Download or read book A Cross cultural Study on Consumers Attitudes Toward Web Advertising written by Sachi Komatsu and published by . This book was released on 2013 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Understanding consumers attitudes toward advertising written by Qin Chen and published by . This book was released on 1996 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book An Experimental Study of Consumer s Attitudes Toward the Web written by Miri Yoon and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of the Internet has generated an impact on the online marketing world widely. To be aware and sensitive about the cultural differences and consumer's web behavior are major premises for success in the global online marketplace. This study is an examination of attitudes toward the web in terms of Hofstede's five cultural dimensions and consumers' goal-oriented vs. experiential use of the web. This study examines the attitudes toward the web of 108 Korean students and 88 American students while they are doing survey browsing either Nike.com website or Niketown.com website. The results of multivariate analysis of covariance show the differences between ethnicity and cultural dimensions and between ethnicity and attitudes toward the web. The results of multiple regression analysis indicate that cultural dimensions and consumers' web behavior create positive or negative attitudes toward the web when engaging in online shopping. For instance, when consumers have a high experiential use of the web or a high long-term orientation dimension, attitudes are more positive towards certain websites. It is hoped that the findings of this study not only contribute to current literature, but also serve the practical purpose of influencing e-commerce website design for the apparel business.

Download or read book The Effects of Social Media Advertising in China written by Changchun Xuan and published by Taylor & Francis. This book was released on 2022-09-30 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: • The first national large-scale questionnaire survey on social media advertising attitudes in mainland China • Combines knowledge of sociology, psychology, communication, advertising with other disciplines to develop a general frame to evaluate consumers’ social media attitudes • By introducing cultural perspective, this book found U-shaped and inverted the U-shaped relationship in the Chinese context, which provides non-western didactical perspectives for scholars to explore

Download or read book A Cross Cultural Study of Consumer Attitudes and Emotional Responses of Apparel Purchase Behavior written by 王韻 and published by 秀威出版. This book was released on 2007-04-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book was to examine the emotional responses while consumers are shopping, consumer attitudes toward apparel shopping, subjective norms, individual differences, and demographic factors for U.S. and Taiwan consumers’ apparel purchase intentions and purchase behavior. (此書的目的是為探討台灣與美國消費者購買服飾時之情緒反應、消費者對服飾的態度、社會主觀規範、個人特徵，以及人口統計變數對其購買服飾意願與行為之影響。)【秀威資訊科技股份有限公司製作】

Download or read book ITJEMAST 11 5 2020 written by and published by International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies publishes a wide spectrum of research and technical articles as well as reviews, experiments, experiences, modelings, simulations, designs, and innovations from engineering, sciences, life sciences, and related disciplines as well as interdisciplinary/cross-disciplinary/multidisciplinary subjects. Original work is required. Article submitted must not be under consideration of other publishers for publications.

Download or read book ITJEMAST 12 5 2021 written by and published by International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies publishes a wide spectrum of research and technical articles as well as reviews, experiments, experiences, modelings, simulations, designs, and innovations from engineering, sciences, life sciences, and related disciplines as well as interdisciplinary/cross-disciplinary/multidisciplinary subjects. Original work is required. Article submitted must not be under consideration of other publishers for publications.

Download or read book Consumer Attitudes Towards Advertising in Fashion Blogs and Its Influence on Decision making Process written by irina Pasic and published by . This book was released on 2013 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book An Empirical Investigation of the Cultural Impact on Consumer Perception and Attitude Towards Advertising written by Osama M. Al-Juhiam and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines the cultural impact on consumer perception and attitudes towards advertising in Kuwait. A questionnaire was distributed to 520 consumers from three different nationalities; Kuwaiti and Arabic, East Asian and Indian, Western consumers from Europe, The United States of America (USA) and Canada. Representing three different cultures; the Kuwaiti will signify a conservative and social culture, the Eastern countries will represent a less conservative and social culture, and the Western element will stand for a less conservative and individual culture. Moreover, the questionnaire is aimed at answering three main questions. Firstly, what are the consumers? attitudes towards advertising in Kuwait and whether the personal characteristics have an affect on consumers? attitudes towards advertising? The second question is, whether the culture will be affected by advertising and whether advertising threatens the local culture? The third question tries to evaluate whether people from different cultural backgrounds will have different attitudes towards advertising? The results have illustrated that consumers in Kuwait, in general, have negative attitudes towards advertising. Kuwaiti and Western groups have negative attitudes whilst the Eastern contingent has a more positive attitude. In addition, the culture has a significant affect in shaping consumers? attitudes towards advertising. This indicates that consumers, even though they received the same advertising in the same environment (Kuwait), still tend to perceive it differently based on their cultural background. Consumers from less conservative cultures (liberal cultures) hold the belief that advertising will not affect the local culture, while consumers from more conservative cultures have a negative attitude towards advertising as they trust that it will affect the local culture. The study indicate that attitude towards advertising cannot be generlaised to a different demographic group. It is suggested that education has the least effect on attitudes to advertising; however the number of children in the family and the monthly income have the strongest effect. Marital status did not occur related to any aspects of attitude. Furthermore, the study also indicates that negative attitudes seem to be associated with personal characteristics such as being female, under forty-five years of age, having more than one child, with limited education (diploma or intermediate), and an income greater than 400 Kuwaiti dinar per month.

Download or read book Consumer Behavior and Culture written by Marieke K. de Mooij and published by SAGE. This book was released on 2004 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.

Download or read book Advertising The Uneasy Persuasion RLE Advertising written by Michael Schudson and published by Routledge. This book was released on 2013-06-26 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.

Download or read book Cross Cultural Content Analysis of Advertising from the United States and India written by Niaz Ahmed and published by Universal-Publishers. This book was released on 2000 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cross-cultural content analysis (which merged traditional content analysis method with semiotic concepts) compared advertising in the United States (a highly individualistic and low-context culture) and India (a highly collectivist and high-context culture). The study examined the characteristics, differences and similarities in advertising strategies and expressions. A stratified random sample of advertisements for consumer products was selected from nationally circulated news magazines and business magazines of each country between January 1993 and December 1994 (Time and Business Week from the United States; India Today and Business India from India). This study found that there were significant differences in the way the two cultures produced advertising messages and that differential cultural values were reflected in their advertising expressions. The findings revealed that the U.S. advertisements utilized direct rhetorical styles, individualistic visual stances, sexual portrayals of women and comparative approaches more often than their Indian counterparts. The Indian ads utilized indirect rhetorical styles, collective visual stances and stereotypical portrayals of women more frequently than did the U.S. ads. The evidence of specific cross-cultural differences suggests that perhaps the proponents of "standardization of international advertising" have promoted an oversimplification. This cross-cultural study suggests that caution should be exercised when considering standardization in advertising and other forms of promotional communication between divergent cultures. Click here to preview the first 25 pages in Acrobat PDF format.

Download or read book Advertising and Chinese Society written by Hong Cheng and published by Copenhagen Business School Press DK. This book was released on 2009 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.

Download or read book A Q methodological Study of Taiwanese Consumers Attitudes Toward International Advertising written by Chao-Lan Kuo and published by . This book was released on 1997 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines Taiwanese consumers' attitudes toward international advertising from an intercultural communication approach. By applying Q methodology, three types of Taiwanese consumers each holding different attitudes are found: the Local Culture Supporters, the Global Liberalists, and the Cultural Conservatives. The Local Culture Supporters tend to advocate a specialized approach to conducting international advertising. International advertisers should consider local cultures in order to communicate effectively with consumers. They do not believe that the employment of Western elements in commercials can enhance the product image of high class. The Global Liberalists do not perceive international advertising as a form of cultural invasion or believe there is a cultural compatibility problem between Taiwanese consumers and international advertising. They tend to support a middle ground approach to conducting international advertising. The Cultural Conservatives are concerned with the long-term cultural influence of international advertising. They perceive international advertising as a form of cultural invasion which has negative impact on the local cultures. They disagree with standardized advertising. A middle ground approach is more acceptable. This study suggests that, in a global environment where the interactions between people from various cultural backgrounds has increased, the importance of intercultural communication is also growing. By examining Taiwanese consumers' attitudes toward international advertising within the context of intercultural communication, this study has several implications for the study of intercultural communication and provides practical suggestions to international advertisers.

Download or read book A Cross Cultural Study Among Web Users Perceptions Attitudes and Behavior of Clicking on Internet Advertising written by 蘇則維 and published by . This book was released on 2013 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Attitudes to Internet Advertising written by Magdalena Mojsa and published by . This book was released on 2003 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Analyzing the Cultural Diversity of Consumers in the Global Marketplace written by Alcántara-Pilar, Juan Miguel and published by IGI Global. This book was released on 2015-04-30 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.