Download or read book 33 Phenomena of Purchasing Decisions written by Sebastian Oetzel and published by Springer Nature. This book was released on with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the International Conference of Economics Business and Entrepreneur ICEBE 2022 written by Nairobi and published by Springer Nature. This book was released on 2023-05-30 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.The Faculty of Economics and Business of Universitas Lampung in Indonesia is hosting the International Conference of Economics, Business & Entrepreneurship (ICEBE) 2022, its fifth annual international conference. The goal of this conference is to provide a clear direction and substantial advancements in the quickly recovering global economy. The 5th ICEBE welcomes and cordially encourages all authors to submit outstanding works on a range of topics relevant to the conference's theme. Theme: “Global Economy and Business Recovery Growth to Create a Sustainable Business-Friendly Environment”
Download or read book Handbook of Financial Markets Dynamics and Evolution written by Thorsten Hens and published by Elsevier. This book was released on 2009-06-12 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt: The models of portfolio selection and asset price dynamics in this volume seek to explain the market dynamics of asset prices. Presenting a range of analytical, empirical, and numerical techniques as well as several different modeling approaches, the authors depict the state of debate on the market selection hypothesis. By explicitly assuming the heterogeneity of investors, they present models that are descriptive and normative as well, making the volume useful for both finance theorists and financial practitioners. - Explains the market dynamics of asset prices, offering insights about asset management approaches - Assumes a heterogeneity of investors that yields descriptive and normative models of portfolio selections and asset pricing dynamics
Download or read book Dont Buy This Book33 1117 written by Vijay 27 and published by Google Test Wholesale. This book was released on 2013-09-04 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book is for testing, Don't buy this book.1 1112337
Download or read book Proceedings of the 1st International Conference on Management and Business ICoMB 2022 written by Budi Setiawan and published by Springer Nature. This book was released on 2023-05-09 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. Universitas Sarjanawiyata Tamansiswa proudly invites all students, researchers, lecturers, and practitioners to participate in the International Conference on Management and Business (ICoMB). This hybrid conference is a part of an annual event called International Management Week (IMW) hosted by Universitas Sarjanawiyata Tamansiswa will be held in Yogyakarta, Indonesia on October 31, 2022. The conference theme is Empowering Small and Medium Enterprises. ICoMB aims to provide a venue for scholars to share their knowledge in the field of management and business-related areas internationally through research and best practice outcomes presentation to promote learning from each other by exchanging insights and strengthening the network.
Download or read book Consumer Behaviour written by Michael Solomon and published by Pearson Higher Education AU. This book was released on 2012-10-24 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behaviour And Branding Concepts Readings And Cases The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2009-09 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Download or read book Vacation Decision Making written by Alain Decrop and published by CABI. This book was released on 2006-01-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of this book is on holiday planning and decision making, which is the cornerstone of tourist behaviour and tourism marketing. The first three chapters deal with the basics, including an overview of decision-making paradigms and variables (chapter 1), a critical review of existing tourist behaviour models (chapter 2) and a description of the methods that may be used for studying holiday decision making (chapter 3). The chapters that follow relate the findings of an in-depth qualitative and interpretative study that followed the decision making process of 25 Belgian households during a whole year. Chapter 4 discusses the context in which holiday decisions are made. In the next two chapters, the focus is on the decision-making process in itself both at the generic and holiday levels (chapter 5) and at the destination level (chapter 6). Post-experience processes are investigated in chapter 7, whereas group processes are the particular focus of chapter 8. Chapter 9 presents the integrative and conclusive part of the book where a new typology of holidaymakers is proposed. The book has a subject index.
Download or read book 2d33bb written by and published by . This book was released on 1991 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Advanced Dictionary of Marketing written by Scott Dacko and published by Oxford University Press, USA. This book was released on 2008 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Download or read book Beyond the Game Athletes Events Spectators and Venues in Sports Marketing written by Göker GÜLAY and published by Turkuaz Kongre Organizasyonu Fuarcılık Yayıncılık Eğitim Turizm ve Ticaret Limited Şirketi. This book was released on with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the world of sports marketing, where the intersection of athleticism, business acumen, and digital innovation unfolds. In this book, we embark on an intellectual journey that dissects the intricate domain of sports marketing, navigating through essential basics, exploring the strategic use of social media, and delving into the fascinating realm of advertising in and through sports. Chapter 1 sets the stage by offering the foundational knowledge required to grasp the multifaceted nature of sports marketing. From understanding the institutional view of sport and its demand to distinguishing between marketing in sport and marketing through sport, this section lays the groundwork for our exploration. We examine the relationship between advertising and sports, conceptualize sport as a product in marketing, and delve into the role of athletes as key figures in sports marketing. Along the way, we uncover the power of sports celebrities in marketing communication and explore the intricate world of sports consumers. This section takes a dive into sports venues as advertising media, shedding light on their impact and effectiveness. It also discusses how sport events can be used to connect with target audiences, increase brand awareness and boost sales, as sport events present a significant marketing opportunity for businesses and organizations. It discusses a range of strategies and practices for marketing sport events within the framework of event planning and marketing communications. Advertising in and through sport is another important area of sports marketing since sport offers a powerful platform for advertising. Sport events, athletes and sports teams can be an effective way to reach a wide audience. In this context, the book discusses the basics of advertising in and through sport. Chapter 2 turns our attention to the dynamic realm of social media in sports marketing. In an era where digital connectivity reigns supreme, the strategic use of social media is a game-changer. We scrutinize the risks involved in leveraging social media in sports marketing and delve into strategic approaches. This includes an exploration of academic studies on strategic social media use, the concept of relationship marketing in sports, and the art of sports relationship marketing through social media. Social media is becoming an increasingly important tool for sports marketing. It offers a powerful platform that businesses and organizations can use to connect with their target audiences, increase brand awareness and drive sales. This book aims to provide a comprehensive guide on how social media can be used for sports marketing, covering topics such as developing a social media strategy, content creation and social media analytics. This book is designed to cater to a diverse audience. Scholars in the field of communication and media will find rich insights into the evolving dynamics of sports marketing. Professional marketers will discover practical strategies for harnessing the power of social media in their campaigns, while students passionate about sports marketing and advertising will find a comprehensive foundation for their future endeavors. May this book serve as a beacon of knowledge and inspiration as you navigate the dynamic and thrilling world of sports marketing.
Download or read book Using Qualitative Research in Advertising written by Margaret A. Morrison and published by SAGE. This book was released on 2012 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
Download or read book Southern Economist written by and published by . This book was released on 2012 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Technical Analysis Explained written by IFC Markets and published by IFC Markets. This book was released on 2014-11-14 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technical analysis attempts to understand the market psychology by studying the behavior of the market in the past. If one understands the essence, benefits and limitations of technical analysis, it can give him new skills to become a better trader. The main objective of “Technical Analysis Explained” is to help you learn the most essential and fundamental points of technical analysis, understand why and how successful traders use it in their trade and develop your own trading strategy based on technical charts and indicators. It’s a complete work to show you when to use technical charts and indicators, what the trend stands for and how to predict future market movements. Read this tutorial and discover all the aspects of technical analysis in detail. Note that currently the book is completely free.
Download or read book Organizational Buying Behaviour written by Roy Wells Hill and published by Springer. This book was released on 1977-12-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Towards a Model Sales Law in the Greater Bay Area written by Hao Jiang and published by Edward Elgar Publishing. This book was released on 2024-09-06 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the complex system of contract law operating in the Greater Bay Area and examines the independent legal systems of Hong Kong, Macau and China in light of the region’s rapid economic integration. The book explores the differences between these systems in theory and in practice, and identifies the challenges and pathways to legal harmonisation in the region.
