Download or read book Kairos written by Ulysse Malassagne and published by First Second. This book was released on 2020-05-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Kairos, French graphic novelist Ulysse Malassagne turns the typical damsel-in-distress narrative on its head. With stunning art, epic battle scenes, and unexpected plot twists, Kairos forces you to question where to draw the line between hero and antihero. Nills and Anaelle are looking forward to their first night in their rustic cabin in the woods. But the couple’s idyllic vacation is suddenly thrown into turmoil when a strange flash of light bursts from the fireplace. A portal appears, and out of it spill dragon-like creatures that are armed to the teeth. They grab Anaelle and flee back through the portal, leaving a distraught Nills with a sudden decision: stay behind, or leap through after her? He leaps. And that’s when things get really weird.
Download or read book Cold War in Southern Africa written by Sue Onslow and published by Routledge. This book was released on 2009-09-10 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume examines the complexities of the Cold War in Southern Africa and uses a range of archives to develop a more detailed understanding of the impact of the Cold War environment upon the processes of political change. In the aftermath of European decolonization, the struggle between white minority governments and black liberation movements encouraged both sides to appeal for external support from the two superpower blocs. Cold War in Southern Africa highlights the importance of the global ideological environment on the perceptions and consequent behaviour of the white minority regimes, the Black Nationalist movements, and the newly independent African nationalist governments. Together, they underline the variety of archival sources on the history of Southern Africa in the Cold War and its growing importance in Cold War Studies. This volume brings together a series of essays by leading scholars based on a wide range of sources in the United States, Russia, Cuba, Britain, Zambia and South Africa. By focussing on a range of independent actors, these essays highlight the complexity of the conflict in Southern Africa: a battle of power blocs, of systems and ideas, which intersected with notions and practices of race and class This book will appeal to students of cold war studies, US foreign policy, African politics and International History. Sue Onslow has taught at the London School of Economics since 1994. She is currently a Cold War Studies Fellow in the Cold War Studies Centre/IDEAS
Download or read book Conflict and Peace in Central Eurasia written by Babak Rezvani and published by BRILL. This book was released on 2015-01-27 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conflict and Peace in Central Eurasia combines theory with in-depth description and systematic analyses of ethnoterritorial conflict and coexistence in Central Eurasia. Central Eurasia is at the heart of the Eurasian continent around the Caspian Sea. Much of this macro-region is made up of the post-Soviet republics in Central Asia and the Caucasus, but it also covers other areas, such as parts of Russia and Iran. Central Eurasia is subject to a number of ethnoterritorial conflicts. Yet at the same time, a large number of ethnic groups, speaking different languages and following different religions, coexist peacefully in this macro-region. Babak Rezvani explains ethno-territorial conflicts not only by focusing on these conflicts but also by comparing all cases of conflict and coexistence in (post-)Soviet Central Asia, the Caucasus and Fereydan, the so-called Iranian little Caucasus. Aiming at formulating new theories, this book makes use of qualitative comparative analysis (QCA), as well as case studies and statistical analyses. It provides an innovative and interesting contribution to Eurasian Studies and Conflict Analysis, and at the same time demonstrates a detailed knowledge of the relevant literature. Based on thorough research, the study offers a deep and insightful history of the areas and conflicts concerned.
Download or read book Nation Building in Turkey and Morocco written by Senem Aslan and published by Cambridge University Press. This book was released on 2015 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compares the relatively peaceful relationship between the Berbers and the Moroccan state with the violent relationship between the Kurds and the Turkish state.
Download or read book Escape to Hell and Other Stories written by Muammar Qaddafi and published by Stanké. This book was released on 1998 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the present texts, aside from the views as a revolutionary and a prophet, we discover Quaddafi as a writer and an essayist.
Download or read book International Marketing written by Vern Terpstra and published by Naper Press. This book was released on 2012 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition is significantly shorter, covers all the international marketing tasks and knowledge statements from the NASBITE Certified Global Business Professional (CGBP) certification, has a new focus on global entrepreneurship, and includes an ongoing team project called the Global Marketing Plan.
Download or read book International Marketing RLE International Business written by Colin Gilligan and published by Routledge. This book was released on 2013-01-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Download or read book Redefining Global Strategy written by Pankaj Ghemawat and published by Harvard Business Press. This book was released on 2007-09-27 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do so many global strategies fail—despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, “flat” world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity—including direct investment, tourism, and communication—happens locally, not internationally. In this “semiglobalized” world, one-size-fits-all strategies don’t stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how—by providing tools for: · Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. · Tracking the implications of particular border-crossing moves for your company’s ability to create value. · Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences—as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.
Download or read book International Marketing Research written by Alex Rialp and published by Elsevier. This book was released on 2006-11-27 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international marketing literature has grown exponentially in recent years in order to offer sufficient support to corporate and public policy-makers confronting today's turbulent global business conditions. However, according to some of the most recent and outstanding critical assessments of international marketing as a field of study, several promising research avenues are still open to further academic research in this scientific discipline. Accordingly, this volume is conceived as a deep exploration of the evolving nature of the international marketing discipline attending to the diverse sources of emerging opportunities and challenges currently confronting this field of research in the earliest years of this century. The papers in this volume approach this issue from different perspectives. Special consideration is given to firms' export behavior and performance as perhaps still the most relevant, but not the only international marketing strategy among SMEs in both developed and emerging economies. However, strategic internationalization processes in different sectoral contexts (manufacturing, hi-tech and service sectors, and also retailing) are also widely considered in this volume. Of course, the evolving nature of firms' internal capabilities and of shifting environmental forces, which become crucial issues mostly from the international marketers' perspective, are also outlined. Finally, more specific attention is devoted to the increased impact associated with the so-called information technology revolution (especially, the Internet) on business internationalization and international marketing policies and practices. Whereas the primary target readers of this volume are surely scholars and students generally interested in international business/marketing or even international entrepreneurship disciplines, both practitioners and policy-makers in this field should also find relevant insights into their current and future activities. Book jacket.
Download or read book Principles of International Marketing written by Michael R. Czinkota and published by South Western Educational Publishing. This book was released on 2010 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest book from Cengage Learning on International Marketing, International Edition (with InfoTrac«)
Download or read book International Marketing Strategy written by Isobel Doole and published by . This book was released on 2008 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Integrated Marketing Communications written by David Pickton and published by Financial Times/Prentice Hall. This book was released on 2005 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Net/pickton to find additional valuable teaching and learning materials. David Pickton is Head of the Marketing Department at Leicester Business School, De Montfort University. Amanda Broderick is Senior Lecturer in Marketing and Head of Research in the Marketing Group at Aston Business School.
Download or read book Global Marketing written by Svend Hollensen and published by . This book was released on 2004 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.
Download or read book International Marketing written by Hans Mühlbacher and published by . This book was released on 2006 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Marketing written by Richard Fletcher and published by . This book was released on 1999 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Management written by Kamal Fatehi and published by . This book was released on 1996 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate/graduate-level courses in International Management and International Business. This book takes a cross-cultural and functional perspective in international management. Managerial functions are discussed in a cross-cultural setting of an international operation. Emphasis is placed on the importance of cross- cultural differences and the challenges of working in a diverse work environment where people may not share the same basic values and assumptions.
Download or read book International Marketing written by Brad Alan Kleindl and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
