Download or read book Strategic Market Research written by Anne E. Beall and published by iUniverse. This book was released on 2010-07-14 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research. With more than fifteen years of experience in conducting market research, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. Strategic Market Research discusses identifying the strategic questions that will help a business; using the right research techniques to answer these questions; obtaining the level of depth required to have insight; reading the nonverbal communications of research respondents when doing qualitative work; identifying the emotional aspects of human behavior; using statistical analyses to understand what drives markets; going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations. Implementing the strategic approach from the beginning to the end of a project provides information that promotes change.

Download or read book A Guide to Conducting Research written by MAGWA Simuforosa and published by Strategic Book Publishing Rights Agency. This book was released on 2015-11-10 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Guide to Conducting Research: A Student Handbook is a must-read for students in higher education institutions. The book is specifically aimed at undergraduate and postgraduate researchers. The information included will equip readers with an appreciation of research topics, designs, methods, and research reporting for academic purposes. The handbook can also be used as a tool by lecturers and professors who are either teaching research methods courses, or are supervising students doing projects, dissertations, or theses. The overall purpose is to provide students with the information and skills needed to complete a research report at the undergraduate or post-graduate level. The handbook comprises eleven chapters, each with an introduction, body, and a summary meant to enhance understanding of the text.

Download or read book A Guide to Conducting Online Research written by Ted J Gaiser and published by SAGE. This book was released on 2009-03-18 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Guide to Conducting Online Research is designed to support students, academics and research practitioners in using technology to conduct their research. The book begins by looking at what questions to ask and how to prepare to conduct online research, then concentrates on particular technologies and how to employ them effectively, before concluding with a discussion of the peculiarities of conducting research in the online environment. Practical advice is offered on common issues and problems, such as: - How to decide which application is best for your research purposes? - What can be done to guarantee the anonymity of research participants? - What kinds of challenges do firewalls present and how can they be mitigated? A Guide to Conducting Online Research provides a wealth of advice, explanation, instruction, self-help tips and examples, making this a helpful resource for anyone using technology in conducting their research.

Download or read book Introducing Research Methodology written by Uwe Flick and published by SAGE. This book was released on 2015-03-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lecturers/instructors - request a free digital inspection copy here In the Second Edition of this textbook designed for new researchers, Uwe Flick takes readers through the process of producing a research project. The book gives readers the fundamental data collection and analysis skills that they need for their first project, as well as a good understanding of the research process as a whole. It covers both quantitative and qualitative methods, and contains plenty of real-life examples from the author's own research. The book will help readers to answer questions such as: why do social research in the first place? how do I develop a researchable question? what is a literature review and how do I conduct one? how could I collect and analyze data? what if I want to do my research online? Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.

Download or read book Conducting Educational Research written by Daniel J. Boudah and published by SAGE. This book was released on 2011 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conducting Educational Research: Guide for Completing a Major Project provides concise, accurate guidance through the entire research process, from developing and focusing research questions, to searching the existing literature, to selecting the most appropriate research design, measurement, and analyses, to interpretation and communication of outcomes. Each chapter represents a step in the process and begins by with a concise overview of the topic. Each chapter includes features and activities that ensure the researcher is asking the right questions and producing a quality project.

Download or read book The Essential Guide to Doing Your Research Project written by Zina O'Leary and published by SAGE. This book was released on 2013-11-18 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential Guide to Doing Your Research Project 2e is the ultimate companion to successfully completing your research project. Warm and pragmatic, it gives you the skills and the confidence needed to succeed no matter what happens along the way. The book guides you through every step of your research project, from getting started to analysing data and writing up. Each stage is clearly set out, highlighting best practice and providing practical tips and down-to-earth advice for actually doing research. Key features include: Fully developed companion website including podcasts, worksheets, examples of real projects and links to journal articles Chapter summaries Boxed definitions of key terms Full glossary Suggestions for further reading Bursting with real world examples and multidisciplinary case studies, this book addresses the key questions posed by anyone hoping to complete a research project. It is the must-have textbook every student needs. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.

Download or read book Conducting Personal Network Research written by Christopher McCarty and published by Guilford Publications. This book was released on 2019-02-22 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written at an introductory level, and featuring engaging case examples, this book reviews the theory and practice of personal and egocentric network research. This approach offers powerful tools for capturing the impact of overlapping, changing social relationships and contexts on individuals' attitudes and behavior. The authors provide solid guidance on the formulation of research questions; research design; data collection, including decisions about survey modes and sampling frames; the measurement of network composition and structure, including the use of name generators; and statistical modeling, from basic regression techniques to more advanced multilevel and dynamic models. Ethical issues in personal network research are addressed. User-friendly features include boxes on major published studies, end-of-chapter suggestions for further reading, and an appendix describing the main software programs used in the field.

Download or read book A Guide to Conducting Prevention Research in the Community written by James G Kelly and published by Routledge. This book was released on 2014-02-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This provocative and useful volume is a step-by-step guide to assist professionals in implementing valid and useful community research and creating preventive interventions that have positive and lasting effects on the development of the community. The authors--including James G. Kelly, one of the fathers of prevention--offer valuable suggestions for developing community processes to assist the prevention researcher and the community in designing research that is embedded in the community. Experts focus on the topics that can help establish and sustain effective long-term working relationships with community members. Numerous examples illustrate how the collaborative working relationship can create the variety of resources that are needed to eventually implement policy changes stimulated by the research and help to sustain the impact of the research findings after the research has been completed.This exciting book illustrates how community research related to the prevention of mental illness and the promotion of mental health can be scientific and objective, as well as a positive collaboration between the research staff and community members. Focus upon community needs Emphasize educational activities to support the prevention research Identify points of policy impact before the research begins Enhance the development of social networks and social support systems for the development of competencies Provide criteria for the selection of systemic variables for the research Include reference to the multiple levels of a community which may affect the research topic Specify ways in which participants can identify and own the research topic Outline criteria for assessing the side effects of the prevention research In order to better understand the needs, values, commitments, and resources of the community in which he or she is working, the researcher is encouraged to select research topics derived from underlying community needs, educated the public about prevention, identify points of policy impact, and determine the informal social networks that enhance the development of social competencies in the community. The benefits of the collaborative relationship between prevention researchers and the community are strongly emphasized. A Guide to Conducting Prevention Research in the Community aims to guide citizens and professionals in implementing valid and useful community research and create preventive interventions that have positive and lasting effects on the development of the community.

Download or read book How to do Research written by Jonathan St B T Evans and published by Psychology Press. This book was released on 2013-04-03 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the existence of a large number of research methods textbooks, until now there has not been one offering coherent discussion of or clearly outlining a 'strategy' for research. How to do Research is intended to decisively redress this imbalance. Offering practical advice on all methodological aspects of research from literature review and interpretation of findings - to development of theories, writing and publication, this book also provides a consideration of the major conceptual aspects of conducting research. The whole process of research, from philosophical underpinnings to key concepts in implementation, is critically examined and practical advice provided. This book will be a useful resource for post-graduate students, at both MA and PhD level, for anyone in the early years of an academic career and for those carrying out research for the first time. Despite the existence of a large number of research methods textbooks, until now there has not been one offering coherent discussion of or clearly outlining a 'strategy' for research. How to do Research is intended to decisively redress this imbalance.

Download or read book The Teacher s Guide to Research written by Jonathan Firth and published by Routledge. This book was released on 2019-07-29 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible guide provides practical support on becoming research engaged and research active within the school and beyond. It explores the meaning of research and clarifies multiple types of research which lead to different views on ‘what works’, all whilst showing how to engage with the latest educational findings and how to conduct classroom-based research as part of career-long professional development. Divided into three parts, this book examines the various understandings of being ‘research-engaged’ and covers key issues such as: Finding and interpreting research How to apply and evaluate findings in reliable ways Planning and carrying out a classroom-based project Building a culture of research within a school Establishing local research networks Publishing work Illustrated with inspiring examples of how to these implement ideas in schools, The Teachers’ Guide to Research is perfect for practicing schools teachers, student teachers and educational leaders who are looking to expand their research knowledge and rekindle their professional curiosity.

Download or read book Understanding and Evaluating Research written by Sue L. T. McGregor and published by SAGE Publications. This book was released on 2017-10-25 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding and Evaluating Research: A Critical Guide shows students how to be critical consumers of research and to appreciate the power of methodology as it shapes the research question, the use of theory in the study, the methods used, and how the outcomes are reported. The book starts with what it means to be a critical and uncritical reader of research, followed by a detailed chapter on methodology, and then proceeds to a discussion of each component of a research article as it is informed by the methodology. The book encourages readers to select an article from their discipline, learning along the way how to assess each component of the article and come to a judgment of its rigor or quality as a scholarly report.

Download or read book Conducting Undergraduate Research in Education written by Taylor & Francis Group and published by Routledge Undergraduate Research Series. This book was released on 2022-02-11 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a student-focused guide to conducting undergraduate research in education and education-related programs, engaging students in the process of learning through research and supporting them to navigate their multidimensional academic programs. Written for undergraduate students in teacher education programs, the book features a range of leading voices in the field who offer a step-by-step guide to all elements of the research process: from conducting a literature review and choosing a research topic, to collecting data and building a research community with peers and mentors. Ultimately, volume editors Ruth J. Palmer and Deborah L. Thompson help model the competencies that students need to succeed, including complex thinking, strategic design, modeling, and persistent iterative practice, while demonstrating how conducting research can help students develop as deep thinkers, courageous researchers, and active participants in their communities of practice. Offering strategic approaches, support, and guidance, this book demonstrates the wider importance of undergraduate research in informing educational practice and policy, as well as understanding schools beyond the classroom context, encouraging active engagement and continued learning progression.

Download or read book The Essential Guide to Using the Web for Research written by Nigel Ford and published by SAGE. This book was released on 2011-10-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will be vital reading for anyone doing research, since using the web to find high quality information is a key research skill. It introduces beginners and experts alike to the most effective techniques for searching the web, assessing and organising information and using it in a range of scenarios from undergraduate essays and projects to PhD research. Nigel Ford shows how using the web poses opportunities and challenges that impact on student research at every level, and he explains the skills needed to navigate the web and use it effectively to produce high quality work. Ford connects online skills to the research process. He helps readers to understand research questions and how to answer them by constructing arguments and presenting evidence in ways that will enhance their impact and credibility. The book includes clear and helpful coverage of beginner and advanced search tools and techniques, as well as the processes of: @!critically evaluating online information @!creating and presenting evidence-based arguments @!organizing, storing and sharing information @!referencing, copyright and plagiarism. As well as providing all the basic techniques students need to find high quality information on the web, this book will help readers use this information effectively in their own research. Nigel Ford is Professor in the University of Sheffield′s Information School.

Download or read book How to Do Your Research Project written by Gary Thomas and published by SAGE Publications. This book was released on 2009-06-04 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you doing a research project? Do you need advice on how to carry out research? Does writer's block get in the way of your dissertation? Nearly all students need to do a research project at some point during their degree. How to do your Research Project guides you through the different phases of doing so. With practical examples, Thomas explains what should happen at each project phase, detailing the main design frames and methods used in social science research, and providing down to earth and practical advice on weaving these elements together into a coherent whole.

Download or read book Doing Interview Research written by Uwe Flick and published by SAGE. This book was released on 2021-10-13 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to use interview methods in your research project but are not sure where to start, this book will get you up and running. With hands-on advice for every stage of the social research process, it helps you succeed in every step, from understanding interview research through to designing and conducting your study and working with data. The book: Discusses eight methods of interviewing in-depth, including semi-structured interviews, narrative interviews, focus groups and online interviews. Features over 75 case studies of real interview research from across the globe, including Australia, Canada, Germany, Norway, the Philippines and South Africa. Spotlights strategies for conducting ethical, inclusive research, including indigenous research approaches. Packed not only with learning features - including learning objectives, checklists of questions to ask yourself at every stage of your project, practical exercises to help you put your learning into practice and further reading so you can broaden your knowledge - it is also supported by online resources such as annotated transcripts and videos of mock interviews to empower any social science student to use interview research methods with confidence.

Download or read book Doing Developmental Research written by Tricia Striano and published by Guilford Publications. This book was released on 2016-02-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Subject Areas/Keywords: child development, children, developmental psychology, developmental research methods, developmental science, early childhood, infancy research, infants, parents, preschoolers, research laboratory, research studies DESCRIPTION Addressing practical issues rarely covered in methods texts, this userfriendly, jargonfree book helps students and beginning researchers plan infant and child development studies and get them done. The author provides stepbystep guidance for getting involved in a developmental laboratory and crafting effective research questions and proposals. Tips on recruiting study participants cover access issues--such as how to overcome language and cultural barriers--and include helpful sample scripts. The book offers time management strategies, pointers for organizing and communicating data, and a roadmap of the journal publication process, complete with an annotated sample article. Numerous concrete examples, checklists, worksheets, and exercises are featured. Reproducible forms can be downloaded and printed in a convenient 8 1/2" x 11" size"--

Download or read book Doing Academic Research written by Ted Gournelos and published by Routledge. This book was released on 2019-05-14 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online student resource material cab be accessed under the 'Support Materials' tab at https://www.routledge.com/9780367207939 Doing Academic Research is a concise, accessible, and tightly organized overview of the research process in the humanities, social sciences, and business. Conducting effective scholarly research can seem like a frustrating, confusing, and unpleasant experience. Early researchers often have inconsistent knowledge and experience, and can become overwhelmed – reducing their ability to produce high quality work. Rather than a book about research, this is a practical guide to doing research. It guides budding researchers along the process of developing an effective workflow, where to go for help, and how to actually complete the project. The book addresses diversity in abilities, interest, discipline, and ways of knowing by focusing not just on the process of conducting any one method in detail, but also on the ways in which someone might choose a research method and conduct it successfully. Finally, it emphasizes accessibility and approachability through real-world examples, key insights, tips, and tricks from active researchers. This book is a highly useful addition to both content area courses and research methods courses, as well as a practical guide for graduate students and independent scholars interested in publishing their research.