Adman s Dilemma written by Paul Rutherford and published by University of Toronto Press. This book was released on 2018-10-11 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman’s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman’s Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.

Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

Download or read book George Steiner at The New Yorker written by George Steiner and published by New Directions Publishing. This book was released on 2009-01-30 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: An education in a portmanteau: George Steiner at The New Yorker collects his best work from his more than 150 pieces for the magazine. Between 1967 and 1997, George Steiner wrote more than 130 pieces on a great range of topics for The New Yorker, making new books, difficult ideas, and unfamiliar subjects seem compelling not only to intellectuals but to “the common reader.” He possesses a famously dazzling mind: paganism, the Dutch Renaissance, children’s games, war-time Britain, Hitler’s bunker, and chivalry attract his interest as much as Levi-Strauss, Cellini, Bernhard, Chardin, Mandelstam, Kafka, Cardinal Newman, Verdi, Gogol, Borges, Brecht, Wittgenstein, Chomsky, and art historian/spy Anthony Blunt. Steiner makes an ideal guide from the Risorgimento in Italy to the literature of the Gulag, from the history of chess to the enduring importance of George Orwell. Again and again everything Steiner looks at in his New Yorker essays is made to bristle with some genuine prospect of turning out to be freshly thrilling or surprising.

Download or read book The Open Work written by Umberto Eco and published by Harvard University Press. This book was released on 1989 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is significant for its concept of "openness"--the artist's decision to leave arrangements of some constituents of a work to the public or to chance--and for its anticipation of two themes of literary theory: the element of multiplicity and plurality in art, and the insistence on literary response as an interaction between reader and text.

Download or read book Outside Insight written by Jorn Lyseggen and published by Penguin UK. This book was released on 2017-10-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.

Download or read book Book Clubs and Book Commerce written by Corinna Norrick-Rühl and published by Cambridge University Press. This book was released on 2019-12-31 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 20th century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the 20th and into the 21st century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.

Download or read book Hopes and Prospects written by Noam Chomsky and published by Haymarket Books. This book was released on 2010 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the foremost critics of U.S. foreign policy delivers his insight into the ways that popular activism has led to substantial gains in freedom and justice around the world--and how those gains can be reached in the United States.

Download or read book Drums of War Drums of Development The Formation of a Pacific Ruling Class and Industrial Transformation in East and Southeast Asia 1945 1980 written by Jim Glassman and published by BRILL. This book was released on 2018-08-13 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Drums of War, Drums of Development, Glassman offers an interpretation of industrialization in East and Southeast Asia that foregrounds Pacific ruling class geopolitical economic manoeuvring during the Vietnam War, challenging interpretations that ignore the effects of military violence.

Download or read book American Power and the New Mandarins written by Institute Professor & Professor of Linguistics (Emeritus) Noam Chomsky and published by ReadHowYouWant.com. This book was released on 2010-09 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Back in print, the seminal work by ''arguably the most important intellectual alive '' (The New York Times). American Power and the New Mandarins is Noam Chomsky's first political book, widely considered to be among the most cogent and powerful statements against the American war in Vietnam. Long out of print, this collection of early, seminal essays helped to establish Chomsky as a leading critic of United States foreign policy. These pages mount a scathing critique of the contradictions of the war, and an indictment of the mainstream, liberal intellectuals - the ''new mandarins '' - who furnished what Chomsky argued was the necessary ideological cover for the horrors visited on the Vietnamese people. As America's foreign entanglements deepen by the month, Chomsky's lucid analysis is a sobering reminder of the perils of imperial diplomacy. With a new foreword by Howard Zinn, author of A People's History of the United States, American Power and the New Mandarins is a renewed call for independent analysis of America's role in the world.

Download or read book Hegemony Or Survival written by Noam Chomsky and published by Macmillan. This book was released on 2003-11-04 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United States is in the process of staking out not just the globe but the heavens as a militarized sphere of influence. Chomsky investigates how it came to this moment, what kind of peril it presents, and why rulers are willing to jeopardize the future of the species.

Download or read book Chomsky on Democracy Education written by Noam Chomsky and published by Psychology Press. This book was released on 2003 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.

Download or read book Propaganda written by Edward L. Bernays and published by . This book was released on 1928 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Beyond Nineteen Eighty four written by William Lutz and published by . This book was released on 1989 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book probes the efforts at manipulation individuals face daily in this information age and the tactics of persuaders from many sectors of society using various forms of Orwellian "doublespeak." The book contains the following essays: (1) "Notes toward a Definition of Doublespeak" (William Lutz); (2) "Truisms Are True: Orwell's View of Language" (Walker Gibson); (3) "Mr. Orwell, Mr. Schlesinger, and the Language" (Hugh Rank); (4) "What Do We Know?" (Charles Weingartner); (5) "The Dangers of Singlespeak" (Edward M. White); (6) "The Fallacies of Doublespeak" (Dennis Rohatyn); (7) "Doublespeak and Ethics" (George R. Bramer); (8) "Post-Orwellian Refinements of Doublethink: Will the Real Big Brother Please Stand Up?" (Donald Lazere); (9) "Worldthink" (Richard Ohmann); (10)"'Bullets Hurt, Corpses Stink': George Orwell and the Language of Warfare" (Harry Brent); (11) "Political Language: The Art of Saying Nothing" (Dan F. Hahn); (12) "Fiddle-Faddle, Flapdoodle, and Balderdash: Some Thoughts about Jargon" (Frank J. D'Angelo); (13) "How to Read an Ad: Learning to Read between the Lies" (D. G. Kehl); (14) "Subliminal Chainings: Metonymical Doublespeak in Advertising" (Don L. F. Nilsen); (15) "Doublespeak and the Polemics of Technology" (Scott Buechler); (16) "Make Money, Not Sense: Keep Academia Green" (Julia Penelope); (17) "Sensationspeak in America" (Roy F. Fox); and (18) "The Pop Grammarians--Good Intentions, Silly Ideas, and Doublespeak" (Charles Suhor). Three appendixes are attached: "The George Orwell Awards,""The Doublespeak Award," and "The Quarterly Review of Doublespeak." (MS)

Download or read book On Power and Ideology written by Noam Chomsky and published by . This book was released on 1987 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: On spine: P117."Black Rose books No. P 120"--Prelim. Includes bibliographical references.

Download or read book Year 501 written by Noam Chomsky and published by Verso. This book was released on 1993 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: .The great work of subjugation and conquest. has changed little over the years. Analyzing Haiti, Latin America, Cuba, Indonesia, and even pockets of the Third World developing in the United States, Noam Chomsky draws parallels between the genocide of colonial times and the murder and exploitation associated with modern-day imperialism.

Download or read book The Essential Chomsky written by Noam Chomsky and published by New Press/ORIM. This book was released on 2011-05-10 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seminal writings of America’s leading philosopher, linguist, and political thinker—“the foremost gadfly of our national conscience” (The New York Times). For the past fifty years Noam Chomsky’s writings on politics and language have established him as a preeminent public intellectual as well as one of the most original political and social critics of our time. Among the seminal figures in linguistic theory over the past century, Chomsky has also secured a place among the most influential dissident voice in the United States. Chomsky’s many bestselling works—including Manufacturing Consent, Hegemony or Survival, Understanding Power, and Failed States—have served as essential touchstones for activists, scholars, and concerned citizens on subjects ranging from the media and intellectual freedom to human rights and war crimes. In particular, Chomsky’s scathing critique of the US wars in Vietnam, Central America, and the Middle East have furnished a widely accepted intellectual premise for antiwar movements for nearly four decades. The Essential Chomsky assembles the core of his most important writings, including excerpts from his most influential texts over the past half century. Here is an unprecedented, comprehensive overview of the thought that animates “one of the West’s most influential intellectuals in the cause of peace” (The Independent). “Chomsky ranks with Marx, Shakespeare, and the Bible as one of the ten most quoted sources in the humanities—and is the only writer among them still alive.” —The Guardian “Noam Chomsky is one of the most significant challengers of unjust power and delusions; he goes against every assumption about American altruism and humanitarianism.” —Edward Said “A rebel without a pause.” —Bono