Download or read book A Study of the Family Decision Making Process in the Purchase of Major Household Durable Goods written by Donald H. Granbois and published by . This book was released on 1962 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Study of the Family Decision making Process in the Purchase of Major Durable Household Goods written by Donald Harry Granbois and published by . This book was released on 1962 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dyadic Decision Making written by David Brinberg and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research on joint or dyadic decision making has received renewed attention from behavioral scientists. This interest is due mostly to the advances in analytic and conceptual models used to study interaction processes. A number of related disciplines have used distinctive paradigms to study the same focal problem: namely, the processes by which two people interact, come to resolve a problem and, finally, reach a decision. Dyadic Decision Making presents in a single, integrated volume the conceptual and analytic strategies developed in communications research, marketing, psychology and sociology to investigate joint decision making.
Download or read book Religion and Consumer Behaviour in Developing Nations written by Ayantunji Gbadamosi and published by Edward Elgar Publishing. This book was released on 2021-01-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.
Download or read book Crayons to Consumerism The Role of Children in Purchasing written by Dr Sindura Bhargav and published by Blue Rose Publishers. This book was released on 2024-08-16 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and how they influence the buying decisions in the family.
Download or read book Household Decision Making written by Jagdish N. Sheth and published by . This book was released on 1978 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study is designed to gain insights into various aspects of family decision making. Specifically, the study examines the prevalance of autonomous versus joint decision making, the incidence of conflict in joint decision making, and the tactics used by individual household members in resolving conflict.
Download or read book Family Decision Making Protocols for Purchase Decision Making written by Linda Michele Vorce Beck and published by . This book was released on 1983 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Innovations in Social Marketing and Public Health Communication written by Walter Wymer and published by Springer. This book was released on 2015-10-06 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.
Download or read book Role Of Women in Family Purchase Decisions A Study written by Monika K and published by . This book was released on 2022-05-21 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over the dictionary it is an universal accepted and welcomd truth is women are great decision-makers and influencers in the family purchase decision making. There is a common phrase in the marketing concept is "the customer is the king". In the same way, the women customers are the king when it comes to purchasing consumer durables for their families. Women are considered multi-tasker because they in an around the house in society does all the work. The preferences in desires of each member of the family differ. Women who are the primal member of the family try to recognise the desires of the members and makes the decision. In the event of purchasing consumer durables, the discussion within the family may give the best output of what to purchase? How much to purchase? Which brand to purchase? The face a lot of dilemma at the time of deciding an a product. Hence, decision making is the process of identifying the need in the family, jointly collects information, assessing the list of alternatives, and making the purchase decision. Marketers are well known that female consumers are different from male the durable products are provided according to the consumption pattern and behaviour of each consumer, especially in consumer appliances or white goods. These usage of white goods are frequent among women consumers because they are the ultimate users.
Download or read book Proceedings of the 1989 Academy of Marketing Science AMS Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-12 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Search Processes for Purchases of Major Consumer Durables written by William K. Brandt and published by . This book was released on 1973 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Oxford Handbook of Banking written by Allen N. Berger and published by Oxford University Press. This book was released on 2010 with total page 1033 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides an overview and analysis of state-of-the-art research in banking written by researchers in the field. It includes abstract theory, empirical analysis, and practitioner and policy-related material.
Download or read book Women in Hill Agriculture written by Promila Sharma and published by Concept Publishing Company. This book was released on 2010 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study conducted in some selected villages of Bhimtal, Dhari and Betalghat blocks of Nainital District of Uttarakhand, India.
Download or read book Consumer Behaviour towards Consumer Durable Goods written by Dr. N. Ratna Kishor and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 1985 Academy of Marketing Science AMS Annual Conference written by Naresh K. Malhotra and published by Springer. This book was released on 2015-05-05 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Family Decision making for Household Durable Goods written by William L. Wilkie and published by . This book was released on 1992 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
