Download or read book White Papers For Dummies written by Gordon Graham and published by John Wiley & Sons. This book was released on 2013-03-20 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
Download or read book The White Paper written by Satoshi Nakamoto and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ignota Books publishes the original white paper by Satoshi Nakamoto on its tenth anniversary, providing a guide to the blockchain technology that is transforming our lives. In the wake of the 2008 financial crisis, the mysterious Satoshi Nakamoto published a revolutionary white paper that described a simple peer-to-peer electronic cash system that would later become Bitcoin. In the decade since the launch of the digital currency, the nascent blockchain technology behind Bitcoin has been heralded as having the same radical potential as the printing press or the Internet, in particular presenting extraordinary challenges to traditional banking. Yet the paper contains no reference to existing political ideas, monetary or economic knowledge. Why? The White Paper returns to Nakamoto's canonical text as a Rosetta Stone that can serve as the compass for a rapidly shifting terrain of contemporary techno-politics. Crypto-economist Jaya Klara Brekke provides a guide and commentary, contextualising the paper for a wide readership and revealing the far-reaching implications of decentralisation. Also includes an introduction by acclaimed artist and technologist James Bridle situating Bitcoin within an obscure historical movement of decentralisation, showing how blockchain is part of a wider project to redraw the maps of political possibility.
Download or read book The Yahoo Style Guide written by Chris Barr and published by St. Martin's Griffin. This book was released on 2010-07-06 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.
Download or read book Continue to Pester Nag and Bite written by Martin Gilbert and published by Vintage Canada. This book was released on 2010-07-23 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned Churchill historian Sir Martin Gilbert examines Winston Churchill’s War Leadership. Continue to Pester, Nag and Bite is the complete text of the 2004 Barbara Frum Historical Lecture, given at the University of Toronto. This annual lecture “on a subject of contemporary interest in historical perspective” was established in memory of Barbara Frum and will be broadcast on CBC Radio One’s Ideas. “The problem is not winning the war, but persuading people to let you win it.” —Winston Churchill Continue To Pester, Nag And Bite is a brilliant, in-depth look at Winston Churchill’s leadership during the Second World War, written by the world’s top authority on Churchill. By looking behind the public figure and wartime propaganda images, Gilbert reveals a very human, sensitive and often tormented man, who nevertheless found the strength to lead his nation forward from the darkest and most dangerous of times, towards the defeat of a tenacious enemy. Today’s readers will be fascinated to compare Churchill’s tactics and attitudes with those of modern-day leaders. By looking behind the public figure and wartime propaganda images, Gilbert reveals a very human, sensitive, and often tormented man, who nevertheless found the strength to lead his nation forward from the darkest and most dangerous of times, towards the defeat of a tenacious enemy.
Download or read book Crafting White Paper 2 0 written by Jonathan Kantor and published by Lulu.com. This book was released on 2010-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, we live in a world of 'abbreviated information'. We don't send long emails, we opt for brief text messages or 'Tweets' via Twitter. Unlike previous generations, we have become a 'short attention' society, unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. As we grow accustomed to short, quick messaging methodologies, our ability to read lengthy and detailed information such as white papers will decline. To address this growing trend, white paper information must change from an 'all-text' medium to one that includes new elements that appeal to today's time and attention-challenged business reader. This book will help white paper marketers recognize this growing trend, and incorporate a host of new white paper elements that engage the 'short attention' reader. In doing so, marketers can have a greater impact with their white papers enabling greater business marketing effectiveness.
Download or read book Resilience Engineering written by David D. Woods and published by CRC Press. This book was released on 2017-11-01 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Resilience Engineering, 'failure' is the result of the adaptations necessary to cope with the complexity of the real world, rather than a breakdown or malfunction. The performance of individuals and organizations must continually adjust to current conditions and, because resources and time are finite, such adjustments are always approximate. This definitive new book explores this groundbreaking new development in safety and risk management, where 'success' is based on the ability of organizations, groups and individuals to anticipate the changing shape of risk before failures and harm occur. Featuring contributions from many of the worlds leading figures in the fields of human factors and safety, Resilience Engineering provides thought-provoking insights into system safety as an aggregate of its various components, subsystems, software, organizations, human behaviours, and the way in which they interact. The book provides an introduction to Resilience Engineering of systems, covering both the theoretical and practical aspects. It is written for those responsible for system safety on managerial or operational levels alike, including safety managers and engineers (line and maintenance), security experts, risk and safety consultants, human factors professionals and accident investigators.
Download or read book White Paper on Joint Replacement written by Hans-Holger Bleß and published by Springer. This book was released on 2017-11-03 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is published open access under a CC BY 4.0 license. White Paper on Joint Replacement This White Paper details the status of hip and knee arthroplasty care in Germany. Hip and knee replacements are amongst the most frequently performed procedures and usually become necessarily due to age-related wear of the joint, osteoarthritis and fractures of the femoral neck. In light of demographic change, demands with regard to standards of care and the procedures are likely to rise. Contents • This White Paper contains information on indications, procedures, health economic aspects and the healthcare system stakeholders involved. • It portrays current developments with regard to the prevalence of hip and knee arthroplasty, the healthcare situation and quality of care within the chain of medical care. • This book is complemented by a chapter assessing the current situation from an expert perspective with contributions from renowned experts in the fields of science, medical technology and medical practice. This book addresses people involved in shaping and representing the healthcare system from a variety of fields including medical professions, health insurances and health sciences as well as journalists and patient representatives.
Download or read book White Papers written by Martha Collins and published by University of Pittsburgh Press. This book was released on 2012-01-29 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: White Papers is a series of untitled poems that deal with issues of race from a number of personal, historical, and cultural perspectives. Expanding the territory of her 2006 book Blue Front, which focused on a lynching her father witnessed as a child, this book turns, among other things, to Martha Collins' childhood. Throughout, it explores questions about what it means to be white, not only in the poet's life, but also in our culture and history, even our pre-history. The styles and forms are varied, as are the approaches; some of the poems address race only implicitly, and the book, like Blue Front, includes some documentary and "found" material. But the focus is always on getting at what it has meant and what it means to be white—to have a race and racial history, much of which one would prefer to forget, if one is white, but all of which is essential to remember and to acknowledge in a multi-racial society that continues to live under the influence of its deeply racist past.
Download or read book Hillbilly Elegy written by J. D. Vance and published by HarperCollins. This book was released on 2018-05-01 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE #1 NEW YORK TIMES BESTSELLER IS NOW A MAJOR-MOTION PICTURE DIRECTED BY RON HOWARD AND STARRING AMY ADAMS, GLENN CLOSE, AND GABRIEL BASSO "You will not read a more important book about America this year."—The Economist "A riveting book."—The Wall Street Journal "Essential reading."—David Brooks, New York Times Hillbilly Elegy is a passionate and personal analysis of a culture in crisis—that of white working-class Americans. The disintegration of this group, a process that has been slowly occurring now for more than forty years, has been reported with growing frequency and alarm, but has never before been written about as searingly from the inside. J. D. Vance tells the true story of what a social, regional, and class decline feels like when you were born with it hung around your neck. The Vance family story begins hopefully in postwar America. J. D.’s grandparents were “dirt poor and in love,” and moved north from Kentucky’s Appalachia region to Ohio in the hopes of escaping the dreadful poverty around them. They raised a middle-class family, and eventually one of their grandchildren would graduate from Yale Law School, a conventional marker of success in achieving generational upward mobility. But as the family saga of Hillbilly Elegy plays out, we learn that J.D.'s grandparents, aunt, uncle, sister, and, most of all, his mother struggled profoundly with the demands of their new middle-class life, never fully escaping the legacy of abuse, alcoholism, poverty, and trauma so characteristic of their part of America. With piercing honesty, Vance shows how he himself still carries around the demons of his chaotic family history. A deeply moving memoir, with its share of humor and vividly colorful figures, Hillbilly Elegy is the story of how upward mobility really feels. And it is an urgent and troubling meditation on the loss of the American dream for a large segment of this country.
Download or read book White Paper on Electronic Journal Usage Statistics written by M. Judy Luther and published by Washington, D.C. : Council on Library and Information Resources. This book was released on 2000 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper provides a snapshot of developments in the electronic journal industry. The first section identifies issues affecting librarians and publishers, including: (1) issues of common concern to both publishers and librarians, e.g., lack of comparable data, lack of context, incomplete usage data, marketing, content provided, interface affecting usage, economic model, and user privacy; (2) library issues, e.g., budget justification and impact on selection; and (3) a publisher issue, internal applications. Quantitative measures are discussed in the second section, including what data elements should be collected and data reliability. The third section suggests a meeting at which publishers who have already implemented statistical functionality can share what they have learned, including producing useful data and interpreting the data. Appendices include summaries of interviews with librarians and publishers, the ICOLC (International Coalition of Library Consortia) "Guidelines for Statistical Measures of Usage of Web-Based Indexed, Abstracted, and Full Text Resources," and descriptions of related industry initiatives. (Contains 13 references.) (MES)
Download or read book The Army family written by Eric K. Shinseki and published by . This book was released on 2003 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Le Livre Blanc written by Jean Cocteau and published by Peter Owen Publishers. This book was released on 2000-03 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le Livre Blanc, a "white paper" on homosexual love, was first published anonymously in France by Cocteau's contemporary Maurice Sachs and was at once decried as by the critics as obscene. It is now possible to issue it under Cocteau's name. The semi-autobiographical narrative describes a youth's love affairs with a succession of boys and men during the early years of this century. The young man's self-deceptive attempts to find fulfilment, first through women and then by way of the church, are movingly conveyed; the book ends with a strong plea for male homosexuality to be accepted without censure. The book is fully illustrated and includes many woodcuts by the author.
Download or read book The China White Paper written by United States. Dept. of State and published by August 1949. This book was released on 1967 with total page 1156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book N O I R written by David L. Charney and published by Noir for USA, Incorporated. This book was released on 2014-08-05 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOIR is a two-part White Paper, written by David L. Charney, M.D., a psychiatrist who had the unique experience of interviewing former FBI counterintelligence officer Robert Hanssen in jail, weekly, for approximately two hours per visit, for a year. Dr. Charney did the same with two other incarcerated insider spies: Earl Pitts (former FBI Special Agent revealed as a KGB spy), and Brian Regan (former Air Force/NRO). Dr. Charney's interest was to better understand the minds of spies for the sake of strengthening our national security. Over the eighteen years of his work with these cases, Dr. Charney developed a greater understanding of insider spy psychology and formulated new approaches and fresh proposals for better managing the problem of insider spies. Dr. Charney's first paper, "True Psychology of the Insider Spy," Part One of his two-part White Paper on insider spies, was published in late 2010 in the AFIO Intelligencer. This paper can be viewed on the NCIX (National Counterintelligence Executive) website. Most Insider Threat management initiatives have been technology driven. While clever and useful up to a point, they are subject to the Law of Diminishing Returns and can backfire by creating a negative, distrustful workplace atmosphere. A well-motivated insider can defeat nearly any technology-based system. They will always find a way. By contrast, Dr. Charney's NOIR proposals center on the minds of potential or current insider threats: their psychologies and their inner worlds. The battle must be won there. NOIR focuses on "classic" state-sponsored espionage. However, many of its points are applicable for dealing with Snowden-type threats. NOIR for USA is a 501(c)3 entity to educate the US Intelligence Community, other government components, including the Congress, the courts, responsible journalists, and the general public, about the NOIR concepts and proposals. Dr. Charney and his colleagues at NOIR for USA would appreciate any comments, criticisms, or additional thoughts you may have about NOIR concepts and proposals: [email protected]
Download or read book White Paper on Education and Training written by Commission of the European Communities and published by . This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book European Social Policy written by Commission of the European Communities. Directorate-General for Employment, Industrial Relations, and Social Affairs and published by . This book was released on 1994 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Green Paper written by European Commission and published by . This book was released on 2001 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open discussion invited by the European Commission on energy supply and security.
