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Book A Pocket Guide to Starting a Podcast

    Book Details:
  • Author : Nate Butkus
  • Publisher : Createspace Independent Publishing Platform
  • Release : 2018-11-10
  • ISBN : 9781726255394
  • Pages : 24 pages

Download or read book A Pocket Guide to Starting a Podcast written by Nate Butkus and published by Createspace Independent Publishing Platform. This book was released on 2018-11-10 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this pocket guide you will learn all the basics to getting started with your podcasts from the 8-year-old host of the hit podcast, The Show About Science. Nate presents to you an easy to follow guide to starting a podcast! Hosted by third grader Nate Butkus, The Show About Science is an awesome adventure into the wondrous world of scientific research and discovery! Each episode is filled with fascinating information from scientists and educators around the globe. Together, Nate and his guests explore everything from chemistry to climate change, evolution to extraterrestrials, and human brains to bat biology. If you're a curious kid, then this is the show for you! The New York Times calls The Show About Science one of the best podcasts of the summer of 2017.

Book Podcasting Pocket Guide

    Book Details:
  • Author : Kirk McElhearn
  • Publisher : "O'Reilly Media, Inc."
  • Release : 2005-10-21
  • ISBN : 0596102305
  • Pages : 113 pages

Download or read book Podcasting Pocket Guide written by Kirk McElhearn and published by "O'Reilly Media, Inc.". This book was released on 2005-10-21 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than three thousand feeds in the iPodder directory and at least ten more being added every day, podcasting is undeniably hot. Podcasting Pocket Guide is a non-technical guide for the non-geek who wants in on this revolutionary new online medium--for those interested in enjoying the best podcasts or producing them. While podcasts seem like Internet "radio programs," they are definitely not radio. And that's a very good thing for people like you with something to say. Radio waves, after all, are heavily regulated, which means you can't say whatever you want on them (in fact, most of you can't say anything on them, assuming you don't happen to be DJs). But anyone who can make an MP3 recording, host it on a web site, and publish a "feed" for it can be a podcaster. And anyone who wants access to opinions and ideas that you won't get on the radio can find them on a podcast. Small enough to fit in your pocket, the portable and affordable Podcasting Pocket Guide shows you how to tune into the best podcasts and download them to your favorite portable device so you can listen to them wherever and whenever you want. This handy reference even includes a listener's guide with reviews of some of the most interesting and unusual podcasts available today. From unique views on current events to music you'd never hear otherwise to soundseeing tours that take you all over the world, there's something for everyone on virtually every conceivable topic. For aspiring podcasters, Podcasting Pocket Guide introduces you to the tools and techniques you'll need to make and publish podcasts with the most basic of equipment: a computer, a microphone, and some free software. It includes practical tips and how-tos for creating, recording, editing, and uploading your own, professional-quality podcast. Once you've made that first recording, you can publish it online, get it listed, and start obsessing over the size of your audience!

Book The Most Comprehensive Guide to Podcasting Ever  probably

Download or read book The Most Comprehensive Guide to Podcasting Ever probably written by Chris Huskins and published by Independently Published. This book was released on 2019-04-09 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is going to take you from not even having an idea of where to start with your podcast through to creating it, launching it, and growing your listener base to epic numbers." - Andrew & Pete Want to be a podcaster? This book though will give you everything you need on how to podcast.. From coming up with a podcast idea, to launching it, and growing a loyal audience. This is the most comprehensive guide to podcasting ever (probably)... I hope that this title doesn't get taken seriously, yes I have put everything I have learnt over the last 10 years on podcasting in to this book... However I am not arrogant enough to think I know it all. This guide gives you all the tips, tools, skills and tricks you need to plan, build and grow a podcast that both you and your audience will love. A full guide on how to podcast, start podcasting, and grow. It breaks down each part of the journey and clearly gives the tools and skills needed to start a podcast. Throughout the book are extra free downloads to help you on your podcasting journey, and at the end of the book is a useful guide to all the links and references for tools, equipment and software. Whatever stage you are at with your podcasting journey: Whether you want to start a podcast but don't have any ideas, to launching a podcast, through to wanting to grow your podcast audience... Then this book will help you.

Book How To Start Your Own Podcast

    Book Details:
  • Author : Ray Goodwin
  • Publisher : Independently Published
  • Release : 2023-07-19
  • ISBN :
  • Pages : 0 pages

Download or read book How To Start Your Own Podcast written by Ray Goodwin and published by Independently Published. This book was released on 2023-07-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's digital age, podcasting has become more relevant than ever before. With the multitude of benefits it offers, starting your own podcast can be a game-changer for your personal brand or business. In this book the author guides the reader through every step of launching their own successful podcast. From finding the right topic to growing your audience and monetisation strategies, this book covers it all. Written in a style that makes even complex concepts easy to understand, this is a must-read for anyone looking to dive into the world of podcasting. Whether you're an aspiring podcaster or experienced veteran who wants to take their podcast to new heights, this book is packed with insights, strategies and real-life examples that will help you create a standout show and connect with your audience like never before.

Book Podcasting   The Little Book of Podcasting

Download or read book Podcasting The Little Book of Podcasting written by Jerry "The Pod-Starter" Hamilton and published by . This book was released on 2020-05-15 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to share your message or passion with an eager audience? Are you interested in taking advantage of one of the fastest-growing industries? Do you want to reach thousands of people and earn money by sharing your content? If so, then you've come to the right place... Podcasting is more popular than ever. The medium embodies everything from entertainment to education and all things in between. Not much compares to the freedom you experience while podcasting. Hosts of shows can literally reach and connect with millions of listeners. It's an amazing space to get involved with and the opportunities are endless. Starting a podcast, however, can suddenly feel pretty mysterious and overwhelming. There are so many technical aspects involved from hosting (huh?) to distributing on different directories like Spotify, Apple Podcasts, and more. It can quickly get intimidating without guidance. Making even small mistakes can get frustrating and prevent you from reaching your goals. This book will lead you through the entire process of creating a successful show in 7 simple steps. No more endless Google or YouTube searches filled with conflicting information. Just straight to the point, and timeless guidance assisting you to create something you are proud of. In "The Little Book of Podcasting", Jerry gives you practical ideas and strategies to: Define and target the ideal audience for your show. Create niche content to help position you as an expert and influencer. Stick out in the crowded ocean of podcasts. Provide value to your audience and help solve the problems they care about. Utilize the branding secrets all successful businesses use to be the number 1 podcast in your chosen categories. Plan, script, and organize a show that has your subscribers tuning in to your content daily. (No matter if you solo-host, run interviews, or co-host episodes.) Produce studio-quality audio your audience will value. Make sure your show is found in all the right places. (We all know about Apple Podcasts and Spotify, but there are plenty more places with eager new listeners.) Launch your podcast for long term success. (More than 12 proven-to-work launching and growing techniques.) Monetize your show without selling out your audience. Create a stable side income or job replacing income with your show. ... and much, much more to help you create a successful podcast. This is a great book for those looking to get timeless information on how to grow their show. The strategies, tips, and techniques outlined won't go out of date in this fast-moving industry. This little book simplifies that process and silences the overwhelming information out there. Who would have thought that today you can make an impact on the world by simply speaking into a microphone from your living room? Learn more and get started today by scrolling up and hitting "Add to Cart".

Book How to Do Everything with Podcasting

Download or read book How to Do Everything with Podcasting written by Shel Holtz and published by McGraw Hill Professional. This book was released on 2006-11-22 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extensive coverage of podcasting for business, unlike other books on the market, which focus on hobbyists Authors produce a twice-weekly podcast on public relations and technology news, forimmediaterelease.biz Authors reach 25,000 people each month through their podcast, blogs, and e-newsletters

Book Turn Up the Volume

Download or read book Turn Up the Volume written by Michael O'Connell and published by Routledge. This book was released on 2017-06-26 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn Up the Volume equips journalism students, professionals, and others interested in producing audio content with the know-how necessary to launch a podcast for the first time. It addresses the unique challenges beginner podcasters face in producing professional level audio for online distribution. Beginners can learn how to handle the technical and conceptual challenges of launching, editing, and posting a podcast. This book exposes readers to various techniques and formats available in podcasting. It includes the voices of industry experts as they recount their experiences producing their own podcasts and podcast content. It also examines how data analytics can help grow an audience and provide strategies for marketing and monetization. Written accessibly, Turn Up the Volume gives you a clear and detailed path to launching your first podcast.

Book How to Start Your Podcast

    Book Details:
  • Author : Ferdinand Fuller
  • Publisher : Independently Published
  • Release : 2020-03-15
  • ISBN :
  • Pages : 157 pages

Download or read book How to Start Your Podcast written by Ferdinand Fuller and published by Independently Published. This book was released on 2020-03-15 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO START YOUR PODCAST A simple step-by-step guide for launching your podcast. Learn how to choose podcasting equipment, marketing, and more useful tips By FERDINAND FULLER Why start a podcast? There are three reasons people listen to a podcast: an unusual sense of intimacy, the ability to productively multitask while driving or working out and great stories-the power of narrative. If you understand the value of creating content (e.g. keeping an active blog) for your business and brand, then you understand the value of podcasting. Creating a podcast allows you to reach a brand new audience: a group of people who might otherwise never find or consume your long-form content because they prefer the audio format. You also don't need to be an established content creator or have a blog to learn how to start your own podcast. A podcast is an excellent way to build an audience from scratch and position yourself as an authority in your industry. In addition, podcasts also provide the potential to drive traffic back to your website or store. Every podcast directory gives you a link back to your website and since it's your podcast, you can direct listeners to your website at the end of each show. Podcasting is exploding. 30% of time spent listening to audio sources goes to podcasts. Throughout this book, we'll discuss the many ways in which you can start your own podcast instantly. Included in this book: How To Start A Podcast Podcasts And Podcasting For Beginners Podcast Marketing Ways To Profit From Your Podcast How To Be A Podcaste Tips On How To Use A Podcast For Internet Marketing Building Your Podcast Brand The Benefits Of Podcasting In Business Essential Elements For Successful Podcast Marketing If you are looking to start your own podcast or podcasts, for business or simply for pleasure... Then this is the book for you... What are you waiting for? Scroll up the page and click buy now button

Book Linux Pocket Guide

    Book Details:
  • Author : Daniel J. Barrett
  • Publisher : "O'Reilly Media, Inc."
  • Release : 2004-02-18
  • ISBN : 1449379001
  • Pages : 201 pages

Download or read book Linux Pocket Guide written by Daniel J. Barrett and published by "O'Reilly Media, Inc.". This book was released on 2004-02-18 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: O'Reilly's Pocket Guides have earned a reputation as inexpensive, comprehensive, and compact guides that have the stuff but not the fluff. Every page of Linux Pocket Guide lives up to this billing. It clearly explains how to get up to speed quickly on day-to-day Linux use. Once you're up and running, Linux Pocket Guide provides an easy-to-use reference that you can keep by your keyboard for those times when you want a fast, useful answer, not hours in the man pages.Linux Pocket Guide is organized the way you use Linux: by function, not just alphabetically. It's not the 'bible of Linux; it's a practical and concise guide to the options and commands you need most. It starts with general concepts like files and directories, the shell, and X windows, and then presents detailed overviews of the most essential commands, with clear examples. You'll learn each command's purpose, usage, options, location on disk, and even the RPM package that installed it.The Linux Pocket Guide is tailored to Fedora Linux--the latest spin-off of Red Hat Linux--but most of the information applies to any Linux system.Throw in a host of valuable power user tips and a friendly and accessible style, and you'll quickly find this practical, to-the-point book a small but mighty resource for Linux users.

Book Podcasting 101

    Book Details:
  • Author : Adam Torbert
  • Publisher : Independently Published
  • Release : 2020-12-19
  • ISBN :
  • Pages : 90 pages

Download or read book Podcasting 101 written by Adam Torbert and published by Independently Published. This book was released on 2020-12-19 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: ★★ Buy the Paperback version of this book and get the eBook version included for FREE ★★ There has never been a better time than now to get started with podcasting given that the majority of people have the means to access your content, and also due to the fact that the podcasting space is less crowded in comparison to the other forms of online content. Showing you how to get started with podcasting is what this book is all about. Starting a podcast is easier and more accessible to everyone than ever, however, it is necessary to know how to do it properly and that starts by picking a niche and having an understanding of the target audience. If the podcast doesn't start from a solid foundation, then there's no point in even taking it further. In this book you can expect to learn about: -Necessary tools -What does it take to create high-quality podcasts -How to monetize a podcast -And a lot more! The number of podcast listeners is growing year by year, and all it takes is grabbing a small piece of the pie to have a successful and sustainable career. If you are ready to learn how to get started with podcasting, then scrolling over to the BUY button and clicking it is the first step.

Book Podcasting For Beginners Everything to Start   Grow Your Podcast s  Including Social Media Marketing   Advertising  YouTube  Instagram  Tips  Attracting Loyal Listeners  Monetizing

Download or read book Podcasting For Beginners Everything to Start Grow Your Podcast s Including Social Media Marketing Advertising YouTube Instagram Tips Attracting Loyal Listeners Monetizing written by Brandon's Business Guides and published by . This book was released on 2020-10-02 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover How You Can Start Your Own Podcast Around Your Passion, Grow Your Audience Rapidly And Earn $1000's Every Single Month... Do you want to start your own podcast? Do you want to earn a full time income podcasting about your passion? Do you want to provide endless amounts of value to your listeners & build your own tribe of raving fans? These days, it seems like everyone and their Dog are starting a Podcast. So, the question then becomes how can you stand out? How can you grow your podcast rapidly, build an audience and actually make this a successful endeavor. Not only that, but how can you master every step of the process, such as the hosting, casting, making & growing of the podcast so that you have the highest quality podcast possible. Each of us have our unique voice that deserves to be heard, but we just don't know where to begin. That is where this book will help you. We've packed it with actionable step by step advice so you can transform your huge ideas and dreams, into a successful & sustainable Podcast. After all, Podcasts are the fastest growing form of Media around, but this doesn't mean they're easy to create and sustain, in fact, in such a fast growing world, it is absolutely essential that you know how to create an amazing show, build your ideal audience and monetize so you can eat more than PB& J sandwiches for dinner. Anyways, here's a slither of what's inside... How To Get Your First 1000 Listeners (It's Far Easier Than You Think) Discover Your 'Why' Around Starting Your Podcast & Uncover The Unlimited Motivation You Have Within How To Uncover What Your Show Is Truly About & How To Use A Simple 'Pitch' To Attract Advertisers & Sponsors A Step By Step Guide To Uncovering Your Ideal Listener And Crafting Your Very Own Listener Avatar Why You Need To Structure Every Show You Do & Exactly How To Create Your Own Show 'Blueprint' For Every Episode A Precise Guide To All The Equipment And Gear You Need For Your Podcasting Journey 5 Must Know Tips For Becoming An Amazing Podcast Host How To Get Incredible Guests To Come On Your Show 4 Ways To Monetize Your Podcast While Keeping Your Integrity In Check 3 Simple, Yet Wildly Effective, Ways For Handling Your Critics Why You Should NEVER Simply Copy Top Podcasters And Expect The Same Success (And What To Do Instead) The 3 Step Formula For Teasing Your Audience About The Upcoming Episode And Skyrocket Your Regular Viewers How To Follow Up With A Guest After The Episode So They NEVER Forget About Your Show And Are Sure To Come Back For More Episodes! And That Is Barely Scratching The Surface! Even if you've NEVER created any kind of video in your life, even if you have ZERO idea how to build a loyal audience you can monetize and even if you have no idea how you can even get guests for your Podcast, this book will show you exactly how to turn your idea into a wildly successful Podcast starting today! So, If You Want The Easy To Follow Blueprint For Starting Your Podcast & Turning Your Passion Into A Hugely Successful Career While Building An Audience That Loves Your Work, Then Scroll Up And Click "Add To Cart."

Book The Quick Start Guide to Starting a Podcasting

Download or read book The Quick Start Guide to Starting a Podcasting written by James Taylor and published by CreateSpace. This book was released on 2015-02-26 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web has given colossal power in the hands of the user. This always developing computerized world has acquainted humanity with various helpful and incomprehensible innovations. One such innovation that has picked up monstrous prominence in the later past is podcasting. In the event that you are mindful about the most recent happenings in the innovation field, then the likelihood that you would have heard this term a few times is fairly high. In any case, the absence of material and mindfulness about the innovation dissuades its gathering of people to utilize its energy to its full limit. This book starts with a concise presentation about podcasting and how it has become, through the years, to end up what it is today. Podcasting is colossally lucrative, and the vast majority are pulled in towards this innovation for this very reason. Then again, a great many people question in the event that they are qualified and sufficiently skilful to earn cash utilizing podcasting. Noting this question, the book likewise explains on alternate employments of podcasting and acquaints its perusers with podcatching and podcast tuning in. The book can be utilized as a fast startup manual for podcasting by users and acquaints them with the advanced universe of podcasting.

Book Podcasting For Beginners

    Book Details:
  • Author : Brandon's Business Guides
  • Publisher :
  • Release : 2020-10-02
  • ISBN : 9781989838815
  • Pages : 146 pages

Download or read book Podcasting For Beginners written by Brandon's Business Guides and published by . This book was released on 2020-10-02 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover How You Can Start Your Own Podcast Around Your Passion, Grow Your Audience Rapidly And Earn $1000's Every Single Month... Do you want to start your own podcast? Do you want to earn a full time income podcasting about your passion? Do you want to provide endless amounts of value to your listeners & build your own tribe of raving fans? These days, it seems like everyone and their Dog are starting a Podcast. So, the question then becomes how can you stand out? How can you grow your podcast rapidly, build an audience and actually make this a successful endeavor. Not only that, but how can you master every step of the process, such as the hosting, casting, making & growing of the podcast so that you have the highest quality podcast possible. Each of us have our unique voice that deserves to be heard, but we just don't know where to begin. That is where this book will help you. We've packed it with actionable step by step advice so you can transform your huge ideas and dreams, into a successful & sustainable Podcast. After all, Podcasts are the fastest growing form of Media around, but this doesn't mean they're easy to create and sustain, in fact, in such a fast growing world, it is absolutely essential that you know how to create an amazing show, build your ideal audience and monetize so you can eat more than PB& J sandwiches for dinner. Anyways, here's a slither of what's inside... How To Get Your First 1000 Listeners (It's Far Easier Than You Think) Discover Your 'Why' Around Starting Your Podcast & Uncover The Unlimited Motivation You Have Within How To Uncover What Your Show Is Truly About & How To Use A Simple 'Pitch' To Attract Advertisers & Sponsors A Step By Step Guide To Uncovering Your Ideal Listener And Crafting Your Very Own Listener Avatar Why You Need To Structure Every Show You Do & Exactly How To Create Your Own Show 'Blueprint' For Every Episode A Precise Guide To All The Equipment And Gear You Need For Your Podcasting Journey 5 Must Know Tips For Becoming An Amazing Podcast Host How To Get Incredible Guests To Come On Your Show 4 Ways To Monetize Your Podcast While Keeping Your Integrity In Check 3 Simple, Yet Wildly Effective, Ways For Handling Your Critics Why You Should NEVER Simply Copy Top Podcasters And Expect The Same Success (And What To Do Instead) The 3 Step Formula For Teasing Your Audience About The Upcoming Episode And Skyrocket Your Regular Viewers How To Follow Up With A Guest After The Episode So They NEVER Forget About Your Show And Are Sure To Come Back For More Episodes! And That Is Barely Scratching The Surface! Even if you've NEVER created any kind of video in your life, even if you have ZERO idea how to build a loyal audience you can monetize and even if you have no idea how you can even get guests for your Podcast, this book will show you exactly how to turn your idea into a wildly successful Podcast starting today! So, If You Want The Easy To Follow Blueprint For Starting Your Podcast & Turning Your Passion Into A Hugely Successful Career While Building An Audience That Loves Your Work, Then Scroll Up And Click "Add To Cart."

Book Podcasting for Beginners

    Book Details:
  • Author : Martin Foster
  • Publisher : Boston Exclusive Press
  • Release : 2021-05-20
  • ISBN : 9781801914314
  • Pages : 110 pages

Download or read book Podcasting for Beginners written by Martin Foster and published by Boston Exclusive Press. This book was released on 2021-05-20 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: 55% OFF for Bookstores! Find out the final price! Would you like to create your own podcast but you don't know where to start? Podcasting it's a splendid hobby and could be a lucrative business. But, as you already know, there is so much competition out there and so many different podcasters. Nowadays podcasting is very popular and the probability it's getting more and more. Podcasting it's not easy if you want to stand out from the crowd, generate traffic and of course be it profitable. It's important to take the best procedures and strategies since doing it on your own could be not a so good idea. This book gives you practical ideas and strategies to create profitable podcasting, these are some topics: - What is a podcast?- Podcast History- Types of podcasts- Starting a podcast on the cheap- The right equipment- The contents- Finding guests- The best sound- Distribution- Social Media- Launch- Building a brand- Monetization- Tips and common errors- Much more... What are you waiting for? Buy your copy right now! Your Customers Will Never Stop to Use this Awesome Book!

Book Podcasting for Beginners

    Book Details:
  • Author : Daniel Hunt
  • Publisher :
  • Release : 2020
  • ISBN : 9781393184256
  • Pages : pages

Download or read book Podcasting for Beginners written by Daniel Hunt and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to create a successful podcast with the help of this amazing guide! Want to start a profitable podcast? Do you have a message to share with the world, but you're not sure where to start? Then keep reading! Inside this book, you'll uncover comprehensive, powerful strategies for creating a successful podcast. With reference to technical tools, building your brand, and generating traffic for free, this incredible guide is your all-in-one for podcasting success! From monetization and advertising to a summary of must-have technical tools, now you can go from beginner to podcasting pro with ease. Here's what you'll discover inside:The A-Z of Podcasting - A Detailed BreakdownMust-Have Tech and EquipmentHow to Plan, Shoot, Edit, and Upload Your PodcastStrategies For Getting FREE TrafficMastering Ads and Building Your BrandTips and Tricks for Monetizing Your New PodcastAnd More!So if you want to supercharge your success and create your dream podcast, then this is the book for you! Create high-quality material, master the world of ads, and start making money today! Buy now to begin your podcasting journey!

Book Podcast Academy  The Business Podcasting Book

Download or read book Podcast Academy The Business Podcasting Book written by Michael Geoghegan and published by CRC Press. This book was released on 2012-07-26 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!

Book Content Rules

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.