Download or read book A Comparative Study of Customer Satisfaction of Shopping Centre Between Mainland Shoppers and Local Shoppers written by Sung-Kit Lam and published by . This book was released on 2017-01-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Comparative Study of Customer Satisfaction of Shopping Centre Between Mainland Shoppers and Local Shoppers" by Sung-kit, Lam, 林崇傑, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: This paper aims to understand the customer satisfaction between Mainland shoppers and Local Shoppers regarding the shopping centre in HK. It will be reviewed and analyzed based on shopping centre management theories. Apart from finding out the shopping behavior of mainland shoppers and Hong Kong shoppers, we would like to understand their customer satisfaction on different customer services aspects. Data was collected through questionnaire. Survey of two shopping centres were carried out to understand the customer satisfaction. In-depth study on the customer satisfaction between Mainlanders and Hong Kong people is then carried out. It was found that Mainland shoppers and local shoppers have different expectation in different customer services aspects. For example, Mainlander thinks that prices of the products in both shopping centre - Harbour City and Landmark North is reasonable. However, local shoppers think that the product in Landmark North is expensive. Also, the Mainland shoppers think that both the shopping centre provide a wide range of product for them. However, Hong Kong people expects the variety of product are not enough in both the shopping centre. On the other hand, they both appreciate the high customer service performance in Hong Kong. In conclusion, Hong Kong and Mainlander appreciate a wider range of shops in term of price, product category and exhibition. Shopping centre managers should provide a comfortable environment which could enhance the shopping experience of the customer. DOI: 10.5353/th_b5334658 Subjects: Shopping centers - China - Hong Kong Consumer satisfaction - China - Hong Kong

Download or read book IMPACT OF MAINLAND CUSTOMERS E written by Zengkai Zheng and published by Open Dissertation Press. This book was released on 2017-01-26 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "The Impact of Mainland Customers' E-shopping on Hong Kong's Shopping Centres" by Zengkai, Zheng, 鄭增凱, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Shopping centres in Hong Kong are prosperous and are faced with many competitions from internal or external. The local market is not enough to ensure the market of shopping centres. To expand market and increase revenue, Hong Kong shopping centres should move their eyesight to extraneous customers, especially to Mainland customers. In fact, Mainland shoppers already became one of their major customers. Further more, Mainland market has tremendous potential due to its fast economic develop speed. E-shopping becomes so popular in Mainland China and has affected many aspect of people's life styles especially shopping behaviours in Mainland China. It is very likely that e-shopping has affected the shopping behaviours of Mainland shoppers in Hong Kong. This paper is trying to find the e-shopping's impact on shopping centres in Hong Kong in terms of Mainland customers. The e-shopping's impact on physical shopping can be divided into two types: substitution and complementary. Substitution refers to e-shopping replacing physical shopping. Complementarity refers to e-shopping enhancing the physical shopping. Further, many middleman resell the goods they buy in Hong Kong to Mainland customers via e-shopping, which is also complementary. In order to collect the views and reactions of Mainland shoppers, a quantitative approach would be adopted in collecting and analyzing data. 200 questionnaires would be used to collect the quantitative data. Besides questionnaires, interviews with 35 samples would also be used to dig the deep reasons or thoughts. This paper evaluated both the substitution and complementary effect to draw a conclusion. Besides finding the impact of e-shopping on shopping centres in Hong Kong in terms of Mainland shoppers, this paper would also try to give some recommendations to shopping centres in Hong Kong based on the research conclusion. Subjects: Teleshopping - China Shopping centers - China - Hong Kong Consumer behavior - China

Download or read book A Study of the Factors Affecting the Preference of Choice for Local Shoppers Between E Shopping and Shopping Malls in Hong Kong written by Chit-Yu Wong and published by Open Dissertation Press. This book was released on 2017-01-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Study of the Factors Affecting the Preference of Choice for Local Shoppers Between E-shopping and Shopping Malls in Hong Kong" by Chit-yu, Wong, 黃婕妤, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: After walking through a decade since the millennium, shopping has been undergoing a remarkable transformation. From the most primitive form of exchanging goods with money on streets to the development of retail outlets and department stores, online shops are rapidly booming as one of the modern shopping preferences nowadays. This paper focuses to investigate the factors affecting shoppers' preference of choice between online shopping and mall shopping. The exploratory study examined 3 groups of shoppers including mall shoppers, online shoppers and cross shoppers to compare and contrast their concerned motives and behaviour as appeared in the two shopping modes. The comparison was based on a theoretical model derived in part from Fishbein and Ajzen.s "Theory of Reasoned Action (1980)"; Cowles, Kieker, and Little "E-tailing Theory (2002)," Tauber (1972)'s Situational I Personal shopping motives model and a comprehensive literature review. The model identified the theoretical factors anticipated to influence the shoppers' groups shopping behaviors. A total of 297 shoppers in 3 shopping malls served as the purposive questionnaire samples. Factors derived from literatures were incorporated into the survey questions to identify the group of shoppers adopting e-shopping, cross shopping and mall shopping and their respective factors affecting their preference of choice. It was reviewed that apart from the various 'consumer', 'marketing' and 'technology' factors affecting e-shoppers, some of the factors were also found influencing the mall shoppers' preferences of choice in a similar way. Likewise, traditional factors motivating people to shop in mall have also infused with new social elements due to the e-era and people's change of lifestyle. In addition, special features and positioning in various malls were also discovered to exert a different impact on shoppers' option. To further enrich the research, face-to-face interview was also conducted with an online store manager and a shopping mall manager to obtain information from the management perspective. In reviewing their perceived reasons as to affect shoppers' preference to e-shopping and mall shopping, on top of the similar factors as suggested in the literatures, they both put much emphasis on the tactical strategies in business operation. Insights were drawn that online stores and shopping malls may not be direct competitors as one may not substitute the other. Recommendations on future business planning in each shopping mode were also made by frequently reviewing shoppers' desire and wants. The paper was concluded by summarizing the findings and to forecast the future shopping trends. Recommendations were also made to online stores and shopping mall operators to cope with shoppers' preferences and maximise their profit. DOI: 10.5353/th_b5334783 Subjects: Shopping malls - China - Hong Kong Consumer behavior - China - Hong Kong Teleshopping - China - Hong Kong

Download or read book Shoppers Evaluation of Service Quality and Its Impact on Shopping Centre Management written by Tsz-Oon Mok and published by Open Dissertation Press. This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Shoppers' Evaluation of Service Quality and Its Impact on Shopping Centre Management" by Tsz-oon, Mok, 莫梓湲, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: The paper aims at exploring the shoppers' evaluation of service quality and its impact on shopping centre management. For shopping centre management team, understanding their customers' perceptions of the centre's service quality is an important issue as shoppers' evaluations and perceptions is believed to be highly related to their patronage behaviors and purchase intention. Through a case study of a shopping centre, this research will try to offer some insights on the relationships between evaluations of service quality and the shoppers' patronage behaviors which may derive some implications for contemporary shopping centre management. Literatures tell us that people elicit behavior after cognitive processing and formation of emotions. Adopting similar concept, marketing scholars found that customer behaviors are affected by their evaluations of service quality and satisfaction level through their perceptions on product or service attributes in cognitive processing. This study will follow the direction with reference to this model of behavior formation. In the case study, personal interviews had been conducted with selected shoppers at a shopping centre. They were asked to rate the performance of 36 sub-attributes of the shopping centre under 5 shopping centre attributes, namely "accessibility," "merchandise," "retail environment & design," "services of centre's staff" and "promotions." They were also asked about their patronage behaviors at the shopping centre such as frequency of visits, duration of visits, amount of spending etc. It was found that the shoppers generally had positive evaluations on the centre's performance on the 5 shopping centre attributes as a whole, especially had high evaluations on "accessibility," "merchandise" and "services of centre's staff." Importance-performance analysis (IPA) was conducted to evaluate the service quality of 36 sub-attributes by comparing shoppers' perceived actual performance and the importance level. It was found that only 8 sub-attributes, such as "access by public transportation," "variety of stores" and "quality of stores" were found with high perceived service quality with high perceived actual performance and high importance level to the shoppers compared with other sub-attributes. These sub-attributes with high perceived service quality were tested with occurrence tendency of patronage behaviors in the correlation analysis. It was found that high perceived service quality on merchandises, facility management and organization of promotion activities to certain extend had influence on manipulating patronage behaviors. However, some results showed that sub-attributes with high perceived service quality showed minimal or even no correlation on any measure patronage behavior parameters. With reference to the model of purchase behavior regarding perceptions of service quality, the study may reveal that many possible antecedents of formation of shopping centre patronage behaviors may be still unreached in the contemporary studies. DOI: 10.5353/th_b5118573 Subjects: Shopping centers - Management Consumer satisfaction

Download or read book A Comparative Study of the Customer s Satisfaction on Shopping Center Under Various Management Model in Hong Kong written by 黎穎嘉 and published by . This book was released on 2018 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Study of Marketing Strategies of Shopping Centres for Promotion in Hong Kong written by Wing-Chi Ng and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Study of Marketing Strategies of Shopping Centres for Promotion in Hong Kong" by Wing-chi, Ng, 吳永治, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: This paper examines the major components and effectiveness of the marketing strategies in promotion mix of shopping centres in Hong Kong. In order to attract as many as visitors, many shopping centres in Hong Kong have implemented different promotional strategies with a hope to successfully deliver valuable goods and services to their customers. This paper studies what kinds of promotional mix those shopping centres are being implemented and its effectiveness on attracting shoppers. Three famous shopping centres are selected for the study. They are the Pacific Place at Admiralty, Harbour City at Tsim Sha Tsui and New Town Plaza at Sha Tin. They are separately located in Hong Kong Island, Kowloon and New Territory but they all successfully attract shoppers from local residents to tourists. On site investigation and customer survey from shoppers will be conducted to collect views and opinions regarding shopping centres' promotional strategies. Analysis for customer survey and recommendations would be suggested to shopping centres management for modifying their promotional strategies. It wishes to give the management more insights and different considerations to adjust their current promotional mix so that their promotional strategies could be more comparable and better deliver their goods and services to their existing and potential customers. In view of emerge of change in technology, mobile communication recently becomes more and more popular and seems to be more influential than traditional public media. This paper also suggests measures for shopping centre management adjusting their promotion mix by taking advantage of the technology to enhance their marketing strategies and allow direct marketing with their customers. Subjects: Shopping centers - China - Hong Kong - Marketing

Download or read book A Study of the Factors Affecting the Preference of Choice for Local Shoppers Between E shopping and Shopping Malls in Hong Kong written by 黃婕妤 and published by . This book was released on 2014 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Study on Tenant Mix Planning in Shopping Centres to Strike a Balance for the Needs of Local and Mainland Shoppers written by 簡漢基 and published by . This book was released on 2016 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Self Congruity written by M. Joseph Sirgy and published by Praeger. This book was released on 1986-08-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.

Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

Download or read book Shopping Tourism Retailing and Leisure written by Dallen J. Timothy and published by Channel View Publications. This book was released on 2005-03-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopping Tourism, Retailing and Leisure provides a comprehensive examination of the relationships between tourism, leisure, shopping, and retailing. Critical issues are examined within the framework of the dichotomous relationship between utilitarian and hedonic forms of shopping, shopping as a primary and secondary attraction in tourist destinations, the development of various tourist-retail venues, the role of souvenirs in tourism, and management issues (e.g. merchandising, venue design, and customer service).

Download or read book The Psychology of Quality of Life written by M. Joseph Sirgy and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book summarizes much of the research in subjective well-being and integrates this research into a parsimonious theory. The theory posits that much of the research on subjective well-being can be construed in terms of the personal strategies that people use to `optimize' their happiness and life satisfaction. These strategies include bottom-up spillover, top-down spillover, horizontal spillover, balance, re-evaluation, goal selection, and goal implementation.

Download or read book Electronic Commerce written by Ravi Kalakota and published by Addison-Wesley Professional. This book was released on 1997 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the ideal starting point for business managers involved with electronic commerce, as well as technical professionals who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. You will learn about firewalls, transaction security, electronic payment methods, and the management issues facing Internet Service Providers. Also fully covered are electronic commerce applications internal to the corporation-supply-chain management, manufacturing, and finance.

Download or read book E Retailing Challenges and Opportunities in the Global Marketplace written by Dixit, Shailja and published by IGI Global. This book was released on 2016-02-26 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.

Download or read book Building Great Customer Experiences written by Colin Shaw and published by Springer. This book was released on 2002-09-13 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.

Download or read book Contemporary Case Studies on Fashion Production Marketing and Operations written by Pui-Sze Chow and published by Springer. This book was released on 2017-12-04 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.

Download or read book Shopping News written by John Cokley and published by Australian Scholarly Publishing. This book was released on 2015-09-20 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains keys to the next generation of journalism and news publishing, with 16 clearly explained practical models for reporters, editors and producers everywhere. John Cokley aims to show how journalists and publishers can please more readers without compromising ethics or quality. It’s for everyone in the media business.