Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book ECEG2011 Proceedings of the 11th European Conference on EGovernment written by Maja Klun and published by Academic Conferences Limited. This book was released on 2011-01-01 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Instructional and Cognitive Impacts of Web Based Education written by Abbey, Beverly and published by IGI Global. This book was released on 1999-07-01 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Educators are increasingly using web sites in place of traditional content media and instructional approaches such as texts and lectures. This new teaching philosophy has led to a myriad of questions concerning instructional design principles, learners' cognitive strategies, human-Internet interaction factors and instructional characteristics of Web media that transverse political, geographic, and national boundaries. Instructional and Cognitive Impacts of Web-Based Education is a compendium of materials by noted researchers and practitioners that addresses national and international issues and implications of Web-based instruction and learning, offering suggestions and guidelines for analyzing and evaluating Web sites from cognitive and instructional design perspectives.
Download or read book ePedagogy in Online Learning New Developments in Web Mediated Human Computer Interaction written by McKay, Elspeth and published by IGI Global. This book was released on 2013-03-31 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: ICT tools and the digital age continue to redefine teaching strategies for both the corporate sector and educational institutions. These teaching environments have enabled openness and interaction in order to teach communities to flourish. ePedagogy in Online Learning: New Developments in Web Mediated Human Computer Interaction provides approaches on adopting interactive web tools that promote effective human-computer interaction in educational practices. This book is a vital tool for educational technology practitioners and researchers interested in incorporating e-learning practices in the education sector.
Download or read book ISP Business News written by and published by Information Gatekeepers Inc. This book was released on with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Commencement written by Iowa State University and published by . This book was released on 2006 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Information and Communication Technology and Public Innovation written by V.J.J.M. Bekkers and published by IOS Press. This book was released on 2006-07-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modernization of public administration is a recurring theme on the political and public agenda in many countries. Modernization presupposes innovation. However, is an innovative public administration a contradiction in terminis? If we look at the practice of public administration, and evaluate – from an evolutionary perspective – how public administration has transformed itself during the last 40 years, we actually see a variety of radical and incremental changes. Hence, innovation does take place. This book clearly demonstrates how public administration organizations try to adapt to changing circumstances in their environment in order to secure their legitimacy. At the same time we see that public administration tries to respond and anticipate to new technological developments as well as to make use of them. In many countries e-government has become the symbol of the way in which ICT has penetrated in the nerves of ministries, local and regional government and all kinds of agencies. In this publication, a number of case studies have been presented in which different kind of ICT-driven innovations have been described and analyzed.
Download or read book The Internet in Everyday Life written by Barry Wellman and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet in Everyday Life is the first book to systematically investigate how being online fits into people's everyday lives. Opens up a new line of inquiry into the social effects of the Internet. Focuses on how the Internet fits into everyday lives, rather than considering it as an alternate world. Chapters are contributed by leading researchers in the area. Studies are based on empirical data. Talks about the reality of being online now, not hopes or fears about the future effects of the Internet.
Download or read book Plunkett s Infotech Industry Almanac 2009 Infotech Industry Market Research Statistics Trends Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2009-02 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market research guide to the infotech industry a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables, and an industry glossary. Includes one page profiles of infotech industry firms, which provides data such as addresses, phone numbers, executive names.
Download or read book Handbook of New Media written by Leah A Lievrouw and published by SAGE. This book was released on 2006-01-17 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly revised and updated, this Student Edition of the successful Handbook of New Media has been abridged to showcase the best of the hardback edition. This Handbook sets out boundaries of new media research and scholarship and provides a definitive statement of the current state-of-the-art of the field. Covering major problem areas of research, the Handbook of New Media includes an introductory essay by the editors and a concluding essay by Ron Rice. Each chapter, written by an internationally renowned scholar, provides a review of the most significant social research findings and insights.
Download or read book OECD Regional Development Studies Enhancing Strategic Planning and Innovation Services Supporting Romanian Regional Development Agencies written by OECD and published by OECD Publishing. This book was released on 2023-11-20 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report synthesises the regional development and innovation challenges facing Romania’s RDAs and potential activities to overcome these in three areas – strategic planning and performance measurement, finance and implementation, and communication and stakeholder engagement.
Download or read book Making IT Better written by National Research Council and published by National Academies Press. This book was released on 2000-10-05 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The flood of information technology (I.T.) products and services entering the market place often obscures the need to nurture the research enterprise. But as I.T. becomes integrated into all aspects of society, the need for research is even greater. And the range of issues that need to be addressed is broader than ever. This new book highlights the fundamental importance of research to ensure that I.T. meets society's expanding needs. Against the background of dramatic change in the I.T. landscape, the committee examines four key questions: Is the scope of I.T. research broad enough-particularly in the arena of large-scale systems-to address government, business, and social applications? Are government and industrial sponsors providing sufficient funding for I.T. research? Is the research net big both big and diverse enough to capture sufficient financial and intellectual resources to advance the field? Are structures and mechanisms for funding and conducting research suited to the new sets of research challenges?
Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 2005 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Encyclopedia of Evidence in Pharmaceutical Public Health and Health Services Research in Pharmacy written by and published by Springer Nature. This book was released on 2023-10-14 with total page 1358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopedia covers the definitions, concepts, methods, theories, and application of evidence-based pharmaceutical public health and health services research. It highlights why and how this field has a significant impact on healthcare. The work aims to synthesize baseline knowledge as well as the latest and cutting-edge research-based information. The encyclopedia collates information on public health, health services research, evidence-based pharmacy practice and its impacts on patients, decision-makers and consumers. This reference work discusses all aspects of policy and practice decisions on medicines use, access and pharmacy services by covering broad aspects related to pharmacy practice, public health and health services research. The aim is to develop high-quality content, which will be a must-read and be used as a reference source at all pharmacy and medical schools in the world. The health services research investigates the impact of social factors, organizational policies, financing systems, medical technologies and personal influence on access, quality and cost of healthcare concerning the quality of life of the patients. This reference work fundamentally promotes the evidence-based evaluation of healthcare services and thus will improve the better access and delivery of healthcare services. Also, pharmacy, medical and health services students and researchers need a broad understanding of pharmaceutical public health, evidence-based approaches to delivering care, changing professional and patient behavior and undertaking research in these areas. In general, there is a need to build research capacity and capability in the pharmacy profession. EDITOR-IN-CHIEF: Professor Zaheer-Ud-Din Babar, University of Huddersfield SECTION EDITORS: Filipa Alves da Costa, University of LisbonZubin Austin, University of TorontoDalia Dawood, National Institute for Health and Care Excellence Andy Gray, University of Kwa Zulu-NatalRachele Hendricks-Sturrup, Duke Margolis Center for Health PolicyJason Hsu, Taiwan Medical UniversityRabia Hussain, Universiti Sains MalaysiaChristine Y. Lu, Harvard Medical School and Harvard Pilgrim Health Care InstituteMohamed Izham Mohamed Ibrahim, Qatar UniversityPrasad Nishtala, University of BathDerek Charles Stewart, College of Pharmacy, Qatar University Fatima Suleman, University of Kwa Zulu-NatalZaheer-Ud-Din Babar, University of Huddersfield
Download or read book Digital Health written by Barrie Gunter and published by Routledge. This book was released on 2006-04-21 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is concerned with the provision of health information remotely via the latest communications technologies. The rapidly aging population has led governments to seek more effective methods of maintaining high standards of public health through the cultivation of healthy living, as well as improved and more efficiently delivered health advice and diagnostic services. Experiments with remote provision of health information and transactional services have been piloted to assess in this context the efficacy of new communications technologies, such as personal computers linked to the Internet, interactive digital television in the home, and electronically networked touch-screen kiosks in public locations. Such developments represent part of a wider agenda--through electronic government--to cultivate more dynamic democracies and involve citizens of a time of growing political alienation. The impact of such developments can only properly be established through systematic empirical research. This book examines what has been learned from research-based evaluations of digital health projects. It draws upon research from different parts of the world and offers an up-to-date review of the literature in this field. It also presents a detailed account of recent research carried out in Britain on the effectiveness of government-sponsored pilot health information, advice and transactional services provided via kiosks, the Internet, and interactive digital television. It considers the effectiveness of these communications technologies in relation to a range of distinct applications, their use by the public and perceived usefulness and authority, and the potential of remote health delivery to support or supplant more traditional and direct forms of health diagnosis and treatment. The book will be of interest to those involved in the academic study of digital media developments, e-government and remote health, as well as to policy-makers and practitioners working in these rapidly growing fields of endeavor.
Download or read book Encyclopedia of E Commerce E Government and Mobile Commerce written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2006-03-31 with total page 1350 pages. Available in PDF, EPUB and Kindle. Book excerpt: [Administration (référence électronique)].
