Download or read book Addicted Customers How to Get Them Hooked on Your Company written by and published by John Todor. This book was released on with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hooked written by Nir Eyal and published by Penguin. This book was released on 2014-11-04 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Download or read book The Intimate Supply Chain written by David Frederick Ross and published by CRC Press. This book was released on 2008-06-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It‘s no longer so much about improving the manufacturing process as it is improving the point and speed of contact and th
Download or read book Introduction to Supply Chain Management Technologies written by David Frederick Ross and published by CRC Press. This book was released on 2010-10-12 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is almost impossible to conceive of the concept and practical application of supply chain management (SCM) without linking it to the enabling power of today‘s information technologies. Building upon the foundations of the first edition, Introduction to Supply Chain Management Technologies, Second Edition details the software toolsets and suites
Download or read book Get with It the Hands On Guide to Using Web 2 0 in Your Business written by John I. Todor and published by John Todor. This book was released on 2008 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses and business people with out a visible and credible web 2.0 or social media presence are losing out. This book take them, step-by-step through the process of being both visible and credible. Web 2.0 and social media are impacting businesses in a profound way - they are rapidly becoming the primary source of influence over customer purchase decisions and much of this influence comes from customer-generated content. Businesses and business people who cannot be vetted online are missing opportunities with high-quality customers. A traditional website is not enough.
Download or read book Irresistible written by Adam Alter and published by Penguin. This book was released on 2018-03-06 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers “One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.
Download or read book Reinventing You With a New Preface written by Dorie Clark and published by Harvard Business Press. This book was released on 2017-09-12 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, Reinventing You, now in paperback with a new preface, provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make. Branding expert Dorie Clark mixes personal stories with engaging interviews and examples from Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others to show you how to think big about your professional goals, take control of your career, and finally live the life you want.
Download or read book Hooked written by Michael Moss and published by Random House. This book was released on 2021-03-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health. “The processed food industry has managed to avoid being lumped in with Big Tobacco—which is why Michael Moss’s new book is so important.”—Charles Duhigg, author of The Power of Habit Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize–winning investigative reporter Michael Moss sets out to answer these questions—and to find the true peril in our food. Moss uses the latest research on addiction to uncover what the scientific and medical communities—as well as food manufacturers—already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we’ve evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. Moss goes on to show how the processed food industry—including major companies like Nestlé, Mars, and Kellogg’s—has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it. For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with “diet” foods that are hardly distinguishable from the products that got us into trouble in the first place. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.
Download or read book Internet Addiction written by Kathryn Vercillo and published by Bloomsbury Publishing USA. This book was released on 2020-02-24 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has transformed the world we live in, but it also poses new risks to our psychological well-being. This book provides an introduction to the issue of internet addiction, an increasingly common problem. All day, every day, we are connected to the internet, putting most people at some level of risk for internet addiction. Problematic internet use can take many forms, including overuse of social media and addictions to online shopping, gaming, or pornography. Such behaviors can cause anxiety, depression, sleep deprivation, loneliness, and physical health problems. People can lose their jobs and families, and in a few extreme cases, internet addiction has directly led to the death of the addicted individual or a child in their care. Internet Addiction is the latest volume in Greenwood's Health and Medical Issues Today series. Part I explores what internet addiction is, the many forms it can take, and the serious consequences it can have. Part II examines a number of controversies and issues, such as balancing the internet's benefits against its addictive nature. Part III provides a variety of useful materials, including case studies, a timeline of critical events, and a directory of resources.
Download or read book A Nation of Addicts written by Lee Penney and published by Lee Penney. This book was released on 2013-07-03 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: A warming climate has allowed tropical diseases to spread to every corner of the globe and the ensuing health crisis has dragged much of the planet into anarchy. Protected by the sea, Britain maintains order, but the need for daily doses of medication mean the pharmaceutical companies now pull the strings. With a monopoly and never-ending demand, life is good for those who work for them, but when Emma's mother falls ill and the company refuses to treat her, she's forced to turn to a group of dissidents attempting to throw off the chemical yoke. When word of a possible cure reaches them, they ask Emma to steal it. If she's caught, she’ll disappear for good, but it’s the price for saving her mum, or are they just using her? Either way, time is running out. If you’re a fan of Children of Men, V for Vendetta, 1984 or similar tales of government-controlled dystopia then you’ll love A Nation of Addicts. This is a novelette of ~8,500 words (28 pages) free, freebie
Download or read book The Transformational Consumer written by Tara-Nicholle Nelson and published by Berrett-Koehler Publishers. This book was released on 2017-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement.
Download or read book POWER OF HABIT FORMING PRODUCTS HOW TO CREATE ENGAGING AND ADDICTIVE PRODUCT EXPERIENCES written by DR. PRIYAVRAT SANYAL and published by Book Rivers. This book was released on 2023-02-20 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1970 with total page 1350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brandwashed written by Martin Lindstrom and published by Kogan Page Publishers. This book was released on 2012-01-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age (starting when they are still in the womb), what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares. It also presents the first ever evidence to prove how addicted we are to our smartphones, and how certain companies (like the maker of a very popular lip balm), purposely adjust their formulas in order to make their products chemically addictive, and much, much more. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Download or read book Addicted Customers written by John I. Todor and published by . This book was released on 2006 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written and discussed about building stronger customer relationships, especially in relation to trust and loyalty. But a huge component has been missing, until now. ADDICTED CUSTOMERS provides information seen nowhere else. Based on solid research in psychology, combined with real world methodologies, you will learn: - The two distinct buying personalities that customers employ - How to help avoid the triggers that "turn on" the less desirable personality - Strategies to engage the personality that leads to loyalty and commitment - The psychological prinicples that underlie compelling customer experiences - Real world examples of successful companies that apply these principles
Download or read book Butler to the World written by Oliver Bullough and published by Profile Books. This book was released on 2022-03-10 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a new introduction on the Ukraine crisis LONGLISTED FOR THE FINANCIAL TIMES BUSINESS BOOK OF THE YEAR 2022 A TIMES AND SUNDAY TIMES BUSINESS BOOK OF THE YEAR 2022 A DAILY MAIL BEST CURRENT AFFAIRS BOOK OF 2022 A DAILY MIRROR BEST NON-FICTION BOOK OF 2022 A SPECTATOR BOOK OF THE YEAR 2022 PRESENTER OF THE BBC RADIO 4 SERIES 'HOW TO STEAL A TRILLION' A WATERSTONES BEST POLITICS BOOK OF THE YEAR 2022 AN IRISH TIMES NON-FICTION BOOK OF THE YEAR 2022 A MANAGEMENT TODAY BEST LEADERSHIP BOOK OF 2022 How did Britain become the servant of the world's most powerful and corrupt men? From accepting multi-million pound tips from Russian oligarchs, to the offshore tax havens, meet Butler Britain... In his Sunday Times-bestselling expose, Oliver Bullough reveals how the UK took up its position at the elbow of the worst people on Earth: the oligarchs, kleptocrats and gangsters. Though the UK prides itself on values of fair play and the rule of law, few countries do more to frustrate global anti-corruption efforts. From the murky origins of tax havens and gambling centres in the British Virgin Islands and Gibraltar to the influence of oligarchs in the British establishment, Butler to the World is the story of how we became a nation of Jeeveses - and how it doesn't have to be this way.
Download or read book Doing Psychotherapy A Trauma and Attachment Informed Approach written by Robin Shapiro and published by W. W. Norton & Company. This book was released on 2020-02-25 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to start, do, and complete psychotherapy that is trauma-and attachment-based as well as culturally informed. Most books about doing psychotherapy are tied to particular psychotherapeutic practices. Here, seasoned clinical author Robin Shapiro teaches readers the ins and outs of a trauma- and attachment- informed approach that is not tied to any one model or method. This book teaches assessment, treatment plans, enhancing the therapeutic relationship, and ethics and boundary issues, all within a general framework of attachment theory and trauma. Practical chapters talk about working with attachment problems, grief, depression, cultural differences, affect tolerance, anxiety, addiction, trauma, skill- building, suicidal ideation, psychosis, and the beginning and end of therapy. Filled with examples, suggestions for dialogue, and questions for a variety of therapeutic situation, Shapiro’s conversational tone makes the book very relatable. Early- career therapists will refer to it for years to come, and veteran practitioners looking for a refresher (or introduction) to the latest in trauma and attachment work will find it especially useful.
