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Book The Changing Face of Retailing in the Asia Pacific

Download or read book The Changing Face of Retailing in the Asia Pacific written by Elizabeth Howard and published by Routledge. This book was released on 2013-10-18 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and presentation of wider ranges of goods to consumers, and leading to the development of new kinds of retail stores and modern shopping malls, often in new locations. All of these developments are important for economic growth and for consumers and their lifestyles, They raise questions for governments about foreign investment, about social and environmental change, and about the fate of traditional retailers. This book examines the trends, seeking to understand how far they are global and how local circumstances affect developments. International retailers have spread across the region, but not always successfully. Studies in several countries look at their processes of growth and some of the reasons for success and failure. A review of changing regulation across the region suggests regulators should be concerned to avoid the problems of overconcentration of retail power, and country studies reflect on the effects of regulation as well as cultural and other influences on change. This book was published as a special issue of Asia Pacific Business Review.

Book A Study of the Business Strategies of Japanese Department Stores in Hong Kong

Download or read book A Study of the Business Strategies of Japanese Department Stores in Hong Kong written by Chung-Man Victoria Tang and published by Open Dissertation Press. This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Study of the Business Strategies of Japanese Department Stores in Hong Kong" by Chung-man, Victoria, Tang, 鄧仲敏, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b3126475 Subjects: Department stores - China - Hong Kong - Management Corporations, Japanese - China - Hong Kong - Management

Book Employment Strategy

Download or read book Employment Strategy written by May M. L. Wong and published by . This book was released on 2000 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book An Analysis of the Retail Marketing Strategies of Department Stores in Hong Kong

Download or read book An Analysis of the Retail Marketing Strategies of Department Stores in Hong Kong written by Miu Kuen Anita Ho and published by . This book was released on 1997 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book A Comparative Study of Marketing Strategies of Shopping Centers in Hong Kong

Download or read book A Comparative Study of Marketing Strategies of Shopping Centers in Hong Kong written by and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Strategic Marketing

Download or read book Strategic Marketing written by David W. Cravens and published by McGraw-Hill/Irwin. This book was released on 1994 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science's Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.

Book A Critical Appraisal of the Marketing Strategy of a Hong Kong Retail Group

Download or read book A Critical Appraisal of the Marketing Strategy of a Hong Kong Retail Group written by Yin-Mung Glenda Mok and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Critical Appraisal of the Marketing Strategy of a Hong Kong Retail Group: With Particular Reference to Store Positioning" by Yin-mung, Glenda, Mok, 莫燕夢, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b3126617 Subjects: Department stores - China - Hong Kong - Marketing - Case studies Retail trade - China - Hong Kong - Case studies Marketing - China - Hong Kong - Management - Case studies

Book Journal of Marketing

Download or read book Journal of Marketing written by and published by . This book was released on 1998 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Internationalisation of Retailing

Download or read book The Internationalisation of Retailing written by G. Akehurst and published by Routledge. This book was released on 2013-05-13 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.

Book Handbook of Research on Ethnic and Intra cultural Marketing

Download or read book Handbook of Research on Ethnic and Intra cultural Marketing written by Brodowsky, Glen H. and published by Edward Elgar Publishing. This book was released on 2022-10-11 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments.

Book Corporate Strategies for South East Asia After the Crisis

Download or read book Corporate Strategies for South East Asia After the Crisis written by J. Legewie and published by Springer. This book was released on 2000-12-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Strategies for South East Asia After the Crisis presents an in-depth analysis by experts from Europe, Japan and South East Asia who have long-standing research experience in Asian economies and international business. The authors draw upon empirical research to analyze the questions facing multinational corporations active in the region, and go on to examine their strategies in production, marketing and corporate finance. They present a comprehensive overview of the current activities of multinational firms from Europe and Japan in South East Asia. The authors address both questions of international strategy and the role of multinational companies in a global economy, while taking into account how national differences affect strategic decision making. More than an essential reader for business people in Southeast Asia, the book will strongly influence policy makers and all those interested in the shift from national to transnational business.