Download or read book A Search for Relevance written by Rob Barnard and published by . This book was released on 2021-06-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A Search for Relevance collects previously published essays by Rob Barnard, a modern potter, that chronicle the thoughts, feelings and beliefs that helped confirm his perception that pottery is capable of expressing the same kind of serious thoughts and feelings found in all other forms of art. These articles act as a public diary of Barnard's search for relevance as a potter in contemporary Western society. The analyses and opinions contained in these essays are not theoretical. They are a direct consequence of Barnard's material struggle to understand the ability of pottery to profoundly address the human condition. Barnard argues that the making of any kind of serious art, whether it is painting, sculpture, photography or pottery, can only be sustained if this kind of powerful experience is at the core of the motivation for its creation. In exploring how pottery, and other so-called traditional crafts, might still be relevant in modern culture Barnard asks; Where should contemporary craftspeople look for influence? What is in the basic nature of all crafts throughout history that makes it so important to us as human beings? By what standards should we judge contemporary crafts? For serious artists searching for relevancy these essays highlight one path towards living on the frontiers of your art.

Download or read book Meaning and Relevance written by Deirdre Wilson and published by Cambridge University Press. This book was released on 2012-03-22 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: When people speak, their words never fully encode what they mean, and the context is always compatible with a variety of interpretations. How can comprehension ever be achieved? Wilson and Sperber argue that comprehension is a process of inference guided by precise expectations of relevance. What are the relations between the linguistically encoded meanings studied in semantics and the thoughts that humans are capable of entertaining and conveying? How should we analyse literal meaning, approximations, metaphors and ironies? Is the ability to understand speakers' meanings rooted in a more general human ability to understand other minds? How do these abilities interact in evolution and in cognitive development? Meaning and Relevance sets out to answer these and other questions, enriching and updating relevance theory and exploring its implications for linguistics, philosophy, cognitive science and literary studies.

Download or read book Relevant Search written by John Berryman and published by Simon and Schuster. This book was released on 2016-06-19 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Relevant Search demystifies relevance work. Using Elasticsearch, it teaches you how to return engaging search results to your users, helping you understand and leverage the internals of Lucene-based search engines. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Users are accustomed to and expect instant, relevant search results. To achieve this, you must master the search engine. Yet for many developers, relevance ranking is mysterious or confusing. About the Book Relevant Search demystifies the subject and shows you that a search engine is a programmable relevance framework. You'll learn how to apply Elasticsearch or Solr to your business's unique ranking problems. The book demonstrates how to program relevance and how to incorporate secondary data sources, taxonomies, text analytics, and personalization. In practice, a relevance framework requires softer skills as well, such as collaborating with stakeholders to discover the right relevance requirements for your business. By the end, you'll be able to achieve a virtuous cycle of provable, measurable relevance improvements over a search product's lifetime. What's Inside Techniques for debugging relevance? Applying search engine features to real problems? Using the user interface to guide searchers? A systematic approach to relevance? A business culture focused on improving search About the Reader For developers trying to build smarter search with Elasticsearch or Solr. About the Authors Doug Turnbull is lead relevance consultant at OpenSource Connections, where he frequently speaks and blogs. John Berryman is a data engineer at Eventbrite, where he specializes in recommendations and search. Foreword author, Trey Grainger, is a director of engineering at CareerBuilder and author of Solr in Action. Table of Contents The search relevance problem Search under the hood Debugging your first relevance problem Taming tokens Basic multifield search Term-centric search Shaping the relevance function Providing relevance feedback Designing a relevance-focused search application The relevance-centered enterprise Semantic and personalized search

Download or read book Race for Relevance written by Harrison Coerver and published by John Wiley & Sons. This book was released on 2013-10-03 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Race for Relevance provides a no-nonsense look at today's realities and how associations operate and what they need to do to remain relevant in the future. Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. The 5 key areas of change are: Overhaul the governance model and committee operations (and get the right people focused on the right things). Empower the CEO and leverage staff expertise. Zero in on your member market. Rationalize programs and services--and focus where you can have an effect. Get the supporting technology framework right. The book includes worksheets, checklists, and case studies all geared towards helping association leaders--staff and volunteers alike--to kick off the thought-provoking discussions that are generally at the forefront of change, be prepared for those fighting for the status quo, and to implement change without sacrificing your influence. Order a copy today for all of your association leaders and start your drive to thrive.

Download or read book Relevance Ranking for Vertical Search Engines written by Bo Long and published by Newnes. This book was released on 2014-01-25 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: In plain, uncomplicated language, and using detailed examples to explain the key concepts, models, and algorithms in vertical search ranking, Relevance Ranking for Vertical Search Engines teaches readers how to manipulate ranking algorithms to achieve better results in real-world applications. This reference book for professionals covers concepts and theories from the fundamental to the advanced, such as relevance, query intention, location-based relevance ranking, and cross-property ranking. It covers the most recent developments in vertical search ranking applications, such as freshness-based relevance theory for new search applications, location-based relevance theory for local search applications, and cross-property ranking theory for applications involving multiple verticals. Foreword by Ron Brachman, Chief Scientist and Head, Yahoo! Labs Introduces ranking algorithms and teaches readers how to manipulate ranking algorithms for the best results Covers concepts and theories from the fundamental to the advanced Discusses the state of the art: development of theories and practices in vertical search ranking applications Includes detailed examples, case studies and real-world situations

Download or read book Audience Relevance and Search written by James Mathewson and published by Pearson Education. This book was released on 2010-04-26 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day! Take search optimization to the next level by providing the right content to the right user at the right time Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms New techniques for defining keywords more effectively Authored by IBM web pioneers with 45+ years of content and search optimization experience

Download or read book Digital Relevance written by A. Albee and published by Springer. This book was released on 2018-11-02 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.

Download or read book Relevance Theory written by Billy Clark and published by Cambridge University Press. This book was released on 2013-07-11 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive introduction to relevance theory, starting from the basics and covering all its key ideas.

Download or read book The Art of Relevance written by Nina Simon and published by Museum 2.0. This book was released on 2016-06-14 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do the London Science Museum, California Shakespeare Theater, and ShaNaNa have in common? They are all fighting for relevance in an often indifferent world. The Art of Relevance is your guide to mattering more to more people. You'll find inspiring examples, rags-to-relevance case studies, research-based frameworks, and practical advice on how your work can be more vital to your community. Whether you work in museums or libraries, parks or theaters, churches or afterschool programs, relevance can work for you. Break through shallow connection. Unlock meaning for yourself and others. Find true relevance and shine.

Download or read book Relevance in Mind written by Tim Wharton and published by Frontiers Media SA. This book was released on 2024-02-09 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1992, shortly after the publication of the first edition of Relevance: communication and cognition, David Trotter wrote: “Relevance theory is not only the most elegant version of pragmatics currently available, but the most uncompromising in its view that inference cannot be assimilated to a code model of communication. It asks questions which literary criticism has never been able to ask, let alone answer”. Thirty years on, new questions continue to be asked (and answered) in linguistic pragmatics, cognitive science, literary theory (as foreseen by Trotter), experimental psychology, affective science, communication studies etc. The theory also appears in quite unexpected places: recent applications of relevance theory include the analysis of internet-mediated discourse, clinical practice and even museum curation. First and foremost, however, relevance theory is an inferential model of communication and cognition which is theoretically and empirically testable. The approach still has a huge amount of potential in psychology and beyond, potential this Research Topic seeks to tap into.

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Download or read book The Notion of Relevance in Information Science written by Tefko Saracevic and published by Springer Nature. This book was released on 2022-05-31 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everybody knows what relevance is. It is a "ya'know" notion, concept, idea–no need to explain whatsoever. Searching for relevant information using information technology (IT) became a ubiquitous activity in contemporary information society. Relevant information means information that pertains to the matter or problem at hand—it is directly connected with effective communication. The purpose of this book is to trace the evolution and with it the history of thinking and research on relevance in information science and related fields from the human point of view. The objective is to synthesize what we have learned about relevance in several decades of investigation about the notion in information science. This book deals with how people deal with relevance—it does not cover how systems deal with relevance; it does not deal with algorithms. Spurred by advances in information retrieval (IR) and information systems of various kinds in handling of relevance, a number of basic questions are raised: But what is relevance to start with? What are some of its properties and manifestations? How do people treat relevance? What affects relevance assessments? What are the effects of inconsistent human relevance judgments on tests of relative performance of different IR algorithms or approaches? These general questions are discussed in detail.

Download or read book A Generative Theory of Relevance written by Victor Lavrenko and published by Springer Science & Business Media. This book was released on 2008-11-14 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: A modern information retrieval system must have the capability to find, organize and present very different manifestations of information – such as text, pictures, videos or database records – any of which may be of relevance to the user. However, the concept of relevance, while seemingly intuitive, is actually hard to define, and it's even harder to model in a formal way. Lavrenko does not attempt to bring forth a new definition of relevance, nor provide arguments as to why any particular definition might be theoretically superior or more complete. Instead, he takes a widely accepted, albeit somewhat conservative definition, makes several assumptions, and from them develops a new probabilistic model that explicitly captures that notion of relevance. With this book, he makes two major contributions to the field of information retrieval: first, a new way to look at topical relevance, complementing the two dominant models, i.e., the classical probabilistic model and the language modeling approach, and which explicitly combines documents, queries, and relevance in a single formalism; second, a new method for modeling exchangeable sequences of discrete random variables which does not make any structural assumptions about the data and which can also handle rare events. Thus his book is of major interest to researchers and graduate students in information retrieval who specialize in relevance modeling, ranking algorithms, and language modeling.

Download or read book Topics on Relevance Theory written by and published by EDIPUCRS. This book was released on 2010 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Relevance Raises Response written by Bob Bentz and published by Skillbites. This book was released on 2022-12-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: RELEVANCE RAISES RESPONSE and that is precisely why mobile marketing is the greatest advertising and marketing medium of all-time. Mobile offers the uncanny ability to laser target your audience by providing the best offer, at the best time, when the targeted customer is most likely to engage and buy. THE CHAPTERS In Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, author Bob Bentz takes you through all of the major elements that contribute to mobile marketing success in nine easy to read chapters that will help your business sell more. 1.Introduction to Mobile 2.Advantages of Mobile 3.Mobile-Optimized Websites 4.Messaging 5.Social Media 6.Mobile Advertising 7.Mobile Apps 8.Mobile Commerce 9.The Future of Mobile WHAT YOU'LL LEARN ABOUT MOBILE MARKETING This is not a book that will philosophize about mobile and give you theories on why it is so effective. Instead, it is a book written by a businessperson who works in the trenches of mobile marketing every day with hundreds of customers, in many different vertical markets. What you'll get when reading this book is actionable insight on what you can do to help your business sell more with mobile next week. What you'll learn in these chapters includes: -The History of the Mobile Phone -How to Set and Analyze Key Performance Indicators (KPIs) -Mobile Marketing Definitions and Buzzwords -Principles of Responsive Design -How to Use A/B and Multivariate Testing -Mobile Search Engine Optimization (SEO) -Legal Requirements for SMS and MMS -Analysis of the Major Social Media Networks -How to Attract Followers with Social Media -How to Advertise In-Apps -Mobile Programmatic Buying -Advertising on Social Media -How to Develop a Mobile App -Marketing an App -App Store Optimization (ASO) -The Internet of Things -Virtual Reality BONUS FEATURES There are several bonus features, in addition to the chapter content, that makes this book the best single source for mobile marketing information. -Bob's Top Text Message Marketing Tips -Top Secret: What Does Facebook Know About You? -Why Facebook is Still so Powerful -How to Advertise on TikTok -With Mobile Advertising, there is No Prime Time Anymore -Why Mobile is Your Small Business Powerhouse -How to Craft a Great Text Message -E-commerce: How Mobile Drives Sales in Retail Stores Still not sold? Universities are. Several major universities now use Relevance Raises Response as a graduate level textbook in the Communications Department. RELEVANCE RAISES RESPONSE Marketing is an ongoing contest for people's attention, and mobile provides the mechanism that, in the history of promotion, is the closest a brand has ever been able to get to its customer. With mobile, customers can act on any message at any time, no matter where they are. They can take immediate action to research, find, or buy something. When a consumer can act in the moment, her expectations are high and her patience is low. That makes the credibility and relevance of the mobile message of the utmost importance. Ultimately, brands that do the best job of engaging consumers with a relevant mobile message will win. Every digital strategy made today should be thinking tap first and click second. It's the only way for a brand to live "in the moment." We are living in the age of mobile.

Download or read book Medicine Across Borders Exploration of Grey Zones written by Susanne Lundin and published by African Sun Media. This book was released on 2023-11-15 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medicine Across Borders provides an interdisciplinary space to discuss the issue of substandard and falsified medical products. Scholars from social and medical sciences collaboratively contribute insight to improving safe medicine access. The circulation of medicines and medical products on the informal market is well-known. Stakeholders, including governmental agencies and biotechnic enterprises, invest much effort in designing and implementing macrolevel interventions to limit the spread of such products. Nevertheless, there is a lack of knowledge and understanding of how informal markets function in everyday medicine access and use. This applies to professionals within and beyond academia, state governments, as well as the general public. This book takes an international perspective, examining the issue of substandard and falsified medical products cross nationally. Falsified and poor-quality medicines are prevalent in low- and middle-income countries, but this book also includes research from high-income countries arguing that they too have vulnerabilities, and emphasising the need for vigilance even in well-resourced and well-regulated regimes. Medicine Across Borders: Exploration of Grey Zones provides an interdisciplinary space for a depth and diversity of material that spotlights some contemporary themes hindering access to essential medicines and driving the penetration of substandard and falsified medical products. The authors are drawn from a range of academic disciplines across the social and medical sciences presenting findings from data collected using an eclectic mix of methods and analysis. Surveys, ethnography, narrative case studies, statistical, and thematic analysis are all deployed.

Download or read book Relevance in Argumentation written by Douglas Walton and published by Routledge. This book was released on 2003-10-17 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Relevance in Argumentation, author Douglas Walton presents a new method for critically evaluating arguments for relevance. This method enables a critic to judge whether a move can be said to be relevant or irrelevant, and is based on case studies of argumentation in which an argument, or part of an argument, has been criticized as irrelevant. Walton's method is based on a new theory of relevance that incorporates techniques of argumentation theory, logic, and artificial intelligence. The work uses a case-study approach with numerous examples of controversial arguments, strategies of attack in argumentation, and fallacies. Walton reviews ordinary cases of irrelevance in argumentation, and uses them as a basis to advance and develop his new theory of irrelevance and relevance. The volume also presents a clear account of the technical problems in the previous attempts to define relevance, including an analysis of formal systems of relevance logic and an explanation of the Grecian notion of conversational relevance. This volume is intended for graduate and advanced undergraduate courses in those fields using argumentation theory--especially philosophy, linguistics, cognitive science and communication studies, in addition to argumentation. The work also has practical use, as it applies theory directly to familiar examples of argumentation in daily and professional life. With a clear and comprehensive method for determining relevance and irrelevance, it can be convincingly applied to highly significant practical problems about relevance, including those in legal and political argumentation.