Download or read book 400 Million Customers written by Carl Crow and published by D'Asia Vu Reprint Library. This book was released on 2003 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the original edition . . ."Superlatively entertaining." New York Times Book Review"No one who wants to do business in China can safely neglect it." The Times (London)"A feast of human nature for almost any reader." Carl Van Doren, Boston Herald"One of the most convincing and lifelike descriptions of Chinese life we have ever had." Dorothy Canfield, Book of the Month Club News

Download or read book 400 Million Customers written by Carl Crow and published by . This book was released on 1945 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Four Hundred Million Customers written by Carl Crow and published by Routledge. This book was released on 2006 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No matter what you may be selling, your business in China should be enormous, if the Chinese who should buy your goods would only do so." But will they? Carl Crow opened the first western advertising agency in Shanghai and ran it for twenty-five years, promoting everything from American lipsticks and moisturizers to French brandy and pharmaceuticals, and nothing was straightforward. In this highly readable account of his work in Shanghai, illustrated with delightful line drawings, Crow uses anecdotes and examples to illustrate the particular challenges of doing business in China.

Download or read book Four Hundred Million Customers written by Carl Crow and published by Eastbridge Books. This book was released on 2002-05-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Four Hundred Million Customers (1937) is a collection of humorous essays and piquant anecdotes underpinned by well-informed insight and highlighted by witty drawings by G. Sapojnikoff. The book has lost none of its still perceptive insights into China, which is now more than triple "four hundred million."

Download or read book One Billion Customers written by James McGregor and published by Simon and Schuster. This book was released on 2007-09-04 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of the most successful journalist/businessmen ever to do business inChina comes a blueprint for succeeding in the worlds fastest-growing consumermarket.

Download or read book Sell Like Crazy written by Sabri Suby and published by . This book was released on 2019-01-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, Sabri Suby, the founder of Australia's #1 fastest growing digital marketing agency, reveals his exclusive step-by-step formula for growing the sales of any business, in any market or niche! The 8 phase 'secret selling system' detailed in this book has been deployed in over 167 industries and is responsible for generating over $400 million dollars in sales. This isn't like any business or marketing book you've ever read. There's no fluff or filler - just battle-hardened tactics that are working right now to rapidly grow sales. Use these timeless principles to rapidly and dramatically grow the sales for your business and crush your competition into a fine powder.

Download or read book Ultimate Guide to Facebook Advertising How to Access 600 Million Customers in 10 Minutes written by Perry Marshall and published by Entrepreneur Press. This book was released on 2011-09-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: FUEL YOUR BUSINESS WITH FACEBOOK Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment—in clicks, customers, and profits. Covers critical updates including: Targeting by birthday, family status, and more Pinpointing who is seeing your ads Managing impressions per ad to avoid ad fatigue Using Sponsored Story Ads—the newest advertising categoy Creating a Facebook business and identity ”Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide!” —Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing ”If anybody can make practical sense of Facebook for marketers, it’s Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my ‘No B.S. blessing.’” —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.com ”Ultimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income.” -Jay Conrad Levinson, The Father of Guerrilla Marketing, author of the Guerrilla Marketing series of books ”Facebook advertising appears simple, but it's trickier than search engine marketing. In this book, Perry Marshall and Tom Meloche teach you secret of "Right Angle Marketing" - selling based on who people are and what they identify with. This is entirely different from Yahoo! or Google. They help you determine how to prioritize Facebook within your particular marketing mix. Then they take you by the hand and lead you through the minefield, showing you the tools, bidding techniques, and sales cycles of Facebook ads. Without their help, the odds are stacked against you. With their help, your chances of success are excellent.” -Alex Mandossian, Heritage House Publishing, author of The Business Podcasting Bible ”Perry Marshall has done more to de-mystify Google AdWords for business owners than any person on earth. With this book, he's done the same for Facebook. If you want to cut through the smoke quickly and make money advertising on Facebook, this is the book to read.” - Ken McCarthy. The System Seminar, Tivoli NY ”The irony of living in the Information Age is that good info has gotten harder to come by. The lame stuff still manages to clog the pipes, causing chaos and preventing you from discovering the legit specifics that can actually help you in your quest for business success and a bigger bottom line. Perry Marshall has been a first- stop, one-stop resource for the best possible advice on making AdWords work since Google unleashed it on the marketing community…and now, Perry’s new tome on Facebook’s astonishing (and yet-to-be-fully-tapped) power to reach gazillions of targeted, eager prospects (most of whom you’d never even know existed, otherwise) is the first and probably the only book you need to be one of those early adopters who score fastest. Perry’s books are always essential. This one is perhaps more so than usual.” -John Carlton, the most respected and ripped-off veteran copywriter on the Web ”Perry Marshall is amazing! He reinvented himself from engineer to white paper expert to become the world's leading expert in Google Adwords. Now with his secret weapon, Tom Meloche, he's reinvented himself again, this time as the guru in Facebook advertising ... through which, he points out, you can access 600 million customers in 10 minutes.” -Bob Bly, author of over 60 books including Complete Idiot’s Guide to Direct Marketing, The Online Copywriter’s Handbook and Public Relations Kit for Dummies ”Perry Marshall is a terrific writer who makes wonderful use of stories and analogies to illustrate a concept. He does this exceptionally well in the chapter on ad copy writing, ‘The Power of Hidden Psychological Triggers.’ That chapter alone is worth the price of this book. "Many companies have tried Facebook ads and failed for one simple reason: they treated Facebook advertising like search advertising. “Facebook is social advertising. Social advertising is about understanding and reaching the user. Not the user's behavior; but the actual person. This is where the book shines. It walks you through strategies of reaching your target audience based upon the person's social profile so that you aren't just accumulating 'Likes,’ but actually gaining new customers. “I'd recommend this book to anyone who is advertising, or wants to advertise, on Facebook. Social advertising is unique from most other types of advertising, and this book will teach you the concepts and how-tos you must understand so that your Facebook ads increase your overall profits.” -Brad Geddes, author of Advanced Google AdWords ”One of the things I love about Perry is that he always shoot from the hip. Ultimate Guide to Facebook Advertising is written with no holds barred, which means that all the ‘juicy’ tips that might get left out of other, similar books are all in this book. It's more than just a tactical ‘how to.’ It goes into the psychological aspects of ad writing specifically suited for Facebook and gives all kinds of practical advice for fan pages. So for anyone who really wants to get serious about Facebook advertising, this book is definitely a must read.” -Shelley Ellis, contextual advertising expert, www.ContentNetworkInsider.com ”Perry Marshall led the pack with Google AdWords back in 2006. He's still leading the pack today with Ultimate Guide to Facebook Advertising. Perry and Tom Meloche combine ‘insider’ knowledge of marketing on Facebook with proven marketing fundamentals for a powerful one-two punch that delivers results. Perry doesn't just theorize about how Facebook marketing works, he does it himself, and he's worked with thousands of others to hone his knowledge of this emerging landscape. If you're thinking of marketing on Facebook, or if you're already doing it, you'd be crazy to not get Ultimate Guide to Facebook Advertising. -Clate Mask, president, InfusionSoft ”Hands down, I have never seen a more comprehensive in-depth study of successful Facebook advertising than what you are holding in your hands. Perry has done it again, he’s extracted the 'gold' within this amazing system of advertising that every astute marketer should devour and implement.” - Ari Galper, founder and CEO, Unlock The Game, www.UnlockTheGame.com "Hundreds of my clients have failed at Facebook before. Many were so seriously slaughtered that I'd written it off as a traffic source for all but the most advanced marketer, so recommending this book is not something I do lightly—yet I DO suggest you order a rush copy. Simply put, it's a game changer. If you've tried Facebook before and failed, I'll bet you didn't have the testing paradigm, targeting insights, bidding strategies, tools, and creative advertising resources outlined in the easy-to-digest, entertaining words here. This goes double for experienced PPC marketers and triple for anyone who's read another Facebook advertising book. Seriously, if this isn't worth a trip to Amazon.com, I don't know what is!" —Glenn Livingston, Ph.D., Marketing Psychologist, market research expert and founder of RocketClicks.com

Download or read book Customers for Life written by Carl Sewell and published by Crown Currency. This book was released on 2009-07-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.

Download or read book China s New Consumers written by Elisabeth Croll and published by Routledge. This book was released on 2006-09-26 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring China's consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing demand, at the centre of which lies exaggerated expectations of China's new consumers. Combining economic trends with the author’s anthropological background, China’s New Consumers details the livelihoods and lifestyles of China's new and evolving social categories who, divided by wealth, location and generation, have both benefited from and been disadvantaged by the past two decades of reform and rapid economic growth. Given that consumption is about so much more than shopping and spending, this book focuses on the perceptions, priorities and concerns of China's new consumers which are an essential part of any contemporary narrative about China's domestic market. Documenting the social consequences of several decades of rapid economic growth and the new interest in 'all-round' social development, China's New Consumers will be of value to students, entrepreneurs and a wide variety of readers who are interested in social trends and concerns in China today.

Download or read book Sharks written by Ted Rechlin and published by Sweetgrass Books. This book was released on 2018-01-02 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Action! Science! Amazing Art! Epic Showdowns! Experience the history of planet earth as seen through the eyes of the coolest sharks of past and present in this thrilling graphic novel adventure!

From the mind of Ted Rechlin, author and illustrator of Jurassic and Dinosaurs Live! comes the thrilling new epoch-spanning adventure Sharks, a life-science graphic novel adventure. Sharks have been cruising our planet's waters for millions of years. They were here long before humanity and even pre-date the dinosaurs. Rechlin weaves a captivating history of strange and ancient shark species while sharing insights into the distant past of life on Earth. The amazing and action-packed art teaches readers of all ages how these legendary ocean dwellers got their start - and how they developed into the sharks we know today. Educational, fascinating, and beautifully produced, this is the perfect book for budding marine biologists, comic fans, and enthusiasts of these ancient apex predators of the deep.

> Newest installment in series of educational, IMAX-style adventure comics that includes Tyrannosaurus Rex, Bears, Jurassic and more.
> 96 Action-packed pages featuring Megladon, Helicoprion, Xenacanthus, Great Whits, and more!
> High Plains Book Award nominated author/illustrator
> Author available for interviews, presentations, and singings upon request
> Full-color illustrations engage readers ages 6 and up in a beautiful hardbound format.

Download or read book A Floating Chinaman written by Hua Hsu and published by Harvard University Press. This book was released on 2016-06-07 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A Floating Chinaman is, in the broadest sense, a book about who gets to speak for China. The title is taken from a lost manuscript by H.T. Tsiang, an eccentric Chinese immigrant writer who self-published a series of visionary novels in the 1930s, a time when China was recast as a rich, unexplored mystery to the American public. At this time the United States "rediscovered" China, and the book traces its causes and cues in a variety of sites: the comfortable, middlebrow literature of Pearl Buck, Alice Tisdale Hobart and Lin Yutang; the journalism of Carl Crow and Henry Luce; exuberant reports from oil executives proclaiming a new era in global trade. On the margins--in Chinatowns, on college campuses, in the failed avant-gardism of Tsiang--a different conversation about the possibilities of a transpacific future was taking place. The book is about the circulation of ideas about China; but it is also a book about writers, rivalries, and the acquisition of authority. It is about the creation and refinement of those ideas, as well as the spirit of competition that underlies all critical endeavors. These were decades when China represented a new area of inquiry, and the stakes for writers to flex their expertise were at once intellectual, professional, and deeply personal. The author considers a range of texts--from best-sellers to self-published paperbacks, travel literature to corporate newsletters, FBI surveillance files to flowery letters from an Ellis Island detention center--and considers the competing notions of a transpacific future that animated the literary imagination as well as some satisfying moments of revenge."--Provided by publisher.

Download or read book State and Local Public Facility Needs and Financing written by United States. Congress. Joint Economic Committee. Subcommittee on Economic Progress and published by . This book was released on 1966 with total page 1182 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Machine Made Tammany Hall and the Creation of Modern American Politics written by Terry Golway and published by W. W. Norton & Company. This book was released on 2014-03-03 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Golway’s revisionist take is a useful reminder of the unmatched ingenuity of American politics.”—Wall Street Journal History casts Tammany Hall as shorthand for the worst of urban politics: graft and patronage personified by notoriously crooked characters. In his groundbreaking work Machine Made, journalist and historian Terry Golway dismantles these stereotypes, focusing on the many benefits of machine politics for marginalized immigrants. As thousands sought refuge from Ireland’s potato famine, the very question of who would be included under the protection of American democracy was at stake. Tammany’s transactional politics were at the heart of crucial social reforms—such as child labor laws, workers’ compensation, and minimum wages— and Golway demonstrates that American political history cannot be understood without Tammany’s profound contribution. Culminating in FDR’s New Deal, Machine Made reveals how Tammany Hall “changed the role of government—for the better to millions of disenfranchised recent American arrivals” (New York Observer).

Download or read book 400 Million Customers written by Carl Crow and published by . This book was released on 1937 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Shut Up and Listen written by Tilman Fertitta and published by HarperCollins Leadership. This book was released on 2019-09-17 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shut Up and Listen! is a true leadership roadmap to the summit of career success and satisfaction, featuring concise principles for entrepreneurs and business leaders at any level. Tilman Fertitta, also known as the Billion Dollar Buyer, started his hospitality empire thirty years ago with just one restaurant. Over the years, he’s stayed true to the principles that helped him build the largest single-shareholder company in America, with over $4 billion in revenue, including hundreds of restaurants (Landry’s Seafood, Bubba Gump Shrimp Company, Morton’s Steakhouse, Mastro’s, Rainforest Café, and over forty more restaurant concepts) and five Golden Nugget Casinos. He’s also sole owner of the NBA’s Houston Rockets. This book shares the key insights that made it all possible. In Shut Up and Listen!, Fertitta shares straight-talk “Tilmanisms” around six key action items that any entrepreneur can adopt today: Be the Bull No Spare Customers Change, Change, Change Know Your Numbers Follow the 95/5 Rule Take No Out of Your Vocabulary For aspiring entrepreneurs or people in business, this guide will help you take your company to the next level. When you put this book down, you’ll know what you’re doing right and what you’re doing wrong to operate your business, and if you’re just getting started, it will help set you up for success. A groundbreaking, no-holds-barred book, Shut Up and Listen! offers practical, hard-earned wisdom from one of the most successful business owners in the world.

Download or read book Ultimate Guide to Twitter for Business written by Ted Prodromou and published by Entrepreneur Press. This book was released on 2013-02-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.

Download or read book Implementing Mobile TV written by Amitabh Kumar and published by Taylor & Francis. This book was released on 2010 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth guide to the new world of Mobile TV, multimedia networks, and applications.