Download or read book A Study of Marketing Strategies of Shopping Centres for Promotion in Hong Kong written by Wing-Chi Ng and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Study of Marketing Strategies of Shopping Centres for Promotion in Hong Kong" by Wing-chi, Ng, 吳永治, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: This paper examines the major components and effectiveness of the marketing strategies in promotion mix of shopping centres in Hong Kong. In order to attract as many as visitors, many shopping centres in Hong Kong have implemented different promotional strategies with a hope to successfully deliver valuable goods and services to their customers. This paper studies what kinds of promotional mix those shopping centres are being implemented and its effectiveness on attracting shoppers. Three famous shopping centres are selected for the study. They are the Pacific Place at Admiralty, Harbour City at Tsim Sha Tsui and New Town Plaza at Sha Tin. They are separately located in Hong Kong Island, Kowloon and New Territory but they all successfully attract shoppers from local residents to tourists. On site investigation and customer survey from shoppers will be conducted to collect views and opinions regarding shopping centres' promotional strategies. Analysis for customer survey and recommendations would be suggested to shopping centres management for modifying their promotional strategies. It wishes to give the management more insights and different considerations to adjust their current promotional mix so that their promotional strategies could be more comparable and better deliver their goods and services to their existing and potential customers. In view of emerge of change in technology, mobile communication recently becomes more and more popular and seems to be more influential than traditional public media. This paper also suggests measures for shopping centre management adjusting their promotion mix by taking advantage of the technology to enhance their marketing strategies and allow direct marketing with their customers. Subjects: Shopping centers - China - Hong Kong - Marketing

Download or read book A Study of Marketing Strategies of Shopping Centres for Promotion in Hong Kong written by 吳永治 and published by . This book was released on 2015 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Study of Marketing Strategies of Shopping Centers in Hong Kong written by Hoi-Wan Samuel Lai and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Study of Marketing Strategies of Shopping Centers in Hong Kong" by Hoi-wan, Samuel, Lai, 黎凱宏, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b4500902 Subjects: Shopping centers - China - Hong Kong - Marketing

Download or read book A Comparative Study of Marketing Strategies of Shopping Centers in Hong Kong written by and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book STUDY OF MARKETING STRATEGY OF written by Ka-Wai Chu and published by Open Dissertation Press. This book was released on 2017-01-24 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Study of Marketing Strategy of Shopping Centre for Customer Retention in Hong Kong" by Ka-wai, Chu, 朱嘉慧, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b4440065 Subjects: Shopping centers - China - Hong Kong - Marketing

Download or read book A Comparative Study of Marketing Strategies of Shopping Centers in Hong Kong written by Cheung-shing Chan and published by . This book was released on 2003 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Contexts of Blue Ocean Strategy and Its Implications to Market Regional Shopping Arcades written by CHI-KONG ANDY. YUEN and published by . This book was released on 2017-01-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Contexts of Blue Ocean Strategy & Its Implications to Market Regional Shopping Arcades: an Analysis on Marketing Strategies of The APM Shopping Mall & the Link Shopping Centre" by Chi-kong, Andy, Yuen, 袁志江, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b4290568 Subjects: Shopping malls - China - Hong Kong Arcades - China - Hong Kong Marketing

Download or read book A Study on Prevailing Factors for the Success of Small Scale Shopping Centre in Hong Kong written by Cheuk-Man Li and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Study on Prevailing Factors for the Success of Small-scale Shopping Centre in Hong Kong" by Cheuk-man, Li, 李卓文, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: According to unofficial statistics information (i.e. Wikipedia and Editorial ... etc.), the proportionality for small-scale shopping centres in Hong Kong is around three times of the same for large-scale. This indicates the market of small-scale shopping centres is significant and cannot be ignored. In fact, many studies were done by scholars regarding the successful management of large-scale shopping centres, yet detailed study related to such kind of small-scale shopping centres is found absent or pretty rare. Under observation, the management of stand-alone large-scale shopping centres is too perfect to criticize, whereas the same of small-scale shopping centres is unsystematic or can be called messy. Obstruction, security loophole, poor management and cleaning problem found in these shopping centres not only produce great nuisance to the owners/ occupiers, but also transform to be a social problem. The major scope in this study will be around the facilities and management services provided in small-scale shopping centres underneath composite building (residential ] retail) or commercial building (office + retail). Meanwhile, pros and cons of these shopping centres will be noted and referred. By consolidating the data of difficulties in managing overseas Mixed-use developments. 7Ps marketing mix, management theories and practical examples, a framework for analyzing the prevailing factors for small-scale shopping centre is explored. Empirical research will indicate practical solutions to the drawbacks of small-scale shopping centres in stratified ownerships as well as the prevailing measures for the improvement of shopping centre environment. The results of this study are meaningful for prospective retailers to find shopping centres with good business environments and for other centre managers or practitioners to improve the environment/ strengthen the user-friendliness and competiveness of this kind of shopping centres. DOI: 10.5353/th_b4834260 Subjects: Shopping centers - China - Hong Kong

Download or read book The Challenge of Marketing New Shopping Centres in Hong Kong written by Wai-yi Yuen (Winnie) and published by . This book was released on 2005 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Management of Hong Kong Shopping Centres Attracting Shoppers from China written by Hu Luo and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Management of Hong Kong Shopping Centres Attracting Shoppers From China" by Hu, Luo, 罗虎, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: The economic status in mainland China has developed rapidly for the past decade which has impacted positively on people's financial situation, changes also occur due to more frequent economic corporation between Hong Kong and mainland. For the objective Account for the different means of attracting mainland shoppers in Hong Kong Shopping center, different groups of mainland people they have different focus, for the gender category, female care about more on the Trade and tenant mix, Accessibility and visibility, Promotional activities, Customer experience and Rent fix, but male care about more on the Shopping centre's environment and Management staff and service; for the Age category, there has not a rules for the preference of different age group; for the Education category, people has higher education level will concern more on the Trade and tenant mix, Promotional activities and Management staff & service; for the Income level, Trade and tenant mix, Shopping center environment and Management staff & service were concerned more by the people has higher income level, and people has lower income level is concern more on the Accessibility and visibility, according to the analysis of the different means of attracting mainland shoppers in Hong Kong Shopping center, the most important factor is even though for the mainland people, for different kind of mainland people it should focus on different marketing strategies base on the above results. For the second objective the impacts of rising number of mainland customers on the management of shopping center, First is the impacts due to the Core Elements, the overall positive impacts due to the rising number of mainland customers on the management of shopping center is it will increase the number of visitors and the sales revenue, the negative impact for this factor is shopping center need spend more money and time on the transportation cost of the mainland customer by providing free shuttle or refund the transportation cost, Second is the impacts due to Controllable variables in the internal environments, the overall positive impacts is to increase the revenue of the shopping center in a short term at the same time make the shopping center has a good reputation in a long term, the negative impact for this factor is the shopping center need consume more money to hire a facility and design team, Third is the impact due to Uncontrollable variables in the external environments, the positive impact is it will make the quality of the shopping center better than before and shopping center may have chance to seize a change to attract more mainland customers, but the negative impact is they may lose their advantage soon and failure in the future and need to spend time and to find a better way to educate the mainland people in order to make the shopping center more orderly. So the overall impact due to the increase mainland customer is positive DOI: 10.5353/th_b4834305 Subjects: Shopping centers - China - Hong Kong - Management

Download or read book Determinants for Shopping Centre Choices by the Youth in Hong Kong written by Wai-Hong Leung and published by Open Dissertation Press. This book was released on 2017-01-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Determinants for Shopping Centre Choices by the Youth in Hong Kong" by Wai-hong, Leung, 梁偉康, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Shopping centres have become part of the daily lives of the urban citizens. Going to shopping centres for dining, shopping, entertainment activities is commonly observed among normal families and individuals of all ages in Hong Kong. How do people choose the shopping centre they are going to visit? What are the factors that affect the choice of shopping centres for visit? Youth, being the most active group for the retail market, and also the frequent visitors of shopping centres, plays a relatively more important role than other customers. It is worth to have a study for youth's preferences for shopping centres. This study focuses on the youth who are aged from 18 to 30. In order to get their opinions about the factors affecting their choices in visiting shopping centres, a questionnaire survey was conducted. After the analysis of the views obtained, it was noticed that a good location, mature transportation, variety of shops, tenant mix, as well as entertainment features are the most important factors that the youth in Hong Kong would consider when they are choosing shopping centres. Among those factors, location was chosen as the most important determinant that the youth would consider in choosing shopping centres for visiting. It is suggested that the landlords, management agents and business operators of shopping centres should take these factors into account and have to consider those when they plan, develop, manage, and promote their shopping centres. DOI: 10.5353/th_b5334685 Subjects: Shopping centers - China - Hong Kong Young consumers - China - Hong Kong - Attitudes

Download or read book PROPERTY MGMT SERVICE QUALITY written by Chun-Tat Ha and published by Open Dissertation Press. This book was released on 2017-01-26 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Property Management Service Quality of Shopping Centres in Hong Kong: a Study of Tenant's and Customers' Satisfaction" by Chun-tat, Ha, 夏進達, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: In a highly competitive market like Hong Kong, shopping centres have to be constantly improving in order the meet the needs of your clients. The research here aimed to find out what factors from the service quality aspect as well as from the external environment aspect those were likely to be seen as more important by customers (shoppers) and tenants respectively. It was found that customers tended to treat external factors like accessibility and trade mix as more important than others, whereas tenants tended to think that service quality was more important. The common result from the two groups of participant was that both customers and tenants treat a factor as the most important when it has the strongest influence to them. From the customers' point of view, it was time consumption, whereas from the tenants' angle, factors that had the strongest influence to their business was considered to be the most related factor to their satisfaction. At the end of the paper, it discussed how property management could use the finding of this research for future use. Subjects: Shopping centers - China - Hong Kong - Management

Download or read book Marketing Strategies in Creating Brand Image of FMCG in India with Special Reference to Store Promotion written by Dr Astha Joshi Dr Geeta Nema and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Effectiveness of Enlivening the Shopping Center by Asset Enhancement Projects in Hong Kong written by Mei-Lee Yau and published by Open Dissertation Press. This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "The Effectiveness of Enlivening the Shopping Center by Asset Enhancement Projects in Hong Kong" by Mei-lee, Yau, 丘美莉, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Shopping centers are a kind of special commercial property that containing a variety of retail units with interconnecting walkways enabling visitors to easily walk from unit to unit. They play an important role of the customers' lifestyle. They are not just only a center for shopping but also a community center for social and recreational activities can take place. They are the complex buildings including the dining, entertainment, clothing, supermarket, clinics and daily necessities. Moreover, most of the shopping centers in Hong Kong are the main pathway to homes since they occupy the first few levels of a high-rise building with interconnected by walkways or footbridges. Buildings cannot have an infinite economic life. Refurbishment of the aged buildings can enhance their market value because it can restore and improve the building conditions physically and economically. After carrying out the asset enhancement works, the shopping centers can be improved. The physical structures, trade mix and customer services can be enhanced. It can also give beneficial returns to unitholders. The shoppers are served by more choice of shops, greater convenience and a better shopping environment. The aim of this paper is to discuss the effectiveness of enlivening the shopping center by asset enhancement projects in Hong Kong. The empirical background of shopping center and asset enhancement will be introduced first. The reasons for carrying out asset enhancement works and elements should be included in asset enhancement works are also discussed. One of the properties of the Link Real Estate Investment Trust (The Link REIT) named Choi Ming Shopping Center situated near the Tiu Keng Leng MTR Station is selected to be a case study. A survey is conducted to obtain the satisfaction level of the asset enhancement works of Choi Ming Shopping Center from the visitors. Moreover, in-depth interviews with selected ten shoppers, two tenants and two managers are also conducted to obtain the feedback of the asset enhancement works of the shopping center. The effectiveness of the shopping center by the asset enhancement projects is measured by the satisfaction levels of the visitors, shoppers, tenants and managers, including tenant mix, facilities, customer services, marketing promotions and carpark services of the shopping center. The revenue generated from the shopping center is also discussed. The survey questions included to collect the consumption pattern, satisfaction levels towards the shopping center in terms of trade and tenant mix, facilities, customers services, marketing promotions and carpark services and the demographic characteristics of the respondents. The major findings are most of the respondents satisfied with the asset enhancement works of the shopping center and meet their needs. The overall appearance, services and image of the property can be improved. In addition, in-depth interviews with six open-ended questions are designed to collect the feedback of the selected shoppers, tenants and managers of asset enhancement works of the shopping center. It included the physical structure, tenant mix, marketing promotion and customer services. The major findings are most of the interviewee satisfied with the asset enhancement works. The shopping environments can be rejuvenated by the implementation of the business strategies. Also, there are some drawback

Download or read book Contexts of Blue Ocean Strategy Its Implications to Market Regional Shopping Arcades written by and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Enhancement of Competitiveness of Established Regional Shopping Centres by Effective Marketing Strategies written by King-hong Tam (Johnny) and published by . This book was released on 2007 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Study of Strategy Used by Aged Shopping Centre in Hong Kong to Sustain Its Competitiveness written by 陳淑婷 and published by . This book was released on 2018 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: