Download or read book 6 Steps to Free Publicity Easyread Super Large 18pt Edition written by Marcia Yudkin and published by ReadHowYouWant.com. This book was released on 2003 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 6 Steps to Free Publicity Easyread Comfort Edition written by Marcia Yudkin and published by ReadHowYouWant.com. This book was released on 2008 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas-humor and creativity."--Booklist Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques-from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * Getting started-how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns ... that cost next to nothing! Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world. Yudkin lives in Goshen, Massachusetts.
Download or read book 6 Steps to Free Publicity written by Marcia Yudkin and published by Readhowyouwant. This book was released on 2009-03-30 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has changed since the first edition of this book appeared in 1994. The Internet, which then consisted primarily of e-mail, was still the province of techies, college professors, and adventurous businesspeople. Although I had an e-mail account from a teaching position I had recently quit, I was not yet online in any serious or concerted fashion. At the last minute, Deb Brody, my editor at Plume/Penguin, asked me to include something about online publicity and gave me the name of one of her other authors to interview. That discussion piqued my curiosity about promotional opportunities online, and very soon after I handed in the final manuscript of the first edition 6 Steps to Free Publicity, I dove into using the Internet for self-promotion. ---- Introduction
Download or read book Impact EasyRead Super Large 18pt Edition written by and published by ReadHowYouWant.com. This book was released on with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 6 Steps to Free Publicity Third Edition written by Marcia Yudkin and published by Red Wheel/Weiser. This book was released on 2008-10-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers: * Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you’ll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!
Download or read book 6 Steps To Free Publicity written by Marcia Yudkin and published by . This book was released on 2006-01-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether You Want To Draw In New Business, Establish Yourself As An Expert In Your Field, Or Introduce A New Concept To The Community Around You, Using Available Publicity Is The Least Expensive, Most Credible Way To Do So And Marcia Yudkin Will Show You How! This Is A Newly Updated Edition Of A Classic And Much-Loved Guide To Getting No-Cost Publicity, In It You'Ll Find.Salient Features# Ways To Get Started- How To Overcome Fears, Feel Comfortable, And Think Like A Publicity Hound# How To Write Tip Sheets, Pitch Letters, And Press Releases That Roll Out Your Message With A Punch# How To Perform On Radio And Tv Like A Pro# How To Concoct Creative Angles, Images, And Exploits That Get Results# How To Create A Website Or Media Section That Multiplies Publicity Opportunities Like Crazy# And Much More, Including Print And Web Resources For Publicity CampaignsWhether You'Re Launching A New Venture Or Looking For Fresh Visibility For An Established One, You'Ll Find This Book Jammed With Inspirational Ideas And Tips. Use This Wonderful Manual To Get The Buzz Going About Your Business, Cause, Or Idea Without Draining All Your Profits.This Special Low-Priced Edition Is For Sale In India, Bangladesh, Bhutan, Maldives, Nepal, Myanmar, Pakistan And Sri Lanka Only.
Download or read book The Sphinx of the Ice Realm written by Jules Verne and published by State University of New York Press. This book was released on 2012-06-28 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decades after Edgar Allan Poe's longest and weirdest tale, The Narrative of Arthur Gordon Pym, was published—the protagonist disappearing into the misty, mystifying Antarctic seas; his fate unknown—Jules Verne took up the challenge to answer what had happened to him. In The Sphinx of the Ice Realm, he penned the most amazing journey of his fabled career: a voyage across the bottom of the world! An astonishing mix of manhunt, sea story, scientific speculation, and polar nightmare, Verne's epic fantasy novel appears here for the first time as a new and complete translation by noted Verne expert Frederick Paul Walter. The book is a treat for any fan of science fiction and fantasy, and includes many fascinating notes for students and scholars alike. In addition, the book features a complete, reader-friendly rendition of the original Poe tale that sparked Verne's uniquely imaginative response.
Download or read book The Imitation of Christ written by Albert Hyma and published by . This book was released on 1927 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Earth My Butt and Other Big Round Things written by Carolyn Mackler and published by Candlewick Press. This book was released on 2003 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Feeling like she does not fit in with the other members of her family, who are all thin, brilliant, and good-looking, fifteen-year-old Virginia Shreves tries to deal with her self-image, her first physical relationship, and her disillusionment with some of the people closest to her. 10,000 first printing.
Download or read book The Exhibition of Persephone Q written by Jessi Jezewska Stevens and published by Farrar, Straus and Giroux. This book was released on 2020-02-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A triumph of tone and intelligence. Percy Q's perspective is skewed and searching at once, and through her eyes, we see afresh not only New York's post-9/11 landscape but also the world of art, and love, and the process of becoming." —Rivka Galchen, author of Atmospheric Disturbances Percy is pregnant. She hasn’t told a soul. Probably she should tell her husband—certainly she means to—but one night she wakes up to find she no longer recognizes him. Now, instead of sleeping, Percy is spending her nights taking walks through her neighborhood, all the while fretting over her marriage, her impending motherhood, and the sinister ways the city is changing. Amid this alienation—from her husband, home, and rapidly changing body—a package arrives. In it: an exhibition catalog for a photography show. The photographs consist of a series of digitally manipulated images of a woman lying on a bed in a red room. It takes a moment for even Percy to notice that the woman is herself . . . but no one else sees the resemblance. Percy must now come to grips with the fundamental question of identity in the digital age: To what extent do we own our own image, and to what extent is that image shaped by the eyes of others? Capturing perfectly the haunted atmosphere of Manhattan immediately after 9/11—and the simmering insanity of America ever since—Jessi Jezewska Stevens's The Exhibition of Persephone Q is a darkly witty satire about how easy it is to lose ownership of our own selves.
Download or read book DRAW Portraits in Colored Pencil written by Ann Kullberg and published by Createspace Independent Publishing Platform. This book was released on 2016-02-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dream Team of colored pencil artists ready to teach you... 200 pages of colored pencil portrait WOW! Everything you could ever dream of learning about portraits in colored pencil is in this single most remarkable volume. You could easily expect to pay hundreds to be taught by 29 top portrait artists, but not only is this book a combination of thousands of hours of experience and an absolute encyclopedia of numerous techniques - for the stunning depth and amount of instruction inside, it's also a steal. An impressive number of colored pencil brands, paper surfaces and dozens of styles and techniques can be found in Draw Colored Pencil Portraits - a true powerhouse of step-by-step instruction and eye-candy. What's Inside? - 11 complete portraits, each featuring 16 large, step-by-step colored pencil images and crystal-clear instruction. - 18 step-by-step colored pencil tutorials of specific portrait elements outlined in detail, like hair, eyes, facial hair, clothing and more. - 200 pages. Full Color. Soft cover. This all-inclusive book will transform your portraits from average to exceptional. CONTRIBUTING ARTISTS: Kate Clark, Noriko Dewitt, Brian Duey, Titika Faraklou, Lori Garner, Karina Griffiths, Christina Iotti, Nancy Jones, Christine Karron, Markus Klein, Cynthia Knox, Sharon Kow, Julie Podstolski, Sheila Theodoratos, Carol Maltby, Cindy Wider, Debra Yaun.No other book of this kind exists for colored pencil portrait artists - comprehensive, exhaustive compilation of techniques, pencil brands, surfaces and approaches. If drawing portraits is your thing, you'll find inspiration, instruction and at least a handful of valuable lessons that really resonate with you!
Download or read book Thinking Inside the Box written by Adrienne Raphel and published by Penguin. This book was released on 2021-03-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This cultural and personal history of crosswords and their fans, written by an aficionado, is diverting, informative, and discursive.” —The New York Times Book Review, Editors’ Choice A delightful, erudite, and immersive exploration of the crossword puzzle and its fascinating history Almost as soon as it appeared, the crossword puzzle became indispensable to our lives. Invented practically by accident in 1913, when a newspaper editor at the New York World was casting around for something to fill empty column space, it became a roaring commercial success almost overnight. Ever since then, the humble puzzle has been an essential ingredient of any newspaper worth its salt. But why, exactly, are the crossword’s satisfactions so sweet? Blending first-person reporting from the world of crosswords with a delightful telling of its rich literary history, Adrienne Raphel dives into the secrets of this classic pastime. Thinking Inside the Box is an ingenious love letter not just to the abiding power of the crossword but to the infinite joys and playful possibilities of language itself.
Download or read book Dot font written by John D. Berry and published by . This book was released on 2006 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: A series of critical essays and insights about graphic design and typography.
Download or read book Exploring the World of Lucid Dreaming written by Stephen LaBerge and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "[A] solid how-to book...For amateur dream researchers, this is a must." WHOLE EARTH REVIEW This book goes far beyond the confines of pop dream psychology, establishing a scientifically researched framework for using lucid dreaming--that is, consciously influencing the outcome of your dreams. Based on Dr. Stephen LaBerge's extensive laboratory work at Stanford University mapping mind/body relationships during the dream state, as well as the teachings of Tibetan dream yogis and the work of other scientists, including German psycholgist Paul Tholey, this practical workbook will show you how to use your dreams to: Solve problems; Gain greater confidence; improve creativity, and more. From the Paperback edition.
Download or read book Research Anthology on Challenges for Women in Leadership Roles written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-03-19 with total page 877 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of women in the workplace has rapidly advanced and changed within the previous decade, leading to a current position in which women are taking over leadership roles and being offered these positions more than ever before. However, a gap still exists with the representation of women in the workforce especially in power positions and roles of authority in organizations. While the representation of women in leadership roles is impressive and exciting for the future, women still face many challenges when taking over these positions of power and face many issues related to gender inclusivity. There is also still gender bias and discrimination against women who have been given the opportunity to become authority figures. It is essential to acknowledge and discuss these critical issues and challenges that women in leadership roles must handle to better understand the current climate of gender roles across various industries and types of leadership. The Research Anthology on Challenges for Women in Leadership Roles discusses the role of women in positions of authority across diverse industries and businesses. By reviewing the biases, struggles, discrimination, and overall challenges of being a woman in a powerful role, women leaders can be better understood for their role in a male-dominated world. This includes topics of concern such as equal treatment, proper implementation of women’s policies, social justice activism, discrimination, and sexual harassment in the workplace, and the importance of diversity and empowerment of women in leadership positions with chapters pertaining specifically to African-American, Hispanic, Asian, and Middle Eastern women. This book is ideal for professionals, researchers, managers, executives, leaders, academicians, sociologists, policymakers, and students in fields that include humanities, social sciences, women’s studies, gender studies, business management, management science, health sciences, educational studies, and political sciences.
Download or read book Is Everyone Hanging Out Without Me And Other Concerns Enhanced Edition written by Mindy Kaling and published by Crown/Archetype. This book was released on 2011-11-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mindy Kaling has lived many lives: the obedient child of immigrant professionals, a timid chubster afraid of her own bike, a Ben Affleck–impersonating Off-Broadway performer and playwright, and, finally, a comedy writer and actress prone to starting fights with her friends and coworkers with the sentence “Can I just say one last thing about this, and then I swear I’ll shut up about it?” Perhaps you want to know what Mindy thinks makes a great best friend (someone who will fill your prescription in the middle of the night), or what makes a great guy (one who is aware of all elderly people in any room at any time and acts accordingly), or what is the perfect amount of fame (so famous you can never get convicted of murder in a court of law), or how to maintain a trim figure (you will not find that information in these pages). If so, you’ve come to the right book, mostly! In Is Everyone Hanging Out Without Me?, Mindy invites readers on a tour of her life and her unscientific observations on romance, friendship, and Hollywood, with several conveniently placed stopping points for you to run errands and make phone calls. Mindy Kaling really is just a Girl Next Door—not so much literally anywhere in the continental United States, but definitely if you live in India or Sri Lanka. This enhanced eBook includes an audio introduction from the author; audio commentary from Mindy’s friends, including The Office costar B. J. Novak and Parks and Recreation creator Michael Schur; bonus photos, including an exclusive “Avalanche of Awkwardness” slideshow of never-before-seen childhood photos with audio commentary; and three full chapters read by the author.
Download or read book Evaluating Training Programs written by Donald Kirkpatrick and published by Berrett-Koehler Publishers. This book was released on 2006-01-01 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated edition of the bestselling classic Donald Kirkpatrick is a true legend in the training field: he is a past president of ASTD, a member of Training magazine's "HRD Hall of Fame," and the recipient of the 2003 "Lifetime Achievement Award in Workplace Learning and Performance" from ASTD In 1959 Donald Kirkpatrick developed a four-level model for evaluating training programs. Since then, the "Kirkpatrick Model" has become the most widely used approach to training evaluation in the corporate, government, and academic worlds. Evaluating Training Programs provided the first comprehensive guide to Kirkpatrick's Four Level Model, along with detailed case studies of how the model is being used successfully in a wide range of programs and institutions. This new edition includes revisions and updates of the existing material plus new case studies that show the four-level model in action. Going beyond just using simple reaction questionnaires to rate training programs, Kirkpatrick's model focuses on four areas for a more comprehensive approach to evaluation: Evaluating Reaction, Evaluating Learning, Evaluating Behavior, and Evaluating Results. Evaluating Training Programs is a how-to book, designed for practitiners in the training field who plan, implement, and evaluate training programs. The author supplements principles and guidelines with numerous sample survey forms for each step of the process. For those who have planned and conducted many programs, as well as those who are new to the training and development field, this book is a handy reference guide that provides a practical and proven model for increasing training effectiveness through evaluation. In the third edition of this classic bestseller, Kirkpatrick offers new forms and procedures for evaluating at all levels and several additional chapters about using balanced scorecards and "Managing Change Effectively." He also includes twelve new case studies from organizations that have been evaluated using one or more of the four levels--Caterpillar, Defense Acquisition University, Microsoft, IBM, Toyota, Nextel, The Regence Group, Denison University, and Pollack Learning Alliance.
