Download or read book The 3M Model of Motivation and Personality written by John C. Mowen and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for `Meta-theoretic Model of Motivation', this theory seeks to account for how personality traits interact with the situation to influence consumer attitudes and actions. The book proposes that multiple personality traits combine to form a motivational network that acts to influence behavior. Mowen argues that in order to understand the causes of enduring behavioral tendencies, one must identify the more abstract traits underlying surface behaviors. In constructing the 3M model, the author reports data from fifteen empirical studies employing over 3500 respondents. In this hierarchical model, four types of personality traits are identified: elemental, compound, situational, and surface traits. Eight elemental traits are proposed as forming the underlying dimensions of personality. Consistent with control theory, the research reveals that the elemental traits combine to form compound traits, such as self-efficacy, task orientation, playfulness, and competitiveness. These elemental and compound traits combine with situational influences to cause enduring behavioral tendencies within general situational contexts. Examples of situational traits investigated include impulsive buying, value consciousness, sports interest, and health motivation. In the 3M model the elemental, compound, and situational traits combine to yield surface traits, which are enduring dispositions to act in specific behavioral contexts. Five surface traits are empirically investigated in the book: compulsive buying, sports participation, healthy diet lifestyles, proneness to bargaining, and a tendency to frugality. Across these five studies, the empirical results reveal that the 3M model accounts for over 44% of the variance in the surface trait measures. By presenting a new meta-theory of motivation and personality that is testable, Mowen's 3M model accounts for high levels of variance in consumer behavior. By integrating the work of selected past and current theorists into a comprehensible whole, the 3M model provides coherence in a field currently dominated by conflicting ideas, theories, and approaches. The book provides evidence that by understanding the individual dispositions that underlie consumer behavior, public policy officials and marketing specialists can develop better communication programs to influence and persuade their target audiences. The book shows how to employ the 3M model to segment the marketplace, provide psychographic inventories, position brands, create promotional themes, and develop brand personalities.

Download or read book 3m Company Minnesota Mining and Manufacturing Environmental Protection Agency Initial Decision written by and published by DIANE Publishing. This book was released on with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Ju 52 3m Bomber and Transport Units 1936 41 written by Robert Forsyth and published by Bloomsbury Publishing. This book was released on 2017-05-25 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: The all-metal Junkers Ju 52/3m enjoyed a solid – indeed, revered – reputation amongst its crews and the troops and paratroopers who used and depended on it. For more than ten years, it saw service as a successful military transport, with its distinctive, three-engined design and corrugated metal construction becoming instantly recognisable. It was a mainstay in the Luftwaffe's inventory, first seeing service in the 1930s in bombing and transport operations in the Spanish Civil War, and subsequently during the German invasion of Poland. It then served on every front on which the Luftwaffe was deployed until May 1945. The Junkers served as a stalwart transport, confronting both freezing temperatures and ice, and heat and dust, lifting men, animals, food and supplies vital for German military operations. This, the first of two books on the Ju 52/3m, details its service as a bomber in Spain and in South America, followed by its pivotal role in early war operations during the invasions of Poland and France, the airborne invasion of Crete and the early stages of Operation Barbarossa.

Download or read book The 3M Commute a van Program written by Robert D. Owens and published by . This book was released on 1974 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The 3M Commute a van Program Status Report May 1974 written by Robert D. Owens and published by . This book was released on 1974 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book A Century of Innovation written by 3M Company and published by 3m Company. This book was released on 2002 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compilation of 3M voices, memories, facts and experiences from the company's first 100 years.

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