Download or read book Strategic Social Media written by L. Meghan Mahoney and published by John Wiley & Sons. This book was released on 2024-02-27 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future Highlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media Contains social media strategies readers can apply to any past, present, or future social media platform Helps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts Provides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.

Download or read book Entrepreneurial Ecosystems in Cities and Regions written by Robert Huggins and published by Oxford University Press. This book was released on 2024-03-14 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of 'entrepreneurial ecosystems' has emerged as a means for theorizing and making policy-decisions concerning entrepreneurship and economic development within and across cities and regions. Entrepreneurial Ecosystems in Cities and Regions assembles original contributions from scholars across the world to provide an in-depth analysis of a concept that has the capability to capture a dynamic global economy with entrepreneurial innovation at the crux of its future development. It addresses wider issues concerning the evolution of new forms of industrial organisation. The book develops an agenda and understanding that aims to build upon the early explosion of interest within academic, policy, and practice circles by providing new and important insights that contribute to knowledge, direct future investigations, and to increase the effectiveness of research-based policy and practice. Entrepreneurial Ecosystems in Cities and Regions builds a framework for establishing a robust and sustainable concept that can help propel an understanding of how cities and regions around the world can use entrepreneurship and innovation as a catalyst for their future economic, social, and environmental development. The volume highlights the need to account for urban and regional contextual factors when determining the strength or otherwise of entrepreneurial ecosystems, and illustrates that these factors can lead to the development of entrepreneurial activity of quite a different nature across cities and regions.

Download or read book The Unicorn Project written by Gene Kim and published by IT Revolution. This book was released on 2019-11-26 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Phoenix Project wowed over a half-million readers. Now comes the Wall Street Journal Bestselling Wall Street Journal bestselling The Unicorn Project! “The Unicorn Project is amazing, and I loved it 100 times more than The Phoenix Project…”—FERNANDO CORNAGO, Senior Director Platform Engineering, Adidas “Gene Kim does a masterful job of showing how … the efforts of many create lasting business advantages for all.”—DR. STEVEN SPEAR, author of The High-Velocity Edge, Sr. Lecturer at MIT, and principal of HVE LLC. “The Unicorn Project is so clever, so good, so crazy enlightening!”––CORNELIA DAVIS, Vice President Of Technology at Pivotal Software, Inc., Author of Cloud Native Patterns This highly anticipated follow-up to the bestselling title The Phoenix Project takes another look at Parts Unlimited, this time from the perspective of software development. In The Unicorn Project, we follow Maxine, a senior lead developer and architect, as she is exiled to the Phoenix Project, to the horror of her friends and colleagues, as punishment for contributing to a payroll outage. She tries to survive in what feels like a heartless and uncaring bureaucracy and to work within a system where no one can get anything done without endless committees, paperwork, and approvals. One day, she is approached by a ragtag bunch of misfits who say they want to overthrow the existing order, to liberate developers, to bring joy back to technology work, and to enable the business to win in a time of digital disruption. To her surprise, she finds herself drawn ever further into this movement, eventually becoming one of the leaders of the Rebellion, which puts her in the crosshairs of some familiar and very dangerous enemies. The Age of Software is here, and another mass extinction event looms—this is a story about rebel developers and business leaders working together, racing against time to innovate, survive, and thrive in a time of unprecedented uncertainty...and opportunity. “The Unicorn Project provides insanely useful insights on how to improve your technology business.”—DOMINICA DEGRANDIS, author of Making Work Visible and Director of Digital Transformation at Tasktop ——— “My goal in writing The Unicorn Project was to explore and reveal the necessary but invisible structures required to make developers (and all engineers) productive, and reveal the devastating effects of technical debt and complexity. I hope this book can create common ground for technology and business leaders to leave the past behind, and co-create a better future together.”—Gene Kim, November 2019

Download or read book Designing More than Human Smart Cities written by Sara Heitlinger and published by Oxford University Press. This book was released on 2024-06-04 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Climate change, rapid urbanisation, pandemics, as well as innovations in technologies such as blockchain, AI and IoT are all impacting urban space. One response to such changes has been to make cities ecologically sustainable and 'smart'. The 'eco smart city' for instance uses networked sensing, cloud and mobile computing to optimise, control, and regulate urban processes and resources. From real-time bus information to autonomous electric vehicles, smart parking, and smart street lighting, such initiatives are often presented as a social and environmental good. Critics, however, increasingly argue that technologically driven, and efficiency-led approaches are too simplistic to deal with the complexities of urban life. Sustainability in the smart city is predominantly performed in limited ways that leave little room for participation and citizen agency despite government efforts to integrate innovative technologies in more equitable ways. More importantly, there is a growing awareness that a human-centred notion of cities, in which urban space is designed for, and inhabited by, humans only, is no longer tenable. Within the age of the Anthropocene - a term used to refer to a new geological era in which human activity is transforming Earth systems, accelerating climate change and causing mass extinctions - scholars and practitioners are working generatively by acknowledging the entanglements between human and non-human others (including plants, animals, insects, as well as soil, water, and sensors and their data) in urban life. In Designing More-than-Human Smart Cities, renowned researchers and practitioners from urban planning, architecture, environmental humanities, geography, design, arts, and computing critically explore smart cities beyond a human-centred approach. They respond to the complex interrelations between human and non-human others in urban space. Through theory, policy and practice (past and present), and thinking speculatively about how smart cities may evolve in the future, the book makes a timely contribution to lively, contemporary scientific and political debates on genuinely sustainable smart cities.

Download or read book Vulture Capitalism written by Grace Blakeley and published by Simon and Schuster. This book was released on 2024-03-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Next Big Idea Book Club Must-Read for March 2024 In the vein of The Shock Doctrine and Evil Geniuses, this timely manifesto from an acclaimed journalist illustrates how corporate and political power brokers have used planned capitalism to advance their own interests at the expense of the rest of us—and how we can take back our economy for all. It’s easy to look at the state of the world around us and feel hopeless. We live in an era marked by war, climate crisis, political polarization, and acute inequality—and yet many of us feel powerless to do anything about these profound issues. We’ve been assured that unfettered capitalism is necessary to ensure our freedom and prosperity, even as we see its corrosive effects proliferating daily. Why, in our age of unchecked corporate power, are most of us living paycheck to paycheck? When the economy falters, why do governments bail out corporations and shareholders but leave everyday people in the dust? Now, economic and political journalist and progressive star on the rise Grace Blakeley exposes the corrupt system that is failing all around us, pulling back the curtain on the free market mythology we have been sold, and showing how, as corporate interests have taken hold, governments have historically been shifting away from competition and democracy and towards monopoly and oligarchy. Tracing over a century of neoliberal planning and backdoor bailouts, Blakeley takes us on a deeply reported tour of the corporate crimes, political maneuvering, and economic manipulation that elites have used to enshrine a global system of “vulture capitalism”—planned capitalist economies that benefit corporations and the uber-wealthy at the expense of the rest of us—at every level, from states to empires. Blakeley exposes the cracks already emerging within capitalism, lighting a path forward for how we can democratize our economy, not just our politics, to ensure true freedom for all.

Download or read book The Tale of Technology written by AMIR HUSSAIN and published by Notion Press. This book was released on 2024-09-23 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Tale of Technology is an important source in the context of understanding the evolving landscape of information technology (IT). The book is easy to understand and is a valuable source of information for individuals and entities engaged in or exploring the technology industry. The significance of this book is rooted in 2 main trends: a careful examination of current IT trends and an exploration of emerging technologies pushing to reshape the IT sector in the next 10 years. It is a must-have on the shelves for Aspiring Individuals: The book is relevant for anyone with the ambition to embark on a business journey within the technology industry. Serves as a foundation guide for those considering a career or a business in the tech sector. Business Leaders: The book is recommended for leaders in key roles across various functions within technology companies, such as individuals overseeing Sales, Marketing, Engineering, Product Development, Services, Operations, and Finance. Entrepreneurs: The book is valuable for entrepreneurs actively involved in establishing and developing their technology-focused businesses. The details in every chapter address strategic, operational, and visionary aspects of entrepreneurship in the tech sector. Professionals: The book is beneficial for professionals contributing to different functions within an organization indicating a broad applicability of the scenarios quoted in the book, suggesting insights and knowledge applicable across diverse roles within a tech-centric enterprise. Startups: Those at the inception of their business journey within the technology industry are encouraged to consider this book an essential resource. The content is tailored to provide insights and guidance relevant to startup ventures' unique challenges and opportunities. A captivating collection of ten thought-provoking chapters on technology and the connected business. This meticulously researched and well-peer-reviewed guide offers an insightful journey through the intricate world of technology business in the 21st century. Explore everything from the origins of industrial revolutions to the complexities of today’s IT landscapes. Consider it your curated guide to understanding the powerful interplay between Information Technology and Business.

Download or read book Dreamers and Unicorns written by Abhijit Bhaduri and published by Penguin Random House India Private Limited. This book was released on 2023-01-09 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which description fits your organisation? DREAMERS: Most Dreamers or early-stage startups, know how to build products, not organisations. Most Dreamers stay local and never become a Unicorn with a national footprint. UNICORNS: Three curses the Unicorns have to watch for-a narcissistic leader, a leadership team of old cronies and a toxic culture. These prevent them from going global and becoming Market Shapers. MARKET SHAPERS: A Market Shaper changes how we live and work-across countries and cultures. Their challenge is to continuously earn the trust of governments and communities. INCUMBENTS: Many Incumbents were once Market Shapers and Unicorns. The leaders don't know that the firm and its offerings are irrelevant. Not being able to attract and retain talent is a warning bell the leaders often ignore. Packed with ideas and innovations, this powerhouse of a book by best-selling author and talent management specialist Abhijit Bhaduri explains why leadership, talent and culture are the new drivers of growth whether you are a Dreamer, a Unicorn, a Market Shaper or an Incumbent.

Download or read book Navigating Contemporary Sex Work written by Emily Cooper and published by Springer Nature. This book was released on with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Great Estates written by Sarah Yates and published by Routledge. This book was released on 2024-03-01 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only book that brings together all London’s historic and contemporary Great Estates - documents a remarkable history, unique to England but with lessons for landowners and communities around the world. - Shows how they shape the way development takes place in England – providing essential lessons to all those wishing to understand city planning, whether practitioners or academics. - Provides a model example of corporate modernisation following the impact of leasehold reform. Much of the story of London's development can be traced through the historic ownership of large pieces of land which, through the ongoing ownership of freehold assets and their lease terms, have created a resilient cycle of change and renewal. Today this long-term attitude to investment, development and management has influenced the development of new large-scale and mixed-use areas of the capital, such as King's Cross, Canary Wharf, and the Olympic Park. This book provides a comprehensive picture on all of London’s historic and contemporary estates, and sets out what we can learn from them on the most successful principles of placemaking for the future. Part retrospective, part forward-looking, the book will provide lessons on place-shaping, management and stewardship, for global cities looking to learn from this unique London model.

Download or read book Making Charlottesville written by Aniko Bodroghkozy and published by University of Virginia Press. This book was released on 2023-05-22 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2017 "Summer of Hate" in Charlottesville became a worldwide media event, putting at center stage the resurgence of emboldened and empowered white supremacy and "alt-right" extremism, as well as the antiracist movement opposing it. Aniko Bodroghkozy’s trenchant study examines this formative moment in recent U.S. history by juxtaposing it against two other epochal moments that put American racism and the struggle against it on worldwide display: the 1963 Birmingham and 1965 Selma campaigns of the civil rights movement. Making #Charlottesville investigates the historical "rhymes" in the mass media’s treatment of these events, separated by half a century, along with the ways that activists on both sides made use of the new media environment of their day to organize and amplify their respective messages. Bodroghkozy teases out the connections, similarities, and resonances among these events—from the ways all three places were consciously chosen as stage sets for media campaigns, to the similarly iconic and heavily circulated images they produced, to the sustained cultural purchase they continue to hold in the United States and around the world.

Download or read book Theatre Buildings written by Association of British Theatre Technicians (ABTT) and published by Taylor & Francis. This book was released on 2024-02-20 with total page 939 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2021, its Diamond Jubilee year, the Association of British Theatre Technicians (ABTT) undertook to revise Theatre Buildings: A Design Guide (Routledge, 2010). This new edition (Routledge, 2023) has substantially re-written text with fresh images and entirely new reference projects, providing essential guidance for all those engaged in the design of theatre buildings. Edited by Margaret Shewring (Emeritus Reader, University of Warwick, former Director of the Postgraduate Diploma and MA in Theatre Consultancy), this new publication is written by a team of international experts, architects, theatre consultants, acousticians, engineers and industry professionals led by Tim Foster (Foster Wilson Size) and Robin Townley (CEO of the ABTT). It provides an invaluable resource for those looking to build, remodel or conserve theatre buildings, taking into account the significant changes which have taken place in the last twelve years in all aspects of theatre design and technical practice. It locates those changes in the wider context of the need for sustainability in the theatre industry in response to the climate emergency, inclusivity, diversity of access, placemaking and concerns for health and wellbeing. This new edition provides guidance for anyone who seeks inspiration and encouragement to create or improve a place of entertainment or who seeks to understand what might be required to accommodate an audience for the presentation of live performance and the successful use, operation and organisation of such a venue. Its generous format and the thirty-two new reference projects, more than 260 high-resolution colour images and 175 diagrams and specially commissioned plans make it accessible and informative both to the general reader and the professional specialist.

Download or read book Technology Entrepreneurship written by Natasha Evers and published by Bloomsbury Publishing. This book was released on 2020-12-12 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product. This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes. New to this edition: -All chapters updated to reflect the evolution of theory and practice in the field -New cases on digital entrepreneurship, growth and scaling -Extended geographical coverage of case studies -Entrepreneurial practices updated to include recent research -Strategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design and crowdfunding developed and updated.

Download or read book OECD Skills Studies OECD Skills Strategy Southeast Asia Skills for a Post COVID Recovery and Growth written by OECD and published by OECD Publishing. This book was released on 2023-03-22 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skills are the key to shaping a better future, enabling countries and people to thrive in an increasingly interconnected and rapidly changing world. Megatrends such as globalisation, technological progress, demographic change, migration, and climate change, and most recently COVID-19, are reshaping work and society, generating a growing demand for higher levels and new sets of skills.

Download or read book Enabling Microservice Success written by Sarah Wells and published by "O'Reilly Media, Inc.". This book was released on 2024-03-26 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Microservices can be a very effective approach for delivering value to your organization and to your customers. If you get them right, microservices help you to move fast by making changes to small parts of your system hundreds of times a day. But if you get them wrong, microservices will just make everything more complicated. In this book, technical engineering leader Sarah Wells provides practical, in-depth advice for moving to microservices. Having built her first microservice architecture in 2013 for the Financial Times, Sarah discusses the approaches you need to take from the start and explains the potential problems most likely to trip you up. You'll also learn how to maintain the architecture as your systems mature while minimizing the time you spend on support and maintenance. With this book, you will: Learn the impact of microservices on software development patterns and practices Identify the organizational changes you need to make to successfully build and operate this architecture Determine the steps you must take before you move to microservices Understand the traps to avoid when you create a microservices architecture—and learn how to recover if you fall into one

Download or read book Connecting with Ambivalent Heritage written by Tiina Äikäs and published by Bloomsbury Publishing. This book was released on 2024-09-05 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the difficult and contested sites of deindustrialized society on the brink of transformation to either heritage or wasteland, this volume looks at the creative ways that such sites are (re)used and suggests that they are not always merely abject or abandoned. As a result, our understanding of the meanings given to left over spaces is enhanced by an examination of the ways they are used. Ambivalent heritage sites are not always recognized for their potential, although artists and people from different recreational activities, such as industrial sites and parkour, use and experience these places in different ways. The contributors introduce fresh ideas on how to approach these sites and the people invested in them, employing multidisciplinary methodologies from archaeology and heritage studies to ethnography and sociology. Through the use of Northern-European case studies such as a former sanatorium, a prison and the Chornobyl Exclusion Zone, the reader gains a new perspective on these sites of contestation, which are cherished despite their problematic status. The conclusion is that due to the rapid societal change we are experiencing in the contemporary world, heritage professionals must start to acknowledge and deal with the difficulties that ambivalent heritage sites pose.

Download or read book Global Fintech Revolution written by Lerong Lu and published by Oxford University Press. This book was released on 2024-07-11 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lerong Lu examines the biggest change in modern financial industry - the Fintech (financial technology) revolution - that denotes the close interaction between the financial services industry and latest information technologies such as big data, cloud computing, blockchain, and artificial intelligence. The three areas of banking institutions, online lending marketplaces, and money and payment systems are explored to assess how financial innovations affect the traditional financial industry, what kinds of regulatory challenges arise, and how global policymakers react to such challenges. With in-depth and international case studies on Fintech, including app-based banking services, mobile payments, P2P lending, and cryptocurrencies, the global Fintech hubs in six continents are assessed. The complex, dynamic, and multidimensional Fintech ecosystem is also investigated including its key players (such as regulatory strategy, regulatory sandbox, and RegTech) and Fintech corporations (including financial holding companies, Fintech unicorns, BigTech firms, and Metaverse platforms). Lu highlights the enormous benefits for financial institutions and their consumers and argues that Fintech contributes to a more equal, democratic, inclusive, and sustainable financial system. However, he also considers the risks and multiple legal, ethical, and regulatory challenges for policy-makers and financial authorities that Fintech has posed.

Download or read book Governance in Higher Education written by Nehme Azoury and published by Springer Nature. This book was released on 2024-01-28 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the years, the education sector has witnessed substantial transformations and developments, driven primarily by the rapid growth of technology and inventive pedagogical approaches. In the MENA region, these changes have been particularly noteworthy, as educational institutions are striving to keep pace with global advancements while addressing unique regional challenges. Set against this context, this book delves into two pivotal dimensions that have surfaced as vital for thriving in today's educational sphere, with a strong emphasis on the MENA region's distinct characteristics and opportunities. The first dimension explores the evolution and challenges in governance, encompassing the organizational frameworks, decision-making mechanisms, and policies that empower educational institutions in the MENA region to adapt to the shifting environment. The second dimension zeroes in on the metamorphosis of education itself, emphasizing the innovative tools, assignments, and methodologies that are accessible to educators in the region, and discussing the balance between these elements and effective university governance. By offering an exhaustive and up-to-date examination of these two dimensions, this book imparts invaluable insights and pragmatic guidance to educational professionals, policymakers, and students alike, all with a focus on the MENA region. It aims to equip readers with the knowledge and abilities required to successfully navigate the new educational landscape and excel in the world of academia while highlighting the unique potential and prospects of the region's educational institutions.