Download or read book SHOPP written by California. State Highway Operation & Protection Program and published by . This book was released on 1998 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tales from the Marketplace written by Nigel F. Piercy and published by Routledge. This book was released on 2012-10-02 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business "stories" that are contemporary and provocative. These new "stories" depict how major organizations have experienced revolution in their traditional markets - created by new types of competitors with new business models. The search for superior value is overtaking traditional brand and relationship strategies. The challenge to companies is reinvention and renewal and the alternative is obsolescence and decline. After all, did the major banks really expect to be competing with supermarkets, car companies, Virgin and internet-based companies to provide retail bank services? The book is based on the author's view that: · Business is exciting, turbulent and unpredictable - the "stories" we read and study should be too! · From Dell Computers and easyJet to Amazon.com and Skoda Cars, it is the most innovative companies that have most to teach us about reinvention and new business models · The inflexible analytical frameworks of the past no longer apply - "stories" of reinvention and renewal show the creative strategies developed by companies to cope with threats and exploit opportunities around them. 'Tales from the Marketplace' is essential, timely and designed to be highly readable for managers. It also provides an innovative approach for undergraduate and MBA level teachers and students, and for participants on executive programmes in marketing and strategic management.
Download or read book Fashion Marketing written by Tony Hines and published by Routledge. This book was released on 2007-02-07 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.
Download or read book Online Belongings written by Debra Ferreday and published by Peter Lang. This book was released on 2009 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In her reading of cyberculture studies after the affective turn, the author argues for a new cyberculture studies that goes beyond dominant cultural narratives of the Internet as dystopian or utopian space, and pays attention to the ways in which online culture has become embedded in everyday lives. The book intervenes in narratives of virtual reality to propose that the Internet can be re-read as a space of fantasy.
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2000 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Safety Evaluation of Certain Contaminants in Food written by Joint FAO/WHO Expert Committee on Food Additives. Meeting and published by Food & Agriculture Org.. This book was released on 2006 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Waste Fraud Abuse and Mismanagement written by United States. Congress. House. Committee on the Budget. Task Force on Welfare and published by . This book was released on 2000 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book E commerce written by Inga D. Schmidt and published by LIT Verlag Münster. This book was released on 2000 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to market forecasts, e-commerce will attain growing importance in the near future: Business transactions are changing. However, until today, the subject lacks profound findings about possible challenges and advantages, as well as about success factors of acceptance. The present book informs about the trends in business-to-consumer e-commerce both from the retailer's and the customer's point of view. Additionally, it contains a case study of a well known U.S. retailer and a corresponding customer survey. Based on the results of this study, customer profiles, market segments and strategies are derived. The study shows that e-commerce is far more than a mere selling and distributing channel. It is a platform for an integrated marketing that takes customers' needs into consideration while at the same time enforces customer focus. While it may be too early to predict its ultimate impacts, e-commerce is certainly a major source of business opportunity today. The greatest threat may be the risk of not acting on this occasion.
Download or read book Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Handbook of Cultural Geography written by Kay Anderson and published by SAGE. This book was released on 2003 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a state-of-the-art assessment of the key questions informing cultural geography in the 21st century, this handbook emphasises the intellectual diversity of the discipline and is cross-referenced throughout.
Download or read book Microsoft SQL Server 2008 Analysis Services Unleashed written by Irina Gorbach and published by Pearson Education. This book was released on 2008-12-14 with total page 1167 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the foundation of the Microsoft Business Intelligence Strategy, Microsoft SQL Server 2008 Analysis Services provides users with faster access to data and even more tools for managing and analyzing data across multidimensional objects (databases, dimensions, cubes). Microsoft SQL Server 2008 Analysis Services Unleashed is the ultimate guide for anyone who is planning to use the latest version of Analysis Services. It gives readers insight into the way Analysis Services functions, and explains practical methods for designing and creating multidimensional objects. It also provides valuable insight into the reasons behind the design decisions taken by the product development team. The authors have been involved with Analysis Services from its earliest days. They have documented in detail the internal features of Analysis Services 2008, explaining server architecture, main data structures, data processing, and query resolution algorithms. Discover the new functionality introduced in Analysis Services 2008 including MDX enhancements and new DMV (dynamic memory views) Work with the Business Intelligence Development Studio, the new Dimension Editor, and Aggregation Designer interfaces Enjoy complete coverage of new Shared Scalable Databases scale-out infrastructure Learn the key concepts of multidimensional modeling Explore the multidimensional object model and its definition language Integrate multidimensional and relational databases Build client applications to access data in Analysis Services Unravel the inner workings of the server architecture, including main data structures, data processing, and query resolution algorithms Learn the main concepts of the MDX language and gain an in-depth understanding of advanced MDX concepts Gain a deeper understanding of the internal and external protocols for data transfer, including the XML/A protocol Discover how Analysis Services manages memory Explore the security model, including role-based security, code-access security, and data security Category: Microsoft SQL Server Covers: Microsoft SQL Server 2008 Analysis Services User Level: Intermediate-Advanced
Download or read book Decisions and Orders of the National Labor Relations Board written by United States. National Labor Relations Board and published by . This book was released on 2003 with total page 1456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Urban Mindscapes of Europe written by and published by BRILL. This book was released on 2016-08-01 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Urban mindscapes are structures of thinking about a city, built on conceptualisations of the city’s physical landscape as well as on its image as transported through cultural representation, memory and imagination. This book pursues three main strands of inquiry in its exploration of these ‘landscapes of the mind’ in a European context. The first strand concerns the theory and methodology of researching urban mindscapes and urban ‘imaginaries’. The second strand investigates some of the representations, symbols and collective images that feed into our understanding of European cities. It discusses representations of the city in literature, film, television and other cultural forms, which, in James Donald’s phrase, constitute ‘archives of urban images’. The third and last section of the volume concentrates on the relationship between the collective mindscapes of cities, urban policy and the practice of city marketing.
Download or read book Shopping for Identity written by Marilyn Halter and published by Random House Digital, Inc.. This book was released on 2000 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and others') ethnic identities. This is a huge business, whose target groups are the "hyphenated Americans"--in other words, all of us. As immigrant groups gain economic security, they tend to reinforce--not relinquish--their ethnic identification. Marilyn Halter demonstrates that, to a great extent, they do it by shopping. And their purchasing power is enormous. How has the marketplace responded to this hunger? Instantly and wholeheartedly: tweaking old products and inventing new ones; launching new brands in supermarkets, new music groups, vacation itineraries, language courses, toys, greeting cards, et cetera. This nexus of business and ethnicity is already seen as the hottest consumer development of this decade, and Halter is uniquely qualified to describe its origins, the exponential growth of products and advertising, and the phenomenal sales of items from salsa to Chieftains CDs. She addresses her subject with an abundance of anecdotal evidence, telling examples of ethnic marketing, and interviews with entrepreneurs (many of them immigrants) who are vigorously seizing the opportunities offered by the business of ethnicity. Shopping for Identity is provocative, intriguing, and farseeing, illuminating an important aspect of our contemporary way of life while validating the yearning we all feel for connection to our roots. "From the Hardcover edition.
Download or read book Shopping at Giant Foods written by Alfred Yee and published by University of Washington Press. This book was released on 2012-09-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the 1930s through the 1970s, Chinese American owned supermarkets located outside of Chinatown, catering to a non-Chinese clientele, and featuring mainstream American foods and other products and services rose to prominence and phenomenal success in Northern California, only to decline as union regulations and competition from national chains made their operation unprofitable. Alfred Yee’s study of this trajectory is an insider’s view of a fascinating era in Asian American immigration and entrepreneurship. Drawing on oral interviews with individuals who worked in the business during its peak and decline, he presents an accessible history that illustrates how this once-thriving business fostered the social and economic integration of Chinese Americans into life in the United States. Yee demonstrates how Chinese American supermarkets were able to sell American groceries at reduced prices by using the cheap labor of family members and Chinese immigrants whose entry to the United States had been sponsored by their employers. This type of symbiotic relationship was eventually undermined by labor unions’ demands that employees be covered by labor laws and fully compensated for all hours worked. Also contributing to the ultimate demise of Chinese American supermarkets were increasing costs of capitalization and operation, the dominance of national chain stores, and difficulties arising from traditional Chinese methods of business management.
Download or read book Marketing Cultural and Heritage Tourism written by Rosemary Rice McCormick and published by Routledge. This book was released on 2016-12-05 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that “drive market” that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.
Download or read book Smaller Satellites Bigger Business written by Michael J Rycroft and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: Y. Fujimori, Symposium Programme Committee Chair, and Faculty Member, International Space University e-mail: [email protected] M.Rycroft, Faculty Member, International Space University e-mail: [email protected] N. Crosby, International Space University e-mail: [email protected] For the sixth annual ISU Symposium the theme was "Smaller Satellites: Bigger Business? Concepts, Applications and Markets for Micro/Nanosatellites in a New Information World". Thus, the Symposium addressed the crucial question: are small satellites the saviour of space programmes around the world It did this from the unique perspective of the International Space today? University - the interdisciplinary, international and intercultural perspective. This Symposium brought together a variety of people working on small satellites - engineers, scientists, planners, providers, operators, policy makers and business executives, together with representatives from regulatory bodies, from national and international organizations, and from the finance sector, and also entrepreneurs. Discussion and debate were encouraged, based on the papers presented and those published here.
