Download or read book The Visual Design Primer written by Susan G. Wheeler and published by Pearson. This book was released on 2002 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate courses in Graphic Design Fundamentals and Introduction to Design where students learn the foundations of design before choosing a specific design focus. Filled with step-by-step design development examples, this easy-to-use, "how-to" introductory design book clearly explains the basic building blocks of design--how to stimulate creativity, the process of design (from thumbnails to layouts to comprehensives), and the immediate application of these concepts to specific design projects for print and electronic media. Exceptionally student-friendly in tone and format, it is fully in tune with the needs and concerns of students contemplating an exciting and rewarding career in design--covering material in a simple and accessible manner, and offering a brief history of the field and preparation for entering the profession. Presenting information in a variety of styles, from summary notes to annotated illustrated examples to extended text paragraphs, it serves as a trigger for each topic by laying out the high-points with a wealth of practical design tips and examples that can be supplemented with instructor-assigned projects, demonstrations, examples, and in-class lab activities.
Download or read book A Primer of Visual Literacy written by Donis A Dondis and published by MIT Press. This book was released on 1974-09-15 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students; those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are "writers": or not; they should find it equally necessary to be visually literate, "artists" or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia. Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ("See Jane run."), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).
Download or read book The Language of Graphic Design written by Richard Poulin and published by . This book was released on 2012-10 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.
Download or read book Go A Kidd s Guide to Graphic Design written by Chip Kidd and published by Workman Publishing. This book was released on 2022-06-07 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback: Chip Kidd's introduction to graphic design for kids.
Download or read book A Type Primer written by John Kane and published by Laurence King Publishing. This book was released on 2002 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide full of practical hints to help build the confidence of graphics and typography students. Its aim is to bring the reader to the point where they understand the basic principles of typography and to strengthen the designer's 'eye' through informed, direct observation.
Download or read book Graphic Design Theory written by Helen Armstrong and published by Chronicle Books. This book was released on 2012-08-10 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
Download or read book Design Studies written by Audrey Bennett and published by Princeton Architectural Press. This book was released on 2006-08-31 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently,the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The texts presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their designwhether by investigating how senior citizensreact to design aesthetics, how hip hop culture can influence design, or how design for Third World nations is affected by cultural differences. Contributors also outline inspired ways in which design educators can teach research methods to their students. Finally, Design Studies is rounded out by five annotated bibliographies to further aid designers in their research. This comprehensive reader is the definitive reference for this new direction in graphic design, and an essential resource for both students and practitioners.
Download or read book Graphic Design for the Electronic Age written by Jan V. White and published by . This book was released on 1988 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A Xerox Press book." Includes index.
Download or read book Graphic Design Time Line written by Steven Heller and published by Skyhorse Publishing Inc.. This book was released on 2000 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This matchless volume is the first to record the milestones of graphic design, from its beginnings as a viable art and craft to its most sophisticated, present-day accomplishments.
Download or read book 100 Ideas that Changed Graphic Design written by Steven Heller and published by Laurence King Publishing. This book was released on 2019-01-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).
Download or read book Graphic Design for Nondesigners written by Tony Seddon and published by Chronicle Books. This book was released on 2009-07-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not a graphic designer? Not a problem! Whether the project's a birthday card, a poster, or a flier, Graphic Design for Nondesigners is here to help. Twenty step-by-step projects for designing everything from Web sites to business cards to T-shirts are accompanied by a clear and concise initiation into the basic principles of graphic design—including the effective use of space, color, and type—presented in a way that's easy for anyone to start applying right away. Armed with this essential primer, nondesigners will have everything they need to go forth and create effective design with polish, panache, and grace.
Download or read book Graphic Design written by Michael MacGarry and published by . This book was released on 2008 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book PCR Primer Design written by Chhandak Basu and published by Humana. This book was released on 2016-10-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an overview on design PCR primers for successful DNA amplification. Chapters focus on primer design strategies for quantitative PCR, in silico PCR primer design, and primer design using software. Written in the highly successful Methods in Molecular Biology series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and tips on troubleshooting and avoiding known pitfalls. Authoritative and easily accessible, PCR Primer Design, Second Edition seeks to aid molecular biology students, researchers, professors and PCR enthusiasts.
Download or read book The Elements of Typographic Style written by Robert Bringhurst and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition, fully revised enlarged and reset in 2012, further updated in 2017. Version 4.3 of the 4th edition (2019) includes many updates; see title page verso for a list of pages.
Download or read book The Engineering Design Primer written by K. L. Richards and published by CRC Press. This book was released on 2020-01-30 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Created to support senior-level courses/modules in product design, K. L. Richard’s Engineering Design Primer reflects the author’s deep experience in engineering product management and design. The combination of specific engineering design processes within the broader context of creative, team-based product design makes this book the ideal resource for project-based coursework. Starting with design concepts and tasks, the text then explores materials selection, optimisation, reliability, statistics, testing and economic factors – all supported with real-life examples. Student readers will gain a practical perspective of the work they’ll be doing as their engineering careers begin. Features Presents the design, development and life-cycle management of engineered products Builds the skills and knowledge needed for students to succeed in their capstone design projects Brings design concepts alive with practical examples and descriptions Emphasises the team dynamics needed in engineering practice Examines probability, reliability, testing and life-cycle management of engineered products
Download or read book The Graphic Designer s Guide to Portfolio Design written by Debbie Rose Myers and published by John Wiley & Sons. This book was released on 2013-10-21 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Landing a job in graphic design or multimedia starts with the creation of a portfolio that showcases a student's best work. With sample portfolios, interviews with leaders in graphic design and advertising industries, and step-by-step instruction for creating professional print and digital portfolios, this book helps students successfully transition from design student to design professional. Now fully updated, it is the only guide to creating job-winning print-based and digital portfolios specifically for graphic designers.
Download or read book PCR Primer Design written by Anton Yuryev and published by Springer Science & Business Media. This book was released on 2008-02-03 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the heart of most high-throughput methods is the technique of polymerase chain reaction (PCR). This book focuses on primer design, which is critical to both the efficiency and the accuracy of the PCR. With intricate descriptions of basic approaches as well as specialized methods, "PCR Primer Design" is an exceptional reference for all those involved in studying the genome.
