Download or read book 3 Minute Summary of Marissa Mayer and the Fight to Save Yahoo by Nicholas Carlson written by thimblesofplenty and published by thimblesofplenty. This book was released on with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: thimblesofplenty is a group of friends who also happen to be business people and avid readers. We wanted to keep up with the latest business books but found that time was a factor. So we divided out the work and each of us took a book and summarised it for the others. We though it might be a great idea to share these summaries with you. For a small price and a 3 minute time investment, our summary gives you some of the wisdom from the book, some food for thought and hopefully the impetus to make some time to read the whole book!
Download or read book Marissa Mayer and the Fight to Save Yahoo written by Nicholas Carlson and published by Twelve. This book was released on 2015-01-06 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: A page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing? Marissa Mayer and the Fight to Save Yahoo! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted. In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.
Download or read book 5x3 Minute Summary Mashup of Women in Business including Bernadette Jiwa Lori Greiner and Marissa Mayer written by thimblesofplenty and published by thimblesofplenty. This book was released on with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: thimblesofplenty is a group of friends who also happen to be business people and avid readers. We wanted to keep up with the latest business books but found that time was a factor. So we divided out the work and each of us took a book and summarised it for the others. We though it might be a great idea to share these summaries with you. For a small price and a 3 minute time investment, our summary gives you some of the wisdom from the book, some food for thought and hopefully the impetus to make some time to read the whole book!
Download or read book The Googlization of Everything written by Siva Vaidhyanathan and published by Univ of California Press. This book was released on 2012-03-13 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission—"To organize the world’s information and make it universally accessible"—and its much-quoted motto, "Don’t be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google’s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.
Download or read book The Online Advertising Playbook written by Joe Plummer and published by John Wiley & Sons. This book was released on 2007-07-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University
Download or read book To the Cloud written by Vincent Mosco and published by Routledge. This book was released on 2015-11-17 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cloud computing and big data are arguably the most significant forces in information technology today. In the wake of revelations about National Security Agency (NSA) activities, many of which occur "in the cloud", this book offers both enlightenment and a critical view. Vincent Mosco explores where the cloud originated, what it means, and how important it is for business, government and citizens. He describes the intense competition among cloud companies like Amazon and Google, the spread of the cloud to government agencies like the controversial NSA, and the astounding growth of entire cloud cities in China. Is the cloud the long-promised information utility that will solve many of the world's economic and social problems? Or is it just marketing hype? To the Cloud provides the first thorough analysis of the potential and the problems of a technology that may very well disrupt the world.
Download or read book Organizational Behavior written by Christopher P. Neck and published by SAGE Publications. This book was released on 2015-12-08 with total page 1165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Behavior: A Critical-Thinking Perspective, by Christopher P. Neck, Jeffery D. Houghton, and Emma L. Murray, provides insight into OB concepts and processes through a first-of-its kind active learning experience. Thinking Critically challenge questions tied to Bloom’s taxonomy appear throughout each chapter, challenging students to apply, analyze, and create. Unique, engaging case narratives that span several chapters along with experiential exercises, self-assessments, and interviews with business professionals foster students’ abilities to think critically and creatively, highlight real-world applications, and bring OB concepts to life.
Download or read book The Shallows written by Nicholas Carr and published by . This book was released on 2020-09-29 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 10th-anniversary edition of this landmark investigation into how the Internet is dramatically changing how we think, remember and interact, with a new afterword.
Download or read book A Hypersexual Society written by K. Kammeyer and published by Springer. This book was released on 2008-11-10 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: As many can attest, the prevalence of sexual imagery has increased in modern society over the past half century. In this timely new study, Kenneth Kammeyer traces the historical development of sexual imagery in America and society's preoccupation with it, all within a firm theoretical and sociological framework.
Download or read book 504 Absolutely Essential Words written by Murray Bromberg and published by . This book was released on 1988 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: A self-help guide to the use of 504 words used regularly by educated people. Includes sentences, articles, exercises and word review sections using the new words.
Download or read book Threshold Concepts in Women s and Gender Studies written by Christie Launius and published by Routledge. This book was released on 2022 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Threshold Concepts in Women's and Gender Studies: Ways of Seeing, Thinking, and Knowing is a textbook designed primarily for introduction to Women's and Gender Studies courses with the intent of providing both a skill- and concept-based foundation in the field. The third edition includes fully revised and expanded case studies and updated statistics; in addition, the content has been updated throughout to reflect significant news stories and cultural developments. The text is driven by a single key question: "What are the ways of thinking, seeing, and knowing that characterize Women's and Gender Studies and are valued by its practitioners?". This book illustrates four of the most critical concepts in Women's and Gender Studies-the social construction of gender, privilege and oppression, intersectionality, and feminist praxis-and grounds these concepts in multiple illustrations. Threshold Concepts develops the key concepts and ways of thinking that students need to develop a deep understanding and to approach material like feminist scholars do, across disciplines"--
Download or read book Hatching Twitter written by Nick Bilton and published by Penguin. This book was released on 2014-09-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events to President Trump’s preferred method of communication. It has hundreds of millions of active users all over the world. But few people know that it nearly fell to pieces early on. In this rousing history that reads like a novel, Hatching Twitter takes readers behind the scenes of Twitter’s early exponential growth, following the four hackers—Ev Williams, Jack Dorsey, Biz Stone, and Noah Glass, who created the cultural juggernaut practically by accident. It’s a drama of betrayed friendships and high-stakes power struggles over money, influence, and control over a company that was growing faster than they could ever imagine. Drawing on hundreds of sources, documents, and internal e-mails, Bilton offers a rarely-seen glimpse of the inner workings of technology startups, venture capital, and Silicon Valley culture.
Download or read book For The Love Of written by Gina Femia and published by Original Works Publishing. This book was released on 2018-08-21 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Synopsis: When Joy gets on the Brooklyn Scallywags and meets the star, Lizzie Lightning, she and her long term partner Michelle find their lives turned upside down. For The Love Of asks how much you’re willing to sacrifice – or lose – in order to follow your heart. Cast Size: 9 Diverse Females “tough, thrilling, compelling, dramatic”—Stage Raw “raw and real and complicated”—Chicago Tribune “a seductively rousing show.”—LA Weekly
Download or read book The New Ethics of Journalism written by Kelly McBride and published by CQ Press. This book was released on 2013-07-17 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring a new code of ethics for journalists and essays by 14 journalism thought leaders and practitioners, this authoritative, practical book examines the new pressures brought to bear on journalism by technology and changing audience habits. It offers a new framework for making critical moral choices, as well as case studies that reinforce the concepts and principles rising to prominence in 21st century communication. The book addresses the unique problems facing journalism today, including how we arrive at truth in an era of abundant and unverified information; the evolution of new business models and partnerships; the presence of journalists on independent social media platforms; the role of diversity; the meaning of stories; the value of images; and the role of community in the production of journalism.
Download or read book Prototype Politics written by Daniel Kreiss and published by Oxford University Press. This book was released on 2016-06-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the advanced state of digital technology and social media, one would think that the Democratic and Republican Parties would be reasonably well-matched in terms of their technology uptake and sophistication. But as past presidential campaigns have shown, this is not the case. So what explains this odd disparity? Political scientists have shown that Republicans effectively used the strategy of party building and networking to gain campaign and electoral advantage throughout the twentieth century. In Prototype Politics, Daniel Kreiss argues that contemporary campaigning has entered a new technology-intensive era that the Democratic Party has engaged to not only gain traction against the Republicans, but to shape the new electoral context and define what electoral participation means in the twenty-first century. Prototype Politics provides an analytical framework for understanding why and how campaigns are newly "technology-intensive," and why digital media, data, and analytics are at the forefront of contemporary electoral dynamics. The book discusses the importance of infrastructure, the contexts within which technological innovation happens, and how the collective making of prototypes shapes parties and their technological futures. Drawing on an analysis of the careers of 629 presidential campaign staffers from 2004-2012, as well as interviews with party elites on both sides of the aisle, Prototype Politics details how and why the Democrats invested more in technology, were able to attract staffers with specialized expertise to work in electoral politics, and founded an array of firms to diffuse technological innovations down ballot and across election cycles. Taken together, this book shows how the differences between the major party campaigns on display in 2012 were shaped by their institutional histories since 2004, as well as that of their extended network of allied organizations. In the process, this book argues that scholars need to understand how technological development around politics happens in time and how the dynamics on display during presidential cycles are the outcome of longer processes.
Download or read book Women s Lives written by Gwyn Kirk and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2007 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interdisciplinary, multicultural text-reader provides an introduction to women's studies by examining U.S. women's lives in a global context and across categories of race-ethnicity, class, sexuality, disability, and age. Substantial chapter introductions provide updated statistical information and explanations of key concepts and ideas as a context for the readings. Each chapter includes "Questions to Frame Your Reading" and “Suggestions for Taking Action” to help students link their knowledge and understanding to their own lives and apply it to the world around them.
Download or read book The Postal Record written by and published by . This book was released on 1923 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt:
