Download or read book 2 239 Tested Secrets for Direct Marketing Success The Pros Tell You Their Time Proven Secrets written by Denny Hatch and published by McGraw Hill Professional. This book was released on 1999-02 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.
Download or read book 2 239 Tested Secrets for Direct Marketing Success written by Denison Hatch and published by McGraw-Hill Companies. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every discipline--from brain surgery to auto making to marketing--is based on the work of those who have gone before. You study their tests, capitalize on their successes, and learn from their failures. In short, every art, science, and industry has a set of canons, caveats, codes, constants, considerations, codicils, constraints, criteria, and customs that have been developed over time. And so it is with direct marketing. To listen to some self-appointed marketing gurus who have recently "discovered" the discipline, you would think direct marketing is relatively new to the marketing scene. Nothing could be further from the truth. Aside from the fact that direct marketing is more than 400 years old (the first book catalogs were printed in Venice in the 1500s), it has been a hallmark of 20th-century commerce because it is the one knowable way of building a business. Direct marketing is the business of acquiring customers and donors and getting to know them--keeping track of their transactions and then continuing to delight them by serving their current needs, creating new wants, and, above all, persuading them to act . . . to respond to a proposition. Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck. So . . . what is this book's proposition? Simply that you can have, at your fingertips, the individual and collective wisdom of the greatest practitioners of this century about: Creative, Copy, Math, Space Ads, Direct Mail, Production, Management, Strategy, Lists, Testing, Offers, Fulfillment, Back-End Operations, Lead Generation, and (of course!) much, much more!
Download or read book 2239 Tested Secrets For Direct Marketing written by Hatch and published by . This book was released on 2004-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Direct Marketing Success written by Freeman F. Gosden and published by . This book was released on 1985 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book No B S Direct Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2013-04-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Download or read book No B S Direct Marketing written by Dan Kennedy and published by Entrepreneur Press. This book was released on 2013-04-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition re-affirms the essential fundamentals originally revealed by Kennedy and adds vital updates and revisions, incorporating the newest media and marketing methods. Kennedy adds three new chapters expanding on key direct marketing strategies, and new case history examples and samples from new guest contributors-each with extraordinary, current successKennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan - from marketing master Kennedy - delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
Download or read book Secrets of Successful Direct Mail written by Richard V. Benson and published by . This book was released on 1991 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Method Marketing written by Denison Hatch and published by Echo Point Books & Media, LLC. This book was released on 2023-02-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read legendary marketer Denny Hatch's Method Marketiing to learn how to be a successful direct marketing pro!
Download or read book Successful Direct Marketing Methods written by Bob Stone and published by . This book was released on 1986 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Do It Yourself Direct Marketing written by Mark S. Bacon and published by . This book was released on 1997-10-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Low-cost direct marketing strategies that really work, updated throughout to include the Internet as a resource, with information on how to set up a Web page and examples of successful Web sites. This nuts-and-bolts how-to helps small business owners develop techniques that are tailored to their individual business and financial needs--from selecting the appropriate media and markets to creating a mailing list database to tracking responses.
Download or read book DM Profit Guide written by and published by . This book was released on 1991 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Secrets of Successful Direct Mail written by Richard V. Benson and published by . This book was released on 1987 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Profitable Direct Marketing written by Jim Kobs and published by McGraw-Hill Companies. This book was released on 1992 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer. -- Jonah Gitlitz President Direct Marketing Association, Inc. This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights. -- Stan Rapp Coauthor of MaxiMarketing Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow. -- Thomas L. Collins Coauthor of MaxiMarketing Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish. -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a must read for anyone using or contemplating a direct marketing program. -- Stephen E. Toman Executive Vice President Grolier, Inc. Finding this book is like finding your glasses . what seemed vague and obscure becomes clear. -- Susan J.McIntyre Direct Marketing Manager NIKE, Inc. This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work. -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come. -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook
Download or read book Direct Marketing 234 Success Secrets 234 Most Asked Questions on Direct Marketing What You Need to Know written by Janice Rodriguez and published by Emereo Publishing. This book was released on 2014-10-11 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here comes Direct Marketing. Please append a cause either a chat factor to this templet to clarify the subject with the item. Consider linking this appeal with a WikiProject. There has never been a Direct Marketing Guide like this. It contains 234 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need--fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about Direct Marketing. A quick look inside of some of the subjects covered: MediaMath - The New Marketing Institute, Retail - Transfer mechanisms, Predictive analytics Analytical customer relationship management (CRM), Josiah Wedgewood - Work, Data quality - History, Social Security (United States) - Restrictions on potentially deceptive communications, Paid Programming - Format, Jim Renacci - Tenure, Marketing communication - Background, Sales promotion, Deutsche Post - Mail, Pornography - Legal status, Mechanically powered flashlight - Shake type design, Direct marketing, Advertising mail, Mail order - Taxes, Certified Senders Alliance, Bpost, Canada Post - Major products and services, Publicis - Overview, Novel - The novel and the global market of texts: 20th- and 21st-century developments, Tupperware - Company history, Nintendo Direct - Nintendo E3 Directs, Direct response marketing - Out-of-home, Management information system Advantages, Advanced Contact Solutions, Mail - Letters, Retailer - Transfer mechanisms, Short messaging service, Direct marketing association - International Federation of Direct Marketing Associations, Loyalty marketing - Ward: the father of mail order, AOC International - History, Jim Hightower - Life and career, Direct response marketing - Grassroots/community marketing, 2-way iSMS - Overcoming the usability problem, and much more...
Download or read book The Practitioner s Guide to Direct Marketing written by Direct Marketing Centre and published by . This book was released on 1992 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book DIY Direct Marketing written by Judith Donovan and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Judith Donovan reveals the secrets of her craft, guiding readers through each step in the process of creating successful direct marketing campaigns, including list building, media buying, copy and design, and making advertising work.
Download or read book Successful Direct Marketing Methods written by Stone and published by . This book was released on 2004-12-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
