Download or read book Advertising Account Planning written by Larry Kelley and published by Routledge. This book was released on 2015-02-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Download or read book Advertising Account Planning written by Carol J. Pardun and published by Rowman & Littlefield. This book was released on 2019-06-05 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape seeks to bridge that gap by providing a strategic understanding of what the account planner does, a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset. Written in an engaging manner, Advertising Account Planning helps students understand the job of an account planner in this contemporary moment. From data analytics to building a creative brief, this core text systematically covers the tools and skills needed to be a successful advertising account planner. Features: Teaches advertising as consumer engagement using the POEM (paid, owned and earned media) model Covers a range of research techniques including databases, free social media monitoring tools, and customer mapping and critical analysis of ads Illustrates the strategic process that culminates in developing the creative brief Incorporates interviews from industry professionals to give a sense of the actual job Includes assignments, discussions and additional readings

Download or read book Advertising Account Planning written by Sarah Turnbull and published by Taylor & Francis. This book was released on 2023-09-20 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics. Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES. Online resources include PowerPoint slides and a test bank.

Download or read book Managerial Accounting written by Jerry J. Weygandt and published by John Wiley & Sons. This book was released on 2018-06-06 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managerial Accounting provides students with a clear introduction to fundamental managerial accounting concepts. One of the major goals of this product is to orient students to the application of accounting principles and techniques in practice. By providing students with numerous opportunities for practice with a focus on real-world companies, students are better prepared as decision makers in the contemporary business world.

Download or read book What Town Planners Do written by Abigail Schoneboom and published by Policy Press. This book was released on 2024-05-21 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting the complexities of doing planning work, with its moral and practical dilemmas, this rich ethnographic study analyses today’s planning scene through the stories of four diverse working environments.

Download or read book 1040 Quickfinder Handbook written by Practitioners Publishing Co. Staff and published by . This book was released on 2005-12-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains extensive coverage of the tax issues faced by all types of contractors, including large and small contractors, homebuilders, and other specialty trades, provides you with the clear, concise guidance you need to expertly address your tax issues.

Download or read book Tax Planning and Compliance for Tax Exempt Organizations written by Jody Blazek and published by John Wiley & Sons. This book was released on 2021-04-13 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stay informed about the latest legislative, regulatory, and case law developments in the area of tax-exempt organization taxation and compliance In the 2021 Supplement to the 6th edition of Tax Planning and Compliance for Tax-Exempt Organizations: Rules, Checklists, Procedures, readers will find authoritative guidance and insightful commentary on the latest regulatory and legislative changes affecting public charities, private foundations, civic associations, business leagues, and social clubs. The Supplement also includes comprehensive coverage of the most important cases and common law developments governing tax-exempt organizations, the managers who oversee them, and the professionals who advise them. Written by one of the leading authorities in the field, this latest update to a complex and rapidly evolving area of the law is an indispensable and reliable companion to the most recent edition of Tax Planning and Compliance for Tax-Exempt Organizations.

Download or read book Key Account Management and Planning written by Noel Capon and published by Simon and Schuster. This book was released on 2001-09-04 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current explosion in mergers and acquisitions has prompted a rapid change in the nature of sales straegies and ideologies. So say goodbye to traditional, tired and true systems, and say hello to customer consolidation, account partnerships and above all, increased sales pressure. It's a bold new business world, in which a firm's 'key' accounts are by far its most crucial assets. Recognising the central importance of managing key accounts, Noel Capon has written a timely and truly indispensable guide for the entire sales force, from the sales director to the key-account manager. He presents a powerful, step-by-step framework for developing domestic and global strategies, organising the process, managing the sales force, and effectively analyzing key accounts.

Download or read book U S General Accounting Office s Report on the Court Planning Process written by United States. Congress. House. Committee on Public Works and Transportation. Subcommittee on Public Buildings and Grounds and published by . This book was released on 1994 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Competence Development in Controlling and Management Accounting written by Stephan Schöning and published by Springer Nature. This book was released on 2023-04-12 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is considered a guideline for systemic personnel development in controlling of nationally and internationally active companies on the basis of a targeted development of competencies. In particular, the challenges posed by digitalization and globalization are considered and substantiated with the help of empirical studies. Employees and managers in controlling as well as HR managers in companies gain a deeper understanding of the necessity and the components of systematic personnel development. The goals are the formation of high-performance teams in controlling as well as the identification of personal career paths on the way to top management tasks as CFO. The focus of the personnel development model is on the transfer of the competence-oriented development approach, which, in addition to the traditionally considered technical and methodological competencies, also takes into account social and personal competencies as well as additional digital and intercultural competencies. The book is rounded off by a survey of the current situation, the definition of a target situation to be aimed at, the discussion of suitable further training measures and the monitoring of the level of competency achieved, and illustrates concrete career concepts.

Download or read book Digital Technology and Changing Roles in Managerial and Financial Accounting written by Allam Hamdan and published by Emerald Group Publishing. This book was released on 2024-01-29 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Technology and Changing Roles in Managerial and Financial Accounting explores the profound impact of digital technology on the accounting profession.

Download or read book Advances in Road Safety Planning written by Krzysztof Goniewicz and published by Frontiers Media SA. This book was released on 2021-05-19 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of the International Conference on Economics Management and Accounting ICEMAC 2022 written by Prasetyo Hartanto and published by Springer Nature. This book was released on 2023-09-30 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.The International Conference on Economics, Management, and Accounting (ICEMAC) is an activity held at an international conference by presenting new studies and research results in the fields of Economics, Management, and Accounting. The Management and Accounting Study Program is the organizer of this international conference. ICEMAC is the third conference held by us and will be held virtually due to the COVID-19 Pandemic which has not shown a better situation. The 3rd ICEMAC 2022 conference will be expected to bring together national and international scale researchers, practitioners, students, and community and industry activists in our chosen fields. Considering the occurrence of disruptive technology in Indonesia which has an impact on business transformation in various fields, especially the accounting and economic fields which have changed massively into digitalization and put forward a new equilibrium or new balance. In order to move into the 5.0 era, the 3rd ICEMAC 2022 international conference has the main theme, namely “Sustainable business strategy to face challenges & Opportunity in digitalization era”.

Download or read book The California Water Plan Update written by California. Department of Water Resources and published by . This book was released on 1993 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Taxmann s Management Accounting with Excel Applications UGCF NEP Comprehensive guide covering essential concepts practical Excel applications and real world scenarios B Com written by Prof. (Dr.) C.P. Gupta and published by Taxmann Publications Private Limited. This book was released on 2024-08-23 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-evolving business world, information is the cornerstone of effective management. The ability to analyse, interpret, and apply relevant data can define success and failure. Management Accounting with Excel Applications is a comprehensive guide that introduces readers to the intricate world of management accounting. This discipline plays a pivotal role in an organisation's planning, performance evaluation, control, and decision-making. This book is aligned with the latest syllabus outlined by the National Education Policy (NEP) and is specifically tailored for students pursuing B.Com. (Hons.) and B.Com. degrees, focusing on those enrolled in the University of Delhi. Beyond its primary academic purpose, the book's extensive coverage makes it an invaluable resource for anyone interested in management accounting, including those preparing for professional exams like CMA and CA. Additionally, it serves as an excellent tool for educators who seek a well-structured and practical approach to teaching management accounting and for professionals aiming to enhance their expertise in management accounting and Excel applications. In essence, this book caters to a broad audience, encompassing undergraduate students, exam candidates, and early-career professionals in the accounting and finance sectors. The book thoroughly covers the foundational concepts of management accounting, examining its intersections with other critical areas such as financial and cost accounting, operational research, and tax planning. The Present Publication is the Latest Edition, authored by Prof. (Dr) C.P. Gupta and Dr Vidisha Garg, with the following noteworthy features: • [Structured Learning] The book is organised into seven detailed chapters that correspond directly with the university syllabus, covering essential topics. This structured approach ensures that readers gain a comprehensive understanding of each topic in a logical sequence • [Practical Examples and Real-World Applications] Understanding complex concepts becomes easier with the book's extensive use of examples, illustrations, and solved problems. Each chapter features a unique 'Real-Life Episode' section that brings theories to life, showing how management accounting principles are applied in real business scenarios • [Excel Integration] In a digital age, proficiency in Excel is a must for any aspiring management accountant. This book goes beyond traditional teaching by incorporating 'Excel Applications,' where students learn to use Excel for various accounting functions. These sections provide practical insights into how technology can be leveraged to enhance decision-making and efficiency • [Logical and Clear Explanations] A standout feature of this book is its focus on the logical breakdown of formulas and concepts. Students are guided step-by-step through the reasoning behind each calculation, fostering a deeper understanding that transcends rote learning • [Supplementary Learning Tools] To support deeper learning, the book includes appendices that discuss the specific topics, providing additional context and explanations • [Holistic Approach] The text doesn't just prepare students for exams; it equips them with the skills and knowledge to excel professionally. The extensive coverage of examination questions for B.Com. (Hons.), B.Com., C.M.A., and C.A. ensures that students are well-prepared for various assessments. • [Collaborative Effort] This book draws on the expertise of several authors who have significantly contributed to the field of management accounting, ensuring that readers receive a well-rounded and authoritative resource The detailed chapter breakdown is as follows: • Introduction to Management Accounting o Overview of management accounting, its objectives, nature, scope, and historical background o Understanding of the differences between management, financial, and cost accounting o Discussion on cost control, cost reduction, and cost management • Budgeting and Budgetary Control o Comprehensive coverage of budgeting, including objectives, prerequisites, and various functional budgets o Detailed examination of alternative budgeting approaches and their merits and limitations • Standard Costing and Variance Analysis o Explanation of standard costing, types of standards, variance analysis, and the advantages and limitations of these methods o In-depth analysis of material, labour, overhead, and sales variances • Absorption Costing and Variable Costing o Discussion on product and period costs, income statement preparation, and profit reconciliation under different costing methods o Critical evaluation of the pros and cons of absorption and variable costing • Cost-Volume-Profit (CVP) Analysis o Analysis of the interrelationship between cost, volume, and profit, including break-even analysis, margin of safety, and the impact of variable changes • Decision-Making o Detailed understanding of decision-making processes, types of decisions, and relevant cost concepts o Application of decision-making principles to real-world business scenarios such as make or buy decisions, product mix decisions, and pricing strategies • Responsibility Accounting o Explanation of responsibility accounting, types of responsibility centres, and measures of divisional performance o Discussion of financial and non-financial performance measures in management accounting • Excel Applications o Practical guidance on using Excel for management accounting tasks, including data tables, scenario management, regression analysis, etc.

Download or read book Artificial Intelligence for Audit Forensic Accounting and Valuation written by Al Naqvi and published by John Wiley & Sons. This book was released on 2020-08-25 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategically integrate AI into your organization to compete in the tech era The rise of artificial intelligence is nothing short of a technological revolution. AI is poised to completely transform accounting and auditing professions, yet its current application within these areas is limited and fragmented. Existing AI implementations tend to solve very narrow business issues, rather than serving as a powerful tech framework for next-generation accounting. Artificial Intelligence for Audit, Forensic Accounting, and Valuation provides a strategic viewpoint on how AI can be comprehensively integrated within audit management, leading to better automated models, forensic accounting, and beyond. No other book on the market takes such a wide-ranging approach to using AI in audit and accounting. With this guide, you’ll be able to build an innovative, automated accounting strategy, using artificial intelligence as the cornerstone and foundation. This is a must, because AI is quickly growing to be the single competitive factor for audit and accounting firms. With better AI comes better results. If you aren’t integrating AI and automation in the strategic DNA of your business, you’re at risk of being left behind. See how artificial intelligence can form the cornerstone of integrated, automated audit and accounting services Learn how to build AI into your organization to remain competitive in the era of automation Go beyond siloed AI implementations to modernize and deliver results across the organization Understand and overcome the governance and leadership challenges inherent in AI strategy Accounting and auditing firms need a comprehensive framework for intelligent, automation-centric modernization. Artificial Intelligence for Audit, Forensic Accounting, and Valuation delivers just that—a plan to evolve legacy firms by building firmwide AI capabilities.

Download or read book Air Pollution XXI written by J. W. S. Longhurst and published by WIT Press. This book was released on 2013 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing papers presented at the twenty-first in a successful series of conferences on the modelling, monitoring and management of air pollution, the book Air Pollution XXI covers what has become a widespread and growing challenge to the international community. Governments face a need to balance concern over its known impacts on local and global health and the environment with improving or maintaining economic development. The key to achieving that balance is to use science to identify the nature and scale of air pollution impacts and to formulate effective policies and regulations. As our knowledge and application of the science of air pollution improves, we are better able to predict, assess and mitigate the implications air pollution has for local, regional, national and international economic systems.The papers deal in the book treat advances in a wide variety of topics, including: Air pollution modelling; Monitoring and measuring; Air quality management; Indoor air pollution; Aerosols and particles; Emission Studies; Air pollution chemistry; Source identification; Global and regional studies; Exposure and health Effects; Economics of air pollution control; Policy and legislation; Case studies; Innovative technologies.