Download or read book Social Media in Strategic Management written by Miguel R. Olivas-Luján and published by Emerald Group Publishing. This book was released on 2013-08-08 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol

Download or read book Likeable Social Media How to Delight Your Customers Create an Irresistible Brand and Be Generally Amazing on Facebook Other Social Networks written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2011-06-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Download or read book Dear Genius written by Leonard S. Marcus and published by Harper Collins. This book was released on 2000-03-01 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: She trusted her immense intuition and generous heart--and published the most. Ursula Nordstrom, director of Harper's Department of Books for Boys and Girls from 1940 to 1973, was arguably the single most creative force for innovation in children's book publishing in the United States during the twentieth century. Considered an editor of maverick temperament and taste, her unorthodox vision helped create such classics as Goodnight Moon, Charlotte's Web, Where the Wild Things Are, Harold and the Purple Crayon, and The Giving Tree. Leonard S. Marcus has culled an exceptional collection of letters from the HarperCollins archives. The letters included here are representative of the brilliant correspondence that was instrumental in the creation of some of the most beloved books in the world today. Full of wit and humor, they are immensely entertaining, thought-provoking, and moving in their revelation of the devotion and high-voltage intellect of an incomparably gifted editor, mentor, and publishing visionary.Ursula Nordstrom, director of Harper’s Department of Books for Boys and Girls from 1940 to 1973, was arguably the single most creative force for innovation in children’s book publishing in the United States during the twentieth century. Considered an editor of maverick temperament and taste, her unorthodox vision helped create such classics as Goodnight Moon, Charlotte’s Web, Where the Wild Things Are, Harold and the Purple Crayon, and The Giving Tree. Leonard S. Marcus has culled an exceptional collection of letters from the HarperCollins archives. The letters included here are representative of the brilliant correspondence that was instrumental in the creation of some of the most beloved books in the world today. Full of wit and humor, they are immensely entertaining, thought-provoking, and moving in their revelation of the devotion and high-voltage intellect of an incomparably gifted editor, mentor, and publishing visionary.

Download or read book Pretty Face written by Lucy Parker and published by Carina Press. This book was released on 2017-02-20 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly acclaimed award-winning author of Act Like It Lucy Parker returns readers to the London stage with laugh-out-loud wit and plenty of drama “To say I loved this book is an understatement—I adored it. The romance is beautifully written and developed and the chemistry between Luc and Lily is explosive.” —All About Romance The play’s the fling It’s not actress Lily Lamprey’s fault that she’s all curves and has the kind of voice that can fog up a camera lens. She wants to prove where her real talents lie—and that’s not on a casting couch, thank you. When she hears esteemed director Luc Savage is renovating a legendary West End theater for a lofty new production, she knows it could be her chance—if only Luc wasn’t so dictatorial, so bad-tempered and so incredibly sexy. Luc Savage has respect, integrity and experience. He also has it bad for Lily. He’d be willing to dismiss it as a midlife crisis, but this exasperating, irresistible woman is actually a very talented actress. Unfortunately, their romance is not only raising questions about Lily’s suddenly rising career, it’s threatening Luc’s professional reputation. The course of true love never did run smooth. But if they’re not careful, it could bring down the curtain on both their careers… London Celebrities Book 1: Act Like It Book 2: Pretty Face Book 3: Making Up Book 4: The Austen Playbook Book 5: Headliners

Download or read book Social Media Marketing written by Dave Evans and published by John Wiley & Sons. This book was released on 2010-09-16 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.

Download or read book Risk Management written by Antonio Borghesi and published by Springer Science & Business Media. This book was released on 2012-10-05 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasingly risky environment in which companies operate is characterized by a rising number of risk components, factors, sources, and drivers. The identification, evaluation, and management of these risks require the capability to coordinate various skills within a company and in upstream and downstream relationships. This handbook provides an integrated approach to the assessment, transfer, and communication of critical risks and highlights emerging methodologies that can help to protect businesses from adverse events and their effects. It explains how different risk management perspectives should be combined, and in particular how the corporate governance vision should be integrated with the perspectives of operations management, financial management, and business continuity management. In this sense the handbook provides concrete directions on how to develop a risk management team and culture, taking into account business challenges and employing appropriate managerial tools.

Download or read book Will the Real You Please Stand Up written by Kim Garst and published by Morgan James Publishing. This book was released on 2015-01-13 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "People buy from people they know and trust. That's always been true. What's changing, however, is how people are buying. Online purchasing is redefining the buyer/seller relationship and the winners will be those who can form meaningful, authentic relationships with their digital communities ... Kim Garst not only helps you find your authentic voice but use it to create meaningful, long-term, business-building relationships through the greatest marketing tool of our generation - social media"--Publisher's description.

Download or read book The Independent Director written by G. Brown and published by Springer. This book was released on 2015-03-10 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Non-executive directors play a very important role in modern business. Providing a rare emphasis on 'soft skills', culture and relationship building, this comprehensive guide offers a unique insight into what it's actually like to be a non-executive director, backed up by global case studies, research and interviews.

Download or read book CommunicAsian written by Oliver Stelling and published by Taylor & Francis. This book was released on 2023-06-01 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of Asia has changed the world, now shaped by greater global connectivity, geopolitics and shifting spheres of influence. Tapping into research and decades of experience in the world’s fastest-moving markets, this book makes a compelling case for a new and future-ready approach to communications planning and implementation, which the Asian Century demands. Facing a new operating environment, policymakers and business leaders have to act quickly. This book outlines the necessary adjustments to long-established practices and value propositions in both corporate and government communications and provides a step-by-step plan for strategy development, laid out in a two-pronged approach designed to appeal to a multicultural audience. It is an essential read for global practitioners and students in international relations and mass communications.

Download or read book Managing Human Behavior in Public and Nonprofit Organizations written by Robert B. Denhardt and published by CQ Press. This book was released on 2018-12-27 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Human Behavior in Public and Nonprofit Organizations, Fifth Edition is an established core text designed to help you develop your leadership and management skills. Bestselling authors Denhardt, Denhardt, Aristigueta, and Rawlings cover important topics such as stress, decision-making, motivation, leadership, teams, communication, and change. Cases, self-assessment exercises, and numerous examples provide you with the opportunity to apply concepts and theories discussed in the chapter. Focusing exclusively on organizational behavior in both public and nonprofit organizations, this text is a must-read for students in public administration programs. New to the Fifth Edition: Increased attention to issues related to nonprofit organizations helps you develop a better understanding of the differences and similarities in public and nonprofit organizations, as well as the way they interact with one another and with the private sector. Broadened coverage of issues related to ethics and diversity offers you a broader perspective on important issues to consider, such as the examination of implicit and explicit bias, generational differences, and power and privilege. Additional discussions of collaboration, inclusion, and participation, both within the organization and with external constituencies, show you the value rationale for engagement and its practical effects. Revised and updated information on emerging technology illustrates to you how an increasingly digital, connected, and networked environment affects our ability to manage public and nonprofit organizations. New cases, examples, self-assessments, and exercises cover recent developments in research and practice to offer relevant ways for you to practice and improve your management skills.

Download or read book Rai 2 written by Matt Kindt and published by Valiant Entertainment. This book was released on 2014-06-04 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the astonishing world of the 41st century! This summer, Matt Kindt and Clayton Crain?s one-of-a-kind adventure proves that there is nothing else in comics like RAI! In the far future of 4001 A.D., Japan is a single endless city-state, governed by a benevolent artificial intelligence and policed by one lone enforcer ? the mysterious Rai, spirit guardian of the rising sun. But, soon, a single bullet will shatter the peace it has taken 2,000 years to secure?

Download or read book Luxury Brand Management in Digital and Sustainable Times written by Michel Chevalier and published by John Wiley & Sons. This book was released on 2021-02-08 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector. Distinguished experts and authors Michel Chevalier and Gerald Mazzalovo provide readers with a comprehensive treatment of the macro- and micro-economic aspects of management, communication, distribution, logistics, and creation in the luxury industry. Readers will learn about the growing importance of authenticity and sustainability in the management of fashion, perfume, cosmetics, spirits, hotels and hospitality, jewelry, and other luxury brands, as well as the strategic issues facing the companies featured in the book. The new edition offers: A new chapter on the "Luxury of Tomorrow," with a particular focus on authenticity and durable development A completely revised chapter on "Communication in Digital Times," which takes into account the digital dimension of brand identity and its implications on customer engagement activities and where the concept of Customer Journey is introduced as a key marketing tool A rewritten chapter on "Luxury Clients" that considers the geographical changes in luxury consumption Considerations on the emerging notion of "New Luxury" Major updates to the data and industry figures contained within the book and a new section dedicated to the hospitality industry New semiotic analytical tools developed from the authors’ contemporary brand management experiences Perfect for MA and MBA students, Luxury Brand Management also belongs on the bookshelves of marketing, branding, and advertising professionals who hope to increase their understanding of the major trends and drivers of success in this sector.

Download or read book Strategic Management in the Media written by Lucy Küng and published by SAGE. This book was released on 2016-11-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.′ – Eli Noam, Columbia Business School ′A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.′ – Gillian Doyle, University of Glasgow ′In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Küng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.′ – David Craig, University of Southern California In this Second Edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.′ – Gregory Ferrell Lowe, University of Tampere With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC Explains strategic theory and concepts with insight and clarity Shows how to understand change and decision-making within media organizations. This is the essential guide to change and management in the media industries – ideal for students of media studies, media economics and media management.

Download or read book Managing Meaning in Ukraine written by Goran Bolin and published by MIT Press. This book was released on 2023-05-02 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth look at Ukraine’s attempts to shape how it is perceived by the rest of the world. During times of crisis, competing narratives are often advanced to define what is happening, and the stakes of information management by nations are high. In this timely book, Göran Bolin and Per Ståhlberg examine the fraught intersection of state politics, corporate business, and civil activism to understand the dynamics and importance of meaning management in Ukraine. Drawing on fieldwork inside the country, the authors discuss the forms, agents, and platforms within the complex political and communicative situation and how each articulated and acted upon perceptions of the propaganda threat. Bolin and Ståhlberg focus their analysis on the period between 2013 and 2022, when political tensions, commercial dynamics, and new communication technologies bred novel forms of information management. As they show, entities from governments and governmental administration to commercial actors, entrepreneurs, and activists formed new alliances in order to claim a stake in information policy. Bolin and Ståhlberg also explore how the various agents engaged in information management and strove to manage meaning in communication practice; the communicative tools they took advantage of; and the subsequent consequences for narrative constructions.

Download or read book Rai 3 written by Matt Kindt and published by Valiant Entertainment. This book was released on 2014-07-09 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nothing is what it seems?not even yourself? A seemingly random murder ? the first in a thousand years ? is unraveling the mysteries at the heart of Rai?s very existence. As the country of Japan completes another orbit around 41st century Earth, Rai, its sole protector, turns his investigation toward two figures he never questioned before: Father, the A.I. that controls Japan?and himself.

Download or read book Think Like Zuck The Five Business Secrets of Facebook s Improbably Brilliant CEO Mark Zuckerberg DIGITAL AUDIO written by Ekaterina Walter and published by McGraw Hill Professional. This book was released on 2013-04-12 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal Bestseller Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site If Facebook were a country, it would be the third largest in the world. Facebook accounts for one of every seven minutes spent online. More than one billion pieces of content are shared on Facebook. There’s no doubt about it. Mark Zuckerberg’s creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world’s population communicates, engages, and consumes information. If you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right? At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply—in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five “P”s of Facebook’s success: PASSION—Keep your energy and commitment fully charged at all times by pursuing something you believe in PURPOSE—Don’t just create a great product; drive a meaningful movement PEOPLE—Build powerful teams that can execute your vision PRODUCT—Create a product that is innovative, that breaks all the rules, that changes everything PARTNERSHIPS—Build powerful partnerships with people who fuel imagination and energize execution Packed with examples of Facebook’s success principles in action—as well as those of Zappos, TOMS, Threadless, Dyson, and other companies—Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth. “Think Like Zuck is a fascinating look at how entrepreneurial vision drives success. If you want more out of work than just a job, if you have the burning desire to build something of lasting value, then this is your guide.” —DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR “Whether you’re a seasoned business executive or the next Mark Zuckerberg in your dorm room right now, this book is a must-read! Two likeable thumbs up!” —DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable Business “True success lies at the place where passion and purpose collide—this book will help you uncover yours.” —JOHN JANTSCH, bestselling author of Duct Tape Marketing and The Commitment Engine “Think Like Zuck is a must-read for any innovator, social entrepreneur, or business owner looking to capitalize on the success of Facebook to propel and realize their own vision.” —SIMON MAINWARING, New York Times bestselling author of We First “This book takes you on the ride of a lifetime and shows you how YOU can be successful! The question is: What does it take? Ekaterina gives us the answers!” —JEFFREY HAYZLETT, bestselling author of Running the Gauntlet and global business celebrity “In Think Like Zuck, you will find important principles to infuse meaning into your business strategies and inspire change. Don’t just read this book; use it.” —SHAWN ACHOR, author of the international bestseller The Happiness Advantage

Download or read book Rai 4 written by Matt Kindt and published by Valiant Entertainment. This book was released on 2014-08-27 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most daring comic book launch of the year unleashes a cascade of shocking revelations as RAI rockets toward its second arc! In 4001 A.D., as the nation of Japan soars above the Earth, Rai unravels the mystery of the first murder in a thousand years?and discovers his own profound connection to the crime. Everything Rai knows ? about his existence, about his country, and about the benevolent Father he serves ? is about to be thrown out of orbit. Do not miss this masterpiece in the making?Matt Kindt and Clayton Crain?s RAI!