Download or read book Enterprise Relationship Management written by Andrew Humphries and published by Routledge. This book was released on 2016-03-09 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's connected global marketplace, success and failure is bound up with the management of your inter-organisational partnerships. Competition is no longer between individual organisations but between alliances of companies and networks of supply chains. Richard Gibbs and Andrew Humphries provide a practical guide to the management process and skill sets needed for co-ordinating the business activities that are essential to creating a competitive advantage. Their eight partnership types developed from earlier research help readers adapt their relationship strategies to the different opportunities that present themselves and focus their greatest time and resources on the collaborations that offer the greatest value. The text includes an explanation of the context for collaboration, the principles and drivers for success, as well as techniques for appraisal and management. This is an excellent overview of the tools, techniques and philosophies behind an enterprise’s successful management of its strategically important relationships. Enterprise Relationship Management will help ensure your organisation has the requisite ability to form, manage, retire and exit partnerships in a fluid and agile way. Whether you are in sales or marketing or finance and operations, this book will show you how to get the most from your partnerships.
Download or read book Emerging New Paradigms written by Transit Cooperative Research Program and published by Transportation Research Board. This book was released on 2003 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how public transportation organizations have entered an era of fundamental change and examines how they are responding to dramatic new expectations and imperatives that have triggered the emergence of a "new paradigm" throughout business and industry worldwide.
Download or read book Brand Intimacy written by Mario Natarelli and published by Hatherleigh Press. This book was released on 2017-10-23 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.
Download or read book A New Partnership for African Development written by Henock Kifle and published by Nordic Africa Institute. This book was released on 1997 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication is an outcome from a seminar in Abidjan in 1997 with the aim to explore the problems and prospects for the establishment of a new partnership between Sweden and Africa. The seminar was attended by scholars, development bankers, government officials and civil society activists from all parts of sub-Saharan Africa, and development cooperation officials and academics from Sweden and the other Nordic countries.
Download or read book New Paradigms for Local Public Transportation Organizations written by and published by Transportation Research Board. This book was released on 2000 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Beyond the Quadruple Play written by International Engineering Consortium and published by Intl. Engineering Consortiu. This book was released on 2007 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service provider organizations have experienced the high costs and disruptions caused by customer churn, since users usually go with better service deals from competitive providers. This book cover various topics related to strategies and experiences on quad-play service design and delivery.
Download or read book Organizational Paradigms of Global Business Fusion of Technology and Cultural Diversity written by Ricciardelli, Alessandra and published by IGI Global. This book was released on 2024-06-21 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses today face unprecedented challenges as they navigate the fusion of technology, cultural diversity, and organizational paradigms. Extending strategic marketing and financial policies globally is imperative, as is creating innovative and culturally tailored human resource management. However, organizations must embrace a truly global perspective to thrive. This book illuminates the intricate interplay between evolving global business landscapes and the need for organizations to adopt a holistic approach. Organizational Paradigms of Global Business: Fusion of Technology and Cultural Diversity chronicles and analyzes the accelerating transformations driven by technological innovations, organizational models, and production processes that have fundamentally altered societal and economic structures. From the impact of the Industrial Revolution to the emergence of post-modernity, this book assesses the societal transformations since the 1960s. Furthermore, it provides insights into contemporary global complexities, including corporate vulnerabilities, jobless growth sectors, outdated public policies, and shifting global power dynamics. This book meticulously examines the key dimensions of global companies, such as multiculturalism, geographic dispersion, and the knowledgeable workforce to provide strategies for navigating dynamic environments.
Download or read book Partner Violence written by Zeev Winstok and published by Springer Science & Business Media. This book was released on 2012-09-18 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: As domestic violence continues to be a focus of social and psychological concern, two basic contradictory viewpoints endure: one rooted in male power dynamics, the other maintaining that both genders use and are victimized by violence. Although both sides have their merits, neither has adequately answered the crucial question: What causes conflict to escalate into violence? Partner Violence: A New Paradigm for Understanding Conflict Escalation adds a third, escalation-focused paradigm to the debate, addressing the limitations of the two dominant perspectives in a comprehensive scholarly approach. This concise yet comprehensive volume examines key gender- and non-gender-related violence issues and sets out a compelling behavioral argument that using violence to control others is a rational choice. Its theoretical and empirical foundations support an in-depth study of escalating aggression in violent relationships, both throughout periods of chronic conflict and in single violent episodes. This analysis promotes a broader and deeper understanding of partner violence, suitable to developing more finely targeted, effective, and lasting interventions. Among the key topics featured are: Gender differences in aggressive tendencies. Dominance, control, and violence. Partner violence as planned behavior. The process leading to partner violence. Partner conflict dynamics throughout relationship periods and within conflicts. Gender differences in escalatory intentions. Partner Violence is an important volume for researchers, graduate students, and clinicians/professionals across various disciplines, including personality and social psychology, criminology, public health, clinical psychology, sociology, and social work.
Download or read book New Sales written by Mike Weinberg and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by HubSpot as one of the Top 20 Sales Books of All Time No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You'll learn how to: * Identify a strategic, finite, workable list of genuine prospects * Draft a compelling, customer-focused "sales story" * Perfect the proactive telephone call to get face-to-face with more prospects * Use email, voicemail, and social media to your advantage * Overcome-even prevent-every buyer's anti-salesperson reflex * Build rapport, because people buy from people they like and trust * Prepare for and structure a winning sales call * Stop presenting and start dialoguing with buyers * Make time in your calendar for business development activities * And much more Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.
Download or read book CRM written by Roger Joseph Baran and published by Routledge. This book was released on 2013 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.
Download or read book Demand Driven Business Strategy written by Cor Molenaar and published by Routledge. This book was released on 2022-02-23 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion. Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformation and entrepreneurship.
Download or read book Business Solutions for the Global Poor written by V. Kashturi Rangan and published by John Wiley & Sons. This book was released on 2007-02-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.
Download or read book Prospects of Higher Education written by and published by BRILL. This book was released on 2007-01-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broad and imaginative, methodologically innovative and policy sharp, this book has much for government and university leaders, scholars of higher education and anyone interested in public policy.
Download or read book Redefining Commerce and Management New Paradigms for the Digital Age Volume 2 written by Dr. Gurupada Das and published by Authors Click Publishing . This book was released on with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Redefining Commerce and Management: New Paradigms for the Digital Age – Vol 2" is an edited volume curated by Dr. Gurupada Das, a distinguished Assistant Professor at Trivenidevi Bhalotia College, Raniganj, West Bengal. This book compiles more than 20 insightful chapters that explore the profound changes and emerging trends in commerce and management brought about by digital advancements. It serves as a comprehensive resource for academics, practitioners, and students keen on understanding the intersection of digital technology and business. Vol 1 of this book was published in June 2024. This second volume builds upon the groundwork laid by its predecessor, delving deeper into the evolving landscape of digital commerce and management. As we continue to witness rapid advancements in technology, it becomes increasingly crucial to explore and understand their implications for businesses and educational institutions.
Download or read book Forging New Partnerships Breaching New Frontiers written by Laskar and published by Oxford University Press. This book was released on 2022-09-23 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The decade 2004-14- when the two United Progressive Alliance (UPA) governments, led by prime minister Manmohan Singh, were in office- was a remarkable milestone in the history of India's diplomacy. The period saw a significant transformation in the way India deals with the external world. Under the quiet and active leadership of prime minister Manmohan Singh, India established important strategic partnerships, managed key security challenges, carved out a position of influence in core domains of global governance, and fostered the economic development and socio-political stability of its neighbourhood. The ten years of UPA rule has been a crucial passage in the evolution of India's foreign policy, and yet this period has been-until now-curiously understudied. This book bridges this puzzling gap in the literature. In this book, seventeen eminent scholars of international relations, drawn from leading universities around the world, examine and debate India's diplomacy during this period. This is the first comprehensive assessment of the transformations brought by the UPA governments in India's foreign policy. It offers a wide-ranging analysis of India's bilateral relations and engagements with important geographic regions, as well as insight into India's diplomacy on major issue areas such as international trade, nuclear policy, maritime security, energy, and UN Security Council reform.
Download or read book Encyclopedia of Business Analytics and Optimization written by Wang, John and published by IGI Global. This book was released on 2014-02-28 with total page 2862 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the age of Big Data emerges, it becomes necessary to take the five dimensions of Big Data- volume, variety, velocity, volatility, and veracity- and focus these dimensions towards one critical emphasis - value. The Encyclopedia of Business Analytics and Optimization confronts the challenges of information retrieval in the age of Big Data by exploring recent advances in the areas of knowledge management, data visualization, interdisciplinary communication, and others. Through its critical approach and practical application, this book will be a must-have reference for any professional, leader, analyst, or manager interested in making the most of the knowledge resources at their disposal.
Download or read book From Consumer Experience to Affective Loyalty Challenges and Prospects in the Psychology of Consumer Behavior 3 0 written by María Pilar Martínez-Ruiz and published by Frontiers Media SA. This book was released on 2018-02-19 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.
