Download or read book A Guide to Films and Their Uses by Sales Executives written by National Sales Executives, inc., New York and published by . This book was released on 1951 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Film Guide for Sales and Marketing Executives written by Sales and Marketing Executives International and published by . This book was released on 1961 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Catalog of Copyright Entries Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1952 with total page 1506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes Part 1A: Books and Part 1B: Pamphlets, Serials and Contributions to Periodicals
Download or read book Guides to Information Sources for Education in Distribution written by United States. Business and Defense Services Administration. Office of Distribution and published by . This book was released on 1961 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Information Guide written by and published by . This book was released on 1959 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Small Business Bibliography written by and published by . This book was released on 1964 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Film Guide for Marketing Executives written by Sales and Marketing Executives International and published by . This book was released on 1966 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing to Moviegoers written by Robert Marich and published by Taylor & Francis. This book was released on 2005-04-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing to Moviegoers" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.
Download or read book Marketing to Moviegoers written by Robert Marich and published by SIU Press. This book was released on 2013-01-30 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.
Download or read book Sales Management written by and published by . This book was released on 1928 with total page 1934 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book AMA Management Report written by and published by . This book was released on 1960 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Popular Photography ND written by and published by . This book was released on 1947-10 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tide written by and published by . This book was released on 1951 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Data Processing Today written by American Management Association. Finance Division and published by . This book was released on 1960 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managers Magazine written by and published by . This book was released on 1928 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Motion Picture Herald written by and published by . This book was released on 1925 with total page 1104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
