Download or read book 12 Months of Marketing for Salon and Spa written by Elizabeth Kraus and published by Createspace Independent Publishing Platform. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the economic downturn of the past several years and continued slow consumer spending projected to last for the foreseeable future, beauty industry professionals have seen clients extend the time between routine salon services by an additional two weeks (or more) and an increasing number of clients are doing their own hair color and purchasing more hair and skin care products from retail stores. In the spa segment the disparity between the old normal and the new normal is even greater. * How can new stylists and estheticians carve out clientele as they launch their career? * What can industry professionals at any stage of their career do to create a new normal that transcends economic factors? * What should they be doing to take control of their business, growth of their client base, retail sales and income? With so few books available specifically written for this industry, 12 Months of Marketing for Salon and Spa is especially relevant to the owner, manager or individual professionals within the industry whether they want to revitalize their business or are just launching their career. The health and future of salon and spa professionals depends upon reinstating their role as experts, creating a bigger role for themselves in the lives of their clients, and a more present, influential role for their business within their communities. You can evolve the salon or spa into a social, tribal site for clients that blurs the lines between their service appointments and their social, professional and family lives.

Download or read book Make Over Your Marketing 12 Months of Marketing for Salon and Spa written by Elizabeth Kraus and published by CreateSpace. This book was released on 2011-02-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the few books of its kind, written specifically for salon and spa professionals, Make Over Your Marketing is a practical guide to changing the way that you understand "marketing" and to learn how to make your marketing work to build your client base, sell more retail, generate referrals organically, have more fun, and to build a bigger role for the salon and spa in the lives of clients. Each chapter provides the knowledge and tools to make over a specific aspect of salon and spa marketing. And each chapter is packed with page after page of unique ideas to help create compelling promotions, events and overall marketing in the salon and spa throughout the year. While it is written specifically with the salon or spa in mind, it can be utilized equally well by any personal care or service-oriented professional or business. This book will be a valuable source of inspiration, guidance and ideas for owners, managers and established industry professionals as well as for recent graduates who want to begin building their own client base.

Download or read book 2011 Salon and Spa Marketing Calendar written by Elizabeth Kraus and published by . This book was released on 2010-08-25 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing ideas, events and promotions for 2011 for salon and spa from traditional to obscure. The 2011 Salon and Spa Marketing Calendar has literally hundreds of marketing ideas and how-to for the salon and spa business or independent professional to build business in 2011. Created by the author of "12 Months of Marketing for Salon and Spa" Elizabeth Kraus.

Download or read book Salon and Spa Marketing Calendar 2012 written by Elizabeth Kraus and published by CreateSpace. This book was released on 2011-10-03 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2012 Salon and Spa Marketing Calendar with ideas for marketing, promotion, social media marketing, events and more. This calendar will help you design and keep your marketing initiatives on track, all year long. You'll build marketing momentum by tapping into the inspiration and ideas in this calendar to help you attract, engage and retain clients, sell more retail, get more referrals and become more profitable. Visually, the calendar provides reminders and triggers for each month, so that e-mail marketing, blogging and social media marketing become part of your regular routine in a natural, easy-to-manage way. Build a bigger role for your business in the lives of your clients!

Download or read book 2014 Marketing Calendar for Salon and Spa written by Elizabeth Kraus and published by CreateSpace. This book was released on 2013-12-01 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: With hundreds of no-to-low cost marketing ideas written just for salon and spa owners, stylists, estheticians, technicians and other independent beauty pros, the 2014 Marketing Calendar for Salon and Spa is a great marketing resource for any small business or independent beauty pro who wants to ATTRACT, ENGAGE, MOTIVATE and RETAIN more clients in 2014! The new salon marketing ideas in the 2014 Salon and Spa Marketing Calendar start with real marketing statistics and consumer behaviors and then translate those numbers into relevant, applicable business, marketing and promotion ideas that can be implemented by independent stylists as well as small or chain salons and spas.

Download or read book Clients Rule written by Elizabeth Kraus and published by CreateSpace. This book was released on 2015-10-21 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clients Rule: 2016 Marketing Calendar for Salon and Spa is the latest marketing calendar for beauty industry professionals by salon marketing expert Elizabeth Kraus. Hundreds of no and low-cost salon marketing ideas written just for beauty professionals including salon owners, hairdressers, salon suites and salon franchise businesses, stylists, estheticians, nail technicians, massage therapists, skin care and make up professionals. The 2016 salon marketing calendar for beauty industry professionals and business owners includes marketing strategies and tactics that work today, including tactics that will ensure people find your salon online and increase engagement on social networks. Each month includes a mini-theme that speaks to the type of mindset you need to grow a salon business, attract new clients, increase sales of professional salon products, earn client referrals and more. Find out how to use your salon's website, email, events and promotions to engage followers in the salon, on social networks and get more web traffic so that you can book more business using the 2016 salon marketing calendar: Clients Rule!

Download or read book Growing a Salon on 100 Marketing Budget written by Elizabeth Kraus and published by Createspace Independent Publishing Platform. This book was released on 2016-04-20 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you really grow a salon with a $100 marketing budget?In "Growing Your Salon on a $100 Marketing Budget" I lay out a salon marketing plan that accounts for the most effective marketing channels and show you what I would do "if it were me" to achieve brand awareness, client acquisition, customer education, referrals and more. I'll tell you in detail how I would spend a $100 marketing budget over the course of one month, showing you a detailed plan for social media (including a month's worth of sample social posts), email marketing, how to add content to your website that helps your salon get found online, and talk about the different ways networking and memberships can help you grow. I'll get the job done quickly, and my plan will be on-budget and require less than half of the time-investment small business owners usually spend on marketing each month. What is Growing Your Salon on a $100 Marketing Budget? This salon marketing guide was created after I did a presentation at my local Chamber - The Chamber Collective in Bonney Lake, on how to market a business on $100 a month. The presentation was so well received that I decided to expand the guide with examples created for a fictitious hair salon so that readers could see how all the pieces fit together when it comes to using the most effective marketing channels in the most effective - and efficient - ways to promote a salon, stylist's, salon suite's or booth renter's professional beauty services. What it is: short - you'll read it once fast, then as you begin to develop your salon's marketing plan, you'll revisit specific ideas down and dirty - this is not a marketing textbook, it's a sample salon marketing plan a quick guide to the things salon owners need to know about marketing (you know hair, I know marketing) filled with practical "do this" style examples - not theory or technical details the type of salon marketing plan you would pay a consultant $$$$ to sit down, design and execute a salon marketing plan with tactics you can share with your stylists and your webmaster in meetings and huddles What it is not: long - it's a quick read filled with what works best right now in salon marketing comprehensive (but you will find GREAT links to free resources to build your marketing knowledge) a book that should be judged by the number of pages inside a shortcut - you still have to do the work (or make sure the work gets done)

Download or read book Salon and Spa Marketing Calendar 2013 written by Elizabeth Kraus and published by Createspace Independent Pub. This book was released on 2012-09-01 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2013 Salon and Spa Marketing Calendar: The Art of Attraction not only provides the salon owner or beauty professional working within the salon or spa with a calendar, but so much more. The 2013 Salon and Spa Marketing Calendar is the marketing guide and inspiration book for 2013. In it, you'll find ideas that you can implement within your marketing plan for every month of the year as well as a full marketing schedule within the calendar itself to keep your salon marketing on track. The ideas presented in The 2013 Salon and Spa Marketing Calendar: The Art of Attraction have never been published in any previous salon and spa marketing calendars - each year's edition is unique.

Download or read book Making the Cut 2015 Marketing Calendar for Independent Beauty Pros written by Elizabeth Kraus and published by CreateSpace. This book was released on 2014-06-12 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: 15 Month Marketing Calendar for Independent Beauty Pros - October 2014 through December 2015 by Elizabeth Kraus Hundreds of no and low-cost marketing ideas written just for independent beauty professionals (hairdressers, estheticians, technicians, booth renters, salon suite and other types of independent salon owners). The 2014-2015 Marketing Calendar for Independent Beauty Professionals is a great marketing resource for those who want to attract, engage, motivate and retain more clients in 2015! The tactics that I lay out in marketing calendars for small business, salon and spa, independent beauty professionals,and other niche industries are the same tactics that I have successfully used to increase website traffic by as much as 250% year over year, reduce the time it takes to attract qualified leads and produce book of business increases of over 60%. Get a sneak peek at what you will find in each month's layout by cutting and pasting this into your browser: 12monthsofmarketing.net/images/2015SAJan.png

Download or read book 2018 Salon Marketing Calendar written by Elizabeth Kraus and published by Createspace Independent Publishing Platform. This book was released on 2018-01-12 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2018 Salon Marketing Calendar details marketing strategy and tactics for salons, spas and independent beauty professionals including stylists, salon suite owners, estheticians, therapists and others. The 2018 Salon Marketing Calendar has hundreds of no and low-cost salon marketing ideas written just for beauty professionals: Salon owners, hair dressers, salon suites, booth renters, estheticians, nail techs, and more. This is the most recent salon marketing calendar published by Elizabeth Kraus and Sophia Peterson of The Marketing Desks, who started publishing salon marketing calendars for beauty industry professionals in 2009. Elizabeth Kraus is also the author of 365 Days of Marketing and 12 Months of Marketing for Salons and Spas.

Download or read book Start Your Own Hair Salon and Day Spa written by Eileen Figure Sandlin and published by Entrepreneur Press. This book was released on 2014-09-22 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal care, newfound energy, and a revitalized appearance remain invaluable commodities among consumers. Learn the ins and outs of starting a successful business in one of today’s hottest industries: salons and day spas. From laying the groundwork and establishing yourself in the marketplace to holding a grand opening and developing service policies, this step-by-step guide takes you from big-picture plans to day-to-day dealings in your new spa and salon. Plus, gain insight, advice, and tips from interviews with practicing hair salon and day spa owners.

Download or read book Selling Skills for Spa s Salons Health Clubs written by Gerard Assey and published by Gerard Assey. This book was released on 2023-05-13 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a must have for anyone in the Spa/ Beauty Salon/ Health Club & similar businesses on how to increase Sales, Revenues and Profits and take the business further by: 1.Selling Yourselves (Customers go by what they see in you first- the way you carry & conduct yourself. 2.Selling Your Services. 3.Retailing your Products- Up-Sell & Cross-Sell 4.Retaining Customers for Life 5.Standing out from your Competition 6.Projecting the Right Salon Image. It covers in detail, each step required for the Sales & Customer Service Process- the skills sets, behavior & attitude, and is aimed at all therapists, beauticians, stylists, receptionists, retail sales, customer service & shop floor staff, supervisors/team leaders & managers, who are keen on creating a memorable experience that is enjoyable by encouraging customers to return again! Potential profits could be walking out of the door every single day! Can your salon/ spa business afford this to be happening? Increase Sales in Your Spa/ Salon Today! Here's what some of our Participants have to say after attending our session on: ‘Professional Selling Skills for SPA’s, Salons and Health Clubs’ "Very interesting....One of the best I have had in my life. After the training, I was clear about the objectives of selling in my spa....." "It built our creativity to work in teams with open minds...Learnt a lot on up/ cross-selling, handling complaints politely & how to translate to profits! Awesome, Interesting!" "Very useful information....the way to handle my Guests...very useful for my future...." "I liked the fact that the Trainer was able to keep the attention & interest of the participants at ALL times...A lot of useful information!!! Forced us to think by ourselves" "Excellent Training!" "Clear, great information-loved the exercises, examples...I gained enough & valuable information- Gerard, A great Trainer!!!" "Helped me greatly on my self-confidence, handling complaints & being customer focused!" "Every part clearly understood...Gained extensive knowledge in selling, up-selling, cross-selling our services...Changed my personal attitude!!! Thanks a lot...”

Download or read book Growth Hacking for Hair Salons written by Linda L Chappo and published by . This book was released on 2020-08-18 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you worried about your marketing and how to create a cost effective buzz around your salon services, products or brand? Do you lie awake at night stressing out about how to become more profitable? Beginners and seasoned salon owners will learn marketing and social media skills to get your business noticed! Don't be DOA in your community. Take important steps to hack your way to the top!In this new marketing book by salon veteran, Linda L. Chappo, she shares the marketing and promotional ideas she used for 20+ years. It's for the new start up or the stagnated salon, day spa or service business that needs to create a buzz around their services, products or brand. The customer's needs and how to reach him or her is the driving force behind this comprehensive look at traditional and social media outlets to get more exposure and sales.You'll Learn: How to find influencers and pitch them to work for youWhat your customers really expect from youUse internet marketing and social media strategiesWhen and how to tell your story and why it's importantHow to get a business and social media education for FREE!Why video marketing is jet fuel for your brandHow these 250+ growth hacks can help you for years to com

Download or read book Hair Salon and Day Spa written by and published by Entrepreneur Press. This book was released on 2012-07-15 with total page 1146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Succeed with style! Hair salons and day spas across the country are making as much as $300,000 a year - and you can, too. Whether you want to start a small salon out of your home or open a full-service day spa, this guide will show you exactly how to succeed. You don't even have to be a stylist. If you've got strong business skills, you can open a salon/spa, rent space to stylists, message therapists and nail artists, then sit back and rack in the cash. Inside our guide you'll find: Analyze the market, write a business plan and advertise effectively Establish a website to spread the word and bring in more revenue Increase sales with no extra effort by applying simple upselling techniques Keep track of your finances with ready-to-use work sheets Professional industry experts share inside information and invaluable advice, revealing how they have been successful in this lucrative business, and more importantly, how you can be successful, too. Attractive hair, newfound energy and a revitalized appearance are always in style, no matter what ups and downs await the economy. Whether you love styling hair or prefer managing personnel, you'll find that it pays to help people look good and feel great. This guide will show you the profitable way of making someone's day. Order today and get started on the path to success! The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

Download or read book 365 Days of Marketing written by Elizabeth Kraus and published by CreateSpace. This book was released on 2011-06-27 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of great books and online resources available for those who want an in-depth knowledge of traditional marketing, branding, communications, social media marketing, viral and word-of-mouth marketing, holding customer events and the like; but there aren't many resources that marry creative, practical ideas and content to the 'how-to' of what to do, when it comes to marketing. That's where 365 Days of Marketing comes in. 365 Days of Marketing is a book that can be used by anyone to grow their organization, get followers, stimulate referrals and build business. Beyond that, it is a resource that will put marketing and branding into a new light for non-marketing business professionals. 365 Days of Marketing will give you every-day, practical, nutritious "helpings" when it comes to marketing concepts in such a way that you will see how they are organic to nearly every aspect of your business. Marketing doesn't have to be your passion. If you are passionate about your customers, your employees and your business, utilizing 365 Days of Marketing will help you build a bigger role for your business in the lives of your clients, develop customer loyalty and employee engagement, stimulate referrals, increase brand awareness and the influence you have in your community using traditional, social media, community and event-based marketing.

Download or read book Business Practices and Principles written by Milady and published by Milady Publishing Company. This book was released on 2012-10-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lessons in the Marketing Module focus on creating and executing an effective marketing plan for your business. Successful marketing is based as much on preparation as it is on creative thinking. You will learn how to identify which products and services to promote and when to promote them as well as walk away with a four-step process for successful marketing. Business Principles & Practice for the Salon and Spa: Marketing Module will assist you in creating your marketing plan and help you discover the importance of networking while efficiently marketing your business through word-of-mouth initiatives. The average completion time for this module is 2 hours. Business Principles & Practices for the Salon and Spa is an online course designed to provide salon and spa owners with systems and solutions to help solve the most fundamental concerns and challenges faced in their business. The Marketing Module is one of 6 available online modules that will help you focus on your business and its overall success.

Download or read book Fun Creative and Profitable Salon Marketing written by Allen R. D'Angelo and published by Archer-Ellison Publishing. This book was released on 2006-07-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For beauty shops, hair dressers, stylists, hair salons, barber shops, day spas, nail salons, tanning salons, aestheticians, cosmetologists, electrologists, massage therapists, beauty schools.