Download or read book The Advertising Concept Book written by Pete Barry and published by . This book was released on 2012 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

Download or read book The Concept of Rights written by George W. Rainbolt and published by Springer Science & Business Media. This book was released on 2006-03-09 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to have a right? Previous answers to this question fall into two groups: interest/benefit theories of rights and choice/will theories. This book proposes an alternative to these traditional views: the justified-constraint theory of rights, which avoids the pitfalls of earlier theories, and solves the puzzle of the relational nature of rights. The analysis shows that this theory applies without modification to past, present and future beings.

Download or read book Concept Based Inquiry in Action written by Carla Marschall and published by Corwin Press. This book was released on 2018-05-30 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a thinking classroom that helps students move from the factual to the conceptual Concept-Based Inquiry is a framework for inquiry that promotes deep understanding. The key is using guiding questions to help students inquire into concepts and the relationships between them. Concept-Based Inquiry in Action provides teachers with the tools and resources necessary to organize and focus student learning around concepts and conceptual relationships that support the transfer of understanding. Step by step, the authors lead both new and experienced educators to implement teaching strategies that support the realization of inquiry-based learning for understanding in any K–12 classroom.

Download or read book A Concept of Right Now written by J. Scott Walker and published by . This book was released on 2019-09-17 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Concept of Right Now explores the tension between uncertainty and truth. It is a collection that exists where many elements of culture and society converge: the internal and external geographies of shared human experience. Blending narrative and lyrical modes, in a searching yet grounded voice, it is an attempt to reconcile and reveal what it means to be a person of the early 21st century.

Download or read book Concept Based Curriculum and Instruction for the Thinking Classroom written by H. Lynn Erickson and published by Corwin Press. This book was released on 2007 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable guide combines proven curriculum design with teaching methods that encourage students to learn concepts as well as content and skills for deep understanding across all subject areas.

Download or read book The Concept of Law written by HLA Hart and published by OUP Oxford. This book was released on 2012-10-25 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fifty years on from its original publication, HLA Hart's The Concept of Law is widely recognized as the most important work of legal philosophy published in the twentieth century, and remains the starting point for most students coming to the subject for the first time. In this third edition, Leslie Green provides a new introduction that sets the book in the context of subsequent developments in social and political philosophy, clarifying misunderstandings of Hart's project and highlighting central tensions and problems in the work.

Download or read book Apologetics written by Johannes Heinrich August Ebrard and published by . This book was released on 1886 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Diversity written by Peter Wood and published by . This book was released on 2003 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peter Wood traces the birth and evolution of diversity, illuminating how it came to sprawl across politics, law, education, business, entertainment, personal aspiration, religion and the arts as an encompassing claim about human identity.

Download or read book Time for Aristotle written by Ursula Coope and published by Clarendon Press. This book was released on 2005-10-20 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the relation between time and change? Does time depend on the mind? Is the present always the same or is it always different? Aristotle tackles these questions in the Physics, and Time for Aristotle is the first book in English devoted to this discussion. Aristotle claims that time is not a kind of change, but that it is something dependent on change; he defines it as a kind of 'number of change'. Ursula Coope argues that what this means is that time is a kind of order (not, as is commonly supposed, a kind of measure). It is universal order within which all changes are related to each other. This interpretation enables Coope to explain two puzzling claims that Aristotle makes: that the now is like a moving thing, and that time depends for its existence on the mind. Brilliantly lucid in its explanation of this challenging section of the Physics, Time for Aristotle shows his discussion to be of enduring philosophical interest.

Download or read book A Concept of Limits written by Donald W. Hight and published by Courier Corporation. This book was released on 2012-07-17 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of conceptual foundations and the practical applications of limits in mathematics, this text offers a concise introduction to the theoretical study of calculus. Many exercises with solutions. 1966 edition.

Download or read book Mindset written by Carol S. Dweck and published by Ballantine Books. This book was released on 2007-12-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement. “Through clever research studies and engaging writing, Dweck illuminates how our beliefs about our capabilities exert tremendous influence on how we learn and which paths we take in life.”—Bill Gates, GatesNotes “It’s not always the people who start out the smartest who end up the smartest.” After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset—those who believe that abilities are fixed—are less likely to flourish than those with a growth mindset—those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset. She also expands the mindset concept beyond the individual, applying it to the cultures of groups and organizations. With the right mindset, you can motivate those you lead, teach, and love—to transform their lives and your own.

Download or read book Architecture Modernization written by Nick Tune and published by Simon and Schuster. This book was released on 2024-02-27 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques and principles for modernizing legacy systems into new architectures that deliver serious competitive advantage. For a business to thrive, it needs a modern software architecture that is aligned with its corporate architecture. This book presents concrete practices that sync software, product, strategy, team dynamics, and work practices. You’ll evolve your technical and social architecture together, reducing needless dependencies and achieving faster flow of innovation across your organization. In Architecture Modernization: Socio-technical alignment of software, strategy, and structure you’ll learn how to: Identify strategic ambitions and challenges using listening and mapping tours Visualize your business landscape and crucial capabilities with Wardley Mapping Create a product taxonomy as a framework for your architecture Run big picture EventStorming workshops to map business domains Apply Team Topologies patterns to identify and refine value streams Design loosely coupled, domain-aligned software architectures Build internal developer platforms for rapid, reliable evolution Implement data mesh principles and tools to revolutionize data engineering Deliver compelling modernization roadmaps focused on continuous value Architecture Modernization: Socio-technical alignment of software, strategy, and structure shows you how to turn the practice of architecting systems into a transformative process for your entire company. Chapter-by-chapter, you’ll identify the reasons and benefits of modernization, design an architecture that works for your business, and then implement your new approach in a progressive and sustainable manner. Every technique is illustrated with insightful industry examples and an interactive Miro board that lets you dig deeper. Forewords by Matthew Skelton and Xin Yao. About the technology The decisions you make about your software are inherently connected to the decisions you make about your business. Why not turn the mundane task of modernizing legacy systems into a transformative process for your entire company? This book shows you how! It reveals a socio-technical approach to align your software and products with organizational dynamics and ways of working. About the book Architecture Modernization: Socio-technical alignment of software, strategy, and structure presents a clear path for upgrading your entire organization when you re-imagine your software. In it, you’ll learn to combine practices like Domain-Driven Design, Event Storming, and Wardley Mapping to discover user needs, design optimal architecture, and avoid falling back into old habits. Provocative examples from Danske, Salesforce, the UK Government, and others show the real-world result of each approach, identifying techniques you can apply effectively in your own business. About the reader For CTOs, tech leads, and principal engineers who decide on architecture and organization design. About the author Nick Tune helps organizations modernize their architectures through empowered product teams and continuous delivery. Jean-Georges Perrin builds innovative and modern data platforms. The technical editor on this book was Kamil Nicieja.

Download or read book The Power of Now written by Eckhart Tolle and published by New World Library. This book was released on 2010-10-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrating 25 Years as a New York Times Bestseller — Over 16 Million Copies Sold It’s no wonder that The Power of Now has sold over 16 million copies worldwide and has been translated into over 30 foreign languages. Much more than simple principles and platitudes, the book takes readers on an inspiring spiritual journey to find their true and deepest self and reach the ultimate in personal growth and spirituality: the discovery of truth and light. In the first chapter, Tolle introduces readers to enlightenment and its natural enemy, the mind. He awakens readers to their role as a creator of pain and shows them how to have a pain-free identity by living fully in the present. The journey is thrilling, and along the way, the author shows how to connect to the indestructible essence of our Being, “the eternal, ever-present One Life beyond the myriad forms of life that are subject to birth and death.” Featuring a new preface by the author, this paperback shows that only after regaining awareness of Being, liberated from Mind and intensely in the Now, is there Enlightenment.

Download or read book Advertising Concept Book 3E Think Now Design Later Third written by Pete Barry and published by Thames & Hudson. This book was released on 2016-08-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.

Download or read book Proof of Concept written by Gwyneth Jones and published by Tordotcom. This book was released on 2017-04-11 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proof of Concept is an action-adventure science fiction novella from Arthur C. Clarke Award-winning author Gwyneth Jones. On a desperately overcrowded future Earth, crippled by climate change, the most unlikely hope is better than none. Governments turn to Big Science to provide them with the dreams that will keep the masses compliant. The Needle is one such dream, an installation where the most abstruse theoretical science is being tested: science that might make human travel to a habitable exoplanet distantly feasible. When the Needle’s director offers her underground compound as a training base, Kir is thrilled to be invited to join the team, even though she knows it’s only because her brain is host to a quantum artificial intelligence called Altair. But Altair knows something he can’t tell. Kir, like all humans, is programmed to ignore future dangers. Between the artificial blocks in his mind, and the blocks evolution has built into his host, how is he going to convince her the sky is falling? At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Download or read book The Concept written by Bo Bennett and published by eBookIt.com. This book was released on 2010-11-05 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maybe you were born to Christian parents and raised as a Christian. Or maybe you are just a part of a Christian nation. You might have attended church regularly, or maybe just on special occasions. If asked, you say that you believe in God, but you really never thought about what that means exactly. You are a well-educated person who accepts the idea of Biblical miracles, but only the more "reasonable" ones. You have read some of the Bible, mostly just parts of the New Testament, but never committed to reading the Bible cover to cover. You are a good person who admires the many "Christian values" as demonstrated by Jesus Christ. But something does not feel right. * Science tells us that the universe is 13.7 billion years old, but the Bible tells us it's 6,000 years old. * Science tells us life is the result of emergent properties in combined molecules, and we have evolved from a very primitive life form, but the Bible says that God made us, as is, from dust, and blew life in our noses. * You see a world where little bunnies burn to death in forest fires, and wonder why an all-good and loving God would allow such a thing to happen. * You pray to God and you realize that sometimes your prayers are answered, and sometimes they aren't -- just as if you didn't pray at all. * You hear about other religions and wonder why your religion is right and every other religion on the planet is wrong. * You have a real problem with the idea of all your non-Jesus-believing friends and family spending eternity in Hell.âe¨ In fact, the more you look around, the more you see a world absent of this perfect image of a perfect God. As much as you want to avoid critical thinking and "just let go and have faith", you find that you cannot believe in something contrary to your logic and reason -- no matter how much you want to. This might lead to feelings of guilt, insincerity, and/or hypocrisy. Yet you just can't imagine living life without God, and you don't have to. When you start asking serious questions about God and religion, you begin to see through the stories of people living inside the stomachs of big fish, 900-year-old men, and bodies coming back to life after three days, and understand how man created God, and not the other way around. By daring to question "sacred" religion, challenging your childhood beliefs, and risking eternal damnation (okay, so there might be a minor side effect to reading this book), you will discover an appreciation for religion on a new level, as well as a renewed appreciation for the human race. Through a unique blend of science, philosophy, theology, and a touch of humor, you will see how you can trust your logic and reason, be true to yourself, and embrace God - not as a being, but as a concept - The Concept.

Download or read book The Way of Nothing written by Paramananda Ishaya and published by John Hunt Publishing. This book was released on 2014-01-31 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though it is simple and obvious, you may not understand the incredible importance of the way of nothing. When you do see the way, you will wonder, "Can it really be this easy and simple?" And seeing that there was never anything in the way of freedom can almost be embarrassing. "How could I have never seen it?" you’ll ask. The Way of Nothing: Nothing in the Way explores the obstacles that stop you from reaching your highest desires: enlightenment, eternal peace, or simply ordinary contentment. These obstacles are nothing more than concepts you have that seem real, yet they vanish with insight into the way. It is a wonderful surprise to discover that there has always been nothing in the way of what you want. Best of all, there is really nothing to it! ,