Download or read book Marketing for Mental Health Services written by William J. Winston and published by Psychology Press. This book was released on 1984 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has come of age in health care. This book will help you discover valuable marketing techniques to defeat the negative image that often haunt mental health services. Marketing for Mental Health Services presents constructive suggestions for using marketing to help make decisions related to accessibility, pricing, types and quality of mental health services, and community relations. This book will stimulate mental health professionals to use marketing more frequently as a key management tool. In it, you will learn: what a marketing plan is and how to develop one, step-by-step how to more effectively target key groups and develop target-based strategies the basics of using market research, done internally and externally, specifically for mental health organizations how several community mental health services utilized marketing the "nuts and bolts" methodology of marketing Employee Assistance Programs to businesses interested in cost-containment These chapters and others provide pragmatic marketing information for direct application by marketers in the mental health services. Marketing can become a most useful and beneficial tool when used effectively and this book will show you how to begin.
Download or read book Case Studies on Social Marketing written by M. Mercedes Galan-Ladero and published by Springer. This book was released on 2019-02-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.
Download or read book Public Mental Health Marketing written by Donald Self and published by Routledge. This book was released on 2013-01-11 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to chapters, Public Mental Health Marketing helps practitioners and researchers learn to target specific groups more effectively, increasing their marketing effectiveness to benefit both mental health agencies and the people they serve. It presents a cross section of recent research on the many participants in the mental health system, including clients, donors, internal stakeholders, and the general public. Over a dozen chapters focus on the marketing of local, state, and national mental health agencies and their relationships with their various clienteles. This helpful book contains original research, tutorials, and case studies in areas such as the public as a target market, primary and secondary consumers’views of the system, referral and secondary resource markets, adolescents as a prevention and intervention market, and promotional and evaluative tools. Learn about the principles of marketing as they relate to mental health professionals; the use of fear appeals in public service announcements; building a marketing environment in community mental health settings; an analysis of changes in the marketing of mental health products to government, business, and industry; and strategies to identify and reach adolescents at risk for drug and alcohol abuse. Public Mental Health Marketing also contains abstracts for nearly one hundred recent articles and monographs that are useful to researchers and practitioners of marketing in the mental health field. Public information and public relations officers in local, state, and national mental health agencies, and academic and public policy researchers from both the mental health and marketing disciplines will find the information they need to increase the effectiveness of their work.
Download or read book Behavioral Health Response to Disasters written by Julie Framingham and published by CRC Press. This book was released on 2012-04-23 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disasters can cause long-term disruptions to the routines of individuals and communities, placing survivors at risk of developing serious mental health and substance abuse problems. Disaster behavioral health services provide emotional support, help normalize stress reactions, assess recovery options, and encourage healthy coping behaviors. They also connect survivors to community resources that can assist the recovery process. Today’s increasing frequency and intensity of disasters merit greater focus on the development of modalities for intervention and mitigation against the psychological impacts of disaster. In Behavioral Health Response to Disasters, professionals with years of practice, research, and national advisory board service review and discuss key topics in the field. Highlighting the themes of cultural competence and evidence-based practice, this volume: Presents an interdisciplinary approach to examining specific disaster behavioral health topics Considers how an individual’s culture may impact willingness to seek out and accept services Incorporates research on vulnerable or at-risk populations who are likely to suffer disproportionately more adverse psychological consequences of disaster Discusses clinical studies of cognitive behavioral treatments for disaster-related distress and post-traumatic stress disorder In the past two decades, disaster behavioral health research, policy, and practice have grown exponentially. This volume covers the wide variety of issues in this emerging field, highlighting concerns that we must address in order to create more disaster-resilient communities.
Download or read book A Reader in Promoting Public Health written by Jenny Douglas and published by SAGE. This book was released on 2009-11-30 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of A Reader in Promoting Public Health brings together a selection of readings that explore and challenge current thinking in the field of multidisciplinary public health. This thoroughly updated and revised new edition addresses contemporary issues that are high on the agenda of public health, and enables the reader to understand and negotiate this broad and dynamic field of study. The book is organised into five sections, each with an accessible and student-friendly introduction that pulls together the key themes and issues: - Back to the future? Reflections on multidisciplinary public health takes stock of the scope and ambition of contemporary public health; - Research for evidence-based practice explores research methods, tools and techniques for developing effective public health practice; - Promoting health through public policy examines policy challenges, responses and key debates at national, international and global level : - Promoting public health at a local level explores public health and health promotion in a participatory and community context; - Public health for the 21st century: whose voices? whose values? examines debates which expose alternative futures, priorities and boundaries for public health work. This second edition includes new material on health inequalities, health protection, social marketing and health promotion, as well as highlighting the practical requirements of public health work through ′grass roots′ accounts of practice. It will be essential reading for all students of public health and health promotion, as well as for health and social care professionals.
Download or read book Essential Case Studies in Public Health written by Katherine Hunting and published by Jones & Bartlett Publishers. This book was released on 2012 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed as a supplement to Public Health 101, this collection of 21 engaging case studies provides your students with the opportunity to synthesize and apply each of the five components of the Public Health 101 curriculum framework: the public health approach; tools of population health; disease: determinants, impacts, and interventions; healthcare and public health systems; and special areas of public health focus.
Download or read book Interdisciplinary Research Case Studies from Health and Social Science written by Frank Kessel and published by Oxford University Press, USA. This book was released on 2008-03-11 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interdisciplinary research now receives a great deal of attention because of the rich, creative contributions it often generates. But a host of factors--institutional, interpersonal and intellectual--also make a daunting challenge of conducting research outside one's usual domain. This newly updated and revised edition of Interdisciplinary Research is a substantive and practical guide to the most effective avenues for collaborative and integrative research in the social, behavioral, and bio-medical sciences. It provides answers to questions such as what is the best way to conduct interdisciplinary research on topics related to human health, behavior, and development? Which are the most successful interdisciplinary research programs in these areas? How do you identify appropriate collaborators? How do you find dedicated funding streams? How do you overcome peer-review and publishing challenges? This is the only book that provides answers directly from researchers who have carried out successful interdisciplinary programs. The editors give a concise of account of the lessons that can be taken from the book, and then present a series of case studies that reveal the most successful interdisciplinary research programs. These programs provide a variety of models of how best to undertake interdisciplinary research. Each of the chapter authors has carried out innovative, collaborative programs, and all give compelling accounts of the benefits of interdisciplinary research and the central strategies required to achieve them.
Download or read book Principles of Marketing written by Philip Kotler and published by Pearson UK. This book was released on 2019 with total page 1628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research
Download or read book Cumulated Index Medicus written by and published by . This book was released on 1981 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of Human Services Abstracts written by and published by . This book was released on 1983 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Success in Social Marketing written by Nancy R. Lee and published by Taylor & Francis. This book was released on 2022-07-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th anniversary, Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. The 100 case examples contained in this book, each about two pages in length, follow an outline that includes key components of a campaign: Wicked Problem, Purpose & Focus, Priority Audience, Desired Behavior, Audience Insights, Marketing Intervention Mix, and Results. This common structure provides the reader with a clear sense of how success in social marketing may best be achieved in a wide variety of disciplinary and national contexts. Success in Social Marketing is intended to fill a gap in the market as well as inform and inspire students and practitioners through 100 easily digestible case studies. Issues addressed include public health (opioid use, mental health, COVID-19) , injury prevention (gun violence, youth suicide, texting while driving), environmental protection (wildfires, bicycle transportation in urban areas, food waste), community engagement (homelessness, racially motivated violence, voting) financial wellbeing (microfinance, savings, employment), and educational achievement (early childhood education, college applications, female participation in STEM programs), to name but a few. This book is recommended reading for students enrolled in public administration, public health, environmental studies, as well as policymakers interested in ways social marketing may help influence their constituent behaviors for individual, as well as social, good.
Download or read book Federal Evaluations 1980 written by United States. General Accounting Office and published by . This book was released on 1980 with total page 1014 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Health Skills written by Lesley Coles and published by John Wiley & Sons. This book was released on 2009-01-26 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nurses and other public health practitioners have a crucial role to play in helping to improve the collective well being of society and so developing skills in public health - preventing disease, prolonging life and promoting health – is key to this process. Public Health Skills: A practical guide for nurses and public health practitioners covers the complete spectrum of public health practice: the effective assessment and management of need, understanding policy and how to affect its implementation; before moving on to explore practical issues and themes surrounding the facilitation of public health. Within the four sections of the book, the text is organised around the ten core public health skills outlined in the National Occupational Standards for the practice of public health, covering skills including surveillance and assessment, collaborative working, working with communities, strategy development, risk management, leadership and ethics. Public Health Skills: A practical guide for nurses and public health practitioners provides the fundamental, essential knowledge and skills required to provide safe and effective practice and is an invaluable resource for all those connected to this vital, challenging and rapidly expanding aspect of health provision.
Download or read book Federal Evaluations written by and published by . This book was released on with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains an inventory of evaluation reports produced by and for selected Federal agencies, including GAO evaluation reports that relate to the programs of those agencies.
Download or read book ICTR 2021 4th International Conference on Tourism Research written by Prof Cândida Silva and published by Academic Conferences International. This book was released on 2021-05-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Conference Proceedings of 4th International Conference on Tourism Research
Download or read book Federal Program Evaluations written by and published by . This book was released on 1980 with total page 1010 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains an inventory of evaluation reports produced by and for selected Federal agencies, including GAO evaluation reports that relate to the programs of those agencies.
Download or read book Marketing Research Asia Pacific Edition written by Steve D'Alessandro and published by Cengage AU. This book was released on 2017-01-01 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.
