Download or read book A Starter Guide to Selling Physical Products on Social Media written by Maria Levitsky and published by Maria Levitsky. This book was released on 2023-11-30 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Content: - A comprehensive realistic guide for the absolute beginner - Tailored for starting your own brand selling your physical products, handcrafted, vintage goods - Small business planning to prepare you from start to finish - Where to start with no followers & no experience - Fresh insight into the world of selling physical products via direct-to-consumer & e-commerce - Modern tools & strategies for utilizing SEO, photography, video & branding across social media - Benefits physical products, your own inventory vs. print-on-demand & dropshipping - The online growth and potential of the second-hand online market -17,949 word count

Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Download or read book Bankable Business Plans A successful entrepreneur s guide to starting and growing any business written by Edward G. Rogoff and published by Easton Studio Press LLC. This book was released on 2024-09-10 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secrets behind creating compelling and successful business plans that are sure to attract financial backers and help business owners stay on track are revealed step-by-step in this invaluable guide. Containing clear, detailed explanations of the guidelines that banks, venture capital firms, and the Small Business Administration (SBA) use to grant loans and other financial support to businesses, this crucial resource equips potential business owners with a wealth of knowledge on lending procedures.& This guide includes hundreds of useful ideas for developing, operating, marketing, and building a profitable business. Also included are copious examples and resources for further study. By demonstrating how to make each business plan uniquely suited to a particular endeavor—such as home-based businesses, sole proprietorships, and franchise operations—this comprehensive handbook ensures that anyone can embark on a new business venture with confidence and clarity. The newly updated Third Edition includes: Increased focus on Social Entrepreneurship or Social Ventures.Updated examples, including ventures that apply the latest technology. An expanded section that presents eight fundamental thinking tools that underlie entrepreneurial success and creativity. These include how to nurture your creativity and develop and test ideas without spending a penny. A new and expanded section on establishing feasibility before creating a full business plan. Expanded tools for researching business ideas, interviewing potential customers, and developing a competitive analysis to judge your ideas against potential competitors. A simple and direct Venture Assessment Tool to specify the issues that are essential for success and enables you to evaluate the potential of your venture.

Download or read book Your Guide to Start Working Online written by and published by Michelle Macaraig. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking about Working Online? Working from home, Freelancing, being a Virtual Assistant or starting up a Business, all of these have become the trend since the pandemic has started. People have been continuously looking for ways to make money with the help of technology. And even before the pandemic, working online has been said to become the future of work. The start of the new decade has become the strongest year for people to shift jobs at home. Our new generation has adapted with the new normal’s online work. So are you interested to know how you can start working and earning online? Here’s a guide for you to know everything you need to start working online, plus learn how you can establish your online presence, which is important to become successful in this journey. Get a copy of this eBook now!

Download or read book How to Start a Digital Business Quickly written by Claudio Corgozinho and published by Claudio Corgozinho. This book was released on 2020-06-25 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Life is too short to be boring." How are people making a full-time living online? Why do some internet marketers absolutely kill it on platforms such as JVZoo and ClickBank and able to become a top seller? Further more... Have you been buying product after product without any success? Feeling like you're trapped and just can't seem to find the answer? If you answered Yes to any of these, then read on... What separates successful internet marketers to those who aren't is that... They have built a digital product business that works for them! Let me repeat - it works for them! Which brings me to the next part... Why a Digital Product Business? Whether you're looking to work from home to free up time and spend more time with the kids or if you simply want to enjoy more time to travel or do what you love, a digital product business is your vehicle to get you there! Think about it, what other business will allow you to work where, when and how you want? Sure, if you buy a franchise rights to a successful business you could do well, however, who has hundreds of thousands of dollars to invest and risk? Talking about risk, a digital product business has little to NO RISK. You register a domain name, get web hosting and perhaps outsource some content. In the end, you would've only spent $100 max. That's very little loss for most of us, wouldn't you agree? Another reason why you should start a digital product business is that it's a completely automated business. You set everything up once and simply drive traffic! Excited yet? I'm glad you are! The big question is, how can you get started today? The great news is, I've written courses especially to help you launch your very own digital product business! Allow me to introduce you to... How to Start a Digital Business Quickly Throughout this course, we're going to go through every stage involved in the creation and sale of digital products. In particular we're going to focus heavily on how you actually go about launching your product and generating huge sales for it once you have the idea using tools like JVZoo. As you'll see, creating digital products is actually very easy – it's just turning them into massive hits that's a little more challenging. Here's what you'll get inside the How to Start a Digital Business Quickly course: You'll have an idea for the type of digital product you want to create and what the strengths and weaknesses of each option are; Understand what makes digital products sell and how you need to design your creation in such a way that people will be eager to buy it; Know how to quickly and cost effectively create the type of digital product you want; How to create a potential hot-selling eBook; How to create a software such as a web based tool or mobile app; How to create a video training course and the equipment and software you need to successful create one; How to add your product in JVZoo; How to create checkout pages, landing pages and sales funnels; How to write highly persuasive copy that drives massive sales; Know how to alter things like price, cover image and more in order to optimize your sales; Understand how to drive more traffic to your landing page using SEO, PPC, e-mail marketing and social media; Understand affiliate programs and tools like JVZoo, ClickBank and WSO Pro; Know how to build an army of affiliate marketers who can drastically increase your sales and profits; ...and much, much more!

Download or read book Blogging The Best Little Darn Guide to Starting a Profitable A How to for Investing in Yourself Working with Brands and Cultivating a Community Your Blog written by Frank Redick and published by Frank Redick. This book was released on 101 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blogging has been around for over two decades, yet it has never been more popular or profitable than it is right now. With our modern understanding of digital marketing, social sales, and strategic content writing, anyone who is passionate about sharing their message with the world can turn their blog into a massive success. In Blogging, we go over a step-by-step process to conceptualize, brand, launch, and grow your blog. Whether you are looking to earn a part-time profit or a full-time income, you will discover exactly what you need to do inside of Blogging. What these manuals DON'T include: · The evolution of Blogging - Because no one cares and it is easily findable online. · How to make a blog in an in-depth way - Because this is not a geek book. · Not monetizable techniques - Because my students want to make more money and dumb theories do not help. · Not profitable methods - Because my students do not want to lose their time and money. · Pointless information. · Outdated strategies. · Stupid and useless tips. · Everything else does not really work. Packed with practical advice from a writer who understands the challenges and opportunities of blogging, this guide empowers you to embrace the future of blogging and leverage capabilities to achieve your goals. Are you ready to revolutionize your blogging journey? Your path to influence, authenticity, and monetization starts here.

Download or read book Brainstorming A Beginners Quick Start Guide to Brainstorming Understanding Important Steps to Make Money From Creating Solutions via Critical Thinking written by Forrest Bentz and published by Forrest Bentz. This book was released on with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is another feather added to the cap. Usual way of solving problems is direct mathematics and solving problems with reasoning, brain teasing/ storming would have indirect or tricky deeper methods to solve a problem if given indirectly or logical way. We need some basic knowledge like arithmetic and logical operations extraordinary approach special mathematical operations like number systems fractions trigonometric algebra, probability etc; to solve different puzzles/problems. Just general brush-up required in mathematics. That’s it. You can win any exams or interviews. You'll learn how to: · Conduct market research to identify emerging trends and customer needs · Use brainstorming techniques to generate a wide range of ideas · Evaluate and prioritize your ideas based on feasibility and impact · Prototype and test your ideas to ensure they resonate with your target audience · Create a roadmap to turn your ideas into action and bring them to market If you take it seriously, the results would astound you. For better results, I advise that you take time to go through all the sections. Any part you cannot give answers to, do some more research and consult some other of my Creativity.

Download or read book Telegram for Entrepreneurs written by and published by JIMMY LOST. This book was released on 2024-06-27 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how Telegram can revolutionize your business strategy with this comprehensive guide. Learn the fundamentals from creating and optimizing your Telegram account to leveraging channels, groups, and bots for effective communication and automation. Develop a robust content strategy tailored for organic growth and explore paid advertising opportunities within Telegram. Master community building, engagement tactics, and the integration of affiliate marketing, digital and physical product sales, sponsored content, and online courses. Utilize Telegram bots for automation and leverage Telegram analytics to scale your audience and income. Real-world case studies illustrate successful implementations of Telegram strategies.

Download or read book Bestseller The Social Media Guide written by Harkamal Preet Pal Singh Ubhi and published by Harkamal preet pal singh ubhi. This book was released on 2019-05-05 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today you're faced with a lot of options when it comes to launching your social media presence. Twitter or Facebook? Linkedin ? Instagram or Pinterest? How about all of them? It's difficult to determine which platform is best for your business if you don't know a thing about them or their strengths. I guide you through the most fundamental strategies for some of today's biggest social platforms. I present you with a very practical approach to each social network and answer some of the biggest questions businesses have. This is definitely a must-read if you're just beginning your social media journey. Without an audience, there's not much use for a social media strategy. In today's marketing age, your audience matters more than ever. Every business needs one to survive. It's how you discover and forge loyal relationships with customers. But in many cases, businesses treat their audiences like afterthoughts rather than assets. A bottom-up strategy for creating a foundation, building your assets, attracting followers and integrating social media and blogging. It's a great resource for beginners as well as seasoned professionals looking to improve. Your priority isn't to sell a product, but rather help someone discover how your product solves their problem. By focusing on helping, you'll develop stronger relationships with more loyal customers than if you focus solely on selling. When you consider the selling power of sites like Facebook and Twitter, that stat might seem surprising. i provide you with all of the information and tools necessary to engage customers in a digital world. My advice is practical, concise and helps you leverage the human side of your business. Currently more than 500 million Tweets are composed each day on Twitter and 80 million photos are shared daily on Instagram. To add to it, more than 30 billion pieces of content are shared on Facebook each month. To say consumers are overloaded by information would be an understatement. Beyond sales, a social media marketer must keep an eye on Tweets, shares, Likes, Pins, regrams, revines, clicks, unlikes and much more. With so many measurable metrics, it's easy to lose sight of what truly matters. Success isn't getting 1,000 Retweets of a funny picture you posted. Instead, great social media is about providing value to your customers. It was recently determined that people lose concentration after only eight seconds, leaving marketers with a very small window for impact. As a result, images were adopted as a way to work around our diminishing attention spans.

Download or read book The Complete Guide to Start up Funding written by Mehul Mehta and published by Notion Press. This book was released on 2023-03-24 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Funding the start-up is one of the biggest challenge for the founders. Various start-ups fail in funding for varied reasons and despite the excellent business ideas and products, the founders are not able to get the funding and fulfil their dreams! This book is not merely a book, but a crash course on start-up funding, where all the practical and critical aspects of start-up funding, and highly specialized guidance about the start-up funding are presented in lucid language. It will be quite useful for the founders, start-up aspirants, start-up advisors, mentors, CA, CPA, CS, CMA, lawyers, financial consultants etc., to deep-dive into the world of start-up funding. The book contains all the aspects of start-up funding such as: • Various forms of business entities and most suitable one for start-ups • Various sources of funding and financial instruments for start-ups • How to assess the financial requirements of start-ups • Understanding and evaluating financial statements and start-up metrics • Understanding various start-up specific terms • Various types of investors in start-up ecosystem • Understanding crucial aspects of equity, debt and hybrid funding • Designing effective funding strategy • Finding out the investors, funding process and effectively closing deals with investors • Business plan, pitch-deck, financial model, and valuation • Practical example of financial model • Effectively closing due diligence process • Evaluating the Term sheet • Legal documentation and various agreements • Various investment rounds and investors’ exit • Debt instruments and debt funding process • And many more practical aspects!

Download or read book Social Media Marketing written by Adidas Wilson and published by Adidas Wilson . This book was released on with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Is Social Media Engagement? It is the number of shares, likes, and comments. A big following is great, but an engaged audience is better than a big one—quality over quantity. There are certain metrics used to measure social media engagement. They include: Use of branded hashtags. Mentions. Click-throughs. Audience and followers' growth. Likes. Comments. Retweets/shares. Your followers can naturally start engaging with your content. But often, you may need to encourage them a little. Here are a few tricks to help you with that. Assess your engagement: see how many followers you have, the average number of shares and comments you get on each post and any other relevant numbers. Make sure you continue monitoring these numbers. Choose your strategy: every company has different goals and strategies are, thus, different. Your strategy will depend on your goals. This could be educating the audience, collecting feedback, changing the public perception, etc. Understand your audience: it is not easy to engage people you do not know.

Download or read book Dropshipping Shopify E commerce written by Tim Murphy and published by Tim Murphy. This book was released on 2021-02-03 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate aim of every business is to maximize profits. In order to get the most out of the market, a business is expected to offer quality products and services to the consumers it serves. The secret for satisfying the utility of consumers is creating a deep connection with them to understand their interests and how you can enhance your business. Also, you must present your products/services in the market in a way that is appealing. This entails the use of various marketing concepts and aligning your strategies with the relevant trends in your industry. When it comes to earning an income online in 2021 and beyond, there is a need to understand how to drive traffic to your website in a cheap, efficient and consistent manner. It is indisputable that drop shipping has become the mainstay for a large section of e-commerce. It serves as your home base, starting point and customers’ destination for you. Your entire brand on e-commerce can rests on your drop shipping store. You will log into it every day to check the trends on the visits of all your important audiences to try and turn them into paying customers. It is important to learn how to maximize value for your store by marketing on social media. It is an effective way of reaching a wide audience easily considering that more than a third of the total global population is on social media. It is also a sure and efficient manner of turning the audience into loyal customers because it encourages engagement. The fact that social media allows for a two-way mode of communication makes it easy for consumers to converse with the brands they are interested in. Perhaps the best thing about social media promotion is that it provides a level playing field for small, medium and large enterprises. The same audience that a large business can access is the same that a start-up business can access. Notwithstanding, it doesn’t take up a huge budget to create a large number of social media fans in a short time. This forms the confidence that you can make it on social media even if you are a beginner. However, how well it works for your business depends on the efforts you put into it. If you have tried before and failed, you have probably not followed the best tactics there are to grow your brand on social media. Despite social media marketing being among the greatest phenomena in the digital era, some marketers are not able to achieve their social media marketing goals. It takes careful planning and the use of effective strategies to make the best use of social media and grow your brand.

Download or read book No B S Guide to Direct Response Social Media Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2020-05-19 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone’s Talking About It. But Nobody Knows What They’re Talking About. Social Media Examiner’s 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that they can measure ROI—yet half of them will dedicate increased time and money to social media marketing instead of cutting back. Millionaire maker Dan S. Kennedy, joined by marketing strategist Kim Walsh Phillips, tells it like it is: If you’re not focusing on converting traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips open up their playbook and show you how to stop being a social media victim and accepting non-monetizable “likes” and “shares” as a return on your time, money, and energy and start using your platform for its true purpose—as another channel to reach customers, gain leads and make sales. Learn how to: Turn passive content into an active conversion tool Become a lead magnet with social media profiles that focus on the needs of ideal prospects (not the product or service) Create raving fans who introduce you to their networks Turn niches into riches, laser in on your perfect prospects and ignore the “tire kickers” Harness the biggest secret in social media—offline Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.

Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Download or read book Self Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Ready Set Growth hack written by Nader Sabry and published by Nader sabry . This book was released on 2020-02-01 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: A SHORTCUT TO 10X YOUR GROWTH, WELCOME TO READY, SET, GROWTH HACK. After founding companies from start-to exit, Sabry has raised $120 Million mastering growth hacking over the past 25 years. Ready, Set, Growth hack is a powerful practical guide to help anyone with little or no knowledge 10x the growth of their organizations. This book helps startups become unicorns, corporations become fortune 500s, and government become world leaders. Sabry walks through a step-by-step handheld approach from what is growth hacking, why growth hacking is vital, how it works, and how to immediately start your first growth hack. Based on proven strategies with 88 tools and 50 examples, you will start growth hacking the minute you start reading. Rooted in asymmetrical warfare, Sabry shows you how the weak win and how they do it. If your in a weaker position than a competitor or another nation, this step-by-step approach will show you how to unlock unseen possibilities. These growth possibilities will identify growth problems, how to exploit the most significant growth opportunities, and then scale them into full-scale operations. In this book, the following will be covered CHAPTER 1 INTRODUCTION: WHY DO COMPANIES NEED TO GROWTH HACK What is growth hacking, why it is essential and how it is rooted in asymmetrical warfare CHAPTER 2 GROWTH HACKING MINDSET: CREATE THE RIGHT GROWTH HACKING MINDSET How growth hacking works, how growth hackers think, and how you approach growth hacking CHAPTER 3 READY: TO DISCOVER AND UNLOCK YOUR STRATEGY How to prepare for growth hacking by profiling your growth challenges CHAPTER 4 SET: YOUR EXPERIMENTS AND DEVELOPMENT IDEAS Start experimenting, discovering and developing growth hacks CHAPTER 5 GROWTH HACK: AND SCALE YOUR APPROACH How to implement, and scale growth hacks for full-scale operations GROWTH HACKER’S TOOLKIT BONUS CHAPTER A: HIRE A GROWTH HACKER BONUS CHAPTER B 50 EXAMPLES OF BONUS CHAPTER C 88 TOOLS Let's get started growing now with your first growth hack. With little to no knowledge about business, marketing, or technology, you can 10x the growth of your organization, whether a startup a corporate, or government. Editorial Reviews "Growth is a science as rare as palladium, and this book unlocks those unique elements that every CEO and entrepreneur should master. This book is a blueprint that should be on every executives desk." -- Elia Korban, Director at PwC "For many growth is an art to be mastered and a science to be discovered and this is what Nader's book has done with simplicity, illustrating how growth really works." - Hisham Farouk, Board of Governors Member - Grant Thornton International Ltd "It's not often that somebody like Nader Sabry comes along. His book Ready, Set, Growth Hack matches his extensive business and technical knowledge with an accessible, easy-to-read style that engages and entertains. Full of examples and real-world applications, Sabry's book should be a 'must-read' for every organization that wants to grow." -- Stephen Johnston, Fortune 500 Business Writing and Presentation Trainer, Complete Communications "Growth is the challenge of every company this book gives every executive at every level a blueprint on how to collaborate their part in whole growth engine." - Neil Walters, Senior Partner, McGrill Consulting Group Inc. "The fact that anyone can 10x their growth is a powerful idea, but what is even more powerful is when a master shows you the way, and this is what this book is about." - Rohit Bassi the author of, Living Through Self Compassion - Illuminate Your Life With Peace, Trust & Faith: Unshackle Yourself From Quiet Desperation, Depression & Destruction "My go to book on growth, Nader has done an excellent job in demystifying the mysterious techniques behind some of the fastest growing companies globally." - Marcel Sarousa ,Vice President, McGrill Consulting Group Inc.

Download or read book E Commerce Business 2 Books In 1 written by Tim Murphy and published by Tim Murphy. This book was released on 2021-02-08 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Affiliate Marketing For Beginners If you were to ask a random user of the Internet what he or she thought Affiliate Marketing was; he or she would likely claim that it was a way of making money online as an intermediary. Here, people make a commission from a sale or a referral when a visitor to his or her site clicks on a link that directs him or her to a product or page online. However, as much as there is a lot of truth there, Affiliate Marketing does not only have to take place online. For example, affiliate marketing is also where a plumber gives a client a discount for referring him or her to a new client. It is the same concept. This kind of marketing happens a lot in the real world, but people do not trace or coordinate it as much as is the case with online marketing. Business owners can ask their customers how they came to know about them in an effort to learn about their client base, but they cannot get as much information as they would be using online tracking. The growing online market has made this type of marketing more popular and profitable. It has also made it easier to grow and expand whatever type of business an individual is in with the help of numerous professional marketers who will not necessarily appear on their payroll. Therefore, while its history started long before the invention of the Internet, the Internet has transformed it and made it widely available to the masses. You will start by learning all about the ins and outs of affiliate marketing and what you need to get your feet wet in the marketing world. You will then learn about the importance of choosing the right niche and how to find one that will provide you with a sustainable passive income stream for years to come. From there, you will learn the key steps to creating a website that will attract the right type of users as well as the importance of SEO and how to ensure that your new website shows up in as many different sets of search results as possible. Finally, you will learn just what it takes to create the type of quality content that ensures people keeping back for more month after month and year after year. Every effort was made to ensure it is full of as much useful information as possible, please enjoy! Dropshipping Shopify E-commerce The ultimate aim of every business is to maximize profits. In order to get the most out of the market, a business is expected to offer quality products and services to the consumers it serves. The secret for satisfying the utility of consumers is creating a deep connection with them to understand their interests and how you can enhance your business. Also, you must present your products/services in the market in a way that is appealing. This entails the use of various marketing concepts and aligning your strategies with the relevant trends in your industry. When it comes to earning an income online in 2021 and beyond, there is a need to understand how to drive traffic to your website in a cheap, efficient and consistent manner. It is indisputable that drop shipping has become the mainstay for a large section of e-commerce. It serves as your home base, starting point and customers’ destination for you. Your entire brand on e-commerce can rests on your drop shipping store. You will log into it every day to check the trends on the visits of all your important audiences to try and turn them into paying customers. It is important to learn how to maximize value for your store by marketing on social media. It is an effective way of reaching a wide audience easily considering that more than a third of the total global population is on social media. It is also a sure and efficient manner of turning the audience into loyal customers because it encourages engagement. The fact that social media allows for a two-way mode of communication makes it easy for consumers to converse with the brands they are interested in. Perhaps the best thing about social media promotion is that it provides a level playing field for small, medium and large enterprises. The same audience that a large business can access is the same that a start-up business can access. Notwithstanding, it doesn’t take up a huge budget to create a large number of social media fans in a short time. This forms the confidence that you can make it on social media even if you are a beginner. However, how well it works for your business depends on the efforts you put into it. If you have tried before and failed, you have probably not followed the best tactics there are to grow your brand on social media. Despite social media marketing being among the greatest phenomena in the digital era, some marketers are not able to achieve their social media marketing goals. It takes careful planning and the use of effective strategies to make the best use of social media and grow your brand.