Download or read book Academic Library Reputation Management Practices written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2013 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study is based on survey data from 40 academic libraries and looks closely at how they monitor, assess and act to maintain or improve their reputation with key stakeholders such as students, alumni, faculty and college administration. The report gives extensive data on library public relations practices and on surveying and monitoring techniques and looks at public relations expenditures and strategies to improve the library reputation. The study looks at the dimensions of the library patron surveying and opinion monitoring effort and also at how academic libraries monitor the internet to assess the library’s reputation in cyberspace. The report also looks at the use of focus groups and with relations with organizations that rate colleges and libraries.
Download or read book The Survey of Public Library Reputation Management Public Relations Practices 01 2014 written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2014 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report looks closely at how public libraries monitor and asses their public reputations and market their services to the broader public. The study looks closely at how public libraries study and assess their reputation with their constituency reach out to them in the library, over the internet, and through all the means available to them. The study presents detailed quantitative data on public library spending on public relations, as well as their use of internet sites and tools such as Facebook, Twitter, Pinterest, YouTube and other sites to engage their audience. The study also presents its findings on a communications and website strategy and traditional means of reaching out such as children’s storytelling, theatrical and musical events, library newsletters, library friends’ groups, book sales, contests and other means of reaching out and engaging the public. In addition, the report presents detailed data and commentary on library use of focus groups and surveys. Data in the report is broken out by size of library budget, size of service area, per capita income of service area and other criteria.
Download or read book M tricas de la web social para bibliotecas written by González-Fernández Villavicencio, Nieves and published by Editorial UOC. This book was released on 2016-09-29 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Academic Library Management written by Mohammed M. Aman and published by . This book was released on 2010-01-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Navigating and Managing an Academic Library written by Judith Mavodza and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-03-07 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is unique in concisely addressing the impact of new and enhanced approaches to library service, encompassing topics such as Information Literacy skills acquisition, inclusive of non-Western environments, artificial intelligence in academic libraries, research data management, and confronting the concept of VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) as mentioned by the Research Planning and Review Committee of ACRL (2020).
Download or read book Reputation Management Techniques in Public Relations written by Erdemir, Ayse and published by IGI Global. This book was released on 2018-01-26 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.
Download or read book Managing Academic Libraries written by Susan Higgins and published by Elsevier. This book was released on 2016-10-11 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Academic Libraries: Principles and Practice is aimed at professionals within the Library and Information Services (LIS) who are interested in learning more about the management of academic libraries. Written against a backdrop made up of the changes that digital technology has brought to academic libraries, this book uncovers how the library has changed its meaning from a physical to virtual icon and its effect on culture. The book aims to provide managers and students of LIS at all levels with the necessary management principles and practices needed to respond proactively to diverse audiences, while also keeping a focus on the purposes of higher education. In addition, readers will find an examination of various aspects of library management and reviews on key management techniques that can be used for successful interpretation and implementation of academic library mission statements. Provides tactics on how to manage the centrality of learning and reading in academic libraries Includes best practices on managing a learning organization Covers proactive management principles and practices that are needed to respond to diverse audiences
Download or read book Copyright written by Donna L. Ferullo and published by Rowman & Littlefield. This book was released on 2023-09-03 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An invaluable resource giving librarians the tools to assess copyright issues, risks, and approaches both domestically and internationally." -Library Journal, Starred Review Finally: a plain-language guide to best practices for the complex world of copyright management in academic libraries. Copyright issues continue to perplex librarians and educators. The difficulties and confusion in applying the U.S. Copyright Act became especially apparent when Covid hit and many universities turned to remote learning as their primary method of instruction. Librarians and educators struggled with applying the law for both remote learners and students who were on site. This book provides advice on how to analyze and apply the copyright law to specific areas encountered by librarians and instructors. Coverage includes: Controlled digital lending is a very hot issue and confusing to many as to how copyright could apply in those situations remote learning do’s and don’ts’ is at the forefront of copyright concerns which was highlighted during the pandemic The application of copyright to music in light of recent changes to the U.S. Copyright Act has caused much confusion. Analysis of the new law and strategies on how to include music in a curriculum as well as how libraries can provide access and preservation of musical works. Open access initiatives have become increasingly popular. However, open access does not mean that there is no copyright attached to the works. The use of data is exploding as are the copyright issues associated with it. We will examine the issues and provide options. Written by Donna L. Ferullo, the Director of the University Copyright Office at Purdue University who holds both law and library science degrees and Dwayne K. Buttler, the Evelyn J. Schneider Endowed Chair for Scholarly Communication at the University of Louisville, who also holds a law degree. Both Ferullo and Buttler have many years of experience advising their universities on copyright law.
Download or read book Marketing and Outreach for the Academic Library written by Bradford Lee Eden and published by Rowman & Littlefield. This book was released on 2016-05-12 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book.
Download or read book Best Practices in Academic Libraries written by Shilpa S. Waghchoure and published by Ess Ess Publication. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global changes, particularly in the field of Information and Communication Technology (ICT) have had an impact on the functioning of academic libraries. The developments in ICT have changed the users' expectations in different ways, causing the ways librarians build a collection and give services to the end users to vary from recent past practices. To meet the demands of end-users effectively, the academic libraries need to identify and adopt good practices and benchmarks. Library and information system (LIS)?management is the basic and core activity which helps the user community in identifying and accessing knowledge resources in an academic institution. It is comprised of the activities performed in relation to the development of vision, mission and policies of the library, stock verification methods, budgeting and reporting, manpower development, basic amenities and facilities, as well as collection development management or information resources development. LIS management is also concerned with strategic planning of LIS in present and future operations. Identifying and internalizing best practices in the management and administrative functions at regular intervals would enhance the collection development process, services dissemination, and use of the library as a whole. A total of 21 case studies from various institutions have been presented here in an attempt to compile the case studies of the best practices used by the contributors in their libraries. This book will help the library professional who want to get NAAC accreditation in their institutions. [Subject: Library and Information Science]
Download or read book Electronic Resource Management in Libraries Research and Practice written by Yu, Holly and published by IGI Global. This book was released on 2008-02-28 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pronounced move from print subscriptions to electronic resources in all types of libraries has fundamentally impacted the library and its users. With the influx of resources such as e-journals; e-books; index, abstract, and/or full-text databases; aggregated databases; and others, the shift to electronic resources is rapidly changing library operational and organizational procedures. Electronic Resource Management in Libraries: Research and Practice provides comprehensive coverage of the issues, methods, theories, and challenges connected with the provision of electronic resources in libraries, with emphasis on strategic planning, operational guidelines, and practices. This book primarily focuses on management practices of the life-cycle of commercially acquired electronic resources from selection and ordering to cataloging, Web presentation, user support, usage evaluation, and more.
Download or read book Reinventing the Library for Online Education written by Frederick Stielow and published by American Library Association. This book was released on 2014 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have changes such as cloud computing, search engines, the Semantic Web, and mobile applications rendered such long-standing academic library services and functions as special collections, interlibrary loans, physical processing, and even library buildings unnecessary? Can the academic library effectively reconceive itself as a virtual institution? Stielow, who led the library program of the online university American Public University System, argues most emphatically that it can. His comprehensive look at web-based academic libraries synthesizes the changes wrought by the Web revolution into a visionary new model, grounded in history as well as personal experience. He demonstrates how existing functions like cataloging, circulation, collection development, reference, and serials management can be transformed by entrepreneurship, human face/electronic communicator relations, web apps, and other innovations. Online education can ensure that libraries remain strong information and knowledge hubs, and his timely book Shows how the origins and history of the academic library have laid the foundation for our current period of flux Identifies practices rooted in print-based storage to consider for elimination, and legacy services ready to be adapted to virtual operations Discusses tools and concepts libraries will embrace in a networked world, including new opportunities for library relevance in bookstore/textbook operations, compliance, library/archival/museum functions, e-publishing, and tutorial services Offers a thorough examination of the virtual library infrastructure crucial for an online learning program, with a special look at the particular needs and responsibilities of online librarians Looks at the evolving relationship between higher education and copyright, and posits how educational technology will bring further changes Bursting with stimulating ideas and wisdom gleaned from first-hand experience, Stielow’s book presents a model for offering outstanding higher education library services in an increasingly online environment.
Download or read book Collection Development Policies and Management Techniques of E Resources of Central University Libraries written by Dr Vijaykumar Bhimrao and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing for Special and Academic Libraries written by Valerie S. Gordon and published by Rowman & Littlefield. This book was released on 2016-03-15 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
Download or read book Organization Development for Academic Libraries written by Edward R. Johnson and published by Praeger. This book was released on 1980-05-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Inherent Strategies in Library Management written by Masanori Koizumi and published by Chandos Publishing. This book was released on 2017-03-31 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inherent Strategies in Library Management describes general and specific strategies for libraries based on core library values, and does so through concrete research. Many strategic management books for libraries introduce concepts of business management to the library world, but often neglect traditional library culture and core values. This book reexamines management through the lens of libraries themselves, rather than relying on strategies borrowed from the business world, in an attempt to bring to light the factors and decision-making processes behind how librarians have run their libraries over the past fifty decades. In other words, their decisions can be regarded as inherent management, born naturally from the core foundations, considerations, and operations of libraries. In addition, this book investigates the broad influences of business management theories on libraries, including a discussion on the advantages and disadvantages of their use. - Presents management strategies for libraries based on core library values - Provides detailed analysis on the effects of business management theories on libraries - Lays down the fundamental rules for managing libraries - Explains various management analysis methods - Bridges the gap between library core values and business efficiency
Download or read book Managing Knowledge and Scholarly Assets in Academic Libraries written by Gunjal, Bhojaraju and published by IGI Global. This book was released on 2016-12-28 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge management strategies play an important role across numerous industries. These processes and strategies can be adopted into higher education sectors for use in managing scholarly assets. Managing Knowledge and Scholarly Assets in Academic Libraries is an essential reference source for the latest research on approaches for adopting and implementing various facets of knowledge management in academia. Featuring expansive coverage on a range of topics and perspectives, such as knowledge mapping, social media applications, and linked data, this publication is ideally designed for librarians, students, managers, and scholars seeking current research on the innovative measures of knowledge management in libraries.
