Download or read book Department of the Interior and Related Agencies Appropriations for 1985 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Department of the Interior and Related Agencies and published by . This book was released on 1984 with total page 1340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Campaign Manual written by S. J. Guzzetta and published by Political Publications. This book was released on 2006-12 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 25 years this has been the How To manual in the industry. Learn the process of how to run a political campaign from developing strategy, the game plan, and how to finance it.Written in an easy to understand style. Updated every 4 years, with current techniques.
Download or read book Documents Related to the Investigation of Senator Robert Packwood written by United States. Congress. Senate. Select Committee on Ethics and published by . This book was released on 1995 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book For Better or Worse written by David A. Dulio and published by State University of New York Press. This book was released on 2012-02-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Better or Worse? offers a fresh look at how professional campaign consultants have both positive and negative effects on democracy in the United States. Questioning much of the prevailing conventional wisdom, David A. Dulio employs a unique set of data that empirically examines consultants' own attitudes and beliefs to evaluate where they stand in modern democratic elections. Furthermore, he explores their relationships with candidates, voters, political parties, and the media, revealing that political consultants play an integral role in U.S. elections.
Download or read book The Campaign Manager written by Catherine Shaw and published by Routledge. This book was released on 2018-03-09 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. The Campaign Manager gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. Significant features of the fifth edition include an entirely new chapter on social media and its influence on campaigning, new coverage on how to put together a campaign plan, and a new appendix on how to campaign on a budget.
Download or read book Dungeon Master For Dummies written by James Wyatt and published by John Wiley & Sons. This book was released on 2008-11-13 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design your own fantasy D&D epic filled with adventurous exploits, cloaked characters, and mysterious monsters If you're a Dungeons & Dragons fan, you've surely thought of becoming a Dungeon Master. Learning to be a DM isn't as hard as you might think, especially if you have Dungeon Master For Dummies tucked into your bag of tricks! Whether you've assumed the role of Dungeon Master before or not, this illustrated reference can help you run a D&D game, either online or in person. From organizing your first D&D game to dealing with difficult players, this book covers everything a DM needs to know. Written for the newest edition of D&D by the experts at Wizards of the Coast, the game's creators, it shows you how to: Run your very first campaign, from shaping storylines and writing your own adventures to dealing with unruly players and characters Build challenging encounters, make reasonable rulings, and manage disagreements Recognize all the common codes, tables, and spells Understand the parts of a D&D adventure and how to create dungeon maps and craft monsters Shape storylines and write your own adventures Find your style as a DM and develop a game style that plays to your strengths Script an encounter, vary the terrain and challenges, and establish rewards (experience points and treasure) Decide whether to use published adventures Use and follow the official Dungeon Master's Guide Develop a campaign with exciting themes, memorable villains, and plots to entrance players If you're getting the urge to lead the charge in a D&D game of your own, Dungeon Master For Dummies provides the information you need to start your own game, craft exciting stories, and set up epic adventures. Grab your copy today, and you'll be on your way!
Download or read book Autobiography Memories and Experiences written by Moncure Daniel Conway and published by . This book was released on 1904 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2019-01-18 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
Download or read book Experiential Marketing written by Shirra Smilansky and published by Kogan Page Publishers. This book was released on 2017-12-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams. This comprehensive second edition of Experiential Marketing pinpoints exactly where this innovative strategy fits in with the current marketing and events climate, including a step-by-step outline to plan, integrate and evaluate its game-changing results. The completely fresh content analyzes the latest industry advances and case studies, including four new chapters on the digital experience and merged realities, plus the experience economy and creative explosion of the 'Pop-Up' phenomenon. Accompanied with a digital toolkit of downloadable resources, this book is essential reading for marketing, business, media and events professionals alike, providing strategic decision makers with a unique competitive advantage in a vibrant new era of marketing strategy.
Download or read book Game Theory written by José Luis Ferreira and published by Bloomsbury Publishing. This book was released on 2019-11-06 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using fascinating examples from a range of disciplines, this textbook provides social science, philosophy and economics students with an engaging introduction to the tools they need to understand and predict strategic interactions. Beginning with an introduction to the most famous games, the book uses clear, jargon-free language and accessible maths as it guides the reader through whole games with full, worked-through examples. End-of-chapter exercises help to consolidate understanding along the way. With an applied approach that draws upon real-life case-studies, this book highlights the insights that game theory can offer each situation. It is an ideal textbook for students approaching game theory from various fields across the social sciences, and for curious general readers who are looking for a thorough introduction to this intriguing subject. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/game-theory. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Download or read book Strategic Advertising Management written by Larry Percy and published by Oxford University Press, USA. This book was released on 2012-03-29 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.
Download or read book Pushing Profits written by Cheryl Paulsen and published by BalboaPress. This book was released on 2012-06-30 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly half a billion smartphones were sold worldwide in 2011 alone. 67 million iPads were purchased in its first two years in the market; thats the largest product launch in history. A platform shift took place in 2011for the first time, sales of smartphones and tablets eclipsed desktop and notebook sales. For the first time since the launch of cell phones, people are spending more time on mobile devicesand using mobile appsthan the desktop platform browsers. People are on the go, and they need technology that keeps up with them. I decided to write this book because I have encountered many businesspeople who lack the knowledge and confidence to join the mobile app revolution. In these pages, youll find a wealth of information and step-by-step guidance to move you toward the essential launch of your businesss mobile app. Ive also extended the value you will receive here by providing four additional bonuses on my website, www.thebookonmobileapps.com. The Book on Mobile Apps lives up to its name. It truly is the ultimate guide for small businesses. Cheryl Paulsen delivers creative thinking, proven strategies, and vast knowledge about the value of mobile apps for small businesses. Her book is timely, informative, and a must-read for any entrepreneur today. Raymond Aaron, author of Double Your Income Doing What You Love
Download or read book Dynamic Communication written by Jill Schiefelbein and published by Entrepreneur Press. This book was released on 2017-03-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Good Communication Skills Aren't Enough Telling the story of your business is about more than writing grammatically correct proposals and emails or speaking to investors without using “ums” and “uhs.” To get your message across, you have to find a dynamic way to reach your vast audience of stakeholders, consumers, and competitors. Business communication expert Jill Schiefelbein shows you how, delivering an education on how to build a communication-savvy business that retains employees, secures investors, and increases your bottom line. Taking a page from the playbooks of 27 successful companies, entrepreneurs, and brands like Southwest Airlines, the Truth Initiative, Avocados from Mexico, Convince & Convert’s Jay Baer, and primetime television host and speaker Jeffrey Hayzlett, you’ll learn how to: Apply the four-stage listening matrix to drive your audience to action Use sales call outlines that facilitate buy-in to avoid death by sales script Create value-filled, magnetic marketing that educates and attracts buyers Add value to your products and services with videos and webinars Develop persuasive presentations with the TEMPTaction model So grab a highlighter, get a pen, or sharpen a pencil and start crafting your communication strategy today.
Download or read book Politics For Dummies written by Ann M. DeLaney and published by John Wiley & Sons. This book was released on 2019-12-04 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get up to speed on the U.S. political system Confused by caucuses, primaries, and pollsters? Puzzled by the various parties and special interest groups? Politics For Dummies has everything you need to understand local, state, and national politics; how to communicate with your elected officials; and what your representatives can do for you. You’ll find out all about lobbying groups, sub-committees, the government branches, and how elections work. Also included is new information on how to use online tools and social media to find out what legislation is on the floor, what issues are before the Supreme Court, and when congress and the Supreme Court are in session. Understand the United States political system Learn more about the three branches of U.S. government Discover the differences in federal, state, and local operations Get need-to-know information for involvement This book cuts through the political jargon and provides clear, up-to-date details about everything from legislation to polls to presidential elections in the United States—and explains how you can become a political player yourself.
Download or read book Advertising Revolutionary written by Jason P. Chambers and published by University of Illinois Press. This book was released on 2024-02-06 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ad exec who revolutionized the image of Black Americans in advertising Over a forty-year career, Chicagoan Tom Burrell changed the face of advertising and revolutionized the industry’s approach to African Americans as human beings and consumers. Jason P. Chambers offers a biography of the groundbreaking creator and entrepreneur that explores Burrell’s role in building brands like McDonald’s and Coca-Cola within a deeply felt vision of folding positive images of Black people into mainstream American life. While detailing Burrell’s successes, Chambers tells a parallel story of what Burrell tried to do that sheds light on the motivations of advertising creators who viewed their work as being about more than just selling. Chambers also highlights how Burrell used his entrepreneurial gifts to build an agency that opened the door for Black artists, copywriters, directors, and other professionals to earn livings, build careers, and become leaders within the industry. Compelling and multidimensional, Advertising Revolutionary combines archival research and interviews with Burrell and his colleagues to provide a long overdue portrait of an advertising industry legend and his times.
Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Download or read book Remembering America written by Richard N. Goodwin and published by Open Road Media. This book was released on 2014-08-05 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the speechwriter and top adviser to presidents Kennedy and Johnson: A behind-the-scenes history of the most momentous decade in American politics. Richard N. Goodwin entered public service in 1958 as a law clerk for Supreme Court Associate Justice Felix Frankfurter. He left politics ten years later in the aftermath of Senator Robert F. Kennedy’s assassination. Over the course of one extraordinary decade, Goodwin orchestrated some of the noblest achievements in the history of the US government and bore witness to two of its greatest tragedies. His eloquent and inspirational memoir is one of the most captivating chronicles of those turbulent years ever published. From the Twenty-One quiz-show scandal to the heady days of John F. Kennedy’s presidential campaign to President Lyndon Johnson’s heroic vote wrangling on behalf of civil rights legislation, Remembering America brings to life the most fascinating figures and events of the era. As a member of the Kennedy administration, Goodwin charted a new course for US relations with Latin America and met in secret with Che Guevara in Uruguay. He wrote Johnson’s historic civil rights speech, “We Shall Overcome,” in support of the Voting Rights Act of 1965 and formulated the concept of the Great Society and its programs, which sought to eradicate poverty and racial injustice. After breaking with Johnson over the president’s commitment to the Vietnam War, Goodwin played a pivotal role in bringing antiwar candidate Eugene McCarthy to within a few hundred votes of victory in the 1968 New Hampshire primary. Three months later, he was with his good friend Robert F. Kennedy in Los Angeles the night that the young senator’s life—and the progressive movement that had rapidly brought about such significant change—came to a devastating end. Throughout this critical decade, Goodwin held steadfast to the passions and principles that had first led him to public service. Remembering America is a thrilling account of the breathtaking victories and heartbreaking disappointments of the 1960s, and a rousing call to action for readers committed to justice today.
