Download or read book A Study of Consumer Perception of Department Stores and Department Store Prices written by Robert Allen Loewer and published by . This book was released on 1965 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Shopping Behavior of Department Store Customers written by Stuart U. Rich and published by . This book was released on 1963 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A study of consumer perception of departement stores and departement store prices written by Robert Allen Loewer and published by . This book was released on 1965 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cross shopping and Shopping Orientation written by Lizhu Yu and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "The purpose of this research was to explore and understand better how consumers perceive the value of their shopping experiences in two key retail outlets--mass merchandisers and department stores--as well as how consumers' shopping orientations, recreational or functional, relate to consumer perceived value (CPV). An initial qualitative approach was used, i.e., in-depth, lightly structured interviews, to explore the perceptions consumers have of the value they gain during their shopping experiences in retail stores. Findings from the qualitative study were combined with an in-depth literature review to develop a survey to measure consumers' perceptions of transaction value, acquisition value, efficiency value, choice value, esthetic value, curiosity value, social interaction value, social status value, and self-gratification value when shopping in mass merchandisers and department stores. 800 surveys were disseminated, which resulted in 372 usable questionnaires for analysis, a 46.5% response rate. The findings indicated that consumers do have different levels of perception on some of the value dimensions tested when they shop at mass merchandisers versus department stores. Specifically, consumers perceived higher levels of acquisition value and efficiency value at mass merchandisers than at department stores, and they perceived higher levels of transaction value, esthetic value, curiosity value, social interaction value, social status value, and self-gratification value at department stores than at mass merchandisers. Choice value was not perceived as different when consumers shopped at the two different retail outlets. It was also found that shopping orientation, a recreational or functional shopping approach, significantly affected consumers' value perceptions when they shopped. Recreational shoppers perceived significantly higher levels of all the value dimensions investigated than functional shoppers at both department stores and mass merchandisers. The study results suggest that retailers may first want to target the perceived values most salient to consumers in order to increase their profitability, and, second, they may want to focus on the less salient values identified in the study to gain a better understanding of why consumers rated these values much lower when shopping in their establishments."--Abstract from author supplied metadata.
Download or read book A Study of Department Stores Images Held by Customers and Management written by Devendra Shankerlal Pathak and published by . This book was released on 1972 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Comparison of Manager s and Consumer s Perceived Images of Discount Department Stores written by Marianne Young Mahoney and published by . This book was released on 1982 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1970 with total page 1294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Perception and the Intraurban Journey to shop written by Harry Lewis Margulis and published by . This book was released on 1972 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Competitive Structure in Retail Markets The Department Store Perspective written by Donald W. Stampfl and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Department Store Retailing in an Era of Change written by United States. Office of Business Research and Analysis. Consumer Goods and Services Division and published by . This book was released on 1975 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The world of retailing An overview of retailing Indian Retail written by Shadma Shahid and published by Anchor Academic Publishing. This book was released on 2015-09 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailing has been practiced from the early years of mankind in the form of barter to the current technologically sophisticated e-tailing in the 21st century. In any format, retailing involves the sale of goods and services to the final consumer. The form
Download or read book Perceived Quality written by Jacob Jacoby and published by Lexington Books. This book was released on 1985 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 1986 Academy of Marketing Science AMS Annual Conference written by Naresh K. Malhotra and published by Springer. This book was released on 2014-11-18 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.
Download or read book How Department Stores Are Carried On written by W. B. Phillips and published by DigiCat. This book was released on 2022-09-16 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: DigiCat Publishing presents to you this special edition of "How Department Stores Are Carried On" by W. B. Phillips. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.
Download or read book Handbook of Research on Retailer Consumer Relationship Development written by Musso, Fabio and published by IGI Global. This book was released on 2014-05-31 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
Download or read book Why We Shop written by James A. Pooler and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
