Download or read book A Survey of Research in Commerce and Management written by and published by . This book was released on 1991 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Research Methods for Business Students written by Mark Saunders and published by Pearson Education. This book was released on 2009 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings the theory, philosophy and techniques of research to life and enables students to understand the relevance of the research methods. This book helps you learn from worked examples and case studies based on real student research, illustrating what to do and what not to do in your project.

Download or read book Business Model Innovation written by Constantinos Markides and published by Cambridge University Press. This book was released on 2023-06-29 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies have allowed for the proliferation of new business models, something that has attracted the attention of academic research. Much of this research has focused on (i) understanding what a business model is and its theoretical connection to the concept of strategy, and (ii) exploring what business model innovation is and what its sources and outcomes are. Less work has gone into studying the issues that established firms face in business model innovation – such as how to respond to the arrival of a disruptive business model in one's industry, or how to compete with dual business models or how to migrate from one business model to another. This Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.

Download or read book DIGITAL BUSINESS AND E COMMERCE MANAGEMENT written by Dr.B.Menaka and published by Krishna Publication House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Commerce Business Daily written by and published by . This book was released on 1998-03 with total page 1844 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of The International Conference on eBusiness eCommerce eManagement eLearning and eGovernance 2015 written by Kokula Krishna Hari Kunasekaran and published by Association of Scientists, Developers and Faculties (ASDF). This book was released on 2015-07-24 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the Proceedings of The International Conference on eBusiness, eCommerce, eManagement, eLearning and eGovernance 2015. The event happened in University of Greenwich, London, United Kingdom in July 2015.

Download or read book U S Government Research Reports written by and published by . This book was released on 1963 with total page 964 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Hybrid Workplace The Insights You Need from Harvard Business Review written by Harvard Business Review and published by Harvard Business Press. This book was released on 2022-03-15 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reinvent your organization for the hybrid age. Hybrid work is here to stay—but what will it look like at your company? If your organization is holding on to inflexible, pre-pandemic policies about where—and when—your people work, it may be risking a mass exodus of talent. Designing a hybrid workplace that furthers your business goals while staying true to your culture requires balancing experimentation with rigorous planning. Hybrid Workplace: The Insights You Need from Harvard Business Review will help you adopt the best technological, cultural, and new management practices to seize the benefits and avoid the pitfalls of the hybrid age. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

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Download or read book Web Technologies for Commerce and Services Online written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2007-12-31 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the last decade, Internet technologies such as electronic commerce have experienced exponential growth, and emerging issues surrounding this phenomenon have necessitated the amassment of research on the cognitive impact of electronic commerce technologies around the world. Web Technologies for Commerce and Services Online delivers a global perspective on the influence of electronic commerce on organizational behavior, development, and management in organizations, discussing issues such as information security; strategic management of electronic commerce; organizational learning; business process management; mediated enterprises; and electronic marketplaces. With the new insights it delivers on this rapidly evolving technological and commercial domain, this incisive reference will prove an essential addition to library collections worldwide.

Download or read book Statistics of Income and Related Administrative Record Research written by American Statistical Association. Annual Meeting and published by . This book was released on 1986 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Technology Sustainability and Rural Development in Africa written by Blessing M. Maumbe and published by IGI Global. This book was released on 2013-03-31 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides research, analytical methods, techniques, and development policies in ICT adoption and diffusion in Africa and around the globe, highlighting the major trends in ICT applications and rural development"--Provided by publisher.

Download or read book Strategic IT Governance and Alignment in Business Settings written by De Haes, Steven and published by IGI Global. This book was released on 2016-09-23 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology is constantly changing the way enterprises conduct business by optimizing current practices. As information technology continues to evolve and become a prevalent feature in day-to-day activities within organizations, it has become necessary to manage these technologies in order to meet the strategic objectives of an organization. Strategic IT Governance and Alignment in Business Settings investigates emergent research methodologies involving the application of information technology in organizations. Focusing on best practices, implementation issues, and empirical research within the field, this book is ideally suited for researchers, academics, students, and practitioners interested in the governance, strategy, architecture, and management of information systems.

Download or read book Handbook of Research on Information Management and the Global Landscape written by Hunter, M. Gordon and published by IGI Global. This book was released on 2008-12-31 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the many issues surrounding living and working in a global environment. Relates how necessary it is for companies to conduct business while taking a global perspective to their operations.

Download or read book International Human Resource Management in Japanese Firms written by T. Keeley and published by Springer. This book was released on 2001-09-25 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines possibly the greatest challenge facing Japanese multinationals as they continue to expand their foreign direct investment: how to integrate local managers into the management process of overseas subsidiaries as well as in that of the parent companies themselves. In the majority of Japanese subsidiaries, management control has remained in the hands of Japanese managers at extremely high cost, but now Japanese firms are being forced to consider integrating local nationals into the management process of their companies, a process which may yield significant competitive advantage.

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