Download or read book 101 Mission Statements from Top Companies written by Jeffrey Abrahams and published by Ten Speed Press. This book was released on 2013-10-02 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ben & Jerry's has one. So do Tiffany's and Smucker's and Microsoft. It doesn't matter whether you're a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company's future and, ultimately, its success. Selected from among America's most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values. Additionally, 101 MISSION STATEMENTS instructs the new or future entrepreneur in crafting and customizing a mission statement that will inspire, motivate, and meet the specific needs and aspirations of the organization and its members.

Download or read book 101 Great Mission Statements written by and published by . This book was released on 1995 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the process of creating a mission statement, then presents a collection of 101 mission statements from leading organizations around the world.

Download or read book The Mission Statement Book written by Jeffrey Abrahams and published by . This book was released on 1995 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jeffrey Abrahams shows a selection of over 300 mission statements from America's top companies and provides advice on how to craft your own statement to suit the needs of your organisation.

Download or read book 101 Great Mission Statements written by Timothy R. V. Foster and published by . This book was released on 1993 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: A mission statement is an affirmation of philosophy and direction, developed by an organization to focus staff attention on company goals. This guide aims to provide readers with 101 examples of companies that have used the mission statement successfully, such as The Body Shop and Glaxo.

Download or read book Measure What Matters written by John Doerr and published by Penguin. This book was released on 2018-04-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Download or read book 101 Great Mission Statements written by Timothy R. V. Foster and published by . This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Myth of the Garage written by Chip Heath and published by Random House. This book was released on 2012-01-26 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'. In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world: - Why you should never buy another mutual fund ('The Horror of Mutual Funds') - Why your gut may be more ethical than your brain ('In Defense of Feelings') - How to communicate with numbers in a way that changes decisions ('The Gripping Statistic') - Why the 'Next Big Thing' often isn't ('The Future Fails Again') - Why you may someday pay $300 for a pair of socks ('The Inevitability of $300 Socks') - And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

Download or read book What You Do Is Who You Are written by Ben Horowitz and published by HarperCollins. This book was released on 2019-10-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. The time and circumstances in which they were raised often shapes them—yet a few leaders have managed to shape their times. In What You Do Is Who You Are, he turns his attention to a question crucial to every organization: how do you create and sustain the culture you want? To Horowitz, culture is how a company makes decisions. It is the set of assumptions employees use to resolve everyday problems: should I stay at the Red Roof Inn, or the Four Seasons? Should we discuss the color of this product for five minutes or thirty hours? If culture is not purposeful, it will be an accident or a mistake. What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building—the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran the most formidable prison gang in the yard and ultimately transformed prison culture. Horowitz connects these leadership examples to modern case-studies, including how Louverture’s cultural techniques were applied (or should have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the first African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture. What You Do Is Who You Are is a journey through culture, from ancient to modern. Along the way, it answers a question fundamental to any organization: who are we? How do people talk about us when we’re not around? How do we treat our customers? Are we there for people in a pinch? Can we be trusted? Who you are is not the values you list on the wall. It’s not what you say in company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book aims to help you do the things you need to become the kind of leader you want to be—and others want to follow.

Download or read book Talk Normal written by Tim Phillips and published by Kogan Page Publishers. This book was released on 2011-09-03 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tim Phillips has been a journalist for 20 years, and during that time he has been slowly driven crazy by bad spokespeople: the jargon, the evasiveness, the inability to make a point or to answer a direct question. Now that every company has a small army dedicated to communications, the problem seems to be getting worse. That's why we should stop thinking about spin and management, and start concentrating on talking like human beings. Is this possible? Talk Normal is an attempt to find out. Based on the author's blog, www.talknormal.co.uk it's full of excruciating examples of corporate jargon, and it will help you to steer a path to better communication, whilst coping with the worst excesses of management speak at work.

Download or read book They Ask You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Download or read book Movies and Money written by David Puttnam and published by Vintage. This book was released on 2011-08-03 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: From David Puttnam—producer of such modern film classics as Chariots of Fire, The Killing Fields, Midnight Express, and The Mission, and the only European to have run a major Hollywood studio—an insightful and provocative history that explains the personalities and events which shaped film's transformation from a technological curiosity into one of the world's most powerful cultural and economic forces. From the early rivalry between its inventors to the power-brokering and political influence of today's mega-stars; from Zukor and Laemmle to Ovitz and Eisner; from the serendipitous discovery of Los Angeles ("flagstaff no good," wired Cecil B. De Mille. "want authority to rent barn for $75 a month in place called hollywood") to the exploitation and depredation of Europe's film culture in the name of the marketplace, Puttnam captures the urgency and wonder that swept through a young industry and set it spinning on an axis of money and power. Movies and Money chronicles the unprecedented collision between art and commerce, and incisively analyzes its implications in today's global arena. Puttnam's engaging history is also an impassioned polemic: From the moment Thomas Edison stole the first crude attempt at a movie camera from the French scientist Étienne Jules Marey, Hollywood and Europe have existed, the author claims, in a state of undeclared hostility—hostility that has occasionally erupted into open battle for control of the century's most powerful artistic medium. And this battle, he contends, will ultimately determine the nature of Europe's cultural identity. He also argues forcefully for the intelligent application of the language and techniques of cinema to education, urging filmmakers to make films that challenge and inspire as well as entertain. Ten years after his abrupt departure from Columbia, Puttnam re-enters the debate about cinema with characteristic audacity, with the irreverence of an iconoclast and the canniness of a seasoned player. Movies and Money is a book that will change our understanding of the history—and future—of film.

Download or read book The Path written by Laurie Beth Jones and published by Hachette Books. This book was released on 2001-11-01 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Individuals and companies have been learning what history has demonstrated all along -- that people or groups with carefully defined missions have always led and surpassed those who have none. Yet the process of outlining that mission statement has been, up to now, an arduous one that all too few have committed the time, energy, and resources to undertake. In The Path, best-selling author Laurie Beth Jones provides inspiring and practical advice to lead readers through every step of both defining and fulfilling a mission. With more than ten years' experience in assisting groups and individuals, Jones offers clear, step-by-step guidance that can make writing a mission statement take a matter of hours rather than months or years. Rich with humor, exercises, mediations, and case histories, The Path is essential reading for anyone seeking a lighter, clearer way in the world.

Download or read book Why Business People Speak Like Idiots written by Brian Fugere and published by Simon and Schuster. This book was released on 2005-02-22 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.

Download or read book What Should Think Tanks Do written by Andrew Dan Selee and published by Stanford University Press. This book was released on 2013-07-31 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think tanks and research organizations set out to influence policy ideas and decisions—a goal that is key to the very fabric of these organizations. And yet, the ways that they actually achieve impact or measure progress along these lines remains fuzzy and underexplored. What Should Think Tanks Do? A Strategic Guide for Policy Impact is the first practical guide that is specifically tailored to think tanks, policy research, and advocacy organizations. Author Andrew Selee draws on extensive interviews with members of leading think tanks, as well as cutting-edge thinking in business and non-profit management, to provide concrete strategies for setting policy-oriented goals and shaping public opinion. Concise and practically-minded, What Should Think Tanks Do? helps those with an interest in think tanks to envision a well-oiled machine, while giving leaders in these organizations tools and tangible metrics to drive and evaluate success.

Download or read book The Endurance of Family Businesses written by Paloma Fernandez Perez and published by Cambridge University Press. This book was released on 2013-09-30 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Endurance of Family Businesses is a collection of essays offering an overview of the importance and resilience of family-controlled large businesses. Much of economic and business history research neglects family businesses, considering them an inefficient form of business organization. These essays discuss the strengths of family businesses: the ways family firms have managed, financed and governed their corporations, as well as the way in which they structure their relationship with the external environment, from the government to the company's stakeholders. Family businesses have learned new ways of organizing their resources and using their accumulated know-how for new markets and institutional environments. This volume combines the expertise of well-known scholars who specialize in business history, economic history, management and consulting, to provide an interdisciplinary perspective on family businesses. Contributors provide a global view by taking into account Asian, American and European experiences.

Download or read book Say It and Live It written by Patricia Jones and published by Crown Currency. This book was released on 2011-03-23 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Say It And Live It is the first collection of provocative, passionate, and intelligent corporate mission statements--the most powerful and popular managerial tool in business today. A corporate mission statement is the most dramatic presentation of a company's vision and its goal. No other document--annual report, press release, news article, statement from the board of directors--tells us more about a company's values and ethics than a mission statement. Companies know that if they write it down, they will have to live up to it--so they devote months, even years, the energy of people from the CEO on down, and significant sums of money to crafting them. Say It And Live It is the only source of information for the many business people who are presently writing their own mission statements. In it, authors Patricia Jones and Larry Kahaner show that industry leaders are frequently corporations that truly live their mission statements. Some of the winners include: Avis, Ben & Jerry's, Boeing, Citicorp, General Electric, Gillette, Hallmark Cards, IBM, Kellogg's, Reader's Digest, Saturn, Southwest Airlines, UPS, and Xerox. Say It And Live It is a collection of the fifty best corporate mission statements in America. Each entry consists of the company's complete mission statement, along with an explanation of how it was written, a lesson about how that mission statement saved the company or motivated employees, or comments from the CEO or the president. The introduction points out the common elements of these philosophical documents, while the final chapter is a list of tips on how you can write your own mission statement.