Download or read book A Study of the Factors Affecting the Preference of Choice for Local Shoppers Between E Shopping and Shopping Malls in Hong Kong written by Chit-Yu Wong and published by Open Dissertation Press. This book was released on 2017-01-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Study of the Factors Affecting the Preference of Choice for Local Shoppers Between E-shopping and Shopping Malls in Hong Kong" by Chit-yu, Wong, 黃婕妤, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: After walking through a decade since the millennium, shopping has been undergoing a remarkable transformation. From the most primitive form of exchanging goods with money on streets to the development of retail outlets and department stores, online shops are rapidly booming as one of the modern shopping preferences nowadays. This paper focuses to investigate the factors affecting shoppers' preference of choice between online shopping and mall shopping. The exploratory study examined 3 groups of shoppers including mall shoppers, online shoppers and cross shoppers to compare and contrast their concerned motives and behaviour as appeared in the two shopping modes. The comparison was based on a theoretical model derived in part from Fishbein and Ajzen.s "Theory of Reasoned Action (1980)"; Cowles, Kieker, and Little "E-tailing Theory (2002)," Tauber (1972)'s Situational I Personal shopping motives model and a comprehensive literature review. The model identified the theoretical factors anticipated to influence the shoppers' groups shopping behaviors. A total of 297 shoppers in 3 shopping malls served as the purposive questionnaire samples. Factors derived from literatures were incorporated into the survey questions to identify the group of shoppers adopting e-shopping, cross shopping and mall shopping and their respective factors affecting their preference of choice. It was reviewed that apart from the various 'consumer', 'marketing' and 'technology' factors affecting e-shoppers, some of the factors were also found influencing the mall shoppers' preferences of choice in a similar way. Likewise, traditional factors motivating people to shop in mall have also infused with new social elements due to the e-era and people's change of lifestyle. In addition, special features and positioning in various malls were also discovered to exert a different impact on shoppers' option. To further enrich the research, face-to-face interview was also conducted with an online store manager and a shopping mall manager to obtain information from the management perspective. In reviewing their perceived reasons as to affect shoppers' preference to e-shopping and mall shopping, on top of the similar factors as suggested in the literatures, they both put much emphasis on the tactical strategies in business operation. Insights were drawn that online stores and shopping malls may not be direct competitors as one may not substitute the other. Recommendations on future business planning in each shopping mode were also made by frequently reviewing shoppers' desire and wants. The paper was concluded by summarizing the findings and to forecast the future shopping trends. Recommendations were also made to online stores and shopping mall operators to cope with shoppers' preferences and maximise their profit. DOI: 10.5353/th_b5334783 Subjects: Shopping malls - China - Hong Kong Consumer behavior - China - Hong Kong Teleshopping - China - Hong Kong

Download or read book A Study of the Factors Affecting the Preference of Choice for Local Shoppers Between E shopping and Shopping Malls in Hong Kong written by 黃婕妤 and published by . This book was released on 2014 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Homogeneous Shopping Malls in Hong Kong written by Ka-Yan Wong and published by Open Dissertation Press. This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Homogeneous Shopping Malls in Hong Kong: the Underlying Cause" by Ka-yan, Wong, 王家欣, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: "Shopping malls in Hong Kong are homogeneous, the operating mode for each malls are almost the same." commented by Hong Kong shoppers. It is being criticized that Hongkongers do not have choice when they do shopping in malls, the tenant mix in every shopping malls are similar, small and medium enterprises were asked to leave the malls after tenancy expiry, their space are then replacing by well known brands or chain stores. In this dissertation, one would first identify the extent of homogeneity of regional shopping malls in Hong Kong, selected shopping malls including New Town Plaza in Shatin, APM in Kwun Tong, Domain in Yau Tong and Cityplaza in Taikoo Shing are studied, by interviewing shoppers in those shopping malls, one would be able to understand more on their views in shopping malls homogeneity. Shoppers' views are important in this dissertation as they are the one who make the complain on shopping malls. The tenant mix, quality design, marketing and promotions, and customer services are important factors leading to success of malls. Being the shopping mall operators, in order to increase footfall and thus sale volume of their tenants, when tenants' business improved, they could be able to pay higher rent. In result, the income of shopping malls increased. In the second part of this dissertation, further analysis will be concluded from shopping mall operators regarding their views on shopping malls homogeneity and investigating the underlying causes for the homogeneity in different aspects. From shopping mall operators aspects, no one would be intentionally sculpture a mall which is similar to its counterparts. Operators aim at satisfying the need of their target customers so that they will visit the malls frequently. This intention might be the causes leading to the similarities of regional shopping malls as the target catchment of the regional shopping malls are larger, unlike neighbourhood shopping malls aim at serving shoppers from the estate nearby, more effort should be made in order to attract target shoppers. Finally, the concluding chapter of this dissertation provide suggestions for further studies in Hong Kong shopping malls, an unique retail environment which is far different with shopping malls overseas. Hong Kong shopping malls are yet to be improved so that it would offer shoppers unforgettable shopping experience, it is the responsibility for every operators, both public and private ones. In result, Hong Kong could retain its name of "shopping paradise." DOI: 10.5353/th_b5124666 Subjects: Shopping malls - China - Hong Kong

Download or read book IMPACT OF MAINLAND CUSTOMERS E written by Zengkai Zheng and published by Open Dissertation Press. This book was released on 2017-01-26 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "The Impact of Mainland Customers' E-shopping on Hong Kong's Shopping Centres" by Zengkai, Zheng, 鄭增凱, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Shopping centres in Hong Kong are prosperous and are faced with many competitions from internal or external. The local market is not enough to ensure the market of shopping centres. To expand market and increase revenue, Hong Kong shopping centres should move their eyesight to extraneous customers, especially to Mainland customers. In fact, Mainland shoppers already became one of their major customers. Further more, Mainland market has tremendous potential due to its fast economic develop speed. E-shopping becomes so popular in Mainland China and has affected many aspect of people's life styles especially shopping behaviours in Mainland China. It is very likely that e-shopping has affected the shopping behaviours of Mainland shoppers in Hong Kong. This paper is trying to find the e-shopping's impact on shopping centres in Hong Kong in terms of Mainland customers. The e-shopping's impact on physical shopping can be divided into two types: substitution and complementary. Substitution refers to e-shopping replacing physical shopping. Complementarity refers to e-shopping enhancing the physical shopping. Further, many middleman resell the goods they buy in Hong Kong to Mainland customers via e-shopping, which is also complementary. In order to collect the views and reactions of Mainland shoppers, a quantitative approach would be adopted in collecting and analyzing data. 200 questionnaires would be used to collect the quantitative data. Besides questionnaires, interviews with 35 samples would also be used to dig the deep reasons or thoughts. This paper evaluated both the substitution and complementary effect to draw a conclusion. Besides finding the impact of e-shopping on shopping centres in Hong Kong in terms of Mainland shoppers, this paper would also try to give some recommendations to shopping centres in Hong Kong based on the research conclusion. Subjects: Teleshopping - China Shopping centers - China - Hong Kong Consumer behavior - China

Download or read book Determinants for Shopping Centre Choices by the Youth in Hong Kong written by Wai-Hong Leung and published by Open Dissertation Press. This book was released on 2017-01-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Determinants for Shopping Centre Choices by the Youth in Hong Kong" by Wai-hong, Leung, 梁偉康, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Shopping centres have become part of the daily lives of the urban citizens. Going to shopping centres for dining, shopping, entertainment activities is commonly observed among normal families and individuals of all ages in Hong Kong. How do people choose the shopping centre they are going to visit? What are the factors that affect the choice of shopping centres for visit? Youth, being the most active group for the retail market, and also the frequent visitors of shopping centres, plays a relatively more important role than other customers. It is worth to have a study for youth's preferences for shopping centres. This study focuses on the youth who are aged from 18 to 30. In order to get their opinions about the factors affecting their choices in visiting shopping centres, a questionnaire survey was conducted. After the analysis of the views obtained, it was noticed that a good location, mature transportation, variety of shops, tenant mix, as well as entertainment features are the most important factors that the youth in Hong Kong would consider when they are choosing shopping centres. Among those factors, location was chosen as the most important determinant that the youth would consider in choosing shopping centres for visiting. It is suggested that the landlords, management agents and business operators of shopping centres should take these factors into account and have to consider those when they plan, develop, manage, and promote their shopping centres. DOI: 10.5353/th_b5334685 Subjects: Shopping centers - China - Hong Kong Young consumers - China - Hong Kong - Attitudes

Download or read book Comparing the Attractiveness of Public and Private Shopping Centres in Hong Kong written by Yuk-Ping Yu and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Comparing the Attractiveness of Public and Private Shopping Centres in Hong Kong" by Yuk-ping, Yu, 余玉冰, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: In the past decades, the performance of shopping centres under government owned was far from satisfaction. Subsequent to the divestment exercise in 2005, HA still owns a small number of remaining shopping centres. In 2012, there was a critical new trial for HA in developing a flagship regional shopping centre, Domain in Yau Tong. Superficially, this new HA shopping mall gives no difference from other private shopping centre no matter in design, outlook or internal layout. The essential point is that HA has made great effort to enhance the attractiveness of Domain. The success of Domain will be influential in the future development of public shopping centres. This research paper will use the SCATTR instrument factors as a measurement to do the questionnaire survey in order to assess whether the difference in management practices will affect the attractiveness of public and private shopping centres in Hong Kong taking consideration of the main management factors of goal complexity, formalization, political control and social responsibility. From the questionnaire survey of shoppers and interview result of managers, I find that, in a certain extent, positive or negative effect to the attractiveness of shopping centres are resulted from the difference in management of public-private sector. Basing on the research findings for relatively weaker in the attraction of public shopping centre, recommendations are given with inclination to the public sector side. Some but not all governmental problems like quality of housing management staff, the traditional barriers & constraints as well as accountability are identified and recommendations are also proposed. However, the essence does not argue that public or private sectors are better but awareness of the differences will enable both sectors‟ managers to be more effective in their own environments. The choice of tools used should balance between the policy compliance and problem solving. Subjects: Shopping centers - China - Hong Kong

Download or read book FACTORS AFFECTING WEB PURCHASE written by Wing-Chiu So and published by Open Dissertation Press. This book was released on 2017-01-27 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Factors Affecting Web-purchase Intentions in Hong Kong" by Wing-chiu, So, 蘇穎昭, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Abstract of thesis entitled Factors Affecting Web-purchase Intentions in Hong Kong submitted by So Wing Chiu for the degree of Master of Philosophy at the University of Hong Kong in December 2002 Web-shopping has been growing rapidly in recent years and there are an increasing number of people using this new shopping media. The difference between consumer behaviour on the Web and behaviour in a physical store offers new challenges to the sales and marketing of products on this relatively new and very competitive Web channel. Research in this area is scarce and there seems to be an urgent need to increase market understanding of Web-shopping behaviour. Considering the fact that consumer behaviour often is culture-dependent, the research findings in the industrialized West are generally not directly applicable to Hong Kong, where the dominant culture is Chinese. It is therefore necessary to conduct studies in Hong Kong itself to determine local differences in Web-shopper behaviour. This research is directed to three aspects of the problem. First, the need to identify the general attitude of our target population towards Web-shopping in Hong Kong; second, the need for an empirical model to establish the relationships between five constructs: past Web experience, past Web-shopping experience, attitude towards Web-shopping, adoption decision, Web-search behaviour and Web-shopping intentions; third, the need to investigate the influences of promotional offers and products categories on Web-shopping intentions. A survey was conducted using mainly students and graduates from the Faculty of Engineering, The University of Hong Kong. Electronic mails were sent to sample of potential respondents, informing them of the purpose of the survey and inviting them to participate. The survey data was collected via a Web-based survey system, specially designed and set up for this purpose. Respondents were able to complete the survey questionnaire on the Web and the results were submitted via the same means. Various statistical tests were used for analyzing the relationships between the variables proposed in this study, and Principal Components Analysis and Structural Equations Modeling were used to test hypotheses and assess model acceptance. The results indicated that Web-shopping intentions were affected directly by Web-search behaviour and Web-shopping adoption decision, and indirectly by Web- shopping attitude, past Web-shopping experiences and past experience with the Web. Web-search behaviour was a stronger factor than adoption decision in terms of influencing Web-shopping intentions. In addition, the presence of promotional offers was found to have a positive effect on Web-shopping intentions, and Web-shopping intentions were different for different product categories. Theoretical and managerial implications are also discussed. E-tailers are urged to put efforts in promoting their e- tailing business and building up good reputations. Equally important is that they need to take care in selecting the right market segment. The primary contribution of this research lies in extending the understanding of Hong Kong Web-shopper behaviour, and in developing an empirical model that attempts to explain the processes leading to Web-shopping intentions among Hong Kong's university educated young and middle aged adults. DOI: 10.5353/th_b2962042 Subjects: World Wide Web Consumer behavior -

Download or read book A Comparative Study of Customer Satisfaction of Shopping Centre Between Mainland Shoppers and Local Shoppers written by Sung-Kit Lam and published by . This book was released on 2017-01-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Comparative Study of Customer Satisfaction of Shopping Centre Between Mainland Shoppers and Local Shoppers" by Sung-kit, Lam, 林崇傑, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: This paper aims to understand the customer satisfaction between Mainland shoppers and Local Shoppers regarding the shopping centre in HK. It will be reviewed and analyzed based on shopping centre management theories. Apart from finding out the shopping behavior of mainland shoppers and Hong Kong shoppers, we would like to understand their customer satisfaction on different customer services aspects. Data was collected through questionnaire. Survey of two shopping centres were carried out to understand the customer satisfaction. In-depth study on the customer satisfaction between Mainlanders and Hong Kong people is then carried out. It was found that Mainland shoppers and local shoppers have different expectation in different customer services aspects. For example, Mainlander thinks that prices of the products in both shopping centre - Harbour City and Landmark North is reasonable. However, local shoppers think that the product in Landmark North is expensive. Also, the Mainland shoppers think that both the shopping centre provide a wide range of product for them. However, Hong Kong people expects the variety of product are not enough in both the shopping centre. On the other hand, they both appreciate the high customer service performance in Hong Kong. In conclusion, Hong Kong and Mainlander appreciate a wider range of shops in term of price, product category and exhibition. Shopping centre managers should provide a comfortable environment which could enhance the shopping experience of the customer. DOI: 10.5353/th_b5334658 Subjects: Shopping centers - China - Hong Kong Consumer satisfaction - China - Hong Kong

Download or read book Management of Hong Kong Shopping Centres Attracting Shoppers from China written by Hu Luo and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Management of Hong Kong Shopping Centres Attracting Shoppers From China" by Hu, Luo, 罗虎, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: The economic status in mainland China has developed rapidly for the past decade which has impacted positively on people's financial situation, changes also occur due to more frequent economic corporation between Hong Kong and mainland. For the objective Account for the different means of attracting mainland shoppers in Hong Kong Shopping center, different groups of mainland people they have different focus, for the gender category, female care about more on the Trade and tenant mix, Accessibility and visibility, Promotional activities, Customer experience and Rent fix, but male care about more on the Shopping centre's environment and Management staff and service; for the Age category, there has not a rules for the preference of different age group; for the Education category, people has higher education level will concern more on the Trade and tenant mix, Promotional activities and Management staff & service; for the Income level, Trade and tenant mix, Shopping center environment and Management staff & service were concerned more by the people has higher income level, and people has lower income level is concern more on the Accessibility and visibility, according to the analysis of the different means of attracting mainland shoppers in Hong Kong Shopping center, the most important factor is even though for the mainland people, for different kind of mainland people it should focus on different marketing strategies base on the above results. For the second objective the impacts of rising number of mainland customers on the management of shopping center, First is the impacts due to the Core Elements, the overall positive impacts due to the rising number of mainland customers on the management of shopping center is it will increase the number of visitors and the sales revenue, the negative impact for this factor is shopping center need spend more money and time on the transportation cost of the mainland customer by providing free shuttle or refund the transportation cost, Second is the impacts due to Controllable variables in the internal environments, the overall positive impacts is to increase the revenue of the shopping center in a short term at the same time make the shopping center has a good reputation in a long term, the negative impact for this factor is the shopping center need consume more money to hire a facility and design team, Third is the impact due to Uncontrollable variables in the external environments, the positive impact is it will make the quality of the shopping center better than before and shopping center may have chance to seize a change to attract more mainland customers, but the negative impact is they may lose their advantage soon and failure in the future and need to spend time and to find a better way to educate the mainland people in order to make the shopping center more orderly. So the overall impact due to the increase mainland customer is positive DOI: 10.5353/th_b4834305 Subjects: Shopping centers - China - Hong Kong - Management

Download or read book A Study of the Factors Affecting Customer Satisfaction of Shoppers in Hong Kong written by Lai-Man Chan and published by Open Dissertation Press. This book was released on 2017-01-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Study of the Factors Affecting Customer Satisfaction of Shoppers in Hong Kong" by Lai-man, Chan, 陳麗雯, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: With the increasingly fierce competition in the business environment of Hong Kong, customer satisfaction is a critical success factor for servicing industries. This factor is especially important in the rapidly growth of shopping centres. However, there is a lack of in-depth research on the factor structure of customer satisfaction. Furthermore, the shopping behavior of customers and the critical factor affecting their overall satisfaction are still unclear. Without these kinds of information, the operators of the shopping centres may be incapable to satisfy all customers with unique marketing and management programs. As a result, the utilization of resources and the maximization of profit may not be complete. In this research, factors for measuring customer satisfaction are identified. The relationship between the demographic profiles of customers and their decision criteria in centre choice is investigated. The critical factors of overall customer satisfaction are compared across different groups of shoppers. The literatures have been reviewed to identify the factors affecting the customer satisfaction of shoppers in the industry of shopping centre. In order to further investigate the customers' opinions on the factors which will affect their customer satisfaction in the shopping centres, a survey was carried out in the multi-function shopping centers in Hong Kong with a sample size of 300. The shoppers are asked to rank the importance of these factors in affecting their customer satisfaction in these shopping centres. The results indicate that five factors are significant in affecting the customer satisfaction of the shoppers in these two multi-function shopping centres which are "Transportation," "Shopping Center Design, "Management Service," "Promotion Activities" and "Tenant and Trade Mix" as the way affecting the customer satisfaction of the shoppers in the shopping centres."Promotion Activities" is found to be significant in affecting the customer satisfaction of the shoppers in "East Point City" but not in "Park Central." No unilateral conclusion is drawn on their significance in influencing the patronage. This findings imply that "Tenant and Trade Mix" could affect the customer satisfaction of the shoppers in shopping centres in number of ways even though the location of the shopping centre is determined. DOI: 10.5353/th_b5334522 Subjects: Consumer satisfaction - China - Hong Kong Shopping centers - Customer services - China - Hong Kong

Download or read book A Study of the Factors Affecting the Patronage in Themed Shopping Centers in Hong Kong written by Chi-Wai Wong and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Study of the Factors Affecting Customer Satisfaction of Shoppers in Hong Kong written by 陳麗雯 and published by . This book was released on 2014 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Towards Consumer 4 0 Insights and Opportunities under the Marketing 4 0 Scenario written by Maria Pilar Martinez-Ruiz and published by Frontiers Media SA. This book was released on 2021-02-17 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book FACTORS AFFECTING THE SUCCESS written by Sau-Wan Wong and published by Open Dissertation Press. This book was released on 2017-01-26 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Factors Affecting the Success of Shopping Centres in Hong Kong" by Sau-wan, Wong, 黃秀雲, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Shopping centre is very important in our daily life. It consists of retail stores and leisure facilities for public to spend their time as well as maximises their quality of lives. Many decades ago, the majority of shopper preferred to shop in street fronting outlets and the open food markets. After a well development of retail business, there was a move away from the open markets to shopping centres. In the past two decades, the economy of Hong Kong has undergone a remarkable transformation, which continues to grow strongly recent years. The development of a shopping centre has got dynamic changes as well. The demand for an improved quality of life is increasing so that the basic shopping environment cannot satisfy shoppers. Apart from having good shopping environment in shopping centres, shoppers expect to take other advantages such as receiving exciting experience and having diversification of tenant mix. In fact, a successful shopping centre should be accommodated in a multi-purpose building where integrated with different facilities, for example shopping, entertainment, dining, and recreation. It aims to reduce the travel time of shoppers and provide what they actually need. Four shopping centres, APM, New Town Plaza, Telford Plaza and Maritime Square, are selected in this dissertation. Seven factors including location and visibility, accessibility, size, design and layout, anchor tenant, tenant mix and promotion which affect the success of shopping centres in Hong Kong are chosen after study the literature review. Nevertheless, numerous scholars argued the relative importance of the factors, for example, Beddington (1982) and Abratt et al.(1985) emphasized that the success of a shopping centre was affected by the tenant mix which was the single most important determinant. Abghari and Hanzaee (2011) opined that the tenant mix is an influential factor of a shopping centre while other factors are less important. Consequently, two hypotheses were established in this study. In this research, the importance of the factors for successful shopping centres was studied in details and this would be useful for owners and management operators of shopping malls. Total twelve research questions were analyzed through conducting surveys for tenants and shoppers, and they were categorized into two categories which were to find out the dominant factors affecting the success of shopping centres and to rank those factors in order to find out the most crucial factor. After performing the thorough data analysis, it was found that "accessibility" and "tenant mix" were the dominant factors affecting the success of shopping centres where "accessibility" was the most crucial factor. Recent years, with the development and improvement of transportation network, the importance of "accessibility" factor has gradually increased. Actually, "accessibility" was the main reason to attract people to visit shopping centres, which could increase the pedestrian flow and sales volume of the malls. In addition, shoppers were not willing to spend time on travelling so that "accessibility" became more important. On the other hand, the findings of this survey showed that "tenant mix" was less important than "accessibility" due to the similar tenant mix and homogenous shopping centres in Hong Kong, and it also showed that "promotion" was the least important affecting the success of shopping centres. It was becau...

Download or read book Shopping Tourism Retailing and Leisure written by Dallen J. Timothy and published by Channel View Publications. This book was released on 2005-03-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopping Tourism, Retailing and Leisure provides a comprehensive examination of the relationships between tourism, leisure, shopping, and retailing. Critical issues are examined within the framework of the dichotomous relationship between utilitarian and hedonic forms of shopping, shopping as a primary and secondary attraction in tourist destinations, the development of various tourist-retail venues, the role of souvenirs in tourism, and management issues (e.g. merchandising, venue design, and customer service).

Download or read book How to Facilitate Internet Shopping in Hong Kong an Empirical Study written by Douglas Ching Shan Hui and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Past papers on consumer behaviour of Internet non-shoppers in Hong Kong have been lacking. This empirical study by focus group interview is an attempt to understand what can be done to facilitate local Internet shopping? Inducements for non-shoppers to purchase on-line include "increasing web traffic", "promotion of new mass loyalty", "on-line co-operative program" and "bricks and clicks". This study in Hong Kong indicates that more effort needs to be made to improve "trust", "delivery logistics" and "payment method". Findings of this study on Hong Kong Internet shopping consumer behavior will be benefical to multinational e-commerce operators when planning their move to Asia.

Download or read book Evaluation of Information Technology Application in Retail Marketing in Hong Kong written by Tung-Wing Albert Kwong and published by Open Dissertation Press. This book was released on 2017-01-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Evaluation of Information Technology Application in Retail Marketing in Hong Kong" by Tung-wing, Albert, Kwong, 鄺東榮, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Hong Kong is renowned for its name of shopping paradise in the past several decades. It not only has the attractive street markets, but also has the different styles, themes and levels of shopping malls. Indeed, the retail industry of Hong Kong serves both visitors and Hong Kong local people as well. From the figures of Hong Kong Retail Management Association, it recorded HK$494,456 million dollars overall retail sale in 2013 and 267,703 person were employed as the workforce under retail as at December 2013. In the past two decades, many large, trendy and featured shopping malls were built, and they were mostly developed and owned by the major developers as a long term investment for rental return. However, as Hong Kong is just a small city, thus this leads to keener competitions between the shopping malls in order to attract shoppers to increase the turnover of the shop tenants inside, thus the rental receivables to the developers in turn. In order to attract more shoppers, other than the asset enhancements, improvements and renovation projects carried out by the shopping malls within a short period of time to have a fresh feeling to the shoppers and improve the deficiencies of the malls, many new and innovative marketing activities were carried out by them as well, such as placing 100 number of full height Doraemom mascots (a famous Japanese cartoon character) outside the shopping mall, arranging a 20 meter height inflatable Holland designer rubber duck to be display on the sea outside the shopping mall, organizing overnight cheering up activities for the student at the eve of the announcement of public exam, providing overnight live broadcasting of World Cup, etc. Besides the above, many information technologies were incorporation in the shopping malls nowadays so as to provide a convenience, better feelings and involvement to the shoppers. Other than retail, telecommunications in Hong Kong is also the leading edge in the world. The mobile penetration rate is 238.6 percent by February 2014, that means every Hong Kong people has over two mobile phones; in which, around 72% is using 3G/4G, it means around two-third of mobile subscribers are using smartphones. For the marketing of the shopping malls, they also provide many information technology applications in order to attract the shoppers. For example, sophisticated webpage design, mobile apps, Facebook, Weibo, Twitter, Instagram, were made for their shopping mall. In this paper, we will evaluate of using such information technology applications in the retail marketing under the context of shopping malls in Hong Kong. DOI: 10.5353/th_b5334651 Subjects: Shopping malls - Technological innovations - China - Hong Kong