Download or read book Logistics Management and Strategy written by Alan Harrison and published by Pearson UK. This book was released on 2019 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising as Multilingual Communication written by H. Kelly-Holmes and published by Springer. This book was released on 2016-01-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Download or read book Lean Thinking written by James P. Womack and published by Simon and Schuster. This book was released on 2013-09-26 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lean Thinking was launched in the fall of 1996, just in time for the recession of 1997. It told the story of how American, European, and Japanese firms applied a simple set of principles called 'lean thinking' to survive the recession of 1991 and grow steadily in sales and profits through 1996. Even though the recession of 1997 never happened, companies were starving for information on how to make themselves leaner and more efficient. Now we are dealing with the recession of 2001 and the financial meltdown of 2002. So what happened to the exemplar firms profiled in Lean Thinking? In the new fully revised edition of this bestselling book those pioneering lean thinkers are brought up to date. Authors James Womack and Daniel Jones offer new guidelines for lean thinking firms and bring their groundbreaking practices to a brand new generation of companies that are looking to stay one step ahead of the competition.

Download or read book Motoring the Future written by Engelbert Wimmer and published by Springer. This book was released on 2011-11-30 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

Download or read book The History of English written by Ishtia Singh and published by Routledge. This book was released on 2013-09-05 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The History of English provides an accessible introduction to the changes that English has undergone from its Indo-European beginnings to the present day. The text looks at the major periods in the history of English, and provides for each a socio-historical context, an overview of the relevant major linguistic changes, and also focuses on an area of current research interest, either in sociolinguistics or in literary studies. Exercises and activities that allow the reader to get 'hands-on' with different stages of the language, as well as with the concepts of language change, are also included. By explaining language change with close reference to literary and other textual examples and emphasising the integral link between a language and its society, this text is especially useful for students of literature as well as linguistics.

Download or read book Millions written by Frank Cottrell Boyce and published by Pan Macmillan. This book was released on 2008 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: After their mother dies, two brothers find a huge amount of money which they must spend quickly before England switches to the new European currency, but they disagree on what to do with it.

Download or read book Strategic International Management written by Dirk Morschett and published by Springer Science & Business Media. This book was released on 2011-01-19 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.

Download or read book Why Fashion Matters written by Frances Corner and published by Thames & Hudson. This book was released on 2014-06-17 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illuminating introduction to the expanding influence of fashion from the perspectives of design, technology, sustainability, and business Fashion matters for the economy, to society, and to each of us personally. Faster than anything else, what we wear tells the story of who we are—or who we want to be. It is the most immediate form of self-expression. Yet even as fashion touches the lives of each and every one of us, its influence and the vast creative industry that it supports can seem mysterious to outsiders. In Why Fashion Matters Frances Corner, Head of London College of Fashion, guides readers into the dizzying world of this rapidly expanding, increasingly global, always exciting industry. In provocative and intriguing entries, Corner teases out the glorious intricacies and contradictions of an industry that simultaneously values technology and craft; timeless style and fast fashion; the bespoke and the mass-market; consumption and sustainability; cold, hard numbers; and creative expression. From “Shop 'til We Drop” to “The White Shirt” to “The One Trillion Dollar Business” each entry offers a unique avenue into fashion and its impact, both positive and negative, on lives around the globe.

Download or read book Factor Four written by Ernst U.von Weizsacker and published by Routledge. This book was released on 2013-10-11 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the industrial revolution, progress has meant an increase in labour productivity. Factor Four describes a new form of progress, resource productivity, a form which meets the overriding imperative for the future (sustainability). It shows how at least four times as much wealth can be extracted from the resources we use. As the authors put it, the book is about doing more with less, but this is not the same as doing less, doing worse or doing without. In 1972, the Club of Rome published Limits to Growth, which sent shock waves around the world by arguing that we were rapidly running out of essential resources. This Report to the Club of Rome offers a solution. It lies in using resources more efficiently, in ways which can already be achieved, not at a cost, but at a profit. The book contains a wealth of examples of revolutionizing productivity, in the use of energy; from hypercars to low-energy beef; materials, from sub-surface drip irrigation to electronic books, transport, video conferencing to CyberTran, and demonstrating how much more could be generated from much less today. It explains how markets can be organized and taxes re-based to eliminate perverse incentives and reward efficiency, so wealth can grow while consumption does not. The benefits are enormous: profits will increase, pollution and waste will decrease and the quality of life will improve. Moreover, the benefits will be shared: progress will no longer depend on making ever fewer people more productive. Instead, more people and fewer resources can be employed. While for many developing countries the efficiency revolution may offer the only realistic chance of prosperity within a reasonable time span. The practical promise held out in this book is huge, but the authors show how it is up to each of us, as well as to businesses and governments, to make it happen.

Download or read book Marketing Communications written by Patrick De Pelsmacker and published by Pearson Higher Ed. This book was released on 2013-07-04 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing. Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign. The fifth edition of Marketing Communications: A European Perspective has been fully updated to include: A brand new chapter examining ethical issues in marketing communications Brand new end-of-chapter cases on international companies and organisations such as Mars, UNICEF, Carrefour and many more Video case material linking key marketing communication theory with the practical issues faced by marketing professionals in a variety of companies The book is suitable for both undergraduate and postgraduate students of marketing communications

Download or read book Car Suspension and Handling written by Geoffrey Howard and published by SAE International. This book was released on 2004-02-07 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through appendices and diagrams, Car Suspension and Handling, 4th Edition outlines the purpose and history of vehicle suspension systems, while defining the basic parameters of suspension geometry. In addition, the book delves into human sensitivity to vibration, and offers data on durability, tire background information, steering calculations and suspension calculations.

Download or read book Design Anthropology written by Alison J. Clarke and published by Bloomsbury Publishing. This book was released on 2017-11-16 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design Anthropology brings together leading international design theorists, consultants and anthropologists to explore the changing object culture of the 21st century. Decades ago, product designers used basic market research to fine-tune their designs for consumer success. Today the design process has been radically transformed, with the user center-stage in the design process. From design ethnography to culture probing, innovative designers are employing anthropological methods to elicit the meanings rather than the mere form and function of objects. This important volume provides a fascinating exploration of the issues facing the shapers of our increasingly complex material world. The text features case studies and investigations covering a diverse range of academic disciplines. From IKEA and anti-design to erotic twenty-first-century needlework and online interior decoration, the book positions itself at the intersections of design, anthropology, material culture, architecture, and sociology.

Download or read book The Song Machine Inside the Hit Factory written by John Seabrook and published by W. W. Norton & Company. This book was released on 2015-10-05 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An utterly satisfying examination of the business of popular music." —Nathaniel Rich, The Atlantic There’s a reason today’s ubiquitous pop hits are so hard to ignore—they’re designed that way. The Song Machine goes behind the scenes to offer an insider’s look at the global hit factories manufacturing the songs that have everyone hooked. Full of vivid, unexpected characters—alongside industry heavy-hitters like Katy Perry, Rihanna, Max Martin, and Ester Dean—this fascinating journey into the strange world of pop music reveals how a new approach to crafting smash hits is transforming marketing, technology, and even listeners’ brains. You’ll never think about music the same way again. A Wall Street Journal Best Business Book

Download or read book The agile supply chain written by Remko Ivan Hoek and published by Emerald Group Publishing. This book was released on with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the guest editor Remko I. van Hoek, in the field of logistics the debate between the 'lean' thinkers and those who advocate 'agility' is still very much alive. This special issue follows the International Conference on Agility in Helsinki, Finland, and is a collection of some of the best of the fifty papers presented there. The papers touch on agility in regards to forecasting, manufacturing, simulation, ERP and Chinese sourcing. The result is that the concept of agility can be considered as a practical path forward, rather than just a topic of academic debate.

Download or read book Local Council Administration written by Charles Arnold-Baker and published by Butterworth-Heinemann. This book was released on 2009 with total page 1048 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arnold-Baker: Local Council Administration is a complete statement of the law relating to parish and community councils, in the form of an extensive though succinct narrative accompanied by comprehensive statutory materials.Now in its Eighth edition, this work has been thoroughly revised and updated to take into account recent legislation since the previous edition, including the Planning Act 2008, the Commons Act 2006 and the Local Government and Public Involvement in Health Act 2007.

Download or read book Colour in Industrial Design written by Dale Russell and published by Gower Publishing Company, Limited. This book was released on 1991 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Britains's leading experts on color theory discusses the role of color in industrial design and, in case studies of several major companies, shows different approaches to the use and management of color in the design of a variety of products.

Download or read book Logistics and Supply Chain Management ePub eBook written by Martin Christopher and published by Pearson UK. This book was released on 2013-07-25 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today’s turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result. This updated 4th edition of the bestselling Logistics and Supply Chain Management is a clear-headed guide to all the key topics in an integrated approach to supply chains, including: • The link between logistics and customer value. • Logistics and the bottom line measuring costs and performance. • Creating a responsive supply chain. • Managing the global pipeline. • Managing supply chain relationships. • Managing risk in the supply chain. • Matching supply and demand. • Creating a sustainable supply chain. • Product design in the supply chain.